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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

381.
2025.07 구독 인증기관 무료, 개인회원 유료
HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION
Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.885-893 글로벌지식마케팅경영학회
4,000원
382.
2025.07 구독 인증기관 무료, 개인회원 유료
RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE
Sarafidis Sokratis, Mavragani Eleni, Vlachos Vasileios
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.894-898 글로벌지식마케팅경영학회
4,000원
383.
2025.07 구독 인증기관 무료, 개인회원 유료
IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION
Qingxin Peng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.899-905 글로벌지식마케팅경영학회
4,000원
384.
2025.07 구독 인증기관·개인회원 무료
CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA
Claudia Cozzio, Francisco Santos Arteaga, Ajay Khatter, Oswin Maurer
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.906 글로벌지식마케팅경영학회
385.
2025.07 구독 인증기관·개인회원 무료
CRAFTING EXCELLENCE: HMODA GROUP STRATEGIC SUPPORT FOR LUXURY FASHION SMES
Marta Giovannetti, Elena Cedrola, Alberto Zanutto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.907 글로벌지식마케팅경영학회
386.
2025.07 구독 인증기관·개인회원 무료
FROM LEARNING TO ADOPTION: UNDERSTANDING MARKETING STUDENTS' ACCEPTANCE OF GENERATIVE AI TECHNOLOGIES
Yao Yao, Zezhi Tang, Lei Zeng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.908 글로벌지식마케팅경영학회
387.
2025.07 구독 인증기관·개인회원 무료
SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH
Dora Agapito, Chung-Shing Chan, Feifei Xu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.909 글로벌지식마케팅경영학회
388.
2025.07 구독 인증기관·개인회원 무료
HOW SOCIAL PRESENCE AND TELEPRESENCE INFLUENCE PURCHASE INTENTION IN LIVE STREAMING COMMERCE: THE MEDIATING ROLES OF PERCEIVED ENJOYMENT AND USEFULNESS
Eunsin Joo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.910 글로벌지식마케팅경영학회
389.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF LIVESTREAM SHOPPING FACTORS ON IMPULSE BUYING IN VIETNAM
Phuong Thanh Bui, Sebastian Ullrich
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.911-914 글로벌지식마케팅경영학회
3,000원
390.
2025.07 구독 인증기관·개인회원 무료
CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE
Lorenzo Bizzi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.915 글로벌지식마케팅경영학회
391.
2025.07 구독 인증기관·개인회원 무료
TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.916 글로벌지식마케팅경영학회
392.
2025.07 구독 인증기관 무료, 개인회원 유료
EXPLORING AI WEBSITE ADVERTISING EFFECTIVENESS THROUGH THE LENS OF EMOTIONS: A CASE OF TRAVEL COMPARISON WEBSITES
Antonia Tsadioti, Esra Asif
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.917-922 글로벌지식마케팅경영학회
4,000원
393.
2025.07 구독 인증기관·개인회원 무료
EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS
Kuan-Ju Chen, Chih-Hung Peng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.923 글로벌지식마케팅경영학회
394.
2025.07 구독 인증기관·개인회원 무료
DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Shuyi Hao, Julia Pueschel, Bernd Schmitt
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.924 글로벌지식마케팅경영학회
395.
2025.07 구독 인증기관 무료, 개인회원 유료
DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES
Kent Le
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.925-934 글로벌지식마케팅경영학회
4,000원
396.
2025.07 구독 인증기관 무료, 개인회원 유료
SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION
Eleonora Acciai, Mario Risso
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.935-942 글로벌지식마케팅경영학회
4,000원
397.
2025.07 구독 인증기관·개인회원 무료
FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS
Kishokanth Jeganathan, Andrzej Szymkowiak
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.943 글로벌지식마케팅경영학회
398.
2025.07 구독 인증기관 무료, 개인회원 유료
HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY
Sofia Almeida, Ana Cláudia Campos, Patrícia Pinto, Katerina Volchek
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.944-950 글로벌지식마케팅경영학회
4,000원
399.
2025.07 구독 인증기관·개인회원 무료
THE TEMPORAL DYNAMICS OF CONSUMER NEGATIVITY: HOW CIRCADIAN RHYTHMS INFLUENCE NEGATIVE REVIEWS AND CONSUMER SENTIMENT
Jeonghwa Seo, Ohjin Kwon, Hakkyun Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.951 글로벌지식마케팅경영학회
400.
2025.07 구독 인증기관 무료, 개인회원 유료
DECEPTIVE PRICING AND CONSUMER VULNERABILITY
Naoko Moriyoshi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.952-955 글로벌지식마케팅경영학회
3,000원
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