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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

401.
2025.07 구독 인증기관·개인회원 무료
THE EFFECT Of MARKET ORIENTATION ON RETAILER OUTCOMES AND THE MODERATING EFFECT OF KNOWLEDGE SHARING WITH PROACTIVE SUPPLIERS
Junji Inoguchi, Kazutaka Komiya
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.956 글로벌지식마케팅경영학회
402.
2025.07 구독 인증기관·개인회원 무료
THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY
Misaki Funabiki, Shinya Nagasawa, Satori Hachisuka, Shin’ichi Warisawa, Kayoko Kurita
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.957 글로벌지식마케팅경영학회
403.
2025.07 구독 인증기관 무료, 개인회원 유료
MANAGING INTERORGANIZATIONAL INTEGRATION IN OMNICHANNEL PLATFORM: CHALLENGES AND RESEARCH DIRECTIONS
Kimihiko Kondo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.958-962 글로벌지식마케팅경영학회
4,000원
404.
2025.07 구독 인증기관 무료, 개인회원 유료
INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY
Xini Hu, Maurizio Catulli
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.963-967 글로벌지식마케팅경영학회
4,000원
405.
2025.07 구독 인증기관·개인회원 무료
ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?
Sajith Narayanan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.968 글로벌지식마케팅경영학회
406.
2025.07 구독 인증기관·개인회원 무료
PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION
Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.969 글로벌지식마케팅경영학회
407.
2025.07 구독 인증기관·개인회원 무료
CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS
Akshaya Vijayalakshmi, Sukriti Sekhri
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.970 글로벌지식마케팅경영학회
408.
2025.07 구독 인증기관 무료, 개인회원 유료
EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES
Yujeong Jo, Juran Park, Hakseung Shin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.971-976 글로벌지식마케팅경영학회
4,000원
409.
2025.07 구독 인증기관·개인회원 무료
IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS
Giada Mainolfi, Letizia Lo Presti
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.977 글로벌지식마케팅경영학회
410.
2025.07 구독 인증기관 무료, 개인회원 유료
AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM
Paolo Cunico, Francesca Checchinato, Vladi Finotto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.978-983 글로벌지식마케팅경영학회
4,000원
411.
2025.07 구독 인증기관 무료, 개인회원 유료
JUVENTUS REBRANDING: A BOLD STRATEGY THAT LOOKS TO THE FUTURE
Anna Claudia Pellicelli, Maurizio Laudicino
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.984-988 글로벌지식마케팅경영학회
4,000원
412.
2025.07 구독 인증기관·개인회원 무료
NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS
Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.989-990 글로벌지식마케팅경영학회
413.
2025.07 구독 인증기관 무료, 개인회원 유료
CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES
Rhonwyn K Vaudrey, Wenzhe Liang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.991-995 글로벌지식마케팅경영학회
4,000원
414.
2025.07 구독 인증기관 무료, 개인회원 유료
DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA
Selina Yuqing Xie, Astrid Dickinger, Daniel Dan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.996-10000 글로벌지식마케팅경영학회
29,000원
415.
2025.07 구독 인증기관·개인회원 무료
HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE
Dr. Dennis A Kopf
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1001 글로벌지식마케팅경영학회
416.
2025.07 구독 인증기관·개인회원 무료
BEHIND 280 CALORIES: UNDERSTAND THE NUTRITION FACTS LABEL BY INTELLIGIBLE UNITS
Nuoya Chen, Huixin Deng, Jinfeng Jenny Jiao, Xiucheng Fan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1002 글로벌지식마케팅경영학회
417.
2025.07 구독 인증기관 무료, 개인회원 유료
HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS
Sichen Meng, Frank Mathmann, Di Wang, Claire Mason
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1003-1007 글로벌지식마케팅경영학회
4,000원
418.
2025.07 구독 인증기관·개인회원 무료
BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE
Mariya Onopko, Anastasiya Henk
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1008 글로벌지식마케팅경영학회
419.
2025.07 구독 인증기관·개인회원 무료
THE COGNITIVE COSTS OF DIGITAL ALERTS: NAVIGATING TENSIONS BETWEEN NOTIFICATIONS, CONSUMER WELL-BEING, AND DIGITAL FATIGUE
Guan-Jun Ding, Joel Lo Ribeiro
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1009 글로벌지식마케팅경영학회
420.
2025.07 구독 인증기관·개인회원 무료
CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS
Xi Luo, Yangfan Cao, Jun-Hwa Cheah, Jennifer Yee-Shan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1010 글로벌지식마케팅경영학회
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