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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

521.
2025.07 구독 인증기관 무료, 개인회원 유료
MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE
Nicos Rossides
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1215-1227 글로벌지식마케팅경영학회
4,500원
522.
2025.07 구독 인증기관 무료, 개인회원 유료
MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET
Daiki Nagano, Michiko Miyamoto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1228-1241 글로벌지식마케팅경영학회
4,600원
523.
2025.07 구독 인증기관 무료, 개인회원 유료
PRE-OWNED LUXURY PRODUCT MARKET LANDSCAPE: THE CASE OF LUXURY WATCHES
Tiziano Vescovi, Lisa Bonato
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1242-1260 글로벌지식마케팅경영학회
5,400원
524.
2025.07 구독 인증기관 무료, 개인회원 유료
THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS
Misano Jojima, Michiko Miyamoto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1261-1274 글로벌지식마케팅경영학회
4,600원
525.
2025.07 구독 인증기관 무료, 개인회원 유료
CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED
Helen Si Wang, Chi Kin (Bennett) Yim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1275-1284 글로벌지식마케팅경영학회
4,000원
526.
2025.07 구독 인증기관 무료, 개인회원 유료
AN EXAMINATION OF AI-BASED PURCHASE FORECASTING
Michiko Miyamoto, Liu Han
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1285-1299 글로벌지식마케팅경영학회
4,800원
527.
2025.07 구독 인증기관 무료, 개인회원 유료
TOWARDS A ‘CO-INTELLIGENCE PARADIGM’: ENHANCING LEARNING IN MANAGEMENT EDUCATION
Nicos Rossides, Alexios Kythreotis
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1300-1310 글로벌지식마케팅경영학회
4,200원
528.
2025.07 구독 인증기관·개인회원 무료
SCARCITY AS A BRIDGE: TRANSFORMING MATERIALISM INTO ETHICAL CONSUMERISM
Minjeong Kim, Eric Haley, Matthew Pittman
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1311 글로벌지식마케팅경영학회
529.
2025.07 구독 인증기관·개인회원 무료
UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
Muniba Rauf, Xiaolin Li, Heikki Karjaluoto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1312 글로벌지식마케팅경영학회
530.
2025.07 구독 인증기관·개인회원 무료
ALIGNMENT OF STRATEGIC COMMUNICATION FOR INTERNATIONAL ORGANIZATIONS WITH DIVERSE MULTIPLE COUNTRY BRANCHES
Juliane J. Gabel, Ilkin Mehrabov
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1313 글로벌지식마케팅경영학회
531.
2025.07 구독 인증기관·개인회원 무료
SMART MODEL CHOICE: A TAXONOMY AND GUIDE FOR USING LLMS FOR BEHAVIORAL PREDICTION
Stefan Herytash
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1314 글로벌지식마케팅경영학회
532.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH
Heeseok Woo, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1315 글로벌지식마케팅경영학회
533.
2025.07 구독 인증기관·개인회원 무료
REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY
Daniele Dalli, Virginia Vannucci
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1316 글로벌지식마케팅경영학회
534.
2025.07 구독 인증기관·개인회원 무료
THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY
Shunnosuke Fukuchi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1317 글로벌지식마케팅경영학회
535.
2025.07 구독 인증기관·개인회원 무료
EMOTIONAL PATHWAYS FROM POP-UP STORE EXPERIENCES TO BRAND LOYALTY AMONG GENERATION Z: A MULTI-GROUP ANALYSIS BY VISIT FREQUENCY
Jung Eun Bae, Jong Kuk Shin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1318-1319 글로벌지식마케팅경영학회
536.
2025.07 구독 인증기관 무료, 개인회원 유료
CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC
Ming Cheng, Daniela Corsaro
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1320-1329 글로벌지식마케팅경영학회
4,000원
537.
2025.07 구독 인증기관 무료, 개인회원 유료
LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS: THE NEW DYNAMIC ADOPTING BLOCKCHAIN TECHNOLOGY
Ronnie Figueiredo, Fábio Cardoso
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1330-1336 글로벌지식마케팅경영학회
4,000원
538.
2025.07 구독 인증기관 무료, 개인회원 유료
POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS
Ronnie Figueiredo, Fábio Cardoso, Alexandre Marques Coutinho, Ana Carolina Menino Madeira, Andrés José Zapata Pérez, Gregor Roytberg
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1337-1342 글로벌지식마케팅경영학회
4,000원
539.
2025.07 구독 인증기관 무료, 개인회원 유료
UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS
Muniba Rauf, Xiaolin Li, Heikki Karjaluoto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1343-1349 글로벌지식마케팅경영학회
4,000원
540.
2025.07 구독 인증기관·개인회원 무료
FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE
Rubab Ashiq, Marie Haikel-El-Sabeh
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1350-1351 글로벌지식마케팅경영학회
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