Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer’s prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

선원의 행동은 해양사고에 있어서 주요한 원인이다. 본 연구에서는 은닉 마르코프 모델(Hidden Markov Model)에 기반하여 선원의 행동을 모델링하였다. 그런 후, 모델에서 추정한 행동의 경로분석을 통하여 어떠한 상황과 절차 그리고 오류에 의해서 해양사고가 발생되는지를 해석하였다. 모델 구현을 위하여, 선원의 행동을 해양안전심판원에서 간행된 재결 요약서에서 관측하였고, 관측한 결과는 SRKBB(Skill-, Rule-, and Knowledge-Based Behavior)를 기반으로 한 행동분류 프레임워크를 이용하여 HMM 학습에 적합한 행동 데이터 로 변환하였다. 선박유형별 선원의 행동을 모델링한 결과, 선박 유형별로 차별성이 있음을 확인하였고, 선원이 우선적으로 행한 행동경로의 식별이 가능하였다. 연구 결과, 본 연구에서 제안한 모델링 기법은 선원의 행동경로 예측에 적용 가능할 뿐만 아니라 해양사고 예방에 필요한 선원 행동 보정을 위한 우선순위 결정에 기여할 수 있을 것으로 기대된다.

목적: 본 연구의 목적은 대학 운동선수들의 지각된 코칭행동과 노력/지속성 간의 관계에서 정서와 정서지능의 매개효과를 검증하고, 운동경력 수준 간 구조모형의 교차 타당성을 검증하는데 두었다. 방법: 연구대상은 대학 운동 선수 368명(남자=307명, 여자=61명)이며, 자료는 기술통계, 확인적 요인분석, 상관분석, 구조방정식모형 분석 및 다집단 분석을 통해 분석되었다. 결과: 첫째, 대학 운동선수들의 지각된 자율성지지 코칭행동은 긍정적 정서와 정서지능을 통해서 뿐만 아니라 직접적으로 노력과 지속성을 증진시키는데 기여하였다. 둘째, 통제적 코칭행동은 선수들의 노력/지속성에 직접 영향을 주지만, 부정적 정서와 정서지능을 통해 노력/지속성에 영향을 미치지 않았다. 셋째, 선수들의 노력과 지속성에 대한 지각된 코칭행동과 정서 및 정서지능의 영향력은 선수들의 운동경력 수준에 따라 차이가 있다. 결론: 이 결과는 코치의 행동이 선수들의 수행을 위한 노력과 지속성에 영향을 주지만, 코치가 선수들의 자율성을 지지할수록 선수들은 긍정적인 정서가 촉진되어 자신과 타자의 정서를 적절히 평가하고 조절함으로써 스포츠 수행을 위해 지속적인 노력을 기울인다는 사실을 시사한다.

Purpose – It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology – Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results – First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions – Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

Purpose - The purpose of this study is to classify the quality factors of chicken restaurant customers with the service quality based on the SERVQUAL, the quality factors based on the selection attributes and service qualities of chicken restaurants used in the previous studies. Research design, data, and methodology - This survey was carried out on the students of Kangwon University in Samchuk City, Kangwon Province from November 20 - November 30, 2017, and a total of 260 questionnaires were distributed, with 222 collected. Of them, effective questionnaires applied in the final study were a total of 193 except 29 that couldn't be used. Results - The findings of this study are as follows: Firstly, chicken restaurants' quality factors were divided into seven categories like cleanliness, service encounter quality, product quality, aesthetics, overall interior, purchase quality, and convenience. Secondly, it showed that service encounter quality, purchase quality, and cleanliness had a positive impact on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, purchase quality, and cleanliness had a positive impact on trust, respectively. Fourthly, it showed that customer satisfaction had a positive impact on behavioral intention. Additionally, it suggested that customer satisfaction of chicken restaurant consumers had a positive impact on behavioral intention and thereby, higher customer satisfaction leads to higher levels of reuse and recommendation intention. Lastly, after checking the effect relations of trust between customer satisfaction about chicken restaurant and behavioral intention, it was analyzed that customer satisfaction has a positive impact on trust and trust has a positive impact on behavioral intention. On the other hand, it showed that trust have a partially mediating effect in the relations between customer satisfaction and behavioral intention. But, it showed that product quality, aesthetics, overall interior, purchase quality, and convenience did not have a positive impact on customer satisfaction. Conclusions - Chicken restaurant consumers put more priority on friendly and good services of chicken restaurant staff in service encounter and delivery order, rather than on reasonable price and discount systems. Thereby, chicken restaurant marketers need to take factors like service encounter quality, cleanliness into more consideration.

Purpose - This study is to clarify the structural relationship between the direct supervisor and organizational commitment and organizational citizenship behavior through mediation of the Leader-member exchange (LMX) in the hospital organization, and to confirm the mediating effect of the LMX. Through this study, we will provide basic data on the aspects of HR to enhance organizational immersion and organizational civic behavior in hospital organizations, and present suggestions on academic contribution and effective organizational operation measures. Research design, data, and methodology - This study is to investigate the relationship between authentic leadership and OC and OCB of the organization member, which is proposed to secure more active and high competitiveness in the recent changing medical environment, with multi-regression and B&K(1986) method. For this purpose, 653 employees of senior hospitals in Seoul and Kyeong-In area were surveyed using structured questionnaires. Each questionnaire was composed of 7-point scale, and each hypothesis was testified by multiple leaner regression and by BK method for testifying mediator effect. Result - As a result of the analysis, it was found that the male and non-medical staff had higher recognition level than the medical staff in the LMX, organizational commitment and organizational citizenship behavior. In the senior management or more than 5 years’ experience group, organizational commitment and organizational citizenship behavior were recognized higher than the group of subordinate managers. Second, authentic leadership has a positive influence on LMX, organizational commitment and organizational citizenship behavior, and LMX has a significant positive impact on organizational commitment and organizational citizenship behavior. In addition, as a result of analyzing LMX mediating effect in the relationship of authentic leadership and organizational effectiveness by BK method, LMX had partial mediating effects between authentic leadership and organizational citizenship behavior, and between authentic leadership and organizational commitment. Conclusion - Results of the study confirmed that all the members of the hospital organization that were lacking served as positive factors for the relationships of authentic leadership and LMX, and authentic leadership and organizational effectiveness. It is expected that the hospital organization will be able to suggest such as the organizational approach to expect high organizational effectiveness centering on authentic leadership ability as psychological capital.

목적: 본 연구는 운동선수의 공감과 공격행동의 관계에서 분노가 어떠한 매개효과가 나타나는지를 검증하고자 하였다. 방법: 이를 위해 본 연구에서는 고등학교 및 대학 운동선수 355명을 연구대상으로 선정하여, 공감, 분노, 공격행동을 측정하였다. 수집된 자료는 SPSS 22.0과 AMOS 22.0프로그램을 활용하여 빈도분석, 기술통계, 신뢰도 검증, 집중타당도, 판별타당도, 구조모형분석, 그리고 Bootstrap 방법을 활용하여 매개효과를 검증하였다 결과: 분석결과 첫째, 선수들이 인식한 공감은 분노에 부적인 영향 미쳤다(β=-.606, p<.001). 둘째, 분노는 공격행동에 정적인 영향 미쳤다(β=.270, p<.001). 셋째, 선수들이 인식한 공감은 공격행동에 부적인 영향 미쳤다(β=-.181, p<.05). 마지막으로 공감인식과 공격행동의 관계에서 분노는 부분매개효과가 나타났다(p<.01). 결론: 본 연구를 통 해 공감의 역할이 입증되었기 때문에 향후 스포츠 현장에서 구성원들 간의 관계를 개선하고 유지하기 위한 새로운 방법 제시와 선수들의 인성 교육을 준비하는 자료로 활용될 수 있을 것으로 기대된다.

해양사고를 야기한 선원의 행동오류를 식별하는 것은 해양사고의 예방 또는 저감에 관한 연구의 기초가 된다. 본 연구의 목적은 선원들의 행동오류를 세 가지 행동(즉, Skill, Rule, Knowledge)으로 모델링하는데 필요한 최적의 확률분포함수를 추정하는데 있다. 본 저자들 의 사전 연구에서 획득한 해양사고 종류별 행동오류 데이터를 이용하여 세 가지 행동오류에 최적인 확률분포함수를 추정하고, 확률분포함수에서 도출한 확률 값들 사이의 유의성을 검증하였다. 확률분포함수 추정에는 최우추정법(Maximum Likelihood Estimation, MLE)을 적용하고, 유의성 검증에는 분산분석(ANOVA)를 이용하였다. 실험결과 여덟 가지 해양사고 종류별 세 가지 행동으로 각각에 대해서 최소의 오차를 갖는 확률분포함수를 추정할 수 있었다. 이를 이용하여 계산한 여덟 가지의 해양사고 종류에 대한 세 가지 행동오류들의 확률 값들은 통계적인 유의성이 관측 되었다. 또한, 행동오류가 해양사고에 영향을 미치는 것으로 관측되었다.

Purpose - Customer loyalty and citizenship behavior are key success factors of franchise system. They make the management of franchisee more effective and efficient. Prior studies, however, mainly dealt with only acquisition utility of customer, such as perceived product/service quality and brand reputation to explain customer loyalty and citizenship behavior, which explains only on one side. We tried to investigate the effect of exchange utility of customer, such as relationship strength and psychological obligation together with the acquisition utility. In addition, we tried to investigate the relationship between customer loyalty and citizenship behavior in franchise context. Research design, data, and methodology - This study used data collected from the dining franchisee managers of 342 franchisors in South Korea. The franchisors consist of more than ten franchisees, the majority of which participated directly in the transaction with franchisor and have worked for more than six months. To test the hypotheses, the study used structural equation model analysis. Results - H1-1, 1-2, 1-3 predicted that acquisition utility would increase customer loyalty to franchisee. In support of H1-1, 1-2, 1-3, the results indicated that acquisition utilities such as perceived product value, perceived service value, and franchise brand reputation had positive effects on customer loyalty. H2-1, 2-2 predicted that exchange utility would increase customer loyalty to franchisee. In support of H2-2, the result indicated that psychological obligation had positive effects on customer loyalty like other acquisition utilities. However, H2-1 was not supported. Relationship strength had no significant effect on customer loyalty. H3 predicted that customer loyalty would increase customer citizenship behavior. In support of H3, the results indicated that customer loyalty had positive effect on customer citizenship behavior. Overall, the evidences generally supported the hypotheses. Conclusion - The results of the study show that not only acquisition utility but also exchange utility increases customer loyalty to franchisee and also show that customer loyalty increases customer citizenship behavior. Interestingly, however, relationship strength has no significant effect on customer loyalty. These results have two implications. The one is that increasing exchange utility can improve customer loyalty as acquisition utility can. The other one is that both of customer utilities can improve customer citizenship via customer loyalty.

Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

초등학교 1학년은 전이의 시기로서, 또래와 교사는 아동들의 사회적 관계형성에 주요한 영향을 미친다. 본 연구는 지각된 인기에 미치는 또래와 교사의 영향을 살펴보기 위해 초등학교 1학년 아동 154명을 대상으로 사회적 행동과 지각된 인기의 관계에서 사회적 선호와 교사 선호의 매개효과를 살펴보았다. 이를 위해 또래 지명법을 사용하여 공격성, 사회적 선호, 지각된 인기, 교사 선호를 측정한 후, Mplus 7.0을 사용하여 변인간의 관계를 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 공격성과 친사회성 모두 지각된 인기에 정적인 영향을 주었다. 둘째, 사회적 선호와 교사 선호는 지각된 인기에 정적인 영향을 미쳤다. 셋째, 친사회성과 지각된 인기의 관계에서 교사 선호의 매개효과가 나타난 반면 공격성과 지각된 인기의 관계에서는 교사 선호의 매개효과가 나타나지 않았다. 넷째, 사회적 선호는 공격성과 친사회성이 지각된 인기와 가지는 관계를 모두 매개하였다. 본 연구결과는 전이시기인 초등학교 1학년 아동의 지각된 인기에 미치는 영향에 대해 사회적 참조자로서 또래와 교사의 역할을 심도 있게 논의하였다는데 그 의의가 있다.

Purpose - Smartphone shopping malls provide customers with a variety of tangible and intangible services including web sites, web design, use convenience, information for products and shopping and various after services. Accordingly, it is needed to expand and classify service qualities based on the various services provided by smartphone shopping malls, and then analyze path structures of smartphone shopping malls' qualities → customer satisfaction → behavioral intention. The purpose of this study is to categorize the qualities of smartphone shopping mall users based on the e-SERVQUAL by Lee(2002) and the SERVQUAL by Parasuraman et al.(1988, 2005), the smartphone shopping malls' service qualities based on service quality of smartphone shopping malls used in the previous use studies, and the Website quality factors of service industry and to analyze path structure of smartphone shopping mall's qualities → customer satisfaction → behavioral intention on college students in order to confirm the system of smartphone shopping malls' qualities. Research design, data, and methodology - This study's survey was carried out on the college students of university located in northeastern of Seoul. It was from December 7 - 15, 2017, and a total of 240 questionnaires were distributed, with 228 collected. Of them, effective questionnaires used in the final study were a total of 201 except 27 that couldn't be used. In this study, empirical analysis was done with factor analysis, correlation analysis, multiple regression analysis, simple multiple regression analysis and moderating regression analysis by using Statistics Package SPSS18.0. Results - The study results are as follows: First, smartphone shopping malls' qualities were classified into six categories like customer system quality, Web design quality, convenience quality, information-offering quality, service quality, and product quality. Second, it showed that system quality, Web design quality, and information-offering quality had a positive impact on customer satisfaction, respectively. Third, it suggested that quality factors of smartphone shopping mall users had a positive impact on customer satisfaction in the order of quality, information-offering quality, system quality and Web design quality. Finally, it showed that customer service quality, product quality, and convenience quality did not have a positive impact on customer satisfaction. In addition, it said that customer satisfaction of smartphone shopping mall users had a positive impact on behavioral intention and thereby, the higher the customer satisfaction was, the higher the relations between reuse intention and recommendation intention were. Meanwhile, moderating regression analysis showed that trust did not have moderating effect in the relations between customer satisfaction and behavioral intention. The above study revealed that smartphone shopping malls' qualities were classified into six categories and it was possible to generalize after empirical analysis was made in the path structure. Conclusions - Smartphone shopping mall users consider usefulness of obtaining shopping information and quality on quick and abundant shopping information more important than access environment of smartphone shopping malls and kind services of smartphone shopping mall managers. Thereby, smartphone shopping mall marketers need to take service qualities like system quality and information-offering quality into more consideration.

Purpose – Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology – Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results – This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions – This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology – Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality , service quality and system quality. Second, fashion Social media information quality, social quality , and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality , service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

이 연구의 목적은 한국 청소년용 다문화 행동의도 척도(MBIS)를 개발하고 타당화하는 데 있었다. 이를 위하여 선행연구 고찰을 통해 청소년의 다문화 행동의도의 개념을 정립하고 이 개념에 적합한 초기 문항을 개발하였다. 그리고 다문화 교육 관련 전문가에게 내용타당 도를 검증 받아 총 18문항의 예비조사용 도구를 확정하였다. 예비조사는 425명의 청소년을 대상으로 실시하였으나 수집된 자료 중 91.2%(388부)가 분석 자료로 활용되었다. 문항의 신뢰도와 구성타당도에 대한 검토로 1차 EFA와 CFA의 절차를 거쳐서 총 18문항의 본 조사용 청소년의 MBIS를 개발하였다. 본 조사에는 예비조사와 다른 집단의 청소년(840명)을 표본 추출하였다. 수집된 자료 중 90.7%(762부)의 유효자료를 이용하여 본 조사 도구(18문항)에 대한 2차 EFA, 신뢰도와 구성 타당도를 검증한 결과 최종적으로 청소년 MBIS는 3요인구성의 총 16문항(Cronbach's α=.965) 으로 개발되었다. 요인 1은 상호문화 소통행동의지(6문항, α=.934), 요인 2는 다문화 원조행 동의지(5문항, α=.945), 요인 3은 다문화 공존행동의지(5문항, α=.909)로 명명하였다. 개발된 MBIS모델의 타당성을 검증하기 위하여 2차 CFA를 수행한 결과 최종 MBIS의 모델 적합도 지수가 모두 판정기준을 지지하였으며(SRMR=.035, RMSEA=.083, GFI=.904, NFI=.947, TLI=.946, CFI=.946), 하위요인 간 상관분석, 개념신뢰도 및 AVE 등을 통해 수렴 타당도, 판별타당도, 준거타당도 등이 확증되었다. 마지막으로 이 연구를 통해 개발된 청소년 MBIS의 의의와 이 연구의 제한점을 바탕으로 후속 연구를 위한 제언을 제시하였다.

The purpose of this study was to identify the characteristics of the home range and habitat use of Rhinolophus ferrumequinum individuals that inhabit urban areas. The bats were tracked using GPS tags. For analysis of the home rage, Minimum Convex Polygon (MCP) and Kernel Home Range (KHR) methods were used. The landscape types of all positional information were analyzed using ArcGIS 9.3.1 (ESRI Inc.). The average home range of 16 R. ferrumequinum individuals was 68.63 ± 25.23 ha, and the size of the overall home range for the females (85.49 ± 25.40 ha) was larger than that for the males (51.76 ± 8.30 ha). The highest average home range for the males was found in August (61.21 ± 0.01 ha), whereas that for the females was found in September (112.27 ± 5.94 ha). The size of 50% KHR ranged from a minimum of 13.26 ha to a maximum of 31.00 for the males and a minimum of 8.02 ha to a maxinum of 42.16 ha for the females, showing no significant differences between the two sexes. In addition, males and females showed no differences in the size of 50% KHR in the monthly comparisons. However, the females showed differences in the size of their core area between periods before and after giving birth. The comparisons between 100% MCP and 50% KHR showed that the types of habitats used by R. ferrumequinum were mostly forest areas, including some farmlands. In addition, comparisons with a land cover map showed that the proportion of broad-leaved forests was the highest, followed by that of mixed forests.

본 연구의 목적은 부모의 정서조절양식과 통제적 양육행동이 유아의 내재화 문제행동에 어떠한 영향을 미치는지 알아보는데 있다. 연구대상은 수원, 청주, 홍성지역의 만3-5세 유아를 둔 부 195명, 모 221이며 사용된 측정도구는 부모의 정서조절양식과 통제적 양육행동 그리고 유아의 내재화 문제행동 세 가지의 척도이다. 자료 분석은 SPSS Windows 21.0와 Amos 7.0 프로그램을 사용하였고, 기술통계, Pearson 상관관계 그리고 경로분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 부모의 정서조절양식은 부의 경우 능동적, 회피분산적, 지지추구적 정서조절양식이, 모의 경우 능동적, 회피분산적 정서조절 양식이 통제적 양육행동에 직접적인 영향을 미쳤다. 둘째, 부모의 통제적 양육행동은 유아의 내재화 문제행동에 직접적인 영향을 미쳤다. 셋째, 부모의 통제적 양육행동은 부모의 정서조절양식이 유아의 내재화 문제행동에 영향을 미치는 과정에서 매개효과를 가지는 것으로 나타났다. 부의 경우 능동적, 회피분산적 그리고 지지추구적 정서조절양식이 통제적 양육행동을 매개로 하여 유아의 내재화 문제행동에 유의미한 영향을 미친 반면, 모의 경우 능동적 그리고 회피분산적 정서조절양식이 통제적 양육행동을 매개로 하여 유아의 내재화 문제행동에 유의미한 영향을 미쳤다.

해양사고를 야기한 선원들의 행동오류 식별은 해양사고 예방, 저감 또는 억제에 중요한 단서가 된다. 본 연구의 목적은 SRKBB(Skill-, Rule-, and Knowledge Based Behavior) 이론을 이용하여 해양사고 종류별로 선원들의 행동오류를 식별하는데 있다. 행동오 류 식별을 위하여 9년간(2008∼2016)의 해양사고 재결서 1,744건에 기록된 사고내용을 수집한 후, 사고를 야기한 선원들의 행동오류를 SBBE(Skill-Based Behavioral Error), RBBE(Rule-Based Behavioral Error), KBBE(Knowledge-Based Behavioral Error) 세 가지 종류로 분류하였다. 행동오류 분류를 위하여 SRKBB 이론을 적용한 행동오류 분류용 프레임워크를 제안하고, 이 프레임워크를 이용하여 행동오류 데이터를 구축하였다. 사고종류별 행동오류의 빈도를 분석한 결과, 충돌사고는 SBBE가 가장 높은 빈도로 관측되었고, 이어서 RBBE가 두 번째로 높은 빈도로 관측되었다. 이에 반하여 좌초, 전복 및 침몰 등의 사고는 KBBE 중에서 높은 빈도로 관측되었다. 연구결과, 해양사고 종류별로 선원들의 행동오류 식별이 가능하였고, 해양사고 종류별 사고 예방에 필요한 선원들의 행동오류 보정에 관한 단서를 확보할 수 있었다.

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists’ Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

Purpose - The study aims to provide the relationships between the social servicescape and customer’s emotion and voluntary behaviors were investigated in this study. The social servicescape was largely divided into service employee’s image and other customers (in customer’s similarity, physical appearance and suitable behavior). Firstly, the relationship between service employee’s image and customer’s positive emotion was investigated as a specific purpose of study. Secondly, this study attempted to understand the relationship between other customers (in customer’s similarity, physical appearance and suitable behavior) and customer’s positive emotion. Lastly, the relationship between customer’s positive emotion and customer’s voluntary behavior dimension (intention to cooperate, intention to participate in and loyalty) was examined. Research design, data, & methodology – In order to prove the hypotheses in this study, the customers who have experienced family restaurants during the last two months were targeted for a survey. A total number of 300 survey papers were distributed and as a result, 248 papers could be used for analysis, except the papers with insincere answers. After the analysis of the reliability and validity of each major variable, the hypothesis was verified through the structure method by using Amos 20.0. Results - First, the results of hypothesis testing on the relationship between social servicescape and customer’s positive emotion showed service employee image gives a positively meaningful impact on customer’s positive emotion. Secondly, the results on the relationship between other customers and customer’s positive emotion indicated that the customer’s similarity and physical appearance has a positively significant impact on customer’s emotion while customer’s suitable behavior has not a significantly positive impact on customer’s positive emotion Lastly, customer’s positive emotion was shown to have a significantly positive influence on customer’s voluntary behavior dimension, that is, intention to cooperate, intention to participate in and loyalty. Conclusions - This study aims to focus on and emphasize the social servicescape and its importance, which is different from the previous studies that have been focused largely on physical servicescape. Such results in this study indicated the social servicescape (service employee’s image and other customers) as an important factor that affects customer’s positive emotion and voluntary behavior.