he purpose of this study is to offer youth with the basic materials for developing nutrition education programs and to help domestic science teachers in schools implement effective dietary education by examining their awareness of food additives. In the source of acquiring knowledges on food additives, the results were through mass media, technology and home economics teachers, and family members in order. The majority of students thought that they don't need the education about food additives. As effective teaching methods, they first selected the use of visual media, followed by experimental cooking classes, field trip, and inquiry lessons using processed foods. As a result of analyzing the education on food additives in accordance with demographic factors, more number of female students, compared to male students depicted the need for education on food additives. Further, the lower the cost students spend on purchasing processed foods per day, the higher the necessity of the education they indicate. The necessity of education content on food additives showed significant difference depending on the cost of buying processed foods, and the degree of interest and help real-life according to gender indicated significant differences. The satisfaction with education on food additives, which was implemented in home economics education revealed significant differences according to gender. This study aims to provide the basic data for the development and research of educational programs regarding good eating habits among the general youth. However, there are limitations to the presentation of the practical training program. For this reason, based on the results of this study, further studies should follow this study in order to develop and study educational programs related to food additives for teaching and learning purposes.

The purpose of this study was to determine differences in perception of weight management, balanced food intake, knowledge of obesity, and nutrition knowledge in university students. The average weight and height of male subjects were 175.0±5.7cm and 69.1±11.8kg, whereas those of female subjects were 161.7±5.0cm and 51.7±6.9kg, respectively. Average scores for balanced food intake were not significantly different between male and female students. The total number of correct answers for obesity knowledge was not significantly different according to gender, but four responses related with losing weight showed higher perception scores in females compared to males (p〈0.05). The total number of correct answers for nutrition knowledge was not significantly different between males and females. The average BMI of male and female subjects were 22.5±3.44 and 19.7±2.21, respectively, ranged in normality. Self-evaluation of body shape was mostly in the normal or standard range in both males and females, but females showed a higher perception rate of chubby or fat than males. The percentages of interest in weight management was 36.0% in males and 50.8% in females, with higher interest in female subjects (p〈0.01).

This study was conducted to investigate the differences in households, parental perception, and dietary behaviors of preschool children from kindergartens with environment-friendly food service (environment-friendly food service group; EFG) versus children from kindergartens with general food service (general food service group; GFG). We sought this basic information to examine the impact of environment-friendly agricultural products in preschool food services. Age, education level, and monthly family income of the EFG were significantly higher than the GFG. The frequency of purchasing environment-friendly agricultural products was significantly higher in the EFG than the GFG, with the most frequently purchased items in both groups being vegetables. The GFG had a significantly higher perception than the EFG in the superior quality of environment-friendly agricultural products; however, a greater proportion of the GFG than the EFG thought environment-friendly products were too expensive. The most frequent reason for purchasing environment-friendly agricultural products in both groups was safety. When purchasing environment-friendly agricultural products, the most important selection factor for the majority of both groups was the label certifying quality assurance. Both groups also considered price reduction as essential for promoting environment-friendly agricultural products. In regard to parental perceptions on food service in kindergarten, the EFG had a significantly higher satisfaction with the nutritional adequacy of the menu compared to the GFG. Both groups considered food safety and health as primary reasons for using environment-friendly foods in the preschool food service, with a greater proportion of the EFG than the GFG responding this way. There were significant differences between the EFG and GFG, as the main satisfaction from using environment-friendly foods in the EFG was safety, freshness, and good hygiene, whereas the main satisfaction in the GFG was a good food service menu, freshness and good hygiene. Dietary behaviors of preschool children in the EFG were also significantly superior to the GFG. Thus, environment-friendly agricultural products have positive effects on the dietary behaviors of preschool children and should be increased in the preschool food service. Lowering prices and a strict supervision of quality assurance is also necessary to promote consumption of environment-friendly food materials.

The aim of this study was to comparatively analyze the differences in Jinseol (ritual table-setting) and Jesu (ritual food) from the cultural perspective of ancestral ritual formalities regarding Bulcheonwijerye of Admiral Yi Sun-Sin, which is being held in Asan-hyeonchungsa shrine, Tongyeong-changnyangmyo and Namhae-chungyeolsa. The results are summarized as follows. A total of 32 types of Jemul (ritual food) in 6 rows in Asan-hyeonchungsa shrine, a total of 30 types of jemul in 6 rows in Tongyeong-changnyangmyo, and a total of 12 types of jemul in 2 rows in Namhae-chungyeolsa were prepared for the ritual table. In the Asan-hyeonchungsa shrine and Tongyeong-changnyangmyo, cooked foods have been used for jesu, whereas raw, uncooked foods have been used for jesu in Namhae-chungyeolsa. In the Asan-hyeonchungsa shrine, Gaeng (Kook) for liquid soup of Tang (stew) and Tang (5-tang) for the solid ingredient of stew have been prepared for a ritual table. In Tongyeong-changnyangmyo, fish Kook for Gaeng and So-tang (tofu stew) for Tang have been prepared for the ritual table. In Asan-hyeonchungsa shrine, Yukjeok (beef slices broiled on a skewer), Gyejeok (chicken jeok) and Eojeok (fish jeok) have been stacked together as Dojeok on a ritual table whereas in Tongyeong-changnyangmyo, Yukjeok, Sojeok and Eojeok have been placed on the ritual table as Pyunjeok (one by one). In Namhae- chungyeolsa, raw pork meat has been placed on the ritual table. As Po (a dried meat or fish), dried fish and dried seafood have been used in Tongyeong-changnyangmyo, whereas raw beef meat has been used in Namhae-chungyeolsa. Although Namul (cooked vegetables) and Mulkimchi (watery plain kimchi) are placed on ritual table for Asan-hyeonchungsa shrine, only Namul and Saengchae (raw vegetables) is used in Tongyeong-changnyangmyo and Namhae-chungyeolsa, respectively. Bulcheonwijerye for the same person, Admiral Yi Sun-Sin, has different characteristics according to the shrines. Accordingly, there is a need to preserve and succeed bulcheonwijerye of Admiral Yi because it is a traditional culture in ancestral rituals.

In this study, the Korean cookbook, Jusiksiui, which was published in the late 1800s, was investigated. The results revealed that Jusiksiui contained more than 100 foods. Specifically, 12 staple foods were foods recorded including five types of porridge, three types of noodles, and four kinds of dumplings. Moreover, 49 side dishes were present, among which Jjim (steamed food) was most common, being recorded ten times. Additionally, seven types of Jeon (pancake) & Gui (roasted food) and Kimchi & Jangajji (pickled vegetables), four kinds of soup and Jeongol (stew), stir-fry, Sukyuk (boiled beef), and three types of Sukchae and Sashimi were found. Moreover, 14 recipes for rice cakes, two recipes for Korean cookies and three recipes for drinks were found. Seven recipes for wine, including plain rice wine, medicated wine and flavored wine, were also found. Finally, four different soy sauces Jibjang (a kind of soy sauce paste), hot pepper paste, Cheonggukjang (fast-fermented been paste), and Jeupjihi and roasting hot pepper paste were observed.

동물플랑크톤의 서식 형태에 따른 구분(부착 및 부유 성)과 월별 밀도 양상을 파악하기 위해 2011년 5월부터 10월까지 수생식물이 발달된 환경에서 동물플랑크톤 채 집을 수행하였다. 조사 기간 동안, 부착성 동물플랑크톤 은 총 24종, 부유성 동물플랑크톤은 총 30종으로 나타났 으며, 이 중 두 서식 형태 간에 일치하는 종은 20종으로 확인되었다. 부착성 동물플랑크톤은 5~7월 동안 높은밀도를 나타낸 반면, 부유성 동물플랑크톤은 9~10월 동 안 높은 밀도를 보여 상이한 계절적 차이를 보였다. 안정 동위원소 분석 결과, 부착 및 부유입자 유기물, 동물플랑 크톤, 어류의 δ13C와 δ15N 값은 계절별로 상이하였다. 부 착성 동물플랑크톤은 봄, 가을 모두 부착입자 유기물에 대한 높은 의존도를 보였으나, 가을에는 부유입자 유기물 에 대해서는 일부 의존하는 것으로 나타났다. 이는 수생 식물의 우점 등으로 인한 먹이질의 감소와 연관되어 있 을 것으로 사료된다. 그러나 부유성 동물플랑크톤은 봄과 가을 모두 부유입자 유기물에 대해서만 의존하는 것으로 나타났다. L. macrochirus는 크기에 따라 먹이원에 대한 다른 섭식 양상을 보였는데, 부착성 동물플랑크톤이 증가 된 시기(봄)에 1~3 cm 크기의 L. macrochirus는 부착성 동물플랑크톤에 대한 높은 의존도를 보였으나, 가을에 부 착성 동물플랑크톤 감소하자 부유성 동물플랑크톤에 대 한 의존도가 높아지는 것을 확인할 수 있었다. 4~7 cm 크기의 L. macrochirus는 상대적으로 큰 먹이원인 부유 성 동물플랑크톤에 높은 의존도를 보였으며, 가을에 부유 성 동물플랑크톤 밀도가 증가하자 매우 높게 의존하는 것으로 나타났다. 결론적으로 습지와 같이 수생식물이 우 점되는 생태계에서 동물플랑크톤은 다양한 서식 형태(부 착 및 부유성)를 가진 군집이 출현하는 것으로 파악되었 으며, 이들은 각각 다른 먹이원에 대해 의존하는 것으로 나타났다. 또한 상위포식자인 L. macrochirus 또한 부착 및 부유성 동물플랑크톤의 계절별 밀도 양상에 따라 상 이한 의존성을 보였으며, 특히 부착성 동물플랑크톤은 봄 철 치어 성장 시기의 이들의 성장 및 발달에 매우 중요 한 영향을 미치는 것으로 사료된다.

국내산 양식 및 천연산 굴의 가치 증진 및 보다 효율적인 활용을 위한 식품학적 자료를 얻기 위해 통영, 고성, 여수 및 사천만에서 수하식 및 반수하식으로 양식한 참굴 4종과 고흥, 서천의 해안가 조간대에 서식하는 천연산 참굴류 2종을 구입하여 이들의 영양성분과 풍미성분 조성을 분석 비교하였다. 탈각한 양식산 및 천연산 굴의 크기는 각각 길이 4.7~5.1 및 3.0~4.2 cm, 무게 5.9~9.1 및 2.6~5.5 g으로 산지에 따라 약간 차이가 있었으나, 일반성분 조성의 차이는 거의 없었다. 아미노질소 및 휘발성염기질소 함량은 각각 232.8~258.2 및 160.5~213.9 mg/100 g, 9.5~12.0 및 7.8~9.5 mg/100 g으로 산지에 따라 약간의 차이를 나타내어 맛과 냄새의 강도가 다소 차이가 있음을 확인하였다. 염도는 각각 1.5~1.7 및 1.5~1.8%, 절단력은 95~114 및 105~132 g으로 산지에 따른 차이는 거의 없었다. 양식산과 천연산 굴의 주요 구성지방산은 16:0, 18:0, 16:1n-9, 18:1n-9, 22:1n-9, 16:4n-3, 20:5n-3, 22:6n-3 등으로 산지에 따른 특별한 조성의 차이는 없었다. 총아미노산의 함량은 각각 9,004~10,198 및 8,165~8,942 mg/100 g으로 aspartic acid, glutamic acid, proline, alanine, leucine, phenylalanine, lysine 및 arginine이 주요 구성 아미노산이었고, 주요 무기이온은 K, Na, Ca, Fe, S, P 및 Zn 등으로 산지에 따라 차이를 보였다. 정미발현성분인 유리아미노산의 총함량은 각각 1,444~1,620 및 1,017~1,277 mg/100 g으로 taurine, glutamic acid, glycine, alanine, tryptophan, ornithin 및 lysine 등이 주요 유리아미노산이었으며, 산지에 따라 다소간의 차이를 나타내었다.

Changes in social, economical, and cultural environment affect the manner in which mourners greet those expressing condolence to the deceased. While the funeral process was done at home in the past, nowadays, most families prefer a funeral home. Funeral homes provide all necessary services for the funeral process, including food for visitors and rituals. This research was conducted using a questionnaire in the Kyonggido area. Overall food satisfaction level of visitors was moderate; satisfaction with cleanness was the highest, followed by taste, quality, freshness, and diversity. Satisfaction level of foodservice by the type of funeral homes showed home funeral was highest, followed by general funeral home, hospital funeral home. Regarding the acceptance of food items served at the funeral home, Yukgaejang was the most preferred, followed by Gaorichomuchim, Pyeonyuk, Kodarichim, and Injeolmi. There were differences in food acceptance according to age and gender of visitors. Male prefers Samgyeopsal-suyuk to Pyeonyuk. but female prefer Pyeonyuk to Samgyeopsal-suyuk. Elder individuals preferred Kodarichim, Gaoricho-muchim. Younger individuals preferred Jeon, Ojingeodorajimuchim, and Samgyeopsal-suyuk.

The objective of this study was to investigate the phasic characteristics of the adjustment process to Korean food with an analysis of Japanese independent tourist culture social resistance factors. To collect data for empirical study, a survey was distributed to 284 Japanese tourists through Korean travel agencies. Logistic regression analysis was carried out in order to determine media and cultural beliefs affecting the diffusion process of Korean food. The results showed that cultural beliefs had no significant effects on the diffusion process of most Korean food. However, people who valued similarities between the two countries-South Korea and Japan-demonstrated a significant effect on performance and identification group. Therefore, cultural beliefs did not influence the diffusion of Korean food, although there are surely cultural beliefs and subjective factors affecting their reform decisions.

The purpose of this study was to investigate the effects of eating habits and food preferences on the adoptive behavior of children with intellectual disabilities. Survey questionnaires were distributed to six special education schools located in the Daegu-Kyungbuk area, and data were collected from 552 families and teachers with intellectually disabled students. Identification of eating habits began with a factor analysis, and the results were a five-factor solution. Among the five patterns, factors 1 and 2 were significantly related with behavior problems of intellectually disabled children. Further, food preferences of the children were significantly related with adoptive behavior problems. The findings of this study clearly indicate that eating habits as well as food preferences are important factors in identifying adoptive behavior problems in intellectually disabled children. Based on the findings of this study, similarities and differences in eating habits are discussed, and implications for children are provided.

This study was conducted to approach the Korean new food words for the years 1994-2005 from the stance of food ethics. The new food words were categorized into food industry, foodstuffs, cooking, various foods, processed foods, distribution, and consumer health. The principles of food ethics applied to new food words include a respect for life, justice, environmental preservation, priority of safety, and dynamic equilibrium. Seventy percent of new food words were ethically neutral, while 30% had significant ethical meaning. There were more words with a negative ethical meaning than with a positive one. All of the principles, except respect for life, could be successfully applied to new food words. Dynamic equilibrium was the most appropriate principle for the new food words, followed by a priority for safety, justice, and environmental preservation. The results of this study implied that moderation and balance is required in our modern dietary life.

The purpose of this study was to develop children-friendly education materials based on food replicas for the dietary education of lower grade elementary students. Through a literature review on current dietary problems and dietary education for children, five education themes were chosen: balanced diet, seasonal food, traditional food, noodle culture, and making instant noodles. A total of 304 key food items for food replicas were selected based on the themes: six basic food groups (113 items), balanced meals (37 items), dietary habits (74 items), spring foods (13 items), summer foods (17 items), autumn foods (16 items), winter foods (11 items), Korean traditional foods (52 items), Korean native noodles (18 items), noodles from foreign countries (19 items), and making instant noodles (46 items). Next, a food replica database was developed consisting of name of the food, picture, size, ingredient, recipe, reference, and attached code. Powerpoint slides and teaching plans for all education themes were developed utilizing the food replicas in order to raise interest and understanding of serving size and intake amount. This research provides a basis for the development of food replicas as effective dietary education materials for elementary students and their use in extra-curricular activities, after school programs, community health centers, or food companies.

This study was conducted to investigated the distribution and ecological character of Black Soldier Fly(BSF), Hermetia illucens, to determine effects of BSF on composing ability to waste-food. The distribution of BSF was defined in all parts of the country in Korea. Its main habitat was found to be areas near cattle sheds, manure sheds, living waste dump grounds, and food waste dump grounds. Observed characteristics of BSF by developmental stage may be summarized as follows: eggs were a long oval shape of 886.9±19.7 ㎛ in major axis and 190.1±9.7 ㎛ in minor axis; they were 24.0±1.6 ㎍ in weight. One adult insect laid 1001±247 eggs in quantity; days to hatch from eggs (27℃, 60% R.H.) were 81.3±12.5 hours. Larvae which were hatched appeared to be close to white and turned into pale yellow as being last instar larva. Last instar larva ranged from 20.7±1.1 mm in size, the length of larval stage was approximately 15～20 days. Pupae exhibited red brown, 19.2±1.1 mm in size; pupal state lasted 15.5±1.4 days for female, 14.7±1.4 days for male, exhibiting the tendency of males having shorter period than females. Adult insects were sized about 13～20 mm and colored black.

Food web of main arthorpods in 3 differently managed rice fields (low input, duck, apple snail farming) was investigated in Hongseong area, Chungcheongnam-do, Korea. Main arthropods were selected by their abundance during the rice growing season in 2010. Food web was analyzed with stable isotope, δ15N and δ13C according to rice growth satges (seedling, tillering, booting, blooming/heading, and ripening stage). Rates of δ15N and δ13C in soil (F=5.72; df=2, 6; P=0.0407, F=40.86; df=2, 6; P=0.0003, respectively) and δ13C in rice (F=6.46; df=2, 6; P=0.0319) were statistically different. Rate of δ13C in Lissorhoptrus oryzophilus (F=9.50; df=2, 6; P=0.0138), Pirata subpiraticus (F=11.00; df=2, 6; P=0.0098), and Pachygnatha clercki (F=6.33; df=2, 6; P=0.0333) were statistically different among farming methods. Stable isotope structures in food web were slightly different among 3 farming methods seasonally. Rates of δ15N and δ13C of rice pests such as Nephotettix cincticeps, Nilaparvata lugens, Laodelphax striatellus, and Sogatella furcifera were related to rice plant. Those of Tomoceridae sp. and Chironomidae sp., however, were not related to rice plant. Spiders as main natural enemy group were ranked on the top of food web and were thought to have life cycle based on the rice field from stable isotope structure.

The purpose of this study was to investigate the effect of food behavior on dietary food intake status and health condition based on research of food behavior and nutritional intake status of university students in the Chungnam area. The average age, height, and weight of the subject group were 22.1 years old, 174.2 ㎝, and 67.0 ㎏ for the male students and 20.9 years old, 161.8 ㎝, and 53.4 ㎏ for the female students, respectively. From the nutritional intake status data, the averaged daily energy intake of both groups, male and female, are lower than the dietary reference intake(KDRI), as 2, 169.2 kcal and 1, 846.2 kcal, males and females, respectively. The lipid intake ratio was higher than the dietary reference figure, and the carbohydrate intake ratio was determined to be in the proper range. Male students(54.6%) and female students(52.0%) of the entire subject group skipped a breakfast mainly due to insufficient time, and the time at which meals were consumed, was determined to be irregular generally. In a day, male and female students have a heavier dinner than lunch(p<0.05), respectively. Meat and fishes are preferred by the entire subject group, and the number of students, who do not eat carrot and mayonnaise(p<0.05), was determined to be the highest, of all foods surveyed. The averaged daily activity coefficient and the resting energy expenditure shows significant difference(p<0.001) between two groups; was 1.7 and 1.6 and the second was 1, 404.3 kcal/day and 1, 292.5 kcal/day for the male and female groups, respectively. As the number of attempting to reduce body weight(p<0.001), the amount smoking(p<0.001), or the frequency of drinking alcohol increases, BMI decreases. On the other hand, as body shape satisfaction increases, BMI increases also.

The objective of this work was to study the effect of far infrared ray-vacuum drying having reflection and dispersion functions(RD-FRVD) and hot air drying(HAD) on the quality changes of dried vegetable flakes. HAD was regarded as a control. Browning degrees, color value, titratable acidity and pH value were measured as chemical evaluations. Rehydration and electron micrographs were investigated as physical evaluation. Microbial cells were counted. The color value and browning degrees were increased in both RD-FRVE and HAD. In case of degree of those changes, RD-FRVD made less changes than HAD. Especially, green bean sprout had no differences in color value and browning degrees between raw material and dried-rehydrated material. There were no significance differences in titratable acidity and pH value between raw material and dried-rehydrated material. The total microbial counts were gradually reduced in RD-FRVD. The rehydration rates of dried vegetable flakes were typically increased in RD-FRVD. Also, these results were investigated electron micrographs evaluation. Therefore, these results showed that the quality of dried-rehydrated vegetable flakes was typically enhanced by using RD-FRVD.

In order to determine an authenticity of food ingredient, we used DNA barcode method by universal primers. For identification of animal food ingredients, LCO1490/HCO2198 and VF2/FISH R2 designed for amplifying cytochrome c oxidase subunit1 (CO1) region and L14724/H15915 for cytochrome b (cyt b) region on mitochondrial DNA were used. Livestock (cow, pig, goat, sheep, a horse and deer) was amplified by LCO1490/HCO 2198, VF2/FISH R2 and L14724/H15915 primers. Poultry (chicken, duck, turkey and ostrich) was amplified by LCO1490/HCO 2198 and VF2/FISH R2 primers. But, Fishes (walleye pollack, herring, codfish, blue codfish, trout, tuna and rockfish) were only amplified by VF2/FISH R2 primers. For plant food ingredients, 3 types of primers (trnH/ psbA, rpoB 1F/4R and rbcL 1F/724R) have been used an intergenic spacer, a RNA polymerase beta subunit and a ribulose bisphosphate carboxylase region on plastid, respectively. Garlic, onion, radish, green tea and spinach were amplified by trnH/psbA, rpoB 1F/4R and rbcL 1F/724R. The PCR product sizes were same by rpoB 1F/4R and rbcL 1F/724R but, the PCR product size using trnH/psbA primer was different with others for plants each. We established PCR condition and universal primer selection for 17 item's raw materials for foods and determine base sequences aim to PCR products in this study. This study can apply to determine an authenticity of foods through making an comparison between databases and base sequences in gene bank. Therefore, DNA barcode method using universal primers can be a useful for species identification techniques not only raw materials but also processed foods that are difficult to analyze by chemical analysis.

본 연구에서는 농산물 안전성과 농산물 가공식품 안전성이식품신뢰에 미치는 영향과 식품신뢰와 감정몰입 및 구매의향의 인과관계를 소비자의 경제력 규모에 따라 어떠한 차이가있는가를 확인하였다. 연구결과 고소득층에서는 농식품안전성이 식품신뢰에는 영향이 없는 반면, 중간소득층 및 저소득층에서는 영향이 있었다. 그러나 식품신뢰와 감정적몰입, 감정몰입과 구매의향, 그리고 식품신뢰와 구매의향 관계에서는 모든소비자계층에서 유의한 영향이 있는 것으로 확인 되었다. 연구에 대한 논의는 다음과 같다. 첫째, 소비자의 소득수준에 따라서 농식품에 대한 신뢰에 차이가 있다. 고소득층에서는 일반적인 농산물의 안전성에 대해 신뢰하지 않고 단지 가공식품에 대해서만 신뢰하는 반면, 중간소득층 및 저소득층에서는 농산물과 농산물 가공식품을 모두 신뢰하는 것으로 확인되었다.따라서 소비자를 소득수준에 따라서 고소득층과 중간소득층및 저소득층으로 구분하여 집단의 특성에 맞도록 시장을 세분화하고 적합한 마케팅전략을 적용하는 것이 바람직할 것이다.즉, 유기농식품을 포함한 친환경식품은 고가격전략을 추구하여 고소득층을 대상으로 소구하는 것이 바람직할 것이다. 이를 위해선 데이터베이스마케팅을 도입하여 고객명단을 분석한후 고소득층 소비자에게 Eco-partner 인증제도, 녹색시스템운영, 제품의 유해물질 관리, 친환경소재개발 등 친환경제품과그린마케팅, 그리고 친환경인증획득을 통한 친환경제품개발활동을 전개하고, 또한 생산자로서 책임을 다하는 기업임을 강조하여 고소득층과의 교감을 통해 친환경이미지제고활동을 전개하는 등 고소득층에 적합한 차별화된 마케팅활동을 전개하는 것이 중요하다. 둘째, 고소득층은 식품에 대해 신뢰를 한소비자는 직접적으로 구매의향을 나타내기 보다는 감정몰입이될 때 더 높은 구매의향이 있는 것으로 확인된 반면, 중간소득층 및 저소득층 소비자는 감정몰입이 중요하지만 이 요소가구매의향에 미치는 영향보다는 신뢰가 직접적으로 구매의향을일으키는 것이 더 높은 것으로 나타났다. 그러므로 소비자를분류하여 고소득층에게는 장기적 관점에서 평생고객 개념으로고객과의 관계관리를 지향해야 하는 반면에 중간소득층 및 저소득층은 일회성 고객으로 분류하여 즉각적인 구매로 연결될수 있도록 차별화된 고객관리가 필요하다. 따라서 고소득층고객은 식품에 대한 신뢰를 통해 고객이 감정적으로 몰입할 수있도록 제품에 대해 건강과 여유 등 삶의 질을 강조할 필요가있고, 중간소득층 및 저소득층에게는 즉각적인 소비가 이루어질 수 있도록 저가전략 및 판촉전략을 실행할 필요가 있다.

This study was performed to investigate the pesticide residue of commercial medicinal plants used for food materials in the Seoul area. Multi class pesticide multiresidue methods in Korea Food Code was used to analyze 100 pesticides. Analyzed samples were 261 cases(domestic 201, imported 60), detection rate was 19.2%(domestic 20.9%, imports 13.3%). 17 pesticides were detected in fruit(chinese matrimony vine, jujube, rubus coreanus, japanese cornlian cherry, schizandra, tangerine peel), and root(cnidium, licorice, astragalus). Pesticide over Maximum Residue Limits were detected in jujube, cnidium. Frequently detected pesticides were cypermethrin, chlorpyrifos, cyhalothrin, fenvalerate, bifenthrin. More than 50% of the sample were detected two or more pesticides at the same time. Because of the variety and increase of pesticide detection in medicinal roots and fruits, continued monitoring and safety management is required.