The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

본 연구의 목적은 부모의 정서조절양식과 통제적 양육행동이 유아의 내재화 문제행동에 어떠한 영향을 미치는지 알아보는데 있다. 연구대상은 수원, 청주, 홍성지역의 만3-5세 유아를 둔 부 195명, 모 221이며 사용된 측정도구는 부모의 정서조절양식과 통제적 양육행동 그리고 유아의 내재화 문제행동 세 가지의 척도이다. 자료 분석은 SPSS Windows 21.0와 Amos 7.0 프로그램을 사용하였고, 기술통계, Pearson 상관관계 그리고 경로분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 부모의 정서조절양식은 부의 경우 능동적, 회피분산적, 지지추구적 정서조절양식이, 모의 경우 능동적, 회피분산적 정서조절 양식이 통제적 양육행동에 직접적인 영향을 미쳤다. 둘째, 부모의 통제적 양육행동은 유아의 내재화 문제행동에 직접적인 영향을 미쳤다. 셋째, 부모의 통제적 양육행동은 부모의 정서조절양식이 유아의 내재화 문제행동에 영향을 미치는 과정에서 매개효과를 가지는 것으로 나타났다. 부의 경우 능동적, 회피분산적 그리고 지지추구적 정서조절양식이 통제적 양육행동을 매개로 하여 유아의 내재화 문제행동에 유의미한 영향을 미친 반면, 모의 경우 능동적 그리고 회피분산적 정서조절양식이 통제적 양육행동을 매개로 하여 유아의 내재화 문제행동에 유의미한 영향을 미쳤다.

Purpose - The study aims to provide the relationships between the social servicescape and customer’s emotion and voluntary behaviors were investigated in this study. The social servicescape was largely divided into service employee’s image and other customers (in customer’s similarity, physical appearance and suitable behavior). Firstly, the relationship between service employee’s image and customer’s positive emotion was investigated as a specific purpose of study. Secondly, this study attempted to understand the relationship between other customers (in customer’s similarity, physical appearance and suitable behavior) and customer’s positive emotion. Lastly, the relationship between customer’s positive emotion and customer’s voluntary behavior dimension (intention to cooperate, intention to participate in and loyalty) was examined. Research design, data, & methodology – In order to prove the hypotheses in this study, the customers who have experienced family restaurants during the last two months were targeted for a survey. A total number of 300 survey papers were distributed and as a result, 248 papers could be used for analysis, except the papers with insincere answers. After the analysis of the reliability and validity of each major variable, the hypothesis was verified through the structure method by using Amos 20.0. Results - First, the results of hypothesis testing on the relationship between social servicescape and customer’s positive emotion showed service employee image gives a positively meaningful impact on customer’s positive emotion. Secondly, the results on the relationship between other customers and customer’s positive emotion indicated that the customer’s similarity and physical appearance has a positively significant impact on customer’s emotion while customer’s suitable behavior has not a significantly positive impact on customer’s positive emotion Lastly, customer’s positive emotion was shown to have a significantly positive influence on customer’s voluntary behavior dimension, that is, intention to cooperate, intention to participate in and loyalty. Conclusions - This study aims to focus on and emphasize the social servicescape and its importance, which is different from the previous studies that have been focused largely on physical servicescape. Such results in this study indicated the social servicescape (service employee’s image and other customers) as an important factor that affects customer’s positive emotion and voluntary behavior.

광고는 환경에 적응적 일 때 그 효과도 충분히 발휘 될 수 있다. 그러한 환경 가운데 소비자에게 가장 장기적이고 포괄적으로 영향을 미치는 요인이 바로 그들의 문화, 즉 정서이다. 한국적 정서는 한국인의 사회문화적 가치관을 내포하는 응축된 심정의 표현으로 광고에서 감성적 공감대를 형성할 수 있는 중요한 역할을 할 수 있다. 본 연구는 한국적 정서를 활용하여 일정 기간 지속적으로 진행된 광고 캠페인을 분석하여 그 안에 내재된 광고의 메시지를 탐색하고자 하였다. 따라서 한국적 정서를 형성하는 요소를 연구하고, 연구를 통해 경제적 요소에서 한국적 정서를 대표하는 정(情)과 문화적 요소에서 유교사상에 나타난 효(孝)를 도출하여 한국적 정서가 표현된 TV광고 사례를 분석하였다. 연구대상과 범위는 오리온 초코파이 정 캠페인의 ‘선생님 편’과 ‘삼촌 편’이며, 경동나비엔 효 시리즈의 ‘소 편’과 ‘연탄갈기 편’ TV광고이다. 연구 결과 첫째, 한국적 정서로 표현된 오리온 초코파이 ‘정(情)’ 캠페인 광고는 소박하고 인정스런 내용을 자연스럽게 소화해냈다. 오리온은 초코파이에 ‘정(情)’이라는 한국 고유의 정서를 담아 소비자들이 서로 마음을 위로하는 매개체로 자리잡을 수 있도록 했다. 또한 우리 민족은 정(情)을 강조하고 정(情)이라는 한국성을 담았기 때문에 광고의 메시지를 잘 전달할 수 있었다. 둘째, 한국적 정서로 표현된 경동나비엔 보일러 ‘효(孝)’ 시리즈 광고는 ‘시골에 계신 부모님’, 그리고 ‘차가운 마음’이라는 두 명제에 속하는 처지를 이야기로 풀어내며 많은 이들로부터 효심이라는 공감을 불러 일으켰다. 또한 한국적 정서 중 ‘효(孝)’를 광고 전략으로 삼아 소비자에게 자연스럽게 상품을 인지시키는 가운데 사회적으로 다시 한 번 한국적 정서를 일깨운 광고라 할 수 있다. 한국인의 정서가 담긴 정(情)과 효(孝)에 나타난 광고는 변화해가는 사회, 문화에 따라 소비자에게 한국적 전통문화와 정서를 유지시켜 주는 단초(端初)를 제공한다. 동시에 사회적기여 측면에서 문화 창조로서 한국적 정서가 담긴 광고의 기틀을 마련할 수 있을 것이다.

Purpose - Present study investigates character identification and emotional response to character that may affect consumers' intention to purchase the character-attached products. And this study explores whether symbolic relevance and object relevance affect the character identification, and whether character attractiveness and character salience affect the emotional response to characters. Research design, data, and methodology - SNS characters, animated characters, game characters, and traditional characters were used as experimental characters. And stationery as experimental product was used. 250 college students participated in the empirical study, and structural equation model was used to verify hypotheses. Results - First, the character identification and emotional response to characters affected the intention to purchase the products positively, and the emotional response to characters also positively affected character identification; second, symbolic relevance had no positive impact upon character identification, while object relevance had positive influence on character identification; and third, character attractiveness and salience had a positive effect on the emotional response. Conclusions - Present study contributes to the progress of character theories. Marketers should find ways to increase consumers’ object relevance to characters and the level of characters' attractiveness and salience in order to promote the intent to purchase the products.

This study was conducted to investigate the change of workers physiology and sensitivity according to the plant decoration activity using electroencephalographic (EEG), electrocardiogram, and semantic differential (SD) methods on 31 male and female workers in their twenties. Plant decoration activity and writing documents on a computer (WDOC) were carried out for 10 minutes each. The relative slow alpha power spectrum (RSA) has been highly exhibited at most measurement points at plant decoration activity compared to WDOC, and ratio of alpha to high beta spectrum (RAHB) was higher in the parietal lobe responsible for visual function in charge of visual function and showed stable and relaxed effect with little stress or tension. In addition, the relatively fast alpha power spectrum (RFA), which is responsible for visual function, after WDOC was higher than after plant decoration activity in the left parietal lobe (P <.05). Although not statistically significant, the relative high beta power spectrum (RHB) and the ratio of mid beta to theta (RMT), which are stress concentration indexes with tension, were highly regarded as a whole when performing WDOC. There was little difference in heart rate between after both activities. However, high frequency (HF) component indicating parasympathetic nervous system activity was more highly active after WDOC than Planting decoration activity, and the low frequency (LF) component indicating sympathetic nervous system activity tended to be lower after WDOC than after planting activity meaning that plant activity have a sense of stability than WDOC and these results were similar to brain wave analysis. In addition, the sense of comfort, naturalness, calm were significantly higher when the plant decoration activity was performed than when the WDOC was performed in the SD emotional vocabulary survey. These results could be interpreted that plant decoration activity induced more physiologically and psychologically stability and relaxation than WDOC, and enhanced attention ability in appropriate awakening state.

This study aimed to compare th effect of viewing forest and urban landscapes on the physiological responses and the psychological status of radiologists. An experiment was conducted among 10 healthy raiologists (n=10, 24±2.9 years old). They were instructed to view forest and urban landscapes, and their HRV (Heart Rate Variability) was measured to assess their physiological responses, and POMS (Profile of Mood States), and SD (Semantic Differential) questionnaires were also conducted to assess their psychological status. The collected data were analyzed with Wilcoxon signed-rank test using the SPSS 21.0. The results showed that viewing the forest landscape stimulated the activity of the parasympathetic nervous system more than viewing the urban landscape, which reduced stress and stabilized the psychological status of participants, and that viewing the forest landscape also increased the levels of positive feelings among POMS and SD subscales. Therefore, it was concluded in this study that viewing forest landscapes can contribute to the reduction of stress, emotional stability, and positive psychological status of those who work in a closed space like radiologists.

본 논문은 음악의 감성을 시각화하는 새로운 방법을 제안하는 논문으로 시각화를 위하여 감성 LED조명 제어 시스템을 고안하였으며 이 시스템은 청중들의 음악 경험을 더욱 풍요롭게 하기 위함에 목적이 있다. 이 시스템은 기존 연구의 음악 감성 분석 알고리즘을 이용하였는데 하나의 음악에서 하나의 감성을 추출하는 기존 연구의 한계를 보완하고자 음악의 1초당 세그먼트에서 감 성을 추출 하여 감성 변화를 감지하는 방법을 연구하였다. 또한 LED조명의 감성 컬러는 IRI컬러 모델과 Thayer의 감성 모델을 기초로 새로운 감성 컬러 36가지를 정의 하여 각 감성에 맞는 색 으로 연출 할 수 있도록 구성하고 애니메이션과 더불어 감성 LED 조명으로 표현 할 수 있도록 하였다. 이 시스템의 검증을 위한 실험 결과, 듣는이의 감성과 감성 LED 조명 시스템의 감성 일 치율이 60% 이상으로 향후 음악 감성 기반 서비스의 중요한 밑거름이 될 것으로 보인다.

The purpose of this paper is to explore Türker (2013) in depth and analyze its significance and problems, in addition to briefly suggesting alternatives. Türker(2013) is meaningful for the following reasons: First, it is one of the few overseas studies dealing with Korean emotions. Second, it demonstrates that Korean emotion metaphors support the universality of Conceptual Metaphor Theory to a substantial extent. Third, it presents the frequency and productivity of Korean emotion metaphors based on the corpus and shows their correlation. Crucial problems with Türker (2013), however, include the following: (ⅰ) the method of selection of emotion words for the corpus analysis; (ⅱ) the selection and erroneous analysis of example sentences; (ⅲ) errors in the setting and categorizing of source domains. Consequently, given errors relating to Korean emotional metaphors in overseas journals, this paper which examines Türker (2013) in depth can offer the beginnings to prevent such errors in data and analysis from being further cited without verification of appropriacy.

분화활동에 따른 인간의 생리 및 감성변화를 알아보기 위해 20대 피험자 남녀 총 31명을 대상으로 뇌파, 심박변동성, SD(semantic differential)법을 실시하였다. 실험은 각각 10분씩 유리용기(지름 30cm)에 분화식물을 장식하는 작업, IT활동(문서 작성)하는 작업을 실시 하고 사전/후 측정하였다. IT활동(문서 작성)을 대조구로 하여 분화장식활동을 비교한 결과, IT활동보다 식물활동을 하였을 때 상대적 느 린 알파파(RSA)가 대부분의 측정지점에서 높게 나타났고, 알파/빠른 베타(RAHB)가 시각기능을 담당하는 두정엽(P3, P4)에서 높게 나타 나 스트레스나 긴장감을 거의 동반하지 않은 안정, 이완효과가 있는 것으로 나타났다. 또한 분화장식활동을 한 후보다 IT활동(문서작성)을 한 후 시각기능을 담당하는 상대적 빠른 알파파(RFA)가 좌반구 두정엽 (P3)에서 높게 나타나 몰입도가 높은 것으로 나타났다. 그러나 IT활 동(문서작성)보다 분화장식 활동을 했을 때 뇌활성도(SEF 90)가 좌반구 측두엽(T3), 우반구 후두엽에서 통계적으로 유의성있게 높게 나타 나 스트레스를 동반한 상태에서 고도의 집중력 효과가 있는 것으로 볼 수 있었다. 분화장식활동과 IT활동을 한 후 심박수의 차이는 거의 나 타나지 않았으나 IT활동보다 분화장식 활동에서 자율신경계활동 중 부교감신경계활성의 지표인 HF(high frequency)성분이 더 높게, 교감 신경계활성 지표인 LF(low frequency)성분은 IT활동보다 분화장식활동을 한 후에서 더 낮게 나타나 IT활동보다 분화장식활동이 안정감 을 갖는 경향을 보였으며 이러한 결과는 뇌파분석과 유사한 경향이었다. 분화장식활동과 IT활동에 따른 피험자 선호도는 분화장식활동 (4.00/5), IT활동(2.58/5)로 분화장식활동이 IT활동보다 통계적으로 유의성있게 높게 나타났다. 또한 SD 감성어휘조사에서 IT활동했을 때 보다 분화장식 활동을 했을 때 쾌적감, 자연감, 진정감이 유의성있게 높게 나타났다. 이는 분화장식활동이 IT활동보다 생리·심리적으로 안 정, 이완, 그리고 적절한 각성 상태에서 내적, 외적 주의집중력 향상 효과를 주는 것으로 해석할 수 있다. 따라서 식물을 활용한 분화장식활 동은 스트레스가 있는 대상자들에게 적용하는 것이 유용할 것으로 판단된다. 그러나 뇌활성도(SEF 90)이 IT활동보다 높게 나온 결과는 추 후 지속적 연구를 통해 긴장의 종류를 밝혀내야 할 것으로 생각된다.

The study was surveyed to 269 respondents for investigating psychological response to indoor foliage plants grouped by four type of design materials. 21 indoor foliage plants grouped as filler, mass, form, and line plant, are shown to each respondent for surveying the preference and emotion by SD (semantic differential) scale. It was statically significant that the filler plant group was the least preferred one between the indoor foliage plant and the preference of line plant group was the highest. In filler plant Scindapsus aureus is significantly favored, in mass plant Aglaonema crispum and Syngonium podophyllum, in form plant Ficus banghalensis in line plant Dracaena fragrans ‘Lemon Lime’, respectively. The green is the most preferred color of leaf and gray is the least one. When investigated on the major emotions felt with four types of indoor foliage plant with SD scale, filler plant felt as ‘Bright’, ‘Light’, ‘Pale’, mass plant ‘Warm’, ‘Sharp’, form plant ‘Simple’, ‘Luxurious’ and line plant ‘Sophisticated’, ‘Luxurious’, ‘Pleasant’, ‘Soft’ and ‘Fancy’, respectively. This result will be valuable when the indoor garden is designed with an indoor foliage plant.

The purpose of this study was to examine the effect of horticulture occupation therapy program via healing garden which is increasing the emotional stability and hand Dexterity enhancement on pre-vocational rehabilitation of chronic mental disorder. The current study included 29 patients who were diagnosed as chronic mental disorder under the rehabilitation service at E capital hospital in Seoul from February to December 2010. All of patients participated with agreement in this study, then were divided randomly by experimental (n=17) and control groups (n=12). Therapeutic program was consisted with total 38 sessions, and performed once a week for 10 months. Experimental group was treated with horticultural occupational therapy program using a healing garden (one time), as well as general occupational therapy (four times) in a week. Control group was conducted only general occupational therapy five times a week. To evaluate the effects of program, physical and psychological stress test and hand dexterity test was used before and after program. The program was based on the person-centered therapy, then paired t-test was used to compare the results before and after the program. In the results of present study, there were no significant differences of psychological and physical stress between before and after the therapy in experimental and control group, respectively. However, hand dexterity of experimental group was markedly changed between before (112..4±50.9 sec) and after (82.1±40.6 sec) therapy. Moreover, the speed of performance in GPT was increased with rising therapeutic sessions, indicating the hand dexterity was improved after program. These results demonstrated that horticultural occupation therapy program using the healing garden is beneficial for pre-vocational rehabilitation of chronic mental disorder.

본 연구는 선진 유가 사상을 정치적 측면과 윤리적 측면에서 입체적으로 분석 함으로써 그것의 공사문제를 규명하는 데 목적이 있다. 먼저, 家와 國의 영역 문제로 설명할 수 있는 부분과 해명되지 않는 부분이 무엇인지 드러낸다. 다음 으로, 그 해명되지 않는 부분이 단순히 인간의 본성 문제로 설명되는지, 만약 해명되지 않는 부분이 있다면 그것이 무엇인지 확인한다. 마지막으로, 그 해명 되지 않는 부분이 도덕 감정과 공동선의 상호작용임을 밝힘으로써 선진 유교의 공사관을 그림을 그려낼 것이다. 유교가 감정윤리라는 점에서 이모티비즘과 어 떻게 다른지, 그리고 그 차별성을 통해 유교의 감정윤리가 어떻게 공공성을 획 득할 수 있는지 해명한다.

최근 감정에 대한 연구는 게임을 하는 사용자와의 상호작용을 높이는 요소로 주목 받고 있다. 그 동안 게임에서 표현되는 감정은 간단한 구조를 사용했었다. 하지만 게임에서 사용되는 감정에 대한 사용자의 요구가 높아지면서 감정을 구조화시킬 필요가 생겼다. 이 논문에서는 게임 속 캐릭터의 감정을 위해 생물학적 감정 원리를 기반으로 제안된 감정규칙을 활용했다. 그리고 감정에 영향을 주는 게임 구성요소를 분류하고 캐릭터가 게임에서 감정을 인지하기 위한 구조를 제안한다. 이를 통해 기존의 게임에서 사용된 감정을 감정의 역할로 분석하고 게임에서 감정을 표현하기 위해 고려 해야할 구조적인 틀을 제안한다.

Purpose: The purpose of this study was to test The relationship between emotion and emotion regulation and performance in archery athletes. Methods: Archery athletes(N=302, male=137, female=165) completed measures of Sports Emotion Scale, Sport Emotion Regulation Scale, and Prize of themselves. Results: It was appeared that the sports performance among archery athletes was increased by positive emotions such as happy and pride, and emotion regulation such as related behavioral regulation. Conclusion: This results suggest that to increase the performance of archery athletes, a variety of programs to increase positive emotion and related emotion regulation need to be developed.

Purpose: This study examined the moderated mediation effect of self-efficacy in the relationships among students' temperament, emotion, and class engagement in physical education settings. Methods: Middle school students (N=407, 226 males, 181 females) completed measures of approach and avoidance temperament, negative and positive emotions, self-efficacy, and engagement in class. Results: The result of multiple regression analysis showed that positive and negative emotions partially mediated the relationship between approach temperament and engagement in class. The mediating effect of negative emotions in the relationship between avoidance temperament and engagement in class were moderated by students' self-efficacy. More specially, students with high self-efficacy protected from the detrimental impact of avoidance temperament on engagement, compared students with low self-efficacy. Conclusion: These findings suggest that students' level of self-efficacy lead a more adaptive emotional and behavioral outcomes in physical education settings.

Purpose: Today, mindfulness become popular in medicine, psychology, physical education and so on. Mindfulness-based course began to be used in the educational field's formal curriculum. Many researches show that mindfulness-based class increase a lot of psychological qualities. Positive psychological capital is the state of personal positive psychological development and contributes to individual productivity. There are some studies, proving mindfulness-based interventions influenced on subfactors of positive psychological capital. This study tried to test whether mindfulness-based course could change the student's positive psychological capital. Methods: 164 participants were divided into 3 groups. Fifty-five were assigned to mindfulness based subjects as experiment group, 54 participants to yoga class, and 55 to general cultural subject as control group. During a semester, three classes were proceeded and some scales, including positive psychological capital, positive and negative emotions, and mindfulness were administered at pretest and posttest. Results: Significant differences were observed in all variables. Positive psychological capital, positive emotion, and mindfulness in mindfulness and yoga classes increased significantly and negative emotion in both classes decreased significantly, compared to control group. Conclusion: As a result, mindfulness-based class and yoga-based class could increase positive psychological capital and it is promising that mindfulness-based class can be included in curriculum.

게임은 다양한 인문학적인 상상력과 공학적인 상상력이 융합되는 첨단 종합문화예술이다. 그럼에도 불구하고 대한민국의 게임산업은 위기를 맞이하고 있다. 그 위기를 타개하기 위한 한 방편으로 정서유발스토리텔링의 순기능성을 연구해 보고자는 것이 본 논문의 집필 목적이다. 이 논문은 MMORPG의 대표적인 게임인 <WOW (World of Warcraft)>의 서사에 드러난 다양한 정서유발 사례를 텍스트로 선정하였다. 본 연구를 통해 <WOW>의 핵심 구성요소인 세계관, 캐릭터, 사건에 드러나고 있는 정서유발이 게이머에게 어떤 자극을 일으키고 있는가에 대한 사례들을 단편적으로나마 살펴 볼 수 있었다. 그 결과, 게임산업의 부정적인 인식을 해소하고 산업적 위기를 타개하기 위해서는 게이머의 마음을 움직일 수 있는 정서스토리텔링이 하나의 방법론이 될 수 있다는 사실을 확인하는 계기가 되었다.