The study proposes multiple TRIZ contradiction solution strategies for addressing PC (Physical Contradiction) and TC (Technical Contradiction) by implementing TRIZ cause-and-effect tree. The problem associated with TC of the ends is solved by PC of means which employs a causal relationship between causes and effects. The TRIZ contradiction solution strategies demonstrated in this research are classified into 3 types of combined strategy as follows: 1. To-Be PC and AS-Is PC, 2.To-Be PC and As-Is TC, 3.As-Is PC and To-Be TC. The combined strategy of To-Be PC and As-Is PC is similar to a divide-and-conquer technique. This strategy adopts parallel strategies using 4 separation principles in time, in space, between parts and the whole, and upon condition of two reversed-PCs. Moreover, its application elucidates the conflict relationship of two TCs from the study. The integrated 4 separation principles and 40 inventive principles present an effective synergy effect from the combination, and further addresses the problems in the TRIZ contradiction resolution strategies. Combined strategy of To-Be PC and As-Is TC implements the 40 inventive principles that To-Be PC of the means resolves the As-Is TC of the ends. Combined strategy of As-Is PC and To-Be TC also uses inventive principles to the As-Is PC of the means to solve the To-Be TC of the ends. In addition, propositional and logical relationship of necessary and sufficient conditions between TC and PC is used to support the validity of 3 TRIZ contradiction solution strategies. In addition, 3 other strategies of necessary and sufficient conditions validate the contraposition relationship of the truth table. This study discusses TRIZ case studies from National Quality Circle Contest from the years between 2011 and 2014 to provide the usage guidelines of TRIZ contradiction solutions for quality purposes. Examining analysis from the case studies and investigating combined strategies allows the users to obtain comprehensive understanding.

멤브레인은 고유의 선택적 투과기능에 의해 다양한 산업분야에 적용되고 있다. 특히, 환경 및 에너지용 멤브레인은 최근 학계의 기초 연구와 더불어 산업체의 활발한 상업화 연구가 진행 중이다. 환경 분야에서는 수처리용 멤브레인이 상용화되어 산업적으로 널리 사용되고 있으며, 이의 기능을 더욱 최적화하기 위한 연구 및 혁신 기능을 도입하기 위한 개발이 산업체를 중심으로 활발히 진행 중이다. 또한 연료전지 및 이차전지에 폭 넓게 멤브레인 기술이 적용되고 있으며, 특히 연료전지나 레독스흐름전지는 본격 상업화를 위해 다양한 전략으로 연구가 진행되고 있다. 본 발표에서는 코오롱에서 개발하여 상업화한 수처리용 멤브레인의 최근 개발 동향 및 연료전지 및 레독스흐름전지용 멤브레인 개발 현황 및 전략을 소개하고자 한다.

Microorganism such as a bacterium, virus, fungus, or microscopic nematode worms can be used in agricultural practices to control of elimate pests that can inflict damage to a plant. Agents used as biopesticides include parasites, predators, fungi, bacteria and viruses. Each agent has a specific mode of operation used to control pests. They are being recommended and used as components of IPM programs in the production of high-value specialty crops such as fruit, nut, vegetable, vine, ornamental, and turf crops. The global pesticide market was valued in 2013 at approximately $54.2 billion. Of that total, nearly 30% is comprised of herbicides to control weed populations. This segment of the market is projected to expand through 2014 for both synthetic pesticides and biopesticides. The projected market percentage should reach nearly 6% by 2014. Biological control agents are termed as ‘Biological Pesticides’ by the Korean government. At present there are 33 registered products in Korea under this category, among these 19 are fungicidal, 13 are insecticidal and only 1 have herbicidal activity. The total number of domestically produced biological pesticides is 19 including Bts whereas rest of them are imported. Mostly these are originated from microorganisms. Organic agriculture materials are 1,300 registered products in Korea. Approximately 500 companies have registered your product is a very small company and the parent company, except for the more than 20 companies.

본 연구는 2012～2013년 국내 전기차 시장에서 크게 논란이 되었던 콤보 전기 자동차 충전 표준과 국내 스마트그리드 표준 간 충돌 사례를 이해관계자 이론을 활용하여 분 석하였다. 사례 연구를 위해 문헌 조사 및 복수의 전문가 인터뷰를 실시하였다. 전기 자동차 는 충전을 위해 전력망과 연결될 때 데이터 교환을 한다. 따라서 통신 표준 문제가 대두된다. BMW는 글로벌 전기 자동차 시장에서 업계를 대표하는 사실상 표준의 지위를 얻어 가고 있 던 콤보 충전 기술을 채택하여 국내 전기차 시장에 진입하였는데, 그 과정에서 국내 스마트 그리드 전력망의 원격검칭용 통신 기술과 상호 주파수 간섭을 일으키는 문제가 발생하였다. 이 문제를 둘러싸고 이해관계자들의 대립이 계속되면서 국내 전기 자동차 충전 기술 관련 표 준(국가표준 및 단체표준)화를 위한 의사결정들이 지연되었고, 이 논란은 2014년 1월 콤보 기술이 한국자동차공학회의 단체표준(KSAE SAE 1772-2040, 2014.1)으로 인정되면서 일단 락되었다. 이 사건은 전기 자동차 표준 그 자체만이 아니라, 융합산업 시대에 있어서 타 산업 표준과의 충돌 및 조정의 필요성을 부각시키는 의미있는 사례이다. 본 연구는 전기 자동차 충전 표준과 스마트그리드 표준이라는 이종 산업 간의 표준 충돌의 복잡한 역학 관계를 이해 관계자 이론을 적용하여 분석하였다. 본 연구는 표준화 과정을 둘러싼 경험적 및 이론적 연 구가 충분하지 않다는 점에서, 이해관계자 이론을 활용한 사례 축적과 방법론 정립에 기여하 고, 또한 표준화 과정에 참가하는 이해관계자들이 이 과정에 영향을 미치기 위한 행위 양식 정립과 전략 수립에 유용한 시사점을 제공한다.

PURPOSES : This study aims to investigate the direct and indirect influence areas from incidents on urban interrupted roadways and to develop traffic management strategies for each influence area. METHODS : Based on a literature review, various traffic management strategies for certain incidents were collected. In addition, the relationship between the measure of effectiveness and the characteristics of incidents was explored using an extensive simulation study. RESULTS : From the simulation studies, traffic delays increased as the number of lane closures increased, and the impact of lane closures was reduced to the direction upstream from the incident site. However, the magnitude of the delay change depended on the degree of saturation. Using these characteristics, the direct and indirect influence areas resulting from incidents were defined, and traffic management strategies were established for each direct and indirect influence area and for each level of incident. CONCLUSIONS: The results of this study will contribute to the improvement of national traffic safety by preventing secondary incidents and by effective adaptation to incident events.

This study confirms that the shopping experiential values perceived by Chinese tourists affect their product and store attitudes through the emotions of entertainment and escapism. It is particularly notable that this study verifies diverse roles of different emotions such as entertainment and escapism in the context of tourist shopping. This study employs empirical analysis on tourists, and provides practical implications including the importance of shopping experiential values for developing retail strategies. The summary of the main results is as follows. First, the results of image attribute on each cultural marketing communication pattern, uniqueness on cultural communication and public interest on cultural sponsorship had the most positive responses. Second, the analysis on the relationship among brand attitude, artist attitude and purchase intention showed that aesthetics and communicativeness positively influenced both brand attitude and artist attitude. Also, both brand attitude and artist attitude had a positive effects on purchase intention. Third, the differences between lifestyle brand and high, low fit artist, aesthetics and public interest showed positive effective relationship toward brand attitude while nobility and communicativeness showed positive effective relationship toward artist attitude as far as artist fit is high. The notable result of the analysis on relationship among the cultural arts lifestyle groups are as follows. Aesthetics to artist attitude, uniqueness to brand attitude were found to have highest response from mass culture enjoyers group, while proponents of high culture group showed greatest response to nobility toward artist attitude. The analysis of the relationship differences in patterns, the effect on nobility to artist attitude, brand attitude to purchase intention for cultural communication displayed highest. For cultural sponsorship, communicativeness to brand attitude, brand attitude to artist attitude to purchase intention showed the most positive effect, while, in cultural corporate image pattern exhibited a great response aesthetics toward brand attitude and communicativeness toward artist attitude, the second strongest effect on brand attitude to artist attitude to purchase intention. The implication of the study is that it demonstrates the relationship of image attribute specifying each pattern from the previous studies and investigates the difference in the relationship of brand attitude, artist attitude and purchase intention among image attribute. In addition, by demonstrating the difference in the relationship among the cultural arts lifestyle groups, as well as the high and low fit between lifestyle brand and artist, the study provides an insight and a specified path for marketers as they plan out ways to utilize cultural marketing communications. Finally, by verifying the relationship among patterns, our study offers useful points of reference also for artists or art foundations who plan it with lifestyle brands using strategic approach to consumers by specified means.

Context – The luxury market has, in recent years, continued to grow substantially and has been helped by the boost and growing appetite of emerging economies. Indeed Luxury is one of the fastest-growing brand sectors (Berthon et al., 2009). Due to the high supply and vast choice available in the various segments including luxury goods, consumers nowadays are no longer loyal to one single brand but they prefer to choose and have a demanding and critical attitude towards exactly what they want to purchase (Okonkwo, 2007). By looking at the recent transformations in the globalised and ever more connected world, we can see that the luxury market has expanded, from a limited availability to a select group of consumers (the few who could afford the price), to a market with more people of moderate means having access to the product and all its inherent passion (Okonkwo, 2009, Silverstein and Fiske, 2003). However, the concept of luxury, although defined widely (Dubois et al., 2001 and Vickers and Renand, 2003, among the most popular definitions), does not appear to have a consensus on the definition (Choi, 2003; Wiedmann, Hennigs and Siebels, 2009). It is crucial to understand the reasons why consumers buy luxury (Kapferer and Bastien, 2009; Keller, 2009) and the perception process (Tynan, McKechnie and Chhuon, 2010; Wiedmann, Hennigs and Siebels, 2007). Learning how consumers process their knowledge from the attributes of a luxury brand and attribute them a meaning (perception process) followed by a certain conditioned response (learning process experienced due to culture or brand’s marketing strategy), appears relevant to unveil the effectiveness of luxury brands across European consumers. Moreover this understanding should be framed in a cross-cultural context in order to be relevant for the sector (Dubois, Czellar and Laurent, 2005; Shukla, Shkula and Sharma, 2009). Purpose – The aim of this study is to measure the effectiveness of luxury brands strategies, through a cross-cultural comparison. By doing so, the authors attempt to develop a framework that intends to measure the perception process alongside purchase intentions, mapping it with the marketing strategies that have been proposed by brands at different segments. Design/methodology/approach – The methodological approach followed in this paper was to systematically review the academic literature on luxury brands and identify the different concepts of luxury as well as provide an overview of the segment from a European perspective. Through the analysis of the brand strategies used by different typologies of luxury brands (inaccessible, intermediate and accessible), the researchers intended to clarify the learning process and meaning transfer that takes place in the studied markets: UK, Spain, Germany and Italy. Motivations for buying luxury were also measured from a transnational perspective to fully understand matchability in the perception process and purchase intentions. This research has used existing theories based on the areas mentioned above to create hypotheses that were statistically tested using SPSS, evaluating if hypotheses raised can be supported or not. By deductive reasoning, established theories were used to develop and examine hypotheses in contemplation of the explanation of laws (Bryman and Bell, 2011), using a deductive research approach. Through quota sampling the results can be generalized to a larger population. Originality/value – Several authors have pointed out the need for further analysis on luxury value perception (Shukla and Purani, 2012; Tynan, McKechnie and Chuon, 2010; Christodouilides, Michaelidou, N. and Li, 2009; Vigneron and Johnson, 2004; Wiedmann, Hennings and Siebels, 2009) The knowledge on consumers’ perception of luxury should be enlarged and better methodologically oriented, making a transnational research project like this of greater importance. With this in mind, the findings provide valuable strategic insights for luxury brands to use across the different EU markets. Findings –We are running the research so to have the results and provide the expected contribution with this paper.

The world of luxury is harboring an endangered species: that of the independent companies! In an increasingly-challenging and globalized luxury environment, companies are fighting to escape from the ever-growing clout of luxury “conglomerates” - Swatch Group, LVMH, Kering, and Richemont. As of 2015, these “big four” own more than 100 brands and are maintaining a constant pace of acquisitions , relying on vertical integration to secure supplies (and deprive competitors of them) which has particularly insidious consequences for independents. Most independents are struggling to survive and end up being acquired or going out of business. Interestingly, this same movement towards consolidation is rendering brands more and more uniform, thus creating opportunities for players able to craft unique offerings for niche luxury clientele. Innovation is the path to follow in this challenging journey. Based on a multiple case study analysis of innovative independent luxury companies, we have identified four innovation strategies (Hoffmann & Lecamp, 2015). “Back to the roots” include independent companies innovating in the essence of luxury: extreme quality and extraordinary craftsmanship to create the ultimate sensorial and emotional experience. For companies like Vignes, Thomas Mercer, Mirazur by Mauro Collagreco, Norlha and Brunello Cucinelli, luxury is rooted in a terroir and a sense of purpose permeates this endeavor. “Code breakers” are playing with product and societal codes to culturally innovate and build the icons of today and tomorrow. Examples include Martin Margiela and Miuccia Prada in fashion, Fernando & Humberto Campana in furniture design, and HYT in watchmaking. “Eagle in the aquarium” companies are disrupting the way luxury companies create, deliver and capture value. Globalization and digitization are powerful enablers to reconfigure resources at the levels of funding (e.g. crowdfunding), design (e.g. 3D design), manufacturing (e.g. 3D printing), distribution (e.g. online platforms), marketing and communication (e.g. online social networks). “Game changers” are building breakthrough innovations at the product and business model levels. Comme des Garçons, Etudes Studio, Iris Van Herpen, MB&F, and W Motors are independents taking bold initiatives in a fascinating and inspiring journey. Managerial implications and venues for future research will be highlighted during the conference.

Nearly 70% of the Swiss luxury watch market is represented by major groups, bringing together worldwide well-known brands. In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation.

Advancements in communication, manufacturing, economic environments and consumer preferences have created new opportunities for small firm internationalisation on a global scale. Within the creative industries, fashion design entrepreneurs operate within the small and medium enterprise sector on an international level developing extraordinarily influential connections with fabric and materials suppliers, manufacturers, sales and PR agent, trade fairs and retailers throughout the globe (Centre for Fashion Enterprise 2008). Entrepreneurial design firms are increasingly identified as key sectors for economic growth regardless of their need for promotion and support to achieve sustainability, amplifying the focus on generating emerging talent within the fashion industry (British Fashion Council 2012; Centre for Fashion Enterprise 2008). Highlighted within the media through the development of support programs such as the Council of Fashion Designers of America Vogue Fashion Fund and the British Fashion Council’s Vogue Designer Fashion Fund, among others, independent fashion apparel design firms often operate within the luxury, contemporary and bridge designer product categories, producing conceptual pieces for editorial placement as well as commercially desirable and wearable garments. In the earliest stages of development these companies experience considerable marketing expenses and higher manufacturing costs out of proportion to initial turnover, requiring the designer to seek out support initiatives, high street licensing partnerships and freelance design collaboration opportunities that are usually outgrown within a few seasons, illustrating the need for these firms to quickly establish self-sufficient viability as a brand within the marketplace (Centre for Fashion Enterprise 2008). While these companies can be described as ‘born global’ (Knight & Cavusgil 2004), few studies have attempted to illustrate the strategies by which fashion design firms achieve international success in spite of their limited resources. Within marketing literature, brand development is increasingly identified as imperative for the long-term economic sustainability of the firm. While previously thought only to operate within the realm of marketing, the creation of brand values are now understood to be built through communication activities only to a limited degree. Indeed, communication efforts act only as a supportive activity; understanding of brand development now encompasses its significance to overall firm culture, structure and essence through the action and interaction of product development, management and communications strategies that permeate the entirety of the firm internally and radiate externally (de Chernatony 2001). Recent literature recognises the brand’s co-creation within the marketplace and the influence of consumers of brand identity (Salzer-Mörling & Strannegård 2004; Power & Hauge 2008). Despite this, entrepreneurial fashion designers may not even 'brand' their firms according to established methods delineated via the marketing industry. This research examines the practice of entrepreneurial womenswear design firms based in London and New York to identify and understand the branding and internationalisation strategies adopted and created by these firms. Using an exploratory and qualitative approach to the research phenomenon, this investigation uses grounded theory as the methodological framework to examine the contemporary context in which design firms operate within the currently existing globally competitive marketplace. Using theoretical sampling to direct data gathering, this research incorporates the use of semi-structured in-depth interviews with womenswear designer fashion enterprises and their support network of PR agents, showroom managers, sales agents and photographers to examine the strategic growth and development of SME design brands. Additionally observation at New York, London & Paris fashion weeks and discourse analysis of websites, social media and press is used for the triangulation and verification of emerging concepts within the data. This paper presents the collective emerging strategies that London and New York based womenswear SME fashion design firms employ to develop product, integrate into the fashion industry and connect with consumers globally. Within the context of grounded theory's constant comparative analysis, this paper will present the evolution of understanding gained during the research investigation. This analysis is the collection and comparison of codes and categories that creates the foundational conceptual framework for the emerging theoretical model of how entrepreneurial fashion designers define and create their brand identity throughout processes of development, growth and internationalisation. The purpose of this paper is to present and examine the strategies of London and New York’s independent entrepreneurial womenswear design firms revealed through the concepts, categories and insights examined during data gathering and analysis. The research aims is to provide insight regarding the current brand and management methods implemented by entrepreneurial designers, enhancing and informing marketing and design literature. Researching international fashion branding of emerging designers creates understanding of these entrepreneurs who operate as born global fashion firms. By exploring how fashion designers define success for their company, create and translate their brand essence into messaging, and utilise communication activities in growth efforts, this research creates understanding of these entrepreneurs who operate within the gap between new talent and economically sustainable and established businesses.

본문에서 관찰한 대상은 다음과 같다. 8명의 중국어와 영어의 두 언어 능력이 우수 한 대학생을 대상으로 중국어와 영어로 작문을 시행하여 한자로 문장을 구성하는데 곤 란을 격을 때, 그들은 어떤 종류의 ‘보상 전략’(compensatory strategies)을 사용하여 문장 구성을 하는지를 살펴보았다. 결과적으로 제1언어를 작문하는 중에는 3종의, 제 2언어에서는 8종의 ‘보상 전략’(compensatory strategies)을 사용하였다. 또한 모든 종류의 작문 과정 속에서 작문의 사고구술 프로트콜을 참고하여 기록하였다. 이 과정 에서 중국어를 제2언어로 사용하는 학생들의 전략이 비교적 많았으며, 그들은 알고 있는 한자나 한어 병음, 영문의 병음 표기 등 최대한 상관성 있는 언어 자원을 최대한 모두 활용하는 경향을 보였고, 단어와 두 언어를 결합한 한자 형식을 사용하였다. 후자의 경우 차용 혼성어(loan-blend)나 언어전환(code-switching)등의 상황을 보 였다. 동시에 동일치 않은 수준의 작문 요구 또한 ‘보상 전략’(compensatory strategies)’에 영향을 미치는 요인임을 알 수 있다.

대한민국과 아일랜드는 식민이후의 분열과 내전 등의 상처를 가진 나라다. 현대 아일랜드는 영국으로부터 독립한 후에도 인종과 종교적 갈등의 후유증으로 내전 및 정치적 혼란을 겪어 왔다. 예이츠의 경우 영국으로부터 정치적 독립을 이루는 시기에 영국에 호의를 보이는 측과 그렇지 않은 측간의 내전을 히니의 경우는 1960년대에서 1990년대까지 지속되었던 얼스터 분규를 경험하면서 자신들의 문화의 혼종성을 인정하고, 가톨릭, 공화주의의 광신적 민족주의를 비난하면서 아일랜드를 유럽의 한 국가로 인식하려는 정신을 통해 문화적 화해를 이루려 했다.

Shin, Yu-Ri. 2015. “Nonverbal Discourse Strategies of Korean TV Talk Show Hosts: Focus on ‘Nodding’ and ‘Bending’”. The Sociolinguistic Journal of Korea 23(1). 115~143. As our speech builds on verbal as well as nonverbal elements, we perform discourse strategies through both of them in interaction. This study takes a closer look at the nonverbal strategies performed during talk show discourse as seen on Korean television. By taking into account the sociocultural context on which both talk show hosts and guests mutually rely in their interaction, the paper examines how this shared pool of sociocultural resources affects the discourse strategies of the hosts. This holds particularly true for Korean TV talk shows, since the social relationships, from which the discourse participants draw, is defined and reflected in the shows' semi-institutional character. Throughout the show, the host makes use of nodding and bending on an interpersonal, semantic, and structural level. In this order, such discursive functional devices serve a distinct politeness strategies and can, therefore, be determined as discursive strategies.

Dow AgroSciences has a long history of proactive insecticide resistance management efforts. In our experience, the key to managing resistance is to reduce selection pressure on any one mode-of-action by convincing farmers to rotate among effective insecticide products with different modes of action and to use only the number of insecticide applications required for effective Integrated Pest Management (IPM). To accomplish this, farmers may need to use non-chemical control methods and to rotate to insecticide products that are effective but may not provide the highest levels of control. Integrating rotation of effective insecticides with other IPM techniques can provide high quality and quantity of the harvested crop. We will share our experience managing spinosyn resistance with a series of best management practices for western flower thrips (Frankliniella occidentalis Pergande) and our resistance management recommendations for ISOCLASTTM (sulfoxaflor), our new insecticide for control of sap-feeding insect pests. Dow AgroSciences is an active member of the IRAC (Insecticide Resistance Action Committee) and strongly supports the placement of IRAC mode-of-action group numbers on insecticide product labels. This simple approach greatly facilitates effective product rotation. Resistance management is critical to maintaining the effectiveness of the current arsenal of conventional insecticides and transgenic insect-resistant crops for as long as possible. Responsibility for resistance management is shared between manufacturers, formulator-distributors, retailers, influencers (universities, government), and farmers. It is up to all of us to make sure all stakeholders, and especially farmers, fully understand the benefits associated with insecticide resistance management (IRM) programs and the consequences associated with the resistance development in insect pest populations. ™ Trademark of The Dow Chemical Company ('DOW') or an affiliated company of Dow.

The purpose of this investigation is to enhance the survival rate of patients by transporting them to the hospital within the golden hour through the operational improvement of emergency dispatch instruction. To this end, problems and improvements of current operating system were derived by carrying out a survey against paramedics of Incheon city in 2012 and analyzing the current emergency dispatch instruction. This study analyzed the emergency activity daily reports for one year from January 1 through December 31, 2012 and researched the consciousness of 119 emergency medical technician. According to the analysis of the survey, there were no meaningful differences in the on-site arrival times per triage. Therefore, the item of 'Emergency Classification' specified in the emergency dispatch instruction needs to be integrated in the scheme of "triage". Also, the feedbacks of the emergency action log and the emergency dispatch instruction are necessary for 'duty for operation' to review the adequacy to the severity after the end of emergency operation. Finally, the improvement of the system for the continuous communication between the paramedics and the command staff is necessary. This improvements as stated above are expected to contribute to raise survival rate of patients.

This study investigates the effect of strategies-based English reading programs on reading proficiency and affective domains of underachieving elementary school students. Eight fifth-grade students were selected and assigned to either the phonics/vocabulary learning group or the vocabulary/sentence learning group for two hours a week for 16 weeks. To address the research questions, data were collected from four main sources: English reading tests, questionnaire surveys, students’ learning logs and in-depth interviews with the students. The results of the study revealed that the English reading programs had positive impact on the students’ understanding of the relationship between letters and sounds, word recognition ability, and sentence reading. As students accumulated successful reading experiences, their self-confidence, interest in reading, and class participation increased while anxiety decreased. The study also revealed that there were differences in using strategies among students in each group, with higher level students tending to use higher-dimensional strategies with more variety than less able students. In conclusion, the leveled English reading programs customized for underachievers appear to be effective in assisting underachievers in their English reading skills.

“Broadway” is a powerful brand to audiences around the world, particularly in non-Englishspeaking areas. Also, each show should develop its own brand. It is mutually beneficial for both the original producer and the local producer or presenter to expand the international production network. However, the theatre industry has hardly examined this relationship closely enough or developed the mechanisms of international business. This research discusses how the theatrical markets in non-English-speaking areas have developed and what the benefits and obstacles are in bringing Broadway shows into those areas. Moreover, it would discover a better way to solve the problems and develop more effective ways for Broadway shows to branch out into foreign markets, especially Asian-Pacific areas including South Korea.

The city of Incheon has selected Deokjeok-do Island as a zero-carbon demonstration area using only renewable energy for promotion of Deokjeok-do Eco-Island project. Deokjeok-do Island boasts of having rich ecological resources as well as cultural ones, and attracts many tourists to the island. However, Deokjeok-do Eco-Island project has its limits in building housing and infrastructure with the use of renewable energy. In this regard, there is a need to propose a policy for sustainable tourism through a linkage of Deokjeok-do Eco-Island project with the island's tourism industry. For environmentally sustainable tourism, it is necessary to build a Deokjeok-do Eco-Island experience center and develop eco-friendly tourism programs for the prevention of the ecosystem in principle. For economically sustainable tourism, the city should operate an electric bicycle rental business and fair travel agencies based on the efficiency of local economy. For socially sustainable tourism, it needs to operate the consultative council of local residents and establish a public-private-academic network based on the equity of the community.

This study was carried out to investigate the present status of Korean rice export, and the feasibility of increasing exports as a countermeasure for rice surpluses. The medium to long term outlook for rice supply and demand in Korea is for an ongoing rice surplus, as a result of a decline in annual rice consumption per capita and continuing rice imports to satisfy MMA requirements. To investigate the present status of rice exports, information was collected from Korea Agro-Fisheries & Food Trade Corporation, trading companies and a number of Korean domestic Rice Processing Complexes(RPC). Further data were obtained from consumers, buyers, and sellers in various countries including Australia, New Zealand, Germany, Netherlands, and Hong-Kong. Through the investigation, key problems of rice exports turn out to be the lack of price competitiveness, quality deterioration during the relatively long periods of handling, transportation and selling, lack of public perception of Korean rice, and the relatively small scale of export enterprises, distribution networks and sellers. On the positive side, Korean rice exports have significant advantages in safety and quality, and future price competitiveness will increase as the international rice price rises, in particular with a degree of government support for distribution costs. The development of new markets will further improve the prospects for Korean rice exports. We suggest the development of a technical center for the promotion and expansion of Korean rice exports, helping to formulate mid-long term government policy support, providing research into minimizing rice quality changes during transit, together with education programs increasing the focus on expanding Korean rice exports. The results of this study will provide valuable information and strategies for increasing rice exports and strengthening the competitiveness of the Korean rice industry.