This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

본 연구에서는 자외선 차단제품에서 오일의 극성도, 에멀젼의 종류, 제품의 점도, 증점제의 종류 그리고 광안정제 등이 자외선 차단 효율에 미치는 영향을 조사해 보았다. 그 결과 오일의 극성도 가 높으면 자외선 차단 효과는 높게 측정되었으며(Butyloctyl salicylate: SPF 44.10, PA 7.93), 반대로 오일의 극성도가 낮으면 자외선 차단 효과는 낮게 측정되었다(Dimethicone: SPF 16.40, PA 5.57). 에멀 젼의 종류는 O/W 에멀젼보다 유기 자외선 차단제가 외상에 존재하는 W/O 에멀젼에서 자외선 차단 효율이 더 높게 측정되었다. 제품의 점도는 높아질수록 자외선 차단 효율이 비례적으로 상승하는 경향을 나타내었으며, 증점제의 종류 및 유화입자 크기는 자외선 차단 효과에 미치는 영향이 크지 않았다. 또한 광안정제의 함유 여부도 자외선 차단 효율에 영향을 미치는 중요한 인자 중의 하나로 나타났다. 이러한 결과들은 자외선 차단제의 추가적인 증량이 없어도 자외선 차단 효율을 더 높일 수 있음을 의미하는 것 으로, 앞으로 자외선 차단제품 개발 시 경제적 효율성을 높이는데 큰 도움이 될 것으로 사료된다.

During the fierce competition among the companies, improvement of logistics center managing efficiency is importantly recognized. Among them, studies on improvement of picking work process on about 55% of logistics center managing costs are continuously conducted. And, most of studies focus on analysis on strengths and weaknesses of picking method performable on the stage of logistics center design, etc, so the purposes of this research are to define load location rule by product releasing frequency in logistics managing environment based on conveyer and suggest expected effects by simulation analyzing method to improve picking managing efficiency.

Platform-based product family design is recognized as an effective method to satisfy the mass customization which is a current market trend. In order to design platform-based product family successfully, it is the key work to define a good product platform, which is to identify the common modules that will be shared among the product family. In this paper the clustering analysis using dendrogram is proposed to capture the common modules of the platform. The clustering variables regarding both marketing and engineering sides are derived from the view point of top-down product development. A case study of a cordless drill/drive product family is presented to illustrate the feasibility and validity of the overall procedure developed in this research.

최근 들어 사용자 경험에 대한 관심과 중요성이 많이 부각되면서 이와 관련된 많은 연구들이 진행되고 있다. 본 연구에서는 사용자가 제품을 사용하면서 느꼈던 감성과 해당 제품에 대한 만족도 및 향후 제품 구매 시 현재 사용 중인 제품의 제조사와 동일한 회사의 제품을 구매하고 싶은 지 여부와의 관계를 알아보기 위하여 실험을 진행하였다. 또한 현재 사용 중인 제품에 대한 만족도와 향후 제품 구매 시 현재 사용 중인 제품의 제조사와 동 일한 회사의 제품을 구매하고 싶은 지 여부와의 관계를 검토해 보았다. 그리고 보다 일반화된 실험결과를 도출하기 위하여 한국과 미국에서 동일한 실험을 진행하였다. 연구 결과 제품을 사용하면서 느끼는 6가지 대표감성 중에서 제품의 사용성이나 실용적인 측면에서의 만족스 러운 감성인 ‘사용적 만족성’과 제품 사용 중 느끼는 불편하거나 불쾌한 감성인 ‘불편성’이 해당 제품에 대한 만 족도에 가장 크게 영향을 미치는 것으로 나타났다. 또한 ‘사용적 만족성’은 향후 제품 구매 시 현재 사용 중인 제품의 제조사와 동일한 회사의 제품을 구매하고 싶은 지 여부에도 가장 크게 영향을 미치는 것으로 나타났다. 이는 제품 디자인 시 제품의 외관, 즉 겉모양에서 느끼는 매력에만 집중할 것이 아니라 제품을 쉽고 효과적으로 사용할 수 있게 하는 사용성, 즉 사용자로 하여금 제품의 기능을 얼마나 잘 사용할 수 있게 하느냐에 대한 문제 또한 신중하게 고려해야 함을 시사해 준다. 또한 제품의 만족도가 재구매 의도에 정(正)의 영향을 미친다는 기존 의 선행연구들과 마찬가지로 본 연구에서도 현재 사용 중인 제품에 대한 만족도가 높을수록 향후 해당 제품 구 매 시 현재 사용 중인 제품의 제조사와 동일한 회사의 제품을 구매할 가능성이 높다는 결과를 도출할 수 있었다.

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

As a result of an analysis of a damper system, a solution to a fire damper is developed using the continuity equation of damper control and orthogonal array. The fire damping device is made with a CAE software. Additionally, new H-120 grade fire damper is designed for the optimal offshore structure. This device will soon be tested on an actual offshore structure. An optimized fire temper is finally achieved using an orthogonal array. Using the result of present study will provide an environment friendly fire damper for offshore plants by choosing the optimum fire damper conditions

This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas (3.63±0.83) and Asia (3.63±1.09), whereas K-pop was preferred in Asia (3.68±1.12) and games preferred in Europe (2.50±1.56). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap (66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap (p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions. Meanwhile, in the case of satisfaction of Korean food, Bulgogi (4.22±1.05) was ranked highest, whereas Kimchi (3.85±1.15) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi (4.25±0.71) and Bulgogi (4.50±4.50) while the Americas preferred Galbi (4.82±0.39) and Bibimbap (4.54±0.81). Bulgogi (2.76±0.06) was highly ranked as a representative Korean Food while Kimchi (2.44±0.71) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the ‘Image of Korea’, movies and K-pop effected ‘Purchasing intention of Korean products’, and TV Dramas, movies, and K-pop effected ‘Purchasing intention of Korean Food’.

The safety of fake anti-impotence drugs (fake Viagra : 26 samples, fake Cialis : 25 samples) distributed in Gyeonggi province was studied by monitoring the concentrations of anti-impotence pharmaceutical ingredient and their analogues. The concentrations of anti-impotence pharmaceutical ingredient 4 specis and their analogues 17 specis were estimated using by HPLC/PDA, LC-MS/MS. The range of concentration of sildenafil in fake viagra was 40~199 mg/tablet, among them the portion of the concentrations of sildenafil over 150 mg/tablet exceeded 65%. 3 cases in tested samples contained sildenafil and tadalafil. The range of concentration of sildenafil in fake cialis was 102~249 mg/tablet, among them the portion of the concentrations of sildenafil over 150 mg/tablet exceeded 88%. One case in tested samples contained demethylhongdenafil (90 mg/tablet). These results indicate that there were many fake anti-impotence drug contained high level of anti-impotence pharmaceutical ingredients, a sustainable monitoring and the blocked distribution of fake anti-impotence drugs recommended.

Supply Chain Management(SCM) is getting important, because size of the company is getting bigger and the kinds of product are various. In the case of manufacturing corporation, for the optimization of SCM, we have to make production and distribution plan by considering the various fluctuation in the aspect of integration. In this paper, first, It proposed the reasonable operational way of the SCM about when the customer’s demanding is various and demanding expectation fluctuates in capacity standardization of producer stage. Second, the paper proposed the management way for demanding by considering confirmed demanding information, related inventory expense and demanding shortage expense when we make production and distribution plan. The paper applied the genetic algorithm proved for current usefulness. it proposed the optimal operational way for SCM by dividing into 2 ways for dealing with the duration of confirmed demanding information and various fluctuation.

본 연구는 자동차 산업 내 소비자들의 고객불평행동과 기업과의 관계유지를 실증적으로 분석한 연구이다. 특히, 기업의 불평관리에 대한 소비자들의 인지된 공정성과 제품 원산지의 조절효과를 검증하고자 하였다. 이를 위해 222명의 국산차 소비자들과 232명의 외제차 소비자들을 대상으로 설문조사를 실시하였다. 실증분석 결과, 모든 세 가지 유형 (직접행동, 사적행동, 제삼자행동)의 소비자 불평행동들은 기업과의 관계유지에 부정적인 영향을 미치는 것으로 나타났다. 조절효과에 있어서는 기업의 불평관리에 대한 소비자들의 인지된 공정성이 높을수록 직접행동과 관계유지의 부정적인 관계를 약화시키는 것으로 나타났다. 또한, 국산차와 외제차를 기준으로 나눈 두 소비자 그룹 간의 원산지 효과 차이는 유의한 것으로 나타났다. 사적행동과 관계유지의 부정적인 관계는 국산차 소비자들보다 외제차 소비자들에게서 더 약한 것으로 나타났다. 본 연구의 실증결과는 서비스 마케팅 분야에서의 이론적 시사점뿐만 아니라 실무자들에게 유용한 시사점을 제공할 수 있을 것으로 기대된다.

Due to their accessibility and 24-hr availability, convenience stores are an integral part of daily lives. Because they sell a limited number of products and have small shelf space, shelf space allocation and inventory replenishment are important considerations for inventory management that critically affect profit. In this paper, we propose five solutions for the vendor-managed inventory problem of convenience stores that maximize profit while considering stock-out-based product substitutions. The performance of the proposed solutions is evaluated via simulation to reflect the demand uncertainty and marketing activity.

In this paper, we develop an efficient approach to solve a multiple-item budget-constraint newsboy problem with a reservation policy. A conventional approach for solving such problem utilizes an approximation for the evaluation of an inverse of a Gaussian cumulative density function when the argument of the function is small, and a heuristic method for finding an optimal Lagrangian multiplier. In contrast to the conventional approach, this paper proposes more accurate method of evaluating the function by using the normalization and an effective numerical integration method. We also propose an efficient way to find an optimal Lagrangian multiplier by proving that the equation for the budget-constraint is in fact a monotonically increasing function in the Lagrangian multiplier. Numerical examples are tested to show the performance of the proposed approach with emphases on the behaviors of the inverse of a Gaussian cumulative density function and the Lagrangian multiplier. By using sensitivity analysis of different budget constraints, we show that the reservation policy indeed provides greater expected profit than the classical model of not having the reservation policy.

The objective of the present study is to analyze the relationship of suppliers and customer participation in product development process and effects of such participation on product innovation since it is getting more and more weight in manufacturing companies. It is also aimed in this study to explore if business performance of manufacturing companies might be affected by the suppliers participation as well as product innovation that is realizable by such participation. From the analysis, following conclusions could be drawn: First, suppliers participation in manufacturing companies turned out to have influence upon product innovation (standardized coefficient=0.193, C.R=3.510), implying that nothing is more important than the role of suppliers who have intention to realize innovation through participation in manufacturing companies. Second, the analysis showed that customer participation exercised impact upon product innovation of manufacturing companies (standardized coefficient=0.686, C.R=6.433), suggesting that the more customer participate in product development process of manufacturing companies, the more manufacturing companies could sharpen their competitiveness. Third, it was made known from the analysis that the product innovation thanks to suppliers and customer participation in manufacturing companies could have influence upon their business performance (standardized coefficient=0.762, C.R=7.666), signifying that the product innovation of manufacturing companies might depend on the participation of suppliers and manufacturers and, in turn, could affect their own business performance.

The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.

This study looked into the scarcity effect based on the consumers' self-regulatory modes and determined the effect that such a regulatory mode and that quantity-scarcity messages would have on evaluations of fashion products. To that end, the study used a 2 (regulatory mode: assessment mode/locomotion mode)×2 (message type: quantity-scarcity message/non-scarcity message) between-subjects factorial design in which buying impulsiveness was presented as a mediator variable that showed differences in product evaluations depending on the message type and on the presence of a self-regulatory mode. The results of this study showed that locomotion-oriented consumers evaluated products more positively compared to assessment-oriented consumers when the quantity-scarcity message was presented. When a non-scarcity message was presented, no significant difference was observed in product evaluations based on the consumers' self-regulatory modes. In addition, buying impulsiveness in consumers served a mediator role in the evaluations of fashion products. The results of this study imply that a clear understanding of consumers is a prerequisite for maximizing the scarcity effect and that companies need to differentiate in terms of the way they use scarcity messages based on consumers' self-regulatory modes.

본 연구는 기업의 제품혁신 과정에서 기술협력 활동과 전유성의 확보가 제품혁신성과에 어떠한 영향을 미치는지 살펴보았다. 추가적으로 협력활동과 전유성의 상호작용 효과 (전유성의 조절효과)에 대하여 분석하였다. 과학기술연구원에서 조사한 2010년 한국 제조업의 기술혁신조사 자료를 이용한 실증분석 결과 고객과의 협력활동과 계열사와의 협력활동이 제품혁신에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 전유성의 그 자체로 제품혁신에 긍정적인 영향을 줄 뿐만 아니라 고객과의 협력활동이 제품혁신에 주는 긍정적인 영향을 배가시키는, 다시 말해 제품혁신에서 전유성의 중요성이 확인되었다. 이러한 연구 결과를 바탕으로 제품혁신 성과를 높이기 위한 전략적 시사점을 도출하였다. 제품혁신에서는 기술협력활동뿐만 아니라 전유성의 확보가 혁신성과를 결정하는 중요한 요인이기에 기업에서는 기술협력활동의 활성화 및 기술의 전유성 확보에 힘써야 할 것이며 이러한 전유성의 확보를 위한 기술보호 수단의 전략적 활용에 대한 통찰이 필요하다.

본 연구는 규모가 작고 역동적인 벤처기업의 성장에 영향을 줄 수 있는 요인들 중에서 기업의 전략적 행동이나 경영자의 경영 역량과 관련된 제품 전략과 CEO(최고경영자) 특성의 효과를 실증적으로 분석하였다. 벤처기업의 표본을 이용하여 FGLS 추정법에 기반한 회귀분석의 결과에 따르면, 제품 전략과 CEO 특성은 기업 성장에 유의한 영향을 주며 추가적인 설명력을 가진다. 일반적으로 제품의 다양화와 마케팅을 강조할수록, 변화혁신을 완화할수록 성장률이 높았다. 그리고 CEO가 경영지배력을 가진 창업자가 아니거나, 현재 사업관련 분야에서 실무경험이 많을수록 성장률이 높았다. 또한, 연구개발 위주 업무경력보다 일반경영 중심의 업무경력을 가진 CEO가 관리하는 기업이 성장률이 더 높았다. 제품 전략과 CEO 특성이 벤처기업의 성장에 미치는 이런 효과들은 조직수명주기 단계에 따라서 달라졌다. 창업기 및 초기 성장기에 있는 기업에서 제품의 마케팅 강조 전략과 CEO의 일반경영 중심 업무경력이 기업 성장에 미치는 긍정적 효과가 상대적으로 강화된 반면, 성숙기 및 정체기에 있는 기업에서 이런 제품 전략과 CEO 특성이 기업 성장에 미치는 효과가 부정적이거나 유의하지 않았다.

우리 해군은 함정 제품모델(Naval Ship Product Model, NSPM)을 중심으로 하는 협업 제품개발 환경 구축을 통해 설계 데이터의 재사용성과 M&S의 활용도를 높이고 있다. 그 결과 설계결과의 신뢰성이 높아지고 있으며, 이를 활용한 운영, 건조 시뮬레이션을 통해 소요군의 요구사항이 면밀히 반영되도록 하는 연구도 진행 중에 있다. 이에 따라 설계 데이터의 DB 구축 및 그 품질에 대한 중요성이 부각되고 있으나, 그와 관련된 연구는 초기상태에 머물러 있는 실정이다. 본 연구에서는 저자들의 선행연구 결과인 함정 제품모델의 품질검증 방법론에 기초하여 함정 제품모델을 구성하고 있는 형상요소의 구체적인 품질검증 방안과 이를 자동화하기 위한 연구를 수행하였다. 함정 제품모델 데이터 중 상대적으로 중요하며, 검증과정에 많은 시간이 소요되고 있는 선각모델을 사례연구 대상으로 정의하였으며, 자동차산업에서 사용되고 있는 제품데이터품질(Product Data Quality, PDQ)을 형상검증 기준으로 활용하였다. 최종적으로 선각모델의 형상 품질검증을 위한 기준과 알고리즘을 제안하였으며 이에 기반 한 초기 시스템을 개발하였다.