This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.
Choi, Jin-sook. 2017. “A Study on Attitudes toward English among Chinese Students”. The Sociolinguistic Journal of Korea 25(1). 239~262. This study sets out to investigate the Chinese students' attitudes toward English and how their attitudes towards English are different as to the level of their Korean skills. For this study, 68 Chinese students participated in the questionnaire survey and 6 students with high level of Korean were interviewed as a group by the researcher. The result of the quantitative study indicates that the participants' attitudes toward English were generally positive. When the level of self-perceived Korean skills was applied to their attitudes towards English as a variable, the participants who had a high level of self-perceived Korean skills produced higher interest in learning English and more favorable attitudes towards English speakers than those who had a low level of self-perceived Korean skills. And the Pearson’s correlation analysis confirmed the relationship between these two factors: self-perceived Korean skills and attitudes toward English. The result of the focus group interview also supported the quantitative study: the participants who had a high level of Korean favored English and they were interested in English. Therefore, this study suggests that English learning could be applied only for the Chinese students who have a high level of Korean skills for the effectiveness of their studying in Korea.
The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out
As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers’ attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers’ exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers’ perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers’ perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products—results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.
본 논문은 노년을 주제로 다루는 예이츠의 시 작품 일부를 분석한다. 그 의 시에서 특이한 점은 노년과 나이 들어감의 문제가 그의 초기 시에서 말기 시까지 나타난다는 사실이다. 즉, 예이츠는 나이 들어감은 인생의 일부라는 것을 인지하였다는 사실이다. 이를테면, 「연금수령자의 탄식」은 20대에 쓰인 작품인데, 인간은 노쇠한 육 체에서 벗어날 수 없으며 시간의 흐름에 순응해야 한다는 것을 인정한 시이다. 이 논 문은 각 시에서의 미묘한 차이점을 파악하려고 한다. 즉, 「당신이 나이 들면」, 「학동들 속에서」, 「탑」, 「모든 영혼의 밤」, 「비잔티움으로의 항해」등을 읽을 것이다. 각각의 시 에서 노년에 대한 예이츠의 양가성이 보이는데, 우리는 이 시들을 단순히 노년의 시들 로 부르지 말고 이 각각의 시에서의 미세한 차이점에 주목해야 한다.
The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master’s theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.
This study conducted a survey with 203 single households among men and women in their 20s to 40s who were living in metropolitan areas from October 6 to November 4, 2012 in order to investigate the dietary attitude of the single households. The ratio of single households who had three meals a day regularly was 2.85 points, which was lower than the normal level, and it turned out that those in their 20s and 30s had meals more regularly than those in their 40s did (p<0.001). As for the irregular meal time, most were breakfast (85.9%), and it turned out that they often skipped meals mostly because they did not have time to eat and (41.7%) or because that bothered them (26.0%). 62.6% of the single households did overeating and most of them (39.4%) did overeating because of their irregular meals. Of the single households, women or persons who had lived alone for less than 3 years or more than 7 years cooked at home, more often (p<0.05), and most of them (42%) cooked noodles, easy to cook, but women cooked Korean food-based homemade food such as rice (31.7%) or soup and stew (21.2%), often (p<0.05). It turned out that 36.9% of the single households often ate out about two to three times a day, and as for their favorite eating-out menus, 39.4% were Korean food, followed by Western food (23.8%), flour-based food (13.5%), fast food (9.8%), Chinese food (7.3%) and Japanese food (6.2%). Lastly, as for inconveniences when they ate out, most were the ‘price’ (22.8%), followed by ‘too much amount of food for one person’ (20.2%) and ‘limitations in menu selection’ (19.2%). As a result of this study, it appeared that the single households had an irregular dietary life, often did overeating and often ate out, so it is judged that it would be necessary to develop a variety of nutritionally-balanced HMR food and eating-out menus in a reasonable price range for their healthy dietary life.
The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.
천연기념물은 역사와 자연적 가치가 있는 자연유산으로 희귀성, 특수성, 역사성 등 학술 가치가 커 자연문화재로 지정 및 보호됐으나 최근에는 삶의 질 향상에 따른 국민의 문화생활에 대한 욕구를 충족시키는 것도 천연기념물 관리의 주요한 임무가 되었다. 이를 위해 내장산국립공원에 소재하고 있는 천연기념물 제91호 내장산 굴거리나무군락과 제153 호 장성 백양사 비자나무 숲을 대상으로 천연기념물의 지속 가능한 보전 및 이용 측면에서 방문객의 천연기념물에 대한 기본적 인식을 살펴보고 천연기념물 인식수준에 따른 자연에 대한 태도 차이를 분석하였다. 내장산국립공원 방문객 240명에 대한 설문조사 분석 결과, 응답자의 절반 이상이 대상지의 천연기념물을 정확히 인식하지 못하는 것으로 나타났으며, 특히 굴거리나무군락의 인지도가 상대적으로 비자나무 숲보다 더 낮았다. 또한, 천연기념물에 대한 인식수준이 높고, 문화재적 가치 수준이 높다고 인식한 집단의 자연에 대한 태도가 그렇지 않은 집단보다 긍정적임을 확인할 수 있었다. 이를 바탕으로 향후 이 지역의 천연기념물 활용방안 수립을 위한 정책시사점을 제안하였다.
The aim of this study was to investigate the awareness and attitudes for leftover foods and the relationship between gender/number of family members on the effect of leftover foods-free day in elementary school students. The reasons for school lunch leftover foods were ‘too much amount (38.3%)’ and ‘disliked menu (33.6%)’, and the preferred ways for reduction of leftover food was ‘to cook deliciously (34%)’. In the case of students who received nutrition education for reduction of leftover lunch, approximately 33.8% of subjects received nutrition education by administered by nutrition teachers during lunch time. The reason for reducing the amount of leftover foods was ‘not to waste the foods (35.5%)’. After a leftover food-free day, approximately 62.3% of subjects responded that they ate their whole meal, except for soup. The subjects wanted ‘twice per week for leftover food-free day’ and had positive attitudes for that program. Proportion of practicing reduction of leftover foods in families was 55.9% of subjects, and 40.5% of subjects preferred dietary education by nutrition teachers in the classroom. For effective reduction of leftover lunch in school, nutrition teachers should attract interest on the environment and foods through after-school activities.
The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.
장기기증은 장기부전환자를 위한 최선의 치료방법임에도 불구하고 국내의 기증비율은 무척 낮은 편이다. 장기기증에 대한 지식과 태도를 개선하여 장기기증 의향과 실천으로 연결시키는 효과적 교육과 대중의 인식이 요구된다. 이에 본 연구는 일(一) 간호대학생의 장기기증에 대한 지식 및 태도를 포함한 비판적 사고 성향을 알아보고, 학년 간 차이 및 상관성을 분석하여 장기기증에 대한 교육과 참여 활성화에 기여하고자 한다. 비판적 사고 성향 측정도구는 총 27문항, 장기기증에 대한 지식 측정도구는 총 17문항, 태도 측정도구는 긍정적 태도 29문항과 부정적 태도 16문항으로 이루어졌다. 총 대상자 352명(1학년 208명, 3학년 144명)의 평균나이는 20.74세(±2.86)였고, 전공간호학 교육과 임상실습경험이 있는 3학년(12.56±1.86, 68.5%)이 1학년(11.64±2.08, 73.9%)보다 장기기증에 대해 높은 수준의 지식(p<.001)과 긍정적인 태도(p=.002)를 가지고 있었다. 한편, 비판적 사고 성향이 증가할수록 장기기증에 대해 높은 지식수준(r=0.126, p=.018)과 긍정적인 태도(r=.113, p=.034)를 보였으나, 학년 간 교육정도에 따른 비판적 사고 성향에서는 유의미한 차이를 보이지는 않았다(p=.739). 그러나 장기기증에 대한 지식과 태도가 정적인 상관관계를 보이며(r=0.117, p=.030), 장기기증 의향에 따라 장기기증 태도의 차이가 유의하게 나타났다(p<.001). 따라서 장기기증에 대한 윤리적 태도에 초점을 둔 간호교육을 통해 장기기증 인식 변화를 꾀할 수 있을 것으로 기대된다. 생명의료 윤리의식은 비판적 사고를 통해 도덕적 차원의 검토를 실행하는 것이라고 할 때, 비판적 사고의 함양을 통해 장기기증에 대한 윤리적 태도와 지식을 고취할 수 있는 교육을 시행해야 할 것이다.
The purpose of this study was to measure the nutrition knowledge, dietary attitude, eating behavior, physical ability and locomotion of 5-year-old-children, and thereby to provide the fundamental information necessary to develop a nutritionrelated physical education program. A survey was performed on 143 5-years-old boys and 113 girls. The results were as follows. The average score in the nutrition knowledge item, was 7.22 out of a possible 10 points; in the dietary attitude item, 32.46 out of 50 points; in the eating behavior item, 26.67 out of 40 points. According to body measurement, there was a significant difference in height by gender (p<0.05), Significant differences in muscle mass and basal metabolic rate were also observed by gender (p<0.001). Gender also influenced the flexibility and reflexibility (p<0.001), with significant difference in balance of the right side (p<0.01). Although this study was limited by its cross-sectional study design, the body muscle (p<0.05) and basal metabolic rate (p<0.05) were observed to have a positive relation with nutritional knowledge. In addition, there was a significant positive correlation between nutritional knowledge and dietary attitude (p<0.01). According to the results, it is necessary to develop a long-term and systematic program with the combination of nutrition and physical education to develop correct dietary habits and for the balanced growth of children.
팥나방 (Matsumuraeses phaseoli) (나비목: 잎말이나방과)은 한국에서 팥 (Vigna angularis)과 녹두 (Vigna radiata)의 꽃과 꼬투리를 가해하는 주요 해충의 하나인데, 수원지방에서 이 곤충의 발육 특성과 월동태를 추정할 목적으로 야외 (37°16′N 126°59′E 35ASL) 조건에서 인공사육을 통해 발육과정이 관찰되었다. 갓 부화한 유충 집단들은 약 14일 간격으로 인공사료를 이용하여 1년 이상 야외에서 사육되었는데, 봄에서 고온인 여름철로 감에 따라 발육기간이 짧아지고, 가을철로 감에 따라 다시 길어지는 경향이었다. 유충 혹은 번데기 발육에서 여름철 하면 현상은 발견되지 않았다. 2008년 10월 8일 사육이 시작된 집단은 번데기 상태로 월동하였는데, 6%의 생존율을 보이며 이듬해 4월말 우화하였다. 10월 23일에 사육이 시작된 집단은 노숙유충태로 월동하였는데, 이듬해 4월말 용화하여, 5월 초중순에 2%의 최종 생존율을 보이며 우화하였다. 한편 실내에서 사육되어 5령까지 발육된 유충들을 11월과 2월 사이에 야외로 옮겨 사육하였을 때, 생존하는 개체들은 발견하지 못하였다. 항온조건 (25℃, 15L:9D)에서 갓 산란된 알을 11월과 12월 중에 야외로 옮겨 유지하였을 때, 월동하여 부화하는 알은 발견되지 않았다. 또 항온조건에서 갓 우화한 성충들을 11월과 12월 중 야외로 옮겨 사육하였을 때, 모두 사망하였다. 이 결과로 팥나방은 한국의 수원지방에서 10월 중 부화한 유충들이 유충과 번데기로 월동할 수 있는 것으로 추정되었다.
The purpose of this study is to analyze the LOHAS tendency of new seniors' and its effects on the attitude and purchase intention for environmental-friendly food materials. Data were collected through a questionnaire survey from random sample of 162 senior customers in Seoul and Kyunggi area. The LOHAS tendency of new seniors can be divided into three factors; environmental-friendly, sustainability and sociality. Environmental problems affected the environmental-friendly factor the most while manufacturing techniques for sustainable products and recycling habits were key variables for the sustainability factor. The idea of companies sharing their value system of LOHAS tendency was the most significant for the sociality factor. Each of these LOHAS tendency factors influenced the purchase intention of the new seniors.