This study was conducted to survey the perception and preferences of customers that have dined at Korean restaurants in China and investigate the importance and performance level of quality attributes, customer satisfaction, revisit intention and recommendation intention. The survey was conducted January 31~March 1, 2016 in China. The 293 questionnaires (97.7%) were analyzed using SPSS(Ver. 23.0) and AMOS(Ver. 21.0). Results of this study are as follow: Customers that dined at a Korean restaurant in China were composed of 157 women and 136 men. Regarding the reason for preferring Korean cuisine, taste, hygiene and nutritional value of Korean food were the most significant quality factors. Regarding complaints about Korean food, Chinese people placed much emphasis on freshness of ingredients when dining out, based on the majority of complaints about ingredients that were not fresh. The main reason for leftover food were personal eating habits and that of customers revisiting food taste and nutrition. Path model among customer satisfaction, revisit intention and recommendation intention revealed the factor of menus and attributes of menu items regarding customer’s age that had an impact on customers’ satisfaction, and association with customers’ satisfaction, revisit intention and recommendation intention as well.

We compared the genetic structures of overwintered indigenous Korean and Chinese populations. The eight Koreanpopulations consisted of 33 haplotypes, and 16 haplotypes were newly identified. The genetic diversity of the Koreanpopulation revealed high haplotype diversity and low nucleotide diversity of 0.86 and 0.0024 on average, respectively,due to the high dispersal ability, which is similar to that of the Chinese population (Sun et al., 2015). Comparison with30 Chinese populations using a population tree showed that the Korean populations grouped with 12 Chinese populationsand that 67% were located near Jiangsu province. Moreover, the three frequent migration regions by migratory SBPH,including the Buan, Shinan and Taean counties, were grouped together with high supporting values. These results mightsupport the presence of gene flow between the Korean and Chinese populations by migratory SBPHs.

It is becoming increasingly essential for firms to achieve social improvement. Consumers no longer support firms that solely seek profits. A worldwide consumer survey found that 66% of respondents are willing to pay premium prices for brands from firms concerned with social well-being (Nielsen Report, 2015). Therefore, many firms actively engage in various societal marketing activities to elicit positive responses from consumers. As societal marketing continues to increase in importance, many studies have focused on the effect of corporate social responsibility activities. As one such activity, cause-related marketing (CM) is defined as “the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives” (Varadarajan & Menon, 1988, p.60). This enables a firm to improve its brand image or reputation and increase sales (Henderson & Arora 2010; Pracejus & Olsen 2004). A firm that employs CM can differentiate itself in competitive markets, which leads to increase in consumer’ purchase intention and their willingness to pay more for the firm’s brands (Müller, Fries, & Gedenk, 2014; Strahilevitz, 1999; Winterich & Barone, 2011). Therefore, CM expenditures are predicted to reach 2.06 billion dollars in 2017 (IEG Report, 2016). Further, CM growth continues worldwide in both developed and developing countries (Adkins, 2008; Wymer & Samu, 2009). Therefore, we focus on CM among various societal marketing activities. Many firms conduct CM in markets that differ both economically and culturally. However, cross-country or cultural research on consumers’ responses to CM is scarce. Although some studies consider cultural factors, most are based on Western-Eastern or individualism-collectivism typology (Ralston, et al., 2008; Yuan, Song, & Kim, 2011). It is dangerous to assume a bi-cultural continuum without considering the multiple variations within the Western or Eastern worlds. The current research addresses this limitation in literature, by exploring CM within the Asian market. We specifically examine Korea and China, as these countries are included in Asian culture, but differences exist between the two. The majority of previous research has discovered factors for successful CM, including the donation magnitude and quantifier, product traits (e.g., type, involvement), the company’s characteristics such as reputation or image, and the cause’s familiarity or importance (Barone, Miyazaki & Taylor, 2000; Lafferty, & Edmondson, 2014; Pracejus, Olsen, & Brown, 2003; Samu & Wymer, 2009). The results regarding the product type’s effect on consumer responses toward CM, revealed that guilt received considerable attention. It has been found that guilt generated by hedonic consumption compels consumers to purchase CM products. Further, the consumer regards the product’s CM as a means of justifying their hedonic product purchase. Many studies demonstrate that consumers choose CM products to reduce guilty-feeling regarding consumers simply as beings who seek to maximize utility. However, CM must also be illuminated, as CM is marketing strategy that involves donation. In summary, we take both economic and ethical perspective based on the dual process theory. From an economic view point, we examine the effect of guilt on consumers’ preferences for CM products. We then propose a new factor from an ethical perspective. Further, we study the two factors’ impacts on consumers’ decision-making through a cultural comparison. We conducted a between-subjects experiment. It was found that Korean consumers felt guiltier and the mean of perceived value of CM was higher in Chinese consumers (Table Ⅰ). As the below Figure Ⅰ illustrates, there was significant interaction effect between countries (Korea versus China) and product type (utilitarian versus hedonic). We also confirmed that the underlying consumer response mechanism to CM products differs between Korean and Chinese. These results support prior studies’ conclusions, in that guilt is the key factor in consumers’ decision-making processes regarding hedonic CM products. And we present the value perception as new influential factor. This paper provides several implications. First, we attempt to overcome previous research’s narrow viewpoint toward CM. As research is scarce regarding the ethical or philanthropic aspect of CM, we focus on that aspect with a particular focus on consumers’ perception of CM value. Second, this paper draws on the dual mode theory, to proposes another new influential factor that affects consumer behavior. As dual processes’ relative effects may differ depending on context (Sonenshein, 2007), therefore, and third, this study examines these effects using a cultural context. Korea and China have a substantial ripple effect on the global economy, thus, it is valuable to study the two countries’ different responses toward CM. Finally, our study provides more insight and practical implications for firms in the Korean and Chinese markets.

The Chinese fashion market, which has typically been dominated by luxury brands, is expanding more into mid- to low-end fashion brands including global SPA (Specialty retailer of private label apparel) brands. This change in the Chinese fashion market is due to the growth of the middle class in China. The advance of the Chinese middle class is attributed to the fact that the wages of large city workers is improving due to the development of various industries, particularly IT. Recently, the Chinese government has initiated an anti-corruption movement, which has led to the prohibition of luxury goods consumption, and so the interest of Chinese potential fashion consumers has moved to the mid-to low-end fashion products imported from developed countries. In addition, young Chinese consumers' positive attitude toward online shopping is favorable for foreign mid-to low-end brands. These changes in the tastes of Chinese fashion consumers are favorable for Korean fashion brands in particular for several reasons. First, the Korean fashion industry does not have a history of producing luxury brands, but does produce many good mid- to low-end fashion brands. In addition, Chinese tend to consider Korean fashion and food culture as more developed and preferable due to the success of the Korean wave. Lastly, it is easy for Korean practitioners to offer online shopping and customer service. The emergence of mid- to low-end fashion brands started in Korea in the late 2000s when global SPA brands entered the market. Unlike Korea's soho brands, which are based on the "No-brand" strategy, global SPA brands have actually shaken up the market by offering reasonable prices for Korean domestic brand products that are of similar quality. Since then, consumers’ willingness to pay for clothing has been reduced even further in the Korean market even though the low-growth trend in the economy has stabilized. So, it is very important to analyze and study the consumption tendency for low and mid-priced fashion brands among both Chinese and Korean consumers. The purpose of this study was to investigate how Chinese and Korean consumers perceive the personality of mid- and low-priced fashion brands and how such personality affects brand loyalty, commitment, and perceived quality. Brand personality is a vital area of research since fashion products are a type of consumer good that is consumed by users close to the body and which can express the self and the personality to others. Aaker (1997) developed a brand personality measurement scale consisting of five dimensions which many researchers have used in exploring the brand personality dimension in various industries. In the study of fashion in particular, the dimension of brand personality has been explored and its effects have been analyzed. However, most of the research has focused on luxury or high priced brands. Also, the research has not compared cultures such as China and Korea in this regard. Therefore, this study explored how Chinese and Korean consumers perceive some of the mid- to low-end priced brands originating in Europe and Korea. Also, the research examined how multiple dimensions of brand personality affected perceived quality, commitment, and brand loyalty. This study assumed that perceived quality and commitment may mediate the relationship between brand personality dimensions and loyalty. In order to conduct quantitative research, this study adopted scales from the previous literature to measure the variables used in the research model. A professional online research company conducted the survey, which was designed to be administered only to potential consumers of mid-and low-priced fashion brands who had purchased one or both European and Korean brands which were suggested in the survey. Also, gender (female), residential area (Seoul, Beijing, Shanghai), and age (21-39 years old) were controlled for. In this research, the European origin brand was the global SPA (Zara, H & M, ONLY), and there were eight Korean brands, including “Style Nanda,” which is popular in China (Refer to Table 1). The data collected on the 250 Korean and 250 Chinese participants were analyzed using statistical package SPSS 20.0. The brand personality dimension was explored using factor analysis which applied Varimax rotation based on the principle component method. As a result, even though the items included were found to be somewhat different according to the country and origin of the brand, the brand personality dimensions of the European global brands turned out to be similar and reflected “TRENDY, SINCERITY, AND COMPETENCE.” Also, Chinese consumers’ perception of brand personality in Korean brands was found to be similar to their perception of European brands. However, Korean consumers’ perception of Korean brands, which are of course their own brands, was more diverse reflecting “TRENDY, SINCERITY, COMPETENCE, AND OUTGOING.” This seems to be because Korean consumers may have had more chance to experience Korean brands either online or offline through visiting stores or being exposed to a variety of marketing communications. Thus, because there are more Korean brands than European, Korean consumers may be able to have an accurate perception of the personality of Korean brands. The conceptual model of the current research includes the relationships among multiple dimensions of brand personality in perceived quality, commitment, and loyalty. Also, the mediating effect of quality and commitment between brand personality and loyalty was examined. In order to test the hypotheses, hierarchical multiple regression using SPSS was analyzed and is described in Table 2 in relation to European brands and in Table 3 in relation to Korean brands. As expected, brand personality dimensions that were found to be a significant factor in perceived quality, commitment, and loyalty were likely to vary based on Chinese or Korean perceptions. For Korean consumers’ perception of global brands, while TRENDY was likely to be the most powerful personality dimension forming brand loyalty, its impact on loyalty seemed not to be mediated by quality but rather by commitment. Also, the influences of COMPETENCE on loyalty were mediated by quality and commitment. For Chinese consumers’ perception of global brands, the impacts of SINCERITY as well as TRENDY on loyalty were found to be mediated by quality and commitment. In addition, COMPETENCE seemed to have a rather direct impact on quality, commitment, and loyalty without a mediating effect. For local brands, Korean consumers did not seem to rely on brand personality or commitment when considering brand loyalty. Since the R2 did not improve at all with adding mediating factors such as quality and commitment, there was found to be no mediating effects in the Korean cases for local brands. In particular, while TRENDY directly impacted loyalty, OUTGOING was found to be significant only in its impact on quality. On the other hand, all three dimensions of local brand personality turned out to be significant influencers on loyalty and quality for Chinese consumers. The impact of TRENDY and COMPETENCE on loyalty seems to be mediated by quality and commitment. In this study, we found that mid- to low-end fashion brands seemed to reflect valid brand personality according to the brand’s origin (global vs. local) as well as consumers’ culture (Chinese vs. Korean). Also, the effect of brand personality dimension was different. This study contributes to the study of brand personality and the Chinese fashion market by comparing a conceptual model of the consumption behavior of Chinese and Korean consumers in relation to mid and low-priced fashion brands and brand awareness formation. In particular, the research revealed differences between Chinese and Korean consumers, suggesting different approaches for Korean fashion practitioners who are planning on entering China, which has not only a similar market to that of Korea but also one that is familiar to Korean practitioners.

In this study, we conducted an empirical analysis using structural equation modeling (SEM) by distributing questionnaires to 208 Chinese tourists who constitute the largest proportion of foreign tourists visiting South Korea. The survey was conducted in a face to face (FTF) manner with the aim to contribute to globalization of Korean cuisine through comprehensive analysis of the effects of preference characteristics of Korean wave dramas on the relationship among images, attitudes, and purchase intentions for Korean cuisine. The main actor characteristics among the preference characteristics of Korean wave dramas had a significant effect on the attitudes and purchase intentions for Korean cuisine. However, the thematic characteristics among the preference characteristics of Korean wave dramas did not have a significant effect on the purchase intentions for Korean cuisine; in addition, the production characteristics did not have a significant effect on the attitudes and purchase intentions for Korean cuisine. The eco-friendly and health images of Korean cuisine had a significant effect on the purchase intentions for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions for Korean cuisine. Based on the results of this study, it is considered necessary to continuously publicize Korean cuisine through Korean wave dramas to build positive attitudes toward Korean cuisine through enhanced images of Korean cuisine.

‘Manhta/manhi’ and ‘duo’ are common expressions that can be used to express large quantity in Korean and Chinese, respectively. By conducting a comparative study on ‘manhta/manhi’ in Korean and ‘duo’ in Chinese, this article comes to a conclusion on different conditions where there are correspondence and non-correspondence concerning the constructions that include ‘manhta/manhi’ and ‘duo’. The constructions that include ‘manhta/manhi,’ ‘duo’ and verbs are (1) ‘manhi+transitive verbs’, ‘transitive verbs+duo’ and ‘duo+transitive verbs’; (2) ‘manhi+intransitive verbs’, ‘intransitive verbs+duo’ and ‘manhi+intransitive verbs’. The constructions that include ‘manhta’, ‘duo’ and nouns are (1) ‘nouns+manhta’ and ‘nouns+duo’; (2) ‘manhun+nouns’ and ‘duo+nouns’. By scrutinizing the constructions that include ‘duo’, ‘manhta’ and numeral and quantifier, and adjectives or adverbs according to their syntactic orders, the correspondence and non-correspondence between these constructions are summarized. In conclusion, this paper attempts to contribute to teaching and learning Korean for Chinese students, as well as teaching and learning Chinese for Koreans.

In January 2016, Korea began rice exporting to China from six domestic Rice Processing Complexes (RPC). The appearance characteristics and quality of medium-short grain milled rice between the exported Korean rice was compared with Wuchang rice, which is known as high quality in Heilongjiang province in China, and the imported rice from Japan and Taiwan in Chinese circulating marketing. The 1000-grain weight of exported rice is 22.4g, which is similar to that of Chinese Wuchang rice, but it tended to be heavier than that of Japanese and Taiwanese. The rice type is round in exporting Korean, Japanese, and Taiwanese rice while Chinese Wuchang rice is thin and long with 2.5. The head rice rate of export rice was 93.3 ~ 98.4%, which was 95.8% on average, which was higher than that of Chinese Wuchang rice, and similar to that of Japanese, and Taiwanese. The protein content of the export rice was 5.2 ~ 6.2%, which was 5.8% on average, similar to that of Chinese Wuchang rice, Japanese and Taiwanese. Amylose content was 18.5% of the exported rice, which was lower than that of Chinese Wuchang rice and slightly higher than that of Japanese and Taiwanese. The whiteness of the exported Korean rice was 35.6 on the average, lower than 41.8 of Chinese Wuchang rice, and lower than that of Japanese and Taiwanese. The purity of rice variety being exported ranged from 87.5 to 100.0%, which was 96.5% on average. This was much higher than that of Chinese Wuchang rice, while the Japanese and Taiwan rices were similar. The sensory test of rice by the experts, cooked rice of the exported was evaluated to be good for all items such as taste, sticky glutinous, and texture compared to Chinese Wuchang rice.

한국 어린이들이 중국어를 배우면서 접하는 한자의 학습에 대해 아직까지 국내에서는 경험에 근 거한 교수법과 방법론 위주로 논의가 이루어지며, 무엇을, 언제, 어떻게 도입해야 하는가에 대한 논 의는 충분히 이루어지지 않고 있다. 즉 학습자의 연령 요소와 그에 따른 인지 발달과 관련된 고려가 부족한 편이다. 본고는 이에 중국 어린이의 한자 읽기에 대한 실증적 연구들을 검토함으로써 한국 어린이의 한자 교육에 어떤 시사점이 있는지 살펴보고자 하였다. 선행연구에 따르면, 알파벳 등 표 음문자를 사용하는 어린이가 발달적 읽기 장애가 있는 경우, 이들의 기억력 장애는 시각적-공간적 자극 처리 능력보다는 음운 인식 능력과 관계된 것으로 알려져 있다. 또한 중국 어린이를 대상으로 한 많은 연구들이 중국어 읽기 능력의 습득에서 작업 기억의 중요성을 조사하여, 중국어 한자 읽기 에서 음운 인식과 시각적 자극에 대한 처리의 기능을 다각도로 관찰, 조사하고 있다. 그러나 아직까 지는 어느 한쪽을 지지하는 유력하고 일관된 결과를 보이지 않는다. 다만 중국 어린이 학습자가 언 어적 환경과 인지 발달 단계에 따라 한자 읽기 습득에 있어 음운과 시각적 정보, 두 유형의 인지적 처리 기술이 서로 다른 처리 기제를 가질 수 있으며 두 가지 모두 한자 변별과 밀접한 관련이 있음 을 시사한다. 따라서 한국 어린이를 대상으로 하는 외국어로서의 중국어 교육 및 학습에서도 한자 읽기의 교수와 학습은 학습자의 인지 발달 단계를 고려하여 적절한 교수요목과 교수방식을 선택해 야 하며, 이에 대한 실증적인 연구가 필요하다.

This paper aims to analyze the characteristics of the contemporary Chinese fashion market and the competitiveness of Korean fashion brands in China. Fashion professionals experienced in both the Korean and Chinese fashion markets participated to investigate the Shanghai market and consumers. The results of in-depth interviews show that Shanghai is the most favorable city among Tier 1 cities for Korean fashion brands planning on entering into the Chinese market. Shanghai consumers are open to international brands and highly prefer newness in fashion. Contemporary menswear was selected as a potentially big market due to the increase of unique, young, upper-middle-class male consumers. The Korean fashion brands’ strength is that they are capable of satisfying Shanghai consumers with excellent product planning and sensory design capabilities. Their disadvantage is that their brand recognition is weaker than that of global and international brands, and their ability to localize to the Chinese market is weak. The opportunity comes is from the Korean Wave, which is a positive for Korea's products and has good geographical access. The threat is that the Shanghai market is fiercely competitive; having access to many worldwide brands, and the competitiveness of Chinese brands is on the rise. To enter the Shanghai market, creative design ability, trendy product development, skill, and appropriate PR methods such as using Korean culture contents would be required to satisfy the young, powerful consumers in Shanghai.

Diffusion of innovation theories have been used to explain the adaptation process of Chinese college students to Korean food. This study examined and compared Korean food adaptation among Chinese college students in Gyeonggido and Daejeon. A total of 141 Chinese college students were surveyed from August 01 to November supported by the Chinese Students Association in Gyeonggido. The results show that the adaptation process of Chinese college students to Korean food was different between Gyeonggido and Daejeon. Chinese college students did not have many opportunities to learn about Korean food and search information about Korean food. The adaptation process of Chinese college students to Korean food was different by residential type and period. The adaptation process of Chinese college students in Gyeonggido to Korean food was composed of three factors: interest-reinvention-adoption, awareness, and evaluation-trial-adoption. Three factors of the adaptation process of Chinese college students in Daejeon to Korean food were awareness-evaluationtrial, adoption-reinvention-trial, and interest.

The purpose of this research is to explore the interaction patterns in an English (L2)-mediated Mandarin Chinese (L3) class (native-taught) for young monolingual Korean (L1) learners. Twenty-nine class videos were collected and transcribed into 152 pages of Chinese, English, and Korean for this analysis. The interaction patterns in the English-mediated Chinese classes were analyzed using the IRF framework of Sinclair and Coulthard (1975) and Tsui (1994). The results and discussions were integrated into four main patterns to interpret the English-mediated Chinese classes: 1) the native Chinese teacher’s needs for class assistance, 2) the students’ enthusiastic but inadequate use of English, 3) the students’ voluntary Korean scaffolding, and 4) the students’ class participation needs. On the one hand, this research has provided the students’ response to the teacher’s use of Chinese and English (in a foreign language-only environment), which is intended for a better understanding of a classroom with a trilingual teacher and monolingual students. On the other hand, the research has implications for understanding use of an L2 to facilitate an L3 classroom, particularly in the situation of using two foreign languages in one classroom.

漢字語는 한국으로 도입되는 과정에서 원래의 형태와 의미가 통째로 차용되는 한편, 한국 어 어휘 체계의 내부적 특성과 제약 및 고유의 언어 관습에 따라 적절히 수정되어, 형태·기 능·의미 등 여러 면에서 변화를 가져왔다. 하지만 한국어 漢字語와 중국어 어휘의 관계는 여 전히 일정한 대응관계를 이루고 있다. 본 논문은 한국어 漢字語와 현재 중국에서 사용되고 있는 어휘의 유래와 특징 및 對應과 非對應관계를 비교했다. 또한 이를 통해 중국어 어휘와 동일하거나 유사 혹은 반대되는 의미로 사용되는 한자어의 특성 및 용법의 공통점과 차이점 을 찾고자 했다.

Yang, Myung-hee & Kim, Bo-hyeon. 2017. “A Study on Korean Language Anxiety in the Classrooms of Advanced-level Korean Language Learners for Academic purposes: With Chinese Students in Graduate School in Korea”. The Sociolinguistic Journal of Korea 25(1). 119~141. The aim of this study is to examine the level of and the factors for Korean language anxiety in the classrooms of advanced-level Korean language learners for academic purposes. To this end, 60 Chinese students attending graduate school participated in the survey with the questionnaires: i.e., PRCA and FLCAS. The results suggest as follows. First, the Korean language anxiety level in the classrooms of the Chinese students is likely to be high. Also, it is not because of the participants’ traits, but because of the classroom environment. Second, there are 5 factors for Korean language anxiety in the classrooms; communication anxiety with native speakers, communication anxiety, fears of negative evaluation and failing in class, Korean proficiency anxiety, and negative attitudes toward class. Especially, the forth factor suggests that Korean learners needs an educational intervention of Korean, even after they enter undergraduate or graduate institutions. Third, there is a negative correlation between Korean language anxiety in the classroom and a residence period in Korea. That is, it is necessary to give them as many opportunities as possible for being exposed to Korean by a Korean educational intervention.

조선족은 중국 역사의 격변을 함께 치루면서 생존했다. 물론 그 과정에서 그들은 역사적 상처를 입을 수밖에 없었고, 그로 인해 각종 희생과 고난을 경험해야 했다. 특히 일본의 침 략, 한국의 6.25전쟁과 항미원조는 대표적인 역사적 사건에 해당한다. 이러한 사건이 일어날 때마다, 조선족은 생존을 위한 선택을 강요받았다. 훗날 조선족 작가들은 이러한 역사와 생존 의 현장을 제재로 선택하여 작품을 집필했다. 그 중 조선족의 희곡에는 이러한 역사의 격변 과 생존의 문제가 수용될 수밖에 없었다. 본 연구는 조선족 희곡에 수용된 역사적 상처와 기 록으로서의 의미를 분석하는 것에 목표를 둔다. 황봉룡, 최정연 그리고 김훈은 이러한 역사적 순간을 포착하고 억압된 의미를 살려내는 것에 역점을 두었다. 본 연구는 그들의 희곡에 담 긴 역사의 상처를 해석하고 기록으로서의 조선족의 희곡을 살펴보고자 한다.

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers’ attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers’ exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers’ perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers’ perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products—results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

The purpose of this paper is to examine the effect that Chinese tourists’ perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists’ intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach’s α was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: “product favorability” and “product excellence and credibility.” Product favorability had a significant effect on the intent to purchase, as did participants’ friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants’ friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists’ friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

There are grammatical markers of tense that are obligatory in English and Korean, ho wever, these grammatical temporal forms are absent in Chinese. Although it is uncontrov ersial that Chinese does not morphologically encode tense, there are several other ways in which temporal information can be encoded (Smith&Erbaugh, 2005). Chinese is an aspect system language which marks aspect. On the contrast, English is a tense system languag e which marks tense. In our review of languages considered in this study, the main focus will be on aspect system and tense system which are illustrated by Chinese, English and Korean. The author will illustrate that the tense and aspect system of Chinese is different from that of Korean and English. Our argument in this paper focuses on three categories which can be referred to as the present, past and future. In chapter one, the motive of re search that difference of aspect and tense expression in Chinese, English and Korea was introduced and the course of this research was mentioned. A contrasting study was conducted in chapter two. As for contrasting the characteristics of three languages, the author hope that this paper would help to learn Chinese, English or Korean easily.

The purpose of this paper is to discover some features of Chinese translation of Korean onomatopoeia, which include onomatopoeic and mimetic expressions. The study analyzed 115 expressions from the 16 works of hangari (pot) which is written by Chung Ho-sung, one of the most well-known Korean writers. The Chinese translations were found to be classified into five different types: 1) maintaining onomatopoeia; 2) switching into patterns; 3) providing explanations; 4) deleting and 5) differentiating interpretations. The result showed that Type 3 (providing explanations) was most frequently used, being responsible for 39% of all the Chinese translations. Type 1, maintaining onomatopoeia, was responsible only for 26% of the translations, confirming that Korean has much more abundant onomatopoeia than Chinese. The other three types ranged from 10% to 14%, which requires some particular attentions of the translators. Finally, the study suggests a specific classroom activity which can facilitate effective learning of onomatopoeic translations of Korean into Chinese.

본고는 현대 학습자들의 수업환경과 요구를 분석한 결과를 토대로 탄뎀학습법과 플립러닝 의 장점을 응용하여 접목시킨 “플립-탄뎀 중국어-한국어 수업모형”을 제안하였다. 본 모형은 탄뎀학습법과 플립러닝의 공통적인 학습원리인 자기주도학습과 협동학습을 기본 철학으로 삼 아, 플립러닝의 선행학습방법과 탄뎀학습법의 이중언어학습법, 그리고 과제기반학습법을 유기 적으로 연계하여 설계한 온-오프라인 블렌디드 모형으로서, 각각의 교수-학습법의 장점을 살 리고 부족한 점을 보완하여 좀 더 효율적인 수업모형을 개발하고자 설계하였다. 또한 모형을 적용하여 실시한 실제 수업사례를 소개하고, 본 모형을 활용함에 있어 발생할 수 있는 한계 점에 대한 몇 가지 방안을 제시하였다.