본문은 최근 중국어 연구에서 화두로 떠오르는 ‘양범주’ 이론을 통해, 품사분류의 기준으로 작용하는 의미범주나 어법범주가 어떻게 양화(量化)되어 나타나는지를 명 사의 속성 대립을 통해 간략히 고찰해 보았다. 본래 ‘양범주’ 분석은 실사의 속성을 기반으로 범주를 분석한 것으로, 명사의 공간성과 동사의 시간성, 그리고 형용사의 정도성을 제시하고 있다. 중국어에서는 개별 단어의 품사 경계가 모호함으로, 본문에 서 제시하는 명사의 양범주는 구문에서 체언으로 기능하는 성분이 어떻게 양화(量 化)되어 명사성을 드러내는지를 의미와 기능으로 구분하여 살펴보았다. 또 체언의 속 성 양범주인 공간성을 구성하는 ‘공간량’과 ‘물량’이 실제 구문에서 어떻게 인지되는 지를 ‘방위사와 ‘양사’의 대비분석을 통해 접근해 보았다.

Consumption market research was conducted on gradually increasing vegetarians using various selection attributes. Factors were extracted to identify vegetarian selection attributes and to divide the study cohort into groups, continuous variables (health, animal welfare, eco-friendliness, religion, familiarity, convenience, stability, and cost) and categorical variables (age, marital status, vegetarian duration, and vegetarian frequency) were simultaneously subjected to two-step cluster analysis. Cluster 1 contained high proportions of 20-29 and 30-39 year-olds, which are MZ-generation age groups. A high proportion had a vegetarian duration of 1-3 years, and the popular reasons for vegetarian selection were animal welfare and eco-friendliness. Cluster 2 contained high proportions of 50-59 and 40-49 year-olds, and many in this cluster were married, and mean vegetarian duration was ≥15 years. In addition, significant differences were observed between Clusters 1 and 2 in terms of religion, health, familiarity, cost, stability, and convenience. This study should contribute significantly to predicting vegetarian consumers’ selection decisions and consumption behaviors and provide reliable marketing data for foodservice companies that develop vegetarian foods.

This study evaluated the consumers’ demands and points of improvement for restaurant meal replacement through importance–performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.

This study was performed to investigate immune changes by comparing the proportion and function of immune cells in the blood under high-temperature period and convalescence temperature period in Holstein dairy cows. The experiment was conducted using Holstein dairy cows of five animals per group (60 ± 20 months old, 175 ± 78 non-day) from the National Institute of Animal Science at high-temperature period (THI: 76 ± 1.2) and convalescence temperature period (THI: 66 ± 1.3). Complete blood count results showed no change in the number of immune cells between groups. In the analysis using Flow Cytometry of PBMCs, no significant differences were observed among B cells, Helper T cells, cytotoxic T cells, and γδ T cells between groups. However, there was an increase in Th17 cells producing IL-17a, while Th1 cells decreased during the convalescence temperature period. The results of gene expression analysis using qRT-PCR in PBMCs revealed an increase in IL-10 during the convalescence temperature period, while a decrease in HSP70 and HSP90 was observed. In conclusion, the increased expression of IL-10 and the decrease in HSP expression suggest the possibility of a weak recovery from heat stress. However, the lack of observed changes in B cells, T cells, and other immune cells indicates incomplete recovery from heat stress during the convalescence temperature period.

In the last five decades, there has been a consistent decline in the total catch of fisheries in the Korean jurisdiction since the peak in 1986. The decline in catch slowed and slightly rebounded in the 2000s, but changed back to a decline in the 2010s. As indicators that can identify changes in the marine ecosystem, trophic level (TL), biodiversity index (H'), and the ratio between pelagic fish and demersal fish (P/D) were analyzed by each local marine ecosystem. There were some different changes in each local marine ecosystem, but the mean TL and H' decreased and P/D increased in general in Korean waters. Demersal fish, which were dominant in the 1970s and 1980s, declined, and small pelagic fish and cephalopods have dominantly changed since the 1990s. However, these changes are not simple, and they are fluctuating in complex ways relating to each marine ecosystem and the timing. It is believed that changes in marine ecosystems in Korean waters are likely caused by a combination of fisheries and climate change. The ecosystem indicators reflected a change in the total catch, a sharp drop in catch of demersal fish, and increasing catch of pelagic fish since the mid-1980s.

본 연구는 IPA 기법을 이용하여 중국인 골프장 이용객의 골프장 선택속성 요인에 대한 재방문 의도 및 추천의도에 미치는 영향을 규명하는데 목적이 있다. 본 연구를 수행하고자 중국인 골프장 이용객 388명을 대상으로 설문조사를 실시하여 자료처리 및 IPA 분석을 실시한 결과, 다음과 같은 결론을 얻었다. 첫째 선택속성의 중요도는 직원 예절, 만족도는 식당 및 식음료 가격이 가장 높게 나타났다. 둘째, IPA 매 트릭스 분석 결과, 지속유지에는 8개, 집중개선은 14개, 낮은 우선순위는 5개, 과잉노력지양은 3개의 선택 속성이 분포하였다. 셋째 비용, 접근성, 코스시설, 부대시설, 캐디 전문성, 이용객 관리의 만족도가 재방문 과 추천 의도에 모두 영향을 미치는 것으로 나타났다. 본 연구는 중국인 골프장 이용객으로 한정하였기 때 문에 골프문화가 다른 국가에서 연구된 선행연구와는 그 결과를 비교하는데 있어 차이가 있을 수 있기 때 문에 문화의 다양성을 고려한 연구들이 향후에 진행되어야 할 것이다.

With the development of social media, most people will use social media to watch the videos of digital influencers to get spiritual comfort, and they will think that digital influencers are like friends who are connected with their own lives. However, most of the previous studies focused on the influence of digital influencers on followers’ behavioral intentions (e.g. loyalty, and purchase intention). They rarely discussed the online social well-being obtained by followers after watching digital influencers' posts. Therefore, this study integrates the attributes of followers (loneliness, low self-esteem, empathy) and the characteristics of digital influencers (social attractiveness, expertise, homophily) to explore the influence of the parasocial interaction established between digital influencers and followers on followers’ online social well-being. This study uses the Internet to collect questionnaires and takes users who have watched digital influencers' posts on social media as the research object. A total of 597 valid questionnaires are collected. The research results show that: the characteristics of digital influencers (social attractiveness, expertise, and homophily), and followers' attributes (low self-esteem and empathy) have positively affected parasocial interaction. It is noteworthy that loneliness has no significant effect on parasocial interaction.

This study evaluated the quality of school milk programs and analyzed the relative importance of school milk program selection attributes using conjoint analysis. The survey was conducted on students from middle and high schools in metropolitan cities that provide school milk programs. Responses were received from 414 students and the data was subjected to frequency analysis, t-test, and conjoint analysis using the SPSS Statistics Package. While evaluating white milk in the school milk program, middle school students rated ‘packaging condition’ (4.23) the highest, high school students rated ‘nutrition’ (4.64) the highest, and their evaluation of all the quality attributes was significantly different from that of middle school students (p<0.001). Overall satisfaction scores too, showed a significant difference between high school (4.46) and middle school students (4.01) (p<0.001). Processed milk & dairy products had the highest satisfaction score in the attribute of ‘serving time’ (4.57). The relative importance of the choice attributes of the school milk program was in the order of ‘number per item’ (62.260%), ‘temperature’ (25.708%), and ‘serving method’ (12.032%) for all students. The school milk program most preferred by all students and middle school students was to provide milk at a refrigerated temperature, select white milk three times a week, processed milk, fermented milk, and cheese twice a week, and provide it at the desired time.

A growing number of fashion brands and retailers are actively adopting live streaming as a new marketing channel. In spite of the increasing use of live commerce, the effects of live streaming commerce on customer purchasing behavior for fashion products are not fully understood. The purpose of this study is to examine factors affecting consumers’ attitudes toward a purchase via fashion live streaming commerce (FLSC) and intention to use FLSC. The study also investigated whether consumers’ expenditure on fashion and time spent on mobile shopping moderate the relationships among research variables. A total of 230 questionnaires were analyzed through descriptive statistics, confirmatory factor analysis, and multiple-group comparison tests using SPSS and AMOS. A summary of the main results of this study is as follows. First, the perception of the attributes of FLSC (ease of use, economic efficiency, interactivity, and enjoyment) has a positive effect on attitude toward a purchase via FLSC. The ease of use and economic efficiency of FLSC, in particular, have greater impacts on attitudes than other factors. Secondly, attitudes toward FLSC positively impact the intention to use FLSC. Lastly, the results of group comparisons, by fashion expenditure and time spent on mobile shopping respectively, hold no significant moderation effects among the variables. These findings demonstrate that consumers are more likely to use FLSC as they form a positive attitude by the attributes of FLSC mentioned earlier. The study provides some insights on an exploration of live streaming commerce for fashion product sales.