본 연구는 한국어 학습자들이 자신들의 언어학습 신념이 그들의 전반 적인 언어학습과 새로운 환경에 적응하는 것에 어떠한 관계가 있는지를 찾기 위함이 목적이다. 여섯 명의 한국대학교에 재학 중인 외국인 유학 생들을 대상으로 그들의 언어학습 신념에 대한 인터뷰가 진행되었다. Horwitz의 BALLI 문항을 기반으로 한 반구조적 인터뷰가 진행되었으며, 그들의 답변은 외국어 능력, 언어학습의 어려움, 언어학습의 본성, 학습 과 소통전략, 동기와 기대 등의 주제를 기반으로 비슷한 패턴을 보이는 항목별로 구분되어졌다. 연구 결과는 외국인 유학생들은 그들의 한국어 실력이 향상될수록 자신감을 가졌으며, 그들은 문화에 대한 학습이 언어 학습에 중요한 부분이라는 것을 인지했다. 또한, 가장 효과적인 학습법은 실제적인 상황과 사람들과 어울리는 것을 꼽았으며, 그들은 대학 졸업 이후에도 한국에 남아 있기를 희망했다.

본 연구는 보육교사가 지각하는 직무만족, 교육신념, 조직몰입, 역할수행에 대한 인식을 바탕으로 직업적합도와 근무 기관유형에 따른 차이를 알아보고, 주요변수들 간의 구조적 관계를 분석하는 것을 목적으로 하였다. 이를 통해 보육교사 가 자신의 역할수행을 원활하게 수행함으로써 영·유아교육기관이 교육서비스의 질을 향상시킬 수 있는 방안을 모색해보 고자 하였다. 이를 위해 보육교사 339명을 대상으로 설문조사를 실시하였으며, IBM SPSS Statistics 26.0과 AMOS 26.0 프로그램을 활용하여 수집된 자료를 분석하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 보육교사가 지각하는 직무만 족, 교육신념, 조직몰입의 수준은 보통이었고, 역할수행은 보통 이상으로 나타났다. 둘째, 보육교사는 직업적합도가 높을 수록 직무만족, 교육신념, 조직몰입, 역할수행에 대한 인식이 높았고, 보육교사가 국·공립어린이집에 근무하는 경우, 민간 어린이집 또는 가정어린이집에 근무하는 보육교사보다 직무만족, 조직몰입(정서적몰입), 역할수행에 대한 인식이 높았다. 셋째, 보육교사의 직무만족은 교육신념과 조직몰입에, 교육신념은 역할수행에 정(+)적인 영향을 미치는 반면, 직무만족과 조직몰입은 역할수행에, 교육신념은 조직몰입에 유의한 영향을 미치지 않는 것으로 나타났다. 넷째, 보육교사의 직무만 족이 역할수행에 미치는 영향에서 교육신념은 매개효과가 존재하나, 조직몰입은 매개효과가 유의하지 않은 것으로 나타 났다. 영·유아교육기관의 교육서비스 질을 향상시키기 위해서는 보육교사의 근무환경이 국·공립어린이집 수준으로 개선 되어야 하고, 이를 통해 보육교사의 직무만족과 조직몰입의 수준을 높이는 방안이 마련되어야 하며, 보육교사의 교육신 념을 제고시키기 위한 교육이 필요하다.

Negative brand events can significantly harm the brand, affecting consumer cognitions, emotions, and behavior, leading to negative brand evaluations, negative emotions, brand avoidance, and retaliation. Thus, it is critical for brands to design and implement strategies that promote consumer forgiveness to mitigate those negative consumer responses. Despite the growing literature on the determinant factors of consumer behavior in a brand failure context, there is still scarce evidence regarding the impact of brand type on consumer responses, including consumer forgiveness, following a negative brand event. Considering that consumers tend to react differently to a brand perceived as arrogant (making them feel inferior), as opposed to a brand they strongly identify with, this paper focuses on failures of equal vs. higher status brands and investigates their impact on consumer forgiveness. Following the above, we expect that differences in brand status can shape consumer behavior following a failure or transgression.

Purpose: This study aimed to understand the core concept of Rational Emotive Behavior Therapy (REBT) psychotherapy through the experience of psychotherapists by presenting an in-depth analysis of the formation and change process of their irrational beliefs. Methods: Data were collected through in-depth interviews with four REBT counselors selected through an intentional sampling process, and then analyzed and interpreted through Interpretative Phenomenological Analysis (IPA). Results: After an in-depth analysis of the meaningful statements of the study participants, six themes and fifteen sub-themes were extracted. The six themes were ‘self-hindering thoughts’, ‘environments that amplify irrational beliefs’, ‘war and struggle for the self’, ‘realization of life strategies’, ‘my big self (I) that consists of countless smaller selves (i)’, and ‘life is a continuous self-therapy’. Conclusion: The results showed that REBT psychotherapists form their irrational beliefs through the overall evaluations of justification, exaggeration, and people that arise from important interactions with others, including their parents, and further reinforce these beliefs through internal and external compensation. These irrational beliefs led to evaluative judgment and self-discrepancy and negatively influenced the cognitive, emotional, and behavioral aspects as well as their presence. These irrational beliefs internalized and transformed the rational beliefs that were confirmed through a debate on the separation between problems and people and, distancing, repeated self-talks, expanded from self-acceptance to others, and persisted through self-treatment methods

본 연구의 목적은 유아교사의 놀이신념과 놀이교수효능감이 2019 개정 누리 과정 실행수준에 미치는 영향을 살펴보는 것이다. 이를 위해 서울과 경기도 소 재 유치원과 어린이집에서 만 3세∼5세 유아를 담당하는 교사 223명을 대상으 로 설문조사를 실시하였고, 수집된 자료는 SPSS 20.0 프로그램을 사용하여 일 원변량분석, Scheffe 사후검정, Pearson 상관분석, 다중회귀분석, 위계적 회귀분 석을 실시하였다. 연구결과, 첫째, 30대 연령, 대학원 이상의 학력, 2회 이상 누리과정 연수를 받 은 유아교사의 놀이교수효능감과 개정 누리과정 실행 수준이 높은 것으로 나타 났다. 둘째, 유아교사 놀이신념의 ‘놀이중심’ 신념은 개정 누리과정 실행수준과 유의한 상관이 있었지만, ‘학습중심’ 신념은 유의한 상관이 없었다. 유아교사의 놀이교수효능감 전체 및 모든 하위변인이 개정 누리과정 실행수준과 유의한 상 관이 있는 것으로 나타나, 놀이교수효능감이 높을수록 개정 누리과정의 편성·운 영, 교수·학습, 평가 실행이 높은 것으로 나타났다. 셋째, 유아교사 놀이신념의 ‘놀이중심’ 신념은 개정 누리과정 실행수준에 통계적으로 유의한 영향(36%)을 미치는 것으로 나타났고, 놀이교수효능감의 ‘놀이교수효능에 대한 신념’ 역시 유 의한 영향(47%)을 미치는 것으로 나타났다. 본 연구는 유아교사의 ‘놀이중심’ 신념과 ‘놀이교수효능감’이 2019 개정 누리 과정 실행수준을 높일 수 있는 예측 변인임을 밝힘으로써 2019 개정 누리과정의 실행수준을 높이는 토대가 될 수 있을 것이다.

Based on the multilingual perspective that emphasizes that non-native variants of English need to be recognized as having values equivalent to the native speakers’ English, this study aimed at discovering elementary school teachers’ perceptions and beliefs of native-speakerism, multilingualism, and monolingualism in English education, and the contradictions and questions they had as they reflected on the language ideologies. Nine elementary teachers participated in the study, and two written reflections on language ideologies and two follow-up group interviews were used as the data source. The findings were as follows. First, the teachers confirmed, consolidated, or realized how native speakerism and monolingualism were deeply rooted in English teaching and learning. However, they showed that they had agency in their own teaching, and also showed changes in their perception through reflecting on their experiences. Last, the teachers had questions and contradictions about implementing a multilingual approach in teaching English, which provides the issues and challenges to be solved for the transformation of English education in the multilingual world. This study has implications for primary English education.

The present study investigated newly recruited native-speaking teachers of the English Programin Korea (EPIK) with a focus on their individual characteristics, their perceptions on second language (L2) learning and teaching processes, and their teaching experience as a variable (novice vs. expert) in their understanding of language learning and teaching processes. A questionnaire wasgiven to 244 EPIK teachers. Analysis of the self-reported data revealed that EPIK teachers were mostly in their 20s who were recruited from six inner-circle countries withteaching certificates. Results also demonstrated the importance of a teacher’s teaching experience, where subsequent mean-difference models of novice and expert teachers revealed significant differences in their understanding of L2 learning and teaching processes. Findings showed that teachers with experience had beliefs aligned with thebest teaching practices. These findings open discussions about the necessity of adequate subsequent support for native-speaking teachers.

예이츠와 레이디 그레고리는 신화를 모으기 위해 함께 작업했었다. 그러나 레이디 그레고리는 민간 설화를 설화로만 취급하였으나 예이츠는 시, 이야기, 희 곡, 산문 등의 자신의 창작물에서 자신의 방식으로 충분히 활용한다. 예이츠의 작품에 서는 전개되는 작품의 배경을 이루며 결과적으로 그가 시에서 말을 할 때 예술과 인생에 있어 문학의 직접적 의미와 아름다움 외에는 어떠한 설명도 필요 없게 된다. 독자는 작품의 보다 긴 배경설명 없이 특정 작품에서 그가 보고 듣는 것에만 집중하면 된다. 이것이 예이츠의 작품의 간결함과 촘촘함의 비밀이다. 예이츠는 그래서 신화를 활용하는 것이다. 그 점에 있어서, 큰 작가든 그렇지 못한 작가든 간에, 그 이전의 여러 작가들과 차이가 있다. 신화는 아일랜드의 예이츠에게 일종의 속기와 같은데, 한국 이나 다른 나라에서도 많지는 않지만 그런 작가들이 보인다.

이 연구의 목적은 초등학교 학생들의 과학에 대한 인식론적 신념을 분석하여 그들의 과학의 목적, 과학 지식의 본성, 과학 지식의 근원, 과학에서의 실험의 역할에 대한 신념의 특징을 알아보고자 하는 것이다. 본 연구의 대상은 S시에 위치한 K 초등학교 4-6학년 학생 99명이고, 과학에 대한 인식론적 신념을 검사하기 위한 도구로 Elder(1999)가 그의 연구에서 제시한 과학에 대한 인식론적 신념을 구성하는 요소로 이루어진 검사지를 번안하여 사용하였다. 설문지 응답을 분석한 결과는 다음과 같다. 첫째, 과학의 목적에 대한 인식론적 신념을 분석한 결과, 6학년이 가장 현대적인 신념을 보유하고 있었다. 둘째, 과학 지식의 본성에 대한 신념의 경우, 4학년이 5, 6학년과 통계적으로 유의미한 차이를 보였다. 셋째, 과학 지식의 근원과 과학에서의 실험의 역할에 대한 신념을 통계적으로 유의미한 차이를 나타내지 않았다.

본 연구는 어머니의 놀이신념 및 참여와 유아의 스마트폰 과몰입 간의 관련성을 살펴봄으로써, 디지털 시대를 살아가는 현대 유아기 부모의 바람직한 역할 및 놀이지도 방안을 모색하고자 하였다. 이를 위해 만 3-5세 유아 어머니 267명을 대상으로 놀이신념 및 참여도, 자녀의 스마트폰 몰입수준을 알아보고 그 관계성을 분석하였다. 그 결과 첫째, 어머니의 놀이 신념 중 놀이지지 신념이 학습중심 신념보다 높았으며, 놀이신념 수준이 높은 것에 비해 놀이참여 수준은 낮게 나타났다. 둘째, 어머니의 배경변인 중 취업유무, 자녀수, 월 소득, 학력 등에서 놀이신념의 차이가 있었고, 자녀의 출생순위에 따라 놀이참여 빈도수준이 다르게 나타났다. 스마트폰 과몰입 수준은 어머니의 연령대에 따라 유의한 차이를 보였다. 셋째, 어머니의 놀이신념과 놀이참여, 유아의 스마트폰 과몰입 간의 관계에서 어머니의 놀이지지 신념과 스마트폰 과몰입 간에 부적 상관을 보였으며, 학습중심 신념과 스마트폰 과몰입 간은 정적 상관이 나타났다. 또한 어머니의 놀이참여에서 평일과 주말 놀이시간, 놀이참여 빈도, 놀이참여 수준이 높을수록 유아의 스마트폰 과몰입은 낮은 것으로 나타났다.

This research examines Kang et al. (2016)’s proposal that corporate social responsibility (CSR) reputation, which was operationalized in this paper via consumers’ CSR beliefs about a brand (Du et al., 2007), could moderate the negative effect of corporate social irresponsibility (CSI) crisis on firm performance when it is used as a preventive, insurance-like measure. According to Kang et al. most companies unsuccessfully used CSR as penance mechanism to undo negative effects of a prior CSI crisis they caused by their irresponsible behavior. However, using CSR as an insurance tool before any CSI event has happened, in order to mitigate the potential negative future effect, has not been observed yet in practice. The results of this paper show that a completely CSR positioned brand has a competitive advantage over a non-CSR positioned brand. Regardless of crisis severity, the consumers’ stronger CSR beliefs triggered by the CSR brand positioning works like a preventive, insurance-like mechanism, which protects the brand in times of both non-severe and severe CSI crisis. The CSR positioned brand also suffers a damage measured in brand attitude change and negative word-of-mouth, but much less than a brand, which did not care at all about CSR positioning or engaging in any CSR activities. However, the results only hold true for consumers, who regard CSR as important. Most managers still do not even know the effects a reputation in CSR can have in face of a CSI crisis (Lenz et al., 2017). This research sheds new light on this ambiguity.

Understanding why individuals behave unethically is an important topic for both theory and practice, especially in the current environment where people experience much more stressful events. The current research aims to examine the relationship between peoples’ experienced stress and their attitude towards unethical consumption behavior, as well as the underlying mechanism. Empirical findings from a survey of 451 participants suggest perceived stress serves as an important indicator of people’s tolerance of unethical activities, and that this relationship is mediated by chronic construal level and materialism value. Specifically, stressed individuals tend to develop low-construal mindsets and more materialism values, both of which further increase their tolerance of ethically questionable behaviors. The present research highlights the importance of stress on consumer ethics and contributes to prior literature in three ways. Firstly, the current study adds to the literature on consumer ethics by examining a new predictor of consumers’ ethical beliefs, which enriches the understanding of why some consumers act more ethically than others do. Secondly, to the best of our knowledge, little prior literature has examined the effect stress on ethical beliefs. The current research for the first time examines the effect and the mechanism and reveals the mediating roles of construal level and materialism value. Thirdly, the present research finds that stress increases low-level construal, leading to unethical beliefs. This finding broadens the scope in construal level theory by suggesting that chronic construal level predicts individual ethical judgments.

This study empirically examines the effects of two distinct types of privacy-related concerns (organizational threats and social threats) on different aspects of information disclosure (amount, honesty and conscious control) on social network sites, especially by highlighting the role of trusting beliefs (integrity & honesty, predictability, benevolence, competence), across three markets in which social network usage is substantial (i.e. US, Europe, and East Asia). The study contributes to the literature focused on the paradoxical dichotomy between privacy attitudes and behaviors. In a quantitative modeling framework, we develop a structural model based on our previous conceptual model. We use data collected through snowball convenience sampling technique from a large sample (n=624), Web-based consumer survey from Europe, US and East Asia to measure these constructs, and we fit a series of structural equation models that test related prior theory. Findings suggest that the “Social Sharing” paradox may result from a failure to disentangle between social and organizational concerns, since the authors find no effect of privacy concerns about organizational threats on overall disclosure (amount and honesty of information) but find high conscious control of information disclosed for higher concerns towards social threats. Trusting beliefs differently influence information disclosure in the three main geographical areas and were found to moderate the effect of social concerns on the amount of information disclosed and conscious control. Further the cross-country analysis results suggest that cultural values may affect how concerns about privacy and trusting beliefs, impact self-disclosure. For practice, our research suggests actionable strategies to aid online marketers in matching information requests with the needs and concerns of consumers by providing greater control and customization and enhancing firm trust.

While many scholars paid attention to L2 learner beliefs about grammar learning and error correction, there has been little research on both teacher and learner beliefs about types of grammar instructions in Korean EFL contexts. This study aimed to investigate the beliefs about types of instructions as well as grammar learning and error correction using a questionnaire adapted from Jean and Simard (2011). A total of four hundred and eighty-seven participants in Korea participated in the study and were divided into five groups: three teacher subgroups (non-native Korean high school, non-native Korean college, and native college) and two student subgroups (high school and college). The participants in general highly valued accuracy in L2 learning, but they disliked grammar learning or teaching. While both students and teachers believed that grammar instructions such as discovery learning, and mechanical practice could be useful in grammar learning, Korean teachers reported more positive views on grammar instructions than Korean students. The majority of the participants reported that they had a tendency to prefer error correction in the written production rather than in the spoken one. The results also revealed opinion gaps among the subgroups. The pedagogical and theoretical implications will be discussed.

The objective of this study is to examine the effects of consumer beliefs regarding three food certifications on their behavioral intention and the behavioral intention biases to purchase (purchasing intention biases) certified agricultural products as predicted by a subjective probability model. The food certifications used for this study are ‘Organic food’, ‘Traceability system of food products,’ and ‘Hazard Analysis Critical Control Point (HACCP)’. Tofu (bean curd) was selected as being representative of agricultural food products, for the purposes of this study. In 2016, we surveyed 243 consumers regarding the strength of their belief regarding their prior beliefs relative to each certification, as well as the strength of their intention to purchase certified tofu based on their belief strengths for this study. The study resulted in the following findings: Firstly, consumers hold more than two different prior beliefs for each of the three certifications included in this study. Consumers’ prior beliefs regarding these certifications have an impact on their consideration as to whether they plan to buy those certified agricultural products. Secondly, consumers try to persuade themselves to ensure that their particular belief about the product’s certification could lead to a purchasing decision regarding that agricultural product

This study examines the effects of consumer beliefs for food certifications on the behavioral intentions and the behavioral intention biases to purchase the certified seafoods by a subjective probability model which is on the basis of the mathematical probability model and the covariance model. The food certifications used on this study are‘Organic foods’,‘Traceability system of food products’and ‘. HACCP’. The representative foods of fishery products on this study is seasoned laver. The current study showed the following results. First, consumers have more than two different beliefs each for all certifications which are the subjects of this study. The beliefs of the certifications have an impact on the consumers when they consider to buy the certified seafood products. Second, consumers try to persuade by themselves to ensure that their particular belief about the certification could lead to a purchase the seafood products. Consumer beliefs of the“environmentally friendly production”on the organic foods certification is an important factor as much as the“guarantee of food safety”belief making a positive purchasing behavior intentions(PBI) bias for the organic seafood products. Consumers also have a positive PBI bias for certified seafood products in all certifications as long as a certification is considered to “guarantee the transparency of the food distribution process”as its belief.‘Traceability system’was the only one which didn’t generate a positive PBI bias from the belief of“guarantee of food safety”out of three certifications.

This study was conducted to investigate Generation Y (Gen Y) South Africans’ beliefs about generic medicines. The results indicate that Gen Y believe in the important attributes of generic medicines. Younger, black and ungraduated Gen Y have less belief in the efficacy of generic medicine than older, non-blacks and postgraduates.

The main purpose of this paper is to find the etic dimensions of beliefs towards comparative advertising (CA) and to test their relationship with global attitude and acceptance of CA in a cross-cultural setting. Samples from four linguistic and cultural different countries were used: Austria, Canada, China and Peru. The research instrument was an online questionnaire. Results uncovered three main etic belief dimensions: truthfulness and deceitfulness as societal (micro) variables, and product information as personal (micro) variable. Invariance tests indicate that the items comprising the scales proposed to measure CA beliefs, global attitude and acceptance of CA possess equivalence across the four countries. Our model shows that beliefs indirectly affect acceptance of CA, which is mediated by global attitude toward CA. Results reveal similarities and differences across countries on the magnitude and importance of the beliefs and global attitude total effects upon acceptance. Finally, results are analyzed vis-à-vis the Hofstede’s national cultural dimensions, which indicate that uncertainty avoidance and individualism/collectivism help to explain the main differences across the countries.

This study investigates the interactions between Korean EFL teachers’ beliefs about English language education, their teaching practices, and their perceptions of the reform initiated by the Ministry of Education, Science, and Technology (MEST). It highlights the variable of teaching level. Ninety-eight elementary school (ET), 96 middle school (MT), and 94 high school teachers (HT) were surveyed. The findings indicate that: (1) the participants’ beliefs were largely based on the communication-oriented approach (COA), although there was a group difference with the ETs believing it most strongly, (2) the HTs’ COA-oriented beliefs did not match their teaching practices, which were largely based on the grammar-focused, reading-based approach, and (3) the majority of the participants suggested that their low English proficiencies and large class sizes were constraints on their attempts to implement the reform. In addition, the HTs listed the College Scholastic Ability Test as a constraint. These findings are believed to be symptomatic of a transition stage through which English language education has been passing in Korea. The study also interprets the findings as a result of EFL teachers’ strategic adjustments in the face of the schism between the demands of the MEST-initiated reform and the realities of English language education.

The paper examined empirically environmental beliefs among Jeju women in South Korea by analyzing survey data collected in 1999. The findings indicate that 58 per cent of Jeju women held pro-environmental beliefs that were measured with the Revised New Ecological Paradigm Scale. Environmental beliefs being structured with four dimensions in the mind of Jeju women educational attainment proved a significant determinant for the two belief dimensions: human’s excessive involvement in nature and human superiority over nature. Those with higher educational attainment agreed strongly with the belief in human’s excessive involvement in nature whereas rejecting the belief in human superiority over nature.