The current inspection count for imported grains is 37,072. The scientific management of stored grain, which includes methodical pest identification and control procedures, is highly prioritized in the nations that export these grains. International documents on stored grain pests include a thorough description of all life phases, including mites and larvae, as well as methodical treatment techniques. They are more valuable than domestic manuals because of their comprehensive coverage and methodical management strategies. There is lack of genetic resources and photographs since the identification of stored grain pests in the domestic have been based on data from before 2017. During the course of 13 years(2010-2022) 1,469 incidences of stored grain pests were detected. Of these, 7 orders 34 families and 81 species had cases where the identification was confirmed down to the species level, for a total of 963 cases. This number shows that about 18% of the domestic quarantine site’s stored grain pests are not species-identified. Objectives in this study are to present genetic barcode data, high-resolution photoes for classification and identification, and information on international stored grain pest management techniques. Building on this, a new identification manuals for stored grain pests might be created, which would improve the site’s taxonomic identification levels.

The global nuclear nonproliferation regime has developed over the past 50 years based on the Treaty on the Non-Proliferation of Nuclear Weapons (NPT) with three pillars: disarmament, nonproliferation and peaceful use of nuclear energy. Due to climate change and energy security in recent years, nuclear energy has been in the spotlight as an electricity generation source, and many countries are paying attention to introducing nuclear power plants (NPP). Whereas exporters pursue profit by selling their NPP, international organisations and member states that seek nuclear nonproliferation are concerned with potential proliferation risks by expanding the nuclear power industry worldwide. Simultaneously, the member states’ right to peaceful use of nuclear energy has to be guaranteed as specified in NPT Article IV. Accordingly, the trade of nuclear power between the member states taking full responsibility is desirable from the nonproliferation perspective. This paper investigates whether the countries capable of exporting their nuclear power have complied with the global nuclear nonproliferation regime, deriving the role and position that South Korea is faced with, accordingly, has to take. The dynamics of exporters’ competitiveness are discussed, emphasising that compliance with the regime must be considered a qualification when exporting NPP. The achievement that South Korea has attained, fulfilling its role and responsibility under the regime, is highlighted. Since South Korea has developed the nuclear power industry in cooperation with the United States under the NPT and the ROK-US Agreement for Peaceful Nuclear Cooperation, the status quo of the two countries in the nuclear nonproliferation and industrial landscape is discussed. Among the newcomers who have officially announced the plan to introduce NPP, Saudi Arabia is put in a crucial position to aggregate or alleviate nuclear nonproliferation. To this end, the rationale for the ROK-US cooperation is proposed, evaluating the value of nuclear nonproliferation in support of exporting nuclear power.

This study examined the feasibility of exporting dairy products from Korea to Vietnam by identifying characteristics of its dairy product market based on results from the analysis of its dairy product market, and surveys on consumers, wholesalers, and retailers. The results from surveys provide characteristics of Vietnam’s dairy product market, the propensity to consume Korean dairy products, and the feasibility of the Korean dairy product exports market. As rapid economic growth and changes in preference result in an expansion of import market in Vietnam, Vietnam’s dairy product market is highly attractive to Korean dairy products. Vietnamese consumers have high confidence in Korean dairy products and are willing to pay a high price for them. Besides, over 200 thousand Koreans are living in Vietnam. This is favorable to Korean dairy products exports. But the success of the Korean dairy products in Vietnam’s dairy product market also depends upon systematic disease controls, the establishment of its brand image, effective quality and sanitation/safety management, and government support. Notably, the economic effects of Korean dairy products exports to Vietnam are 68.7 billion won for a production inducement effect and 297 persons for an employment inducement effect.

Objective of this study was to investigate the residual levels of heavy metals in rice contract farming complex for exporting to China. Paddy soil, irrigation water and rice grain were taken from 20 fie1ds located in Icheon city, Cheorwon-gun, Cheongju city, Seocheon-gun, Gunsan city and Haenamgun. The elements of samples were analyzed using ion chromatography, ICP-OES, and ICP-MS after acid digestion. The arsenic (As) contents of paddy soil were ranged from 2.9 to 18.2 mg/kg, which were lower than 25 mg/kg as concern level of environmental pollution in Korea. Cadmium (Cd) was below the limit of quantitation (0.006 mg/kg) in all samples. The highest contents of copper (Cu) was detected to be 25.6 mg/kg in Seocheon-gun sample, but it was below 1/10 fold of the threshold levels 250 mg/kg for soil pollution. Also, the average contents of nikel (Ni), lead (Pb), zinc (Zn), and hexavalent chrome (Cr6+) were found to be lower than the criterion of soil pollution concern, and it was considered to be safe. The residual levels of arsenic in agricultural waters were relatively high, up to 24.3 ug/L in river water, but was detected as 1~2 ug/L level in the ground water. These levels are lower than the water quality standard, 0.05 mg/kg of agricultural water. The concentrations of mercury (Hg) and total chromium (Cr) in the white rice and brown rice were less than the limit of quantitation, and the levels of cadmium in the range of 0.004 to 0.068 mg/kg were less than safety criteria 0.2 mg/kg in Korea and China. In addition, the contents of lead (Pb) in white rice ranged from 0.002 to 0.136 mg/kg, which was safe to be 0.2 mg/kg for Korean white rice and 0.2 mg/kg for China brown rice. As a whole, the residual levels of heavy metals such as arsenic in rice was safely maintained as 1/10 to 1/20 of the residual limits of Korea and China. In conclusion, the heavy metals levels should not be worried in rice contract farming complex for exporting to China.

The purpose of this study is to identify target consumers to expand the export of Korean rice to China. We used the ordered logit model as the analysis method and conducted a survey on 637 consumers living in Xi'an, China from September 13, 2016 to September 30, 2016. The results indicate that the target consumers could be set as those who less amount of rice per purchase, more purchase experience of Korea rice, and have lower age. Also, people who are watch korean dramas more or listen to K-pops more tend to buy Korean rice more. Therefore, it is required to maximize the export performance by selecting the young and interested in Korean Wave as the target consumer for the effective export of rice to the Chinese market.

Korean small and medium sized software companies have tried to export their solutions or services to overseas markets. In 2016, exports of the software industry increased by 6.0% from the previous year, and the value added of the industry was 2.2 times higher than that of the manufacturing industry. From a long-term perspective, it is important to secure a global competitive advantage in order to sustain the export high value-added of the software industry. The obstacles to entry into the overseas market of small to medium enterprises are as follows: first, difficulty in product development and localization of marketing; second, lack of investment for overseas expansion; and finally, competitiveness of software technology. In particular, To overcome such obstacles, Korean small and medium sized software companies should increase the technical perfection and secure software export competitiveness. The paper presents a payment settlement framework enabling adaptive reuse and semiautomatic development of global payment settlement services. The quantitative and qualitative evaluation results are presented with domestic and overseas case studies as follows: Firstly, semi-automatic development is realized successfully by applying the framework. Secondly, it is possible to maintain consistent quality of software and to deliver maintenance services without relying on the internal human resources. Thirdly, it is possible to reduce the project duration of the same development cope to less than 50% by applying the framework. Finally, because it is based on BPMN 2.0, which is a high level design diagram, it is expected that it will be easy to implement through components connection and reduce difficulties in technology transfer and localization. Also, at the time of runtime operation, it will be effective to understand the design idea easily and to carry out additional developments without human resource who participated in the initial project.

연구는 지난 10년간 해외로 수출된 한국영화의 특성별(수출지역, 영화장르, 판권유형) 현황을 파악하고, 이를 바탕으로 해외수출영화의 위치화를 실시함으로써 한국영화산업에 실무적인 함의를 시사하는데 그 목적이 있다. 분석을 위해 영화진흥위원회에서 조사된 한국영화 해외통계 자료를 사용하였으며, 2004년 부터 2013년 동안 해외로 수출된 한국영화 총 626편을 수집하였다. 수출지역에 따라 영화장르와 판권유 형이 다를 수 있다는 연구문제 하에, 해외수출영화의 ‘수출지역’, ‘영화장르’, ‘판권유형’의 3개 변수가 포함 되었다. 대응일치분석을 통해 ‘수출지역’과 ‘영화장르’, ‘수출지역’과 ‘판권유형’ 간의 공간적 위치화를 실시 한 결과, 해외수출영화의 특성별 공간적 위치의 차이가 있음을 확인하였다. 본 연구는 실제 데이터에 의한 실증적 분석을 통해 한국영화의 해외수출시장에 대한 이해를 넓히고, 해외수출전략 수립단계에서 실질적 인 도움이 되는 시사점을 제공하는데 의의를 가진다.

This study examined how fit between marketing capabilities and exporting marketing strategies affects high growth exporting manufacturing firms’ performance. The result indicates that the marketing infrastructure of high growth exporting firms affects marketing capabilities, the selection of exporting marketing strategies, and high performance. High growth exporting firms in this research belong to machinery, steel, vehicles, electronics & electricity industries. High growth firms by the OECD-Eurostat Manual on Business Demography Statistics (2007) achieve annual average sales or employment growth over twenty percent each year, during a three-year period, and to employ ten or more workers from the first observation year. High growth firms can be considered to have more appropriate marketing capabilities fit with efficient exporting marketing strategies. Barbero et al. (2011) indicated that high growth is based on market expansion and innovation, which is highly related to marketing capabilities. Vorhies & Morgan(2003) addressed that marketing organization fit with strategies affects positively marketing performance. Thus the purpose of this research is to examine the relationship between marketing infrastructure and marketing capabilities, to identify the influence of marketing infrastructure on marketing capabilities and the choice of marketing strategies, and to analyze the effect of fit between marketing capabilities and exporting marketing strategies on superior performance. The performance of high growth exporting firms can be obtained in various ways. Marketing capabilities can explain most the selection of strategy for performance (Barbero, Casillas, and Feldman 2011). Morgan, Katsikeas, and Vorhies(2012) addresses that architectural marketing capabilities influence directly export venture financial performance and that specialized marketing capabilities affect directly export venture market performance. The important role of marketing capabilities is positively associated with a more appropriate fit between identifying customers’ needs and implementing marketing strategies to achieve high performance (Barbero, Casillas, and Feldman 2011). Katsikeas et al.(2006) indicate that fit between marketing strategies and marketing infrastructure is a core factor on the performance of exporting firms. Vorhies and Morgan (2003) indicate that marketing capabilities fit with strategy is a vital engine of marketing performance. Although marketing strategy alone is not related to marketing performance (Barbero et al,2011), marketing organization fit with marketing strategy is positively related to marketing performance (Vorhies and Morgan, 2003). Katsikeas, Leonidou, Morgan(2000) analyzed export performance measures based on various primary data and indicated that the interrelation of export performance measures are considered. Vorhies and Morgan (2003) used the concept of ideal marketing organization profile and measured the relationship between fit of marketing capabilities and marketing strategies. Especially Shoham (1998) indicated that sales-related measures can be more reasonable for exporting firms at early stage, while profit-related measures can be more for export-experienced firms. These findings posit that to achieve high performance, high growth exporting firms understand the importance of fit between marketing capabilities and marketing strategies.

한국 드라마와 K-pop으로 형성된 한류는 동남아시아와 미주권역을 포함해 세계적인 파급력을 가지게 되었다. 이중 태국은 한류 콘텐츠인 드라마, 영화, K-pop, 게임 등에 대한 관심도가 가장 높은 국가로 나타났다. 한류에 의한 호감도 상승은 한국 제품에 대한 선호도와 구매력을 높이는데 도움이 될것이며, 더 나아가 한국산 농산품 소비에도 영향을 미칠 것으로 예상할 수 있다. 본 연구에서는 태국 소비자들에게 한국산 사과 구매 시 한류가 어느 정도 영향을 미치는지 실증적으로 규명하고자 하였으며, 연구방법으로는 선택형실험을 사용하였다. 사과수출연구 사업단과 (주)케이애플이 2011년 태국 방콕에서 진행한 한국사과 프로모션 행사장인 Central World 와 Childom 지점 두 곳에서 소비자 설문조사를 실시하였다. 분석에 사용가능한 유효 설문지는 186부였으며, 다항로짓모형을 통해 변수들의 파라미터들을 추정하였으며, 추정방법은 최우추정법을 사용하였다. 한류 선호도에 따른 한계효과 추정결과를 살펴보면 한국산일 경우 추정계수가 양(+)으로, 중국산, 미국산, 구입하지 않음의 경우에는 음(−)으로 나타난다. 이중 한국산과 구입하지 않음에 대해서는 1% 유의수준에서 통계적으로 유의하였다. 다시 말해, 태국 소비자들의 한류 선호도가 한 단위 증가할 때한국산 사과의 선택확률은 0.04097 증가할 것이며, 구입하지않음의 선택확률은 0.02486 감소할 것으로 분석된다. 소비자들의 한류 선호도가 상승함에 따라 한국산 사과의 선택확률이높아진다는 것에 주목할 필요가 있으며, 이를 바탕으로 ASEAN국가 중 한국산 사과 수출이 다소 미진한 태국의 수출전략수립에 유용한 기초정보를 제공할 수 있다. 태국의 경우 고온다습한 열대기후 지역에 속해 많은 종류의 과일이 생산되며, 품질도 높고 가격도 저렴한 편이다. 이러한 이유로 일반적인 태국인들의 경우 수입과일인 사과에 대해 잘 모르거나 생과로 먹는 것 이외의 다양한 섭식 방법이 익숙하지 않다. 따라서 한국사과의 지속적인 홍보가 필요하며, 이를 통해 현지 소비자들에게 한국사과에 대한 친근함과 호감을 상승시킬 필요가 있다. 본 연구에서 밝힌 것처럼, 태국 사과소비에 있어 한류효과가 존재한다는 것이 입증되었으므로 한류를 통한 홍보 마케팅도 소비자들의 이목을 끌 수 있는 중요한 수단이 될 수 있을 것이다. 첫째, 태국인들의 특성상 경품행사를 좋아하고 재미를추구하며, 가무와 이벤트를 즐기는 것으로 잘 알려져 있다. 따라서 이러한 국민적 성향과 접목시켜, 한국사과 홍보나 시식행사 때 다양한 한국 문화체험을 연계한 경품행사, 한국사과알리기 K-pop 경연대회 개최 등을 통해 소비자들의 호기심과관심을 자극할 수 있을 것이다. 둘째, 한국 전통문화를 반영하는 스토리를 기반으로 한국사과의 영상 홍보물을 제작하여 현지 소비자들에게 상영하는 방법을 구현함으로서 소비자들의기억에 각인될 수 있는 효과적 감성마케팅 전략도 시도해 볼수 있다. 셋째, K-FOOD와 같이 한국산 수출사과에 대한 통합 브랜드 네이밍 개발을 통해 한류 문화콘텐츠가 가진 경쟁력을 사과 산업의 경제적 가치 창출을 극대화하기 위한 방안으로 연계해 나가야 할 것이다. 마지막으로 태국시장 진입 초기에는 고소득 집단을 수요계층으로 판단하고 한국산 사과의고급화 이미지를 구축해 나간다면, 태국에서 한국사과의 점진적 시장점유율 확대도 기대해 볼 수 있을 것이다. 2013년 농림수산식품부 예산안을 살펴보면, 수출촉진을 위해 ‘글로벌 K-FOOD 프로젝트’ 사업을 추진할 예정이며, Kpop 등 한류를 활용한 수출확대 마케팅 지원을 위해 173억원이 책정되었다. 또한 한국농수산식품유통공사(aT)는 최근 태국 유력 유통기업과 업무협약을 체결하는 등 한국 농산품의적극적 홍보를 통해, 충성도 높은 바이어 및 안정적 수출 유통경로를 확보하기 위한 노력을 계속하고 있다. 이와 같이 정부와 관계기관에서도 농산물 수출확대를 위한 사업을 적극 추진하고 있으므로, 한류를 이용한 다양한 마케팅 전략을 효과적으로 실현한다면 향후 한국 농산물 수출 확대 및 해외시장개척을 위한 새로운 도약의 기회가 될 것으로 판단된다. 또한세계적인 문화코드로 성장하고 있는 한류에 대한 관심을 지속적으로 발전시키기 위해 한류를 이끌고 있는 다양한 문화콘텐츠에 대한 체계적이며, 종합적인 연구가 이루어져야 할 것이다.

We previously reported Pear Pest Forecasting Management System (PPFMS) for the Improvement of pass ratio of Korean exporting pears. It is consisted of regular field forecasting by pear farmers, meteorological data obtained by automatic weather station (AWS), an internet web page (http://pearpest.jnu.ac.kr/) as information collecting and providing ground, and information providing service. Currently, we are expanding this system to the area, Cheonan and Ansung, where pear orchards are organized into exportation-specific group. Further, the information obtained from field forecasting and AWS were up-loaded to under-constructing upgraded webpage (http://www.kpear.kr), with several pest/disease-related information. We hope this pest forecasting management system increases the pass ratio of Korean exporting pears throughout establishment of farmer-oriented forecasting, inspiring farmers’ effort for the prevention and forecasting of diseases and pests occurring at pear orchards.

본 연구는 백합의 수출과정에서 발생하는 문제점에 대한 해결방안을 마련하고 수출 증대를 위한 대책을 강구한 것이다. 수출용 백합 생산비의 대부분(50% 정 도)을 차지하는 구근 비의 절감을 위하여 수출국가가 선호하는 국내 품종을 개발하고 개발 품종의 구근을 대량으로 생산할 수 있어야 한다. 생산자 조직과 수출 업체의 협의체를 구성하여 수출전문생산단지를 구축하 고 현재 일본에 집중된 수출구조에서 가까운 러시아와 중국 등의 다양한 국가로의 시장 개척이 필요하다. 또 한 수출대상국 현지의 백합 소비 형태를 파악하여 백 합수입국의 요구 시기에 맞추어 상품을 개발하여야 한 다. 관세인하와 식물검역기간 단축 등의 국제적 교섭을 강화하고 차별화된 브랜드와 새로운 마케팅 방법의 도 입이 필요하다.

농산물 수출과 관련된 분석은 자료의 부족 때문에 피상적인 분석 이상 나아가기가 쉽지 않았다. 분석을 하더라도 간접적인 자료만을 활용한 분석이어서 해석상의 한계가 많았다. 이 연구는 수출업체의 실제 수 출실적 자료를 분석하였다. 분석 결과, 농가의 평균수취율은 72.3%로 나타났지만 거리에 따른 운송비 때 문에 지역에 따라 차이가 났다. 수출농가의 소득률은 전반적으로 국내에 출하하는 농가에 비해 높게 나타 났으며 수출비중이 높을수록 소득률은 상승하는 것으로 나타났다. 또한, 수출단가와 비용을 분석한 결과, 정부와 지자체의 보조금이 없을 경우 수출업체의 채산성은 크게 악화되는 것으로 나타났다.