This study aimed to identify consumer demands and propose improvement measures for restaurants by conducting an importance-satisfaction analysis of the attributes that influence dining consumers’ restaurant selection. The key findings are as follows: An analysis of consumer hygiene behavior revealed that participants were particularly vigilant about washing food ingredients, checking expiration dates, and maintaining personal hygiene before meals. Notably, women exhibited significantly higher hygiene behaviors than men in 9 out of 12 items. The importance analysis of restaurant selection attributes indicated that “food cleanliness” and “food taste” were prioritized, with women assigning higher importance to almost all attributes, particularly emphasizing restaurant cleanliness and food taste. The satisfaction analysis showed that “food taste” and “food cleanliness” were the most satisfying attributes, with significant gender differences observed in 4 out of 26 items. The importance-satisfaction analysis demonstrated that satisfaction levels were consistently lower than importance levels across all 26 attributes. The ISA analysis identified that items in the second quadrant, such as restroom cleanliness, reasonable price, and the provision of food safety information, were in the most urgent need of improvement. Overall, the study highlights that consumers place a high level of importance on hygiene and cleanliness in restaurants, reflecting a market with increasingly stringent hygiene standards.

최근 낮은 경사도와 편리한 보행 환경 조성으로 많은 사람들이 쉽게 접할 수 있는 무장애숲길 이 서울 도심 내에 조성되면서 이용자가 늘고 있다. 그러나 무장애숲길은 비슷한 용어인 무장 애 나눔길, 무장애 산책로, 자락길 등 여러 명칭과 혼용하여 쓰이고 있고 무장애숲길의 이용자 의 만족도와 관련된 연구 또한 미흡한 실정이다. 이에 본 연구에서는 기존 선행연구들을 토대 로 도심에 조성된 다양한 형태의 길을 비롯한 무장애숲길에 대한 개념을 정립하였다. 또한, 가 장 최근에 조성되어 인프라 조성 및 향후 체계적 관리방안 마련의 필요성이 있는 대모산 자락 길(무장애 나눔길)을 대상으로 방문한 이용객들의 중요도 및 만족도 인식을 파악하였다. 연구 결과를 요약하면 첫째, 무장애숲길은 경사가 비교적 완만한 산의 초입 산자락에 평균 8% 이내 의 데크 산책로를 조성해 휠체어를 탄 장애인도 쉽게 산을 오를 수 있게 조성된 곳으로 정의 할 수 있다. 둘째, 대모산 자락길 이용자의 중요도 및 만족도에 영향을 주는 요소는 적은 교통량 및 주차시설, 교통 시설과 쾌적성 요인, 휴게시설, 근처 통신시설 순으로 나타났다. 셋째, 대모 산 자락길에 대한 중요요인의 긍정 및 부정적 요소들을 비교한 결과, 접근성, 관리가 잘 된 보 행자 통로, 안전 및 보안, 정보 센터의 가용성 등 18가지 긍정적인 요소가 있음을 알 수 있었다. 이와 같이 본 연구에서는 기존 선행연구들을 토대로 도심에 조성된 다양한 형태의 길을 비롯한 무장애숲길에 대한 용어를 정리하고 대모산 자락길의 이용자중요도 및 만족도를 분석하였다. 연구의 결과는 이용자 만족을 고려한 무장애숲길 조성계획 및 관리에 기초자료로 사용될 수 있 을 것으로 기대된다.

본 연구는 중국 산둥성 쯔보시의 도시공원 중 하루 평균 인구 유동량이 가장 많은 인민공원, 횃불공원, 치성호공원을 대상으로 식재경관 조성에 중요한 영향을 미치는 20개 식재경관 지표를 선정한 후 공원 이용자들이 식재경관에 중요도와 이용 후 만족도에 관한 설문조사를 실시하였다. 수집된 자료는 IPA 분석을 활용하여 식재경관 지표별 중요도 및 만족도를 파악하고 개선이 필요한 지표를 도출하였다. 연구결과, 중요도 분석에서는 인민공원과 치성호공원은 식물종 다양성, 횃불공원은 나무의 그늘이 가장 중요한 지표로 분석되었다. 한편, 만족도 분석에서는 인민공원 및 횃불공원은 나무의 그늘, 치성호공원은 식물종 다양성이 가장 높은 만족도를 가지는 것으로 나타났다. 대응표본 T-검사 결과, 인민공원은 16개 지표, 횃불공원은 15개 지표, 치성호공원은 15개 지표가 중요도 및 만족도 사이에 뚜렷한 통계적 차이가 있는 것으로 분석되었다. IPA 분석결과, 인민공원은 사계절 경관 등 4개 지표, 횃불공원은 꽃모양의 다양성 등 4개 지표, 치성호공원은 식물 층위의 미 등 3개 지표가 중요도는 높았으나 만족도가 낮게 나타나 중점적으로 개선해야 한 지표로 도출되었으며, 이를 토대로 중점적으로 개선해야 한 지표에 대해 개선방안을 제안하였다. 연구를 통하여 공원 이용자들의 식재경관 만족도를 향상하고 더 좋은 식재경관 체험을 할 수 있을 것으로 기대된다.

The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.

Non-face-to-face lectures have become a necessity rather than an option since COVID-19, and in order to improve the quality of university education, it is necessary to explore the properties of non-face-to-face lectures and make active efforts to improve them. This study, focusing on this, aims to provide basic data necessary for decision-making for non-face-to-face lecture design by analyzing the relative importance and execution satisfaction of non-face-to-face lecture attributes for professors and students. Based on previous research, a questionnaire was constructed by deriving 4 factors from 1st layer and 17 from 2nd layer attributes of non-face-to-face lectures. A total of 180 valid samples were used for analysis, including 60 professors and 120 students. The importance of the non-face-to-face lecture properties was calculated by obtaining the weights for each stratified element through AHP(Analytic Hierachy Process) analysis, and performance satisfaction was calculated through statistical analysis based on the Likert 5-point scale. As a result of the AHP analysis, both the professor group and the student group had the same priority for the first tier factors, but there was a difference in the priorities between the second tier factors, so it seems necessary to discuss this. As a result of the IPA(Importance Performance Analysis) analysis, the professor group selected the level of interaction as an area to focus on, and it was confirmed that research and investment in teaching methods for smooth interaction are necessary. The student group was able to confirm that it is urgent to improve and invest in the current situation so that the system can be operated stably by selecting the system stability. This study uses AHP analysis for professors and students groups to derive relative importance and priority, and calculates the IPA matrix using IPA analysis to establish the basis for decision-making on future face-to-face and non-face-to-face lecture design and revision. It is meaningful that it was presented.

딸기 품종 선택의 중요도와 만족도 분석을 위하여 우리나라에서 가장 많이 재배되고 있는 ‘설향’ 품종을 선택하였다. 자료는 2016년 6월 30일부터 10월 12일까지 산청, 진주, 논산 등 딸기 주산지역 농가 177명으로 부터 수집하였다. 딸기 재배농가의 품종 선택에 대한 중요도와 만족도 분석을 위하여 첫째 9개의 변수에 대하여 요인분석을 실시하였다. Kaise-Meyer-Olkin(KMO) 검증과 Bartlett의 구형성 검정을 통하여 9개의 변수 중 6개를 선택하였다. 둘째, 재배 편리, 병해충, 수량, 판매용이, 소비, 소득의 6개 문항을 활용하여 중요도 만족도(IPA) 분석을 실시하였다. 그 결과, 수량과 소득은 중요도와 만족도 모두 높아 지속적으로 유지시켜 나가야할 요인으로 나타났다. 병해충 요인은 중요도는 높지만 만족도는 낮아서 최우선적으로 개선되어야할 요인으로 분석되었다. 재배편리는 중요도와 만족도가 모두 낮아 장기개선영역으로 나타났다. 판매용이, 소비는 중요도는 낮지만 만족도는 높아서 현재 수준을 유지하거나 다른 분야에 투입하는 것이 더 효율적인 것으로 나타났다.

This paper provides data for product development and improvement of grape varieties by analyzing the satisfactionimportance of the grape selection attributes from a consumer's perspective. A survey was conducted on consumers aged 19- 59 living in Seoul, Gyeonggi and Incheon on their fruit consumption level, preferences according to the grape quality characteristics, importance, and satisfaction with the grape selection attributes. Three hundred and eighty two valid samples were collected and analyzed statistically using SPSS 23. In the preference according to the grape quality characteristics, consumers tended to prefer a sweet taste, black color, and seedless grapes. Regarding the importance of the grape selection attributes according to the level of grape consumption, the high consumption group considers texture, size, shape, color, ease of removing seeds, country of origin, area of production, certification, and brand to be more important. In satisfaction, the high consumption group rated satisfaction highly in texture, odor, size, shape, color, ease of removing peelings, ease of removing seeds, price, country of origin, area of production, certification, and brand. An analysis of the IPA of the grape selection attributes showed that improvement of price and shape attributes will be prioritized, and the development and management of properties, such as seeds, peelings, certification, and brand will be required. These results can be used to help improve the grape varieties and develop products that meet the consumer needs, secure the competitiveness of grape farmers, and revitalize the local economy.

본 연구는 청주읍성과 주변 문화재의 역사적 가치 재조명을 위해 대표적인 역사문화자원을 추출하고, 관련학과 대학생을 대상으로 역사문화경관에 대한 인식을 분석하였다. 분석을 통해 얻은 결과는 첫째, 청주의 대표적인 역사경관자원을 선정하여 역사문화자원으로서의 인지성을 추출하였다. 둘째, 역사문화경관의 중점경관 관리지표인 장소성, 조망성, 일체성, 왜소성에 대해 중요도와 만족도의 우선순위를 도출하였다. 연구 결과로 대표적인 역사문화자원의 인지와 가치 기준에 대한 우선순위를 도출하고, 요인별로 계획 및 보존관리에 대한 해결방안을 제안하였다.

The purpose of this study was to investigate the quality attributes and importance that affects their satisfaction with respect to lunchboxes amongst children from low-income families in Korea. In case of 1-3rd-grade elementary school, 57.1% received lunch box through the community child center, while 45.2%, 68.5% and 80.7% of 4-6th-elementary school, middle school, and high school students received the lunch box from home, respectively. Typically, in 40.2% of all grades, the time to eat the meal was within 1~2 hours of delivery, and 34.0% consumed the lunch within 2~6 hours of delivery. With respect to intake of the contents of lunchboxes, 72.0% of the participants answered that they ate 80% of the lunchboxes delivered and 24.9% only ate 50% of the content of lunchboxes. The largest leftover were vegetables (26.9%), and the reason for leaving food was ‘do not like to eat (36.1%)’ followed by ‘no taste (32.6%)’. Regarding improvements in delivery lunchboxes, elementary school students selected ‘taste’, while middle school and high school students selected 'variety of menu'. The ‘nutrition (3.69 point)’ of the lunchboxes was the highest satisfaction and the ‘variety of menu (3.34 point)’ was the lowest. In all grades, ‘nutrition’ and ‘hygiene’ were considered to be important as quality attributes of the delivery lunchboxes, and satisfaction was also high. On the other hand, in the 1-3rd-grade elementary school, ‘variety of menu’ and ‘amount of side dish’ were important but satisfaction was low. The 4-6th-grade elementary school, middle school and high school students stated that ‘taste’and ‘variety of menu’ were important, but satisfaction was low.

This study was conducted to determine the elements that are required and that need improvement in the contents of dietary life education and the educational environment by analyzing the importance-satisfaction of a dietary life education program for dietary life education trainees. The results of the rank test for the satisfactory elements of dietary life education were in the order of competence of instructors, educational contents, time of education, educational environment and affordability of tuition. The importance-satisfaction analysis of the contents and construction of the dietary life education program showed that “suitable contents for the theme of the class”, “contents and construction of practice class”, “diversity of practice menu” and “diversity of educational contents” had high importance and satisfaction scores and therefore, could be maintained at their current levels. Meanwhile, “adequacy of class time” and “contents and construction of theory class” showed low importance and satisfaction scores, requiring a little effort. Whereas, “time and construction of group practice”, “structure of textbook for class” and “duration of course and number of classes” showed relatively low satisfaction compared to importance, requiring major efforts for improvement. Similarly, analysis of the lecture element from dietary life education showed that “professional lecture by instructors”, “lectures suitable for themes” and “lecture applicable in real life” had relatively low satisfaction compared to importance, requiring major efforts for improvement. In addition, analysis of the educational environment from dietary life education showed that “adequacy of lecture room space”, “cooking equipment”, “diversity of cooking utensils” and “sanitary condition of cooking utensils” also require major efforts for improvement. Therefore, dietary life education should not be executed with a simple delivery of knowledge but with both theory and practice classes to increase its application in real life, and active and specific efforts are required to nurture professional instructors and establish educational strategies.

본 연구는 도시재생 선도지역으로 지정된 곳이자 순천부읍성의 중심지역으로 700년의 역사성과 장소성을 지닌 순천 시 문화의 거리를 대상지로 중요도-만족도 매력속성을 분석하여 다음과 같은 결론을 도출하였다. 문화의 거리 중요도와 만족도간의 차이분석에서는 19개 모든 항목에서 기대속성인 중요도와 성취속성인 만족도간의 항목들이 서로 일치하고 있었으며, 중요도에 비해 만족도가 낮게 나타나 방문객의 높은 요구에 대응하기 위해서는 지속적인 개선방안이 요구되 었다. 전체 중요도는 3.65, 전체만족도는 3.17로 평균이상으로 평가되었다. ISA 결과, 중요도와 만족도가 모두 높은 매력속성으로는 접근성, 서비스, 대표성 등으로 나타나 이는 순천시 문화의 거리의 경쟁우위에 있는 강점들로 분석되었고, 전통성, 편의성, 야간이용시 안전성 등은 중요도에 비해서 만족도가 낮은 항목들로 분석되어 도시재생 및 문화의 거리의 활성화를 위해서는 다양한 정책의 변화와 체계적인 관리방안이 필요한 것으로 평가되었다.

Importance-Performance Analysis(IPA) is a well-known methodology to find the area for improvement. However, the IPA uses different strategies depending on an attribute falls in either 'Concentrate', 'Keep up', 'Possible overkill', or Low priority' quadrant. Problems can occur when attributes locate near the demarcation lines. To solve this problem of IPA, I suggest a modified importance-satisfaction analysis which integrates the Slack(1994)'s diagonal approach and Kano's ASC(Jang et al., 2012) into Yang(2003)'s Importance-Satisfaction model. For this, I investigated 21 smartphone's quality attributes, which adopted from Song and Park(2012)'s study, and conducted a survey of 280 university students for the results of Kano' model and the importance and satisfaction of the quality attributes. The results show that the proposed model enables the business managers to prioritize the quality attributes for improvement through the interpretation on the continuous diagonal line using the Kano's questionnaire only, without acquiring any additional survey for importance of attributes. Accordingly, it is expected that the newly proposed method will diminish the limitation of the existing IPA. In addition, to test the validity of the ASC, this study conducts a comparative analysis between the Kano's ASC and Tontini(2007)'s method to determine the relative importance of quality attributes.

This study was conducted to suggest efficient management measures for the trails of urban parks. For this purpose, Importance- Performance Analysis was applied to analyze the expectations and satisfaction of users of trails in Gwanggyo Lake Park. As a result of analysis, it was found that the average level of importance was 4.2 and satisfaction was 3.54. Overall, the importance of evaluation items was higher than the satisfaction. The factors that need intensive management were the convenience of moving with a wheelchair or a stroller, the amount of shades and vegetation, nearby amenities, pedestrian safety facilities, and separation of walking trails and bicycle trails. It was found that management strategies and improvement are necessary to improve the safety facilities of trails and convenience of users. It is hoped that the findings of this study can suggest efficient management and operation measures and improve the satisfaction of users.

This study is intended to examine the perception of importance-satisfaction in selective properties of rural theme park with the users and to suggest operation method and implications for rural theme parks which are being built on a nation-wide basis. The study results are as follows: First, the results from the analysis on importance-satisfaction in the selective properties showed that both attractiveness of natural landscape and excellence of surrounding environment are high. Second, the t-test with matched samples for importance-satisfaction showed that there were significant statistical differences in all items, and the users rated satisfaction lower than the importance. Third, IPA results showed that the items such as diversity of festival event, accessibility and convenience of public transportation, appropriateness of expense and kindness in service appeared in the 2nd quadrant 'direction of concentrated efforts'Therefore, this study was able to identify the perception of importance-satisfaction among the users of rural theme parks. The study findings suggest that it is necessary to preserve surrounding natural environment, ensure appropriate pricing, introduce events and increase service level in constructing and operating rural theme parks.