The purpose of this study is to analyze the characteristic of quality attributes of smart hotels by using a SERVQUAL-IPA model, focusing on Chinese, which has the most proactive approach for the adoption of smart hotel system. Toward this goal, six quality factors—tangibles, reliability, assurance, responsiveness, empathy, and playfulness—were extracted through factor analysis, and IPA was used to appraise the degree of importance and satisfaction for each quality attribute. As a result of the SERVQUAL-IPA model, quality attributes were categorized into four groups of 'keep up the good work,' 'possible overkill,' 'low priority,' and 'concentrate here.'. Furthermore, it was concluded that there is a need to focus on the following elements: ‘smart devices can assist customers in emergency situations’, ‘when the room control system identifies customer needs, the staff can provide prompt service’, ‘development and improvement of mobile applications that enable customers to control room amenities’, ‘regular maintenance for smart devices’, and ‘providing data-driven personalized recommendations through customer activity data analysis’.

본 연구는 동물매개 치유농장을 방문한 방문객의 특성을 분석하고, 이들 방문객을 대상으로 동물매개 치유농업의 활성화를 위한 속성별 중요도와 성취도를 조사하였다. 결과를 토대로 동물매개 치유농업 관련 전문가, 공무원, 연구원 등에게 정책수립과 연구 기초자료를 제공하고, 치유농장 품질인증제에 따른 수요자 맞춤 자료를 제공하고자 연구를 수행하였으며, 분석기법은 Importance-Performance Analysis (IPA)를 활용하였다. 분석결과 1사분면에서는 편의시설, 2사분면은 직원의 전문성, 3사분면은 동물 수의 적정성, 4사분면은 직원의 친절성이 도출되었다. 본 연구의 결과를 통해 도출된 속성에 적합한 방안을 적용하고 원활한 동물매개 치유농업 정책이 이루어지길 기대한다.

This study was undertaken to provide basic data to aid product development and marketing by identifying purchasing behaviors and performing Important Performance Analysis (IPA) according to the consumption values of rice cakes. This study was conducted on 426 consumers who purchased rice cakes. Analysis was performed to determine general characteristics, consumption behaviors, preference for rice cakes, material preferences for rice cake development, need for rice cake development, and importance and satisfaction when selecting rice cakes. Cluster analysis classified consumption values into three clusters. The high and middle consumption value groups contained the greatest proportions of consumers aged over fifty. The high and medium consumption value groups preferred rice cakes more than the low consumption value group. Higher rice cake consumption value was positively associated with the greater preference for rice cakes. Furthermore, the perceived need to develop rice cakes was greatest in the high consumption value group. In addition, importance and satisfaction were positively associated with consumption value. IPA analysis showed that the attributes that require continuous attention because of their contributions to importance and satisfaction were taste, quantity, and hygiene. Different rice cake marketing and product development strategies are required for different consumption values.

In order to support start-ups effectively with limited resources, it is necessary to provide support tailored to start-up companies. Businesses that are operating in local incubation centers may have different demands for the support depending on the region characteristics. This study was worked on companies that have entered into the incubation center 'Youth Cube', which is operated by Ansan City. We investigated the perception of importance in the field of support to identify support policy priorities, and the satisfaction level of each field of support currently supported. Then We conducted an IPA analysis to derive the direction of support. The Ansan area has regional characteristics that it is located in the metropolitan area with well-equipped start-up infrastructure and many innovative institutions, As a result of the importance survey, technology commercialization was recognized as the most important, and education/mentoring was recognized as the least important. Satisfaction with the space and facilities that can be used free of charge was the highest, and the satisfaction was the lowest for entrepreneurship education/mentoring, as was the degree of importance. In addition, according to each quadrant, we derived support that should be maintained, support that should be intensively improved, support that should be given a low policy priority, and support directions that should be kept in mind to avoid excessive support.

The government focuses on promoting start-ups, fostering ventures, and creating an ecosystem of start-ups through the formation of a strong growth environment for small businesses. This study provides academic and practical implications about ways of improving our business incubator’s support service across stages of growth through IPA. To this end, an Importance-Performance Analysis (IPA) was conducted to analyze relationship and differences in importance and satisfaction of business incubator’s support service support at business incubation center. These results present to provide the following academic and practical implications. The academic implications are the need for differences in support services for each phase of start-up growth. As factors that could increase the likelihood of successful start-up were identified in each phase of the start-up growth, important information needed for policy and strategy was provided. As a practical suggestion, the managers and expert groups are presented with sections to be opened for each start-up growth stage, minimum effort input, and areas to be maintained continuously. A systematic support plan is established and a foundation is provided for improvement measures in efficient start-up business incubator’s support service.

본 연구는 IPA 기법을 이용하여 중국인 골프장 이용객의 골프장 선택속성 요인에 대한 재방문 의도 및 추천의도에 미치는 영향을 규명하는데 목적이 있다. 본 연구를 수행하고자 중국인 골프장 이용객 388명을 대상으로 설문조사를 실시하여 자료처리 및 IPA 분석을 실시한 결과, 다음과 같은 결론을 얻었다. 첫째 선택속성의 중요도는 직원 예절, 만족도는 식당 및 식음료 가격이 가장 높게 나타났다. 둘째, IPA 매 트릭스 분석 결과, 지속유지에는 8개, 집중개선은 14개, 낮은 우선순위는 5개, 과잉노력지양은 3개의 선택 속성이 분포하였다. 셋째 비용, 접근성, 코스시설, 부대시설, 캐디 전문성, 이용객 관리의 만족도가 재방문 과 추천 의도에 모두 영향을 미치는 것으로 나타났다. 본 연구는 중국인 골프장 이용객으로 한정하였기 때 문에 골프문화가 다른 국가에서 연구된 선행연구와는 그 결과를 비교하는데 있어 차이가 있을 수 있기 때 문에 문화의 다양성을 고려한 연구들이 향후에 진행되어야 할 것이다.

As the demand for ready-to-eat foods continues to grow, concerns about the sodium in processed foods are also growing. In this study, a survey was conducted on the perception of low-sodium products and diffusion plans according to the type of employee (manufacturer, retailer, distributor). Of the 191 responses collected, 189 valid responses (98.9%) were analyzed. The results showed that the employees were aware of the health contribution of a low-sodium diet, labeling for low-sodium, and the promotion of low-sodium food to increase its consumption. Furthermore, retailers recognized the positive contribution of low-sodium products in terms of Environmental, Social, and Governance (ESG) management. The use of sodium substitutes was preferred as the best way to reduce sodium in ready-to-eat foods. With regard to sodium reduction in readyto- eat foods, we found that the technical factors involved were clustered by the type of business. Specifically, distributors showed a similar performance but had a lower perception of importance than retailers. Manufacturers had a lower perception of both importance and performance. In this study, we collected perceptions from employees who were working at food companies, which differed from previous research. We sought to examine the differences in the perception of sodium reduction and consumption of ready-to-eat foods across various types of employment. Furthermore, we provided specific approaches to reduce perception gaps and enhance understanding among employees.

This study analyzes the importance and implementation of countermeasures to reduce safety accidents that may occur during fishing in coastal gillnet fishing. Safety accidents that may occur in coastal gillnet fishing were classified into 56 measurement items in six areas: slips and trips, contact with machinery, falls, struck by object, musculoskeletal symptoms, and electrical shock. 35 fishermen belonging to coastal gillnet associations in Tongyeong and Namhae were selected as samples, and the importance and implementation of the proposed measurement items were investigated in the field. In addition, the results were evaluated visually by IPA analysis. As a result of the analysis, the importance of struck by object was the highest, and the implementation of slips and trips was the highest. On the other hand, prevention of musculoskeletal damage was found to be the lowest in both importance and implementation. The area with the most significant difference in importance and implementation by the classified area for measurement items was struck by object, and the area with the minor difference was slips and trips. Among the measurement items, the importance is highly recognized, but there are items with low implementation. To improve their level of implementation, countermeasures such as continuous education, economic support, and structural change of fishing boats should be prepared; moreover, policy support activities for implementation should be carried out.

디지털 기술의 발전에 따라 해상환경은 빠르게 변화할 것으로 예상된다. 자율운항선박의 경우 국내ㆍ외 많은 국가에서 기술개 발 중이며, 국제사회는 이를 운용하기 위한 논의도 시작되었다. 선박의 변화는 해상교통 환경의 변화를 야기하며, 육상지원시설에 대한 변화도 촉구한다. 본 연구는 항행지원시설의 사이버 보안 체계 개선을 위해 해상교통관제 인원의 사이버 보안 관리 인식을 분석하고자 한다. 이를 위해 해상교통관제 중심으로 사이버 보안 관리 현황을 살펴보고, 해상통관제 인원을 대상으로 설문조사를 실시하였다. 설문조 사 분석은 IPA 방법론을 활용했으며, 분석결과 보안담당 경험이 있는 인원과 경험 없는 인원의 사이버 보안에 대한 인식차이가 뚜렷하게 나타났다. 더불어 사이버 공격 탐지 및 차단 관련 기술적인 조치가 가장 우선적으로 시행되어야할 사항으로 나타났다. 본 연구 결과는 항 행지원시설에 대한 사이버 보안 관리 체계 개선을 위한 기초자료로 사용될 수 있다.

Purpose: This study aimed to understand the core concept of Rational Emotive Behavior Therapy (REBT) psychotherapy through the experience of psychotherapists by presenting an in-depth analysis of the formation and change process of their irrational beliefs. Methods: Data were collected through in-depth interviews with four REBT counselors selected through an intentional sampling process, and then analyzed and interpreted through Interpretative Phenomenological Analysis (IPA). Results: After an in-depth analysis of the meaningful statements of the study participants, six themes and fifteen sub-themes were extracted. The six themes were ‘self-hindering thoughts’, ‘environments that amplify irrational beliefs’, ‘war and struggle for the self’, ‘realization of life strategies’, ‘my big self (I) that consists of countless smaller selves (i)’, and ‘life is a continuous self-therapy’. Conclusion: The results showed that REBT psychotherapists form their irrational beliefs through the overall evaluations of justification, exaggeration, and people that arise from important interactions with others, including their parents, and further reinforce these beliefs through internal and external compensation. These irrational beliefs led to evaluative judgment and self-discrepancy and negatively influenced the cognitive, emotional, and behavioral aspects as well as their presence. These irrational beliefs internalized and transformed the rational beliefs that were confirmed through a debate on the separation between problems and people and, distancing, repeated self-talks, expanded from self-acceptance to others, and persisted through self-treatment methods

PURPOSES : The purpose of this study was to investigate directions for future smart city transportation policies and service development by evaluating road service satisfaction levels and predicting future service demand. METHODS : A nationwide survey was conducted in Korea to develop a transportation service evaluation system based on the functions and objects of transportation. The satisfaction level of road service was evaluated using an analytic hierarchy process (AHP), promising service sectors were identified using the revised importance-performance analysis (IPA) technique, and detailed service demands by sector were suggested. RESULTS : The most valuable service value felt by the people was "safety" (weight 0.4), and the overall satisfaction level was 68.9 points, slightly exceeding "normal." As a result of analyzing the promising service sectors by dividing them into urban and rural areas, "handicapped, elderly, and pedestrians" were important in both areas, and "road facility maintenance" was classified as an additional promising sector for rural areas. CONCLUSIONS : People demand that future smart city transportation policies and services should be "people" and "safety" centered. In addition, it is necessary to pay attention not only to the development of new services but also to the improvement of problems with existing services and policies.

본 연구는 중국 산둥성 쯔보시의 도시공원 중 하루 평균 인구 유동량이 가장 많은 인민공원, 횃불공원, 치성호공원을 대상으로 식재경관 조성에 중요한 영향을 미치는 20개 식재경관 지표를 선정한 후 공원 이용자들이 식재경관에 중요도와 이용 후 만족도에 관한 설문조사를 실시하였다. 수집된 자료는 IPA 분석을 활용하여 식재경관 지표별 중요도 및 만족도를 파악하고 개선이 필요한 지표를 도출하였다. 연구결과, 중요도 분석에서는 인민공원과 치성호공원은 식물종 다양성, 횃불공원은 나무의 그늘이 가장 중요한 지표로 분석되었다. 한편, 만족도 분석에서는 인민공원 및 횃불공원은 나무의 그늘, 치성호공원은 식물종 다양성이 가장 높은 만족도를 가지는 것으로 나타났다. 대응표본 T-검사 결과, 인민공원은 16개 지표, 횃불공원은 15개 지표, 치성호공원은 15개 지표가 중요도 및 만족도 사이에 뚜렷한 통계적 차이가 있는 것으로 분석되었다. IPA 분석결과, 인민공원은 사계절 경관 등 4개 지표, 횃불공원은 꽃모양의 다양성 등 4개 지표, 치성호공원은 식물 층위의 미 등 3개 지표가 중요도는 높았으나 만족도가 낮게 나타나 중점적으로 개선해야 한 지표로 도출되었으며, 이를 토대로 중점적으로 개선해야 한 지표에 대해 개선방안을 제안하였다. 연구를 통하여 공원 이용자들의 식재경관 만족도를 향상하고 더 좋은 식재경관 체험을 할 수 있을 것으로 기대된다.

To operate a dry port effectively and efficiently, strengthening the competitiveness of dry ports could be the key to bring notable improvements during operational activities and to increase the attraction of dry ports. This paper aims to discover the prioritization of the influential determinants of dry port competitiveness in the north and the south of Vietnam through an analysis based on expert judgments and customer evaluations. With a comprehensive literature review of previous studies equal to investigation results gained from several intensive interviews, many variables are adopted as potential factors that may enhance the competitiveness of dry ports in Vietnam. Through the AHP and IPA approach, this study sketches several development strategies for dry ports and provides important insights for governments by encouraging and supporting policies for the proper operation of dry ports. In the AHP analysis, cost was found to be the most important factor to improve dry port development in Vietnam, and transportation connectivity and cost are more prioritized in the north, with the remaining important determinants for dry port competitiveness receiving more attention in the south of Vietnam.

계림 환성수계(環城水系)는 중국 계림 자연경관의 중요한 구성 부분이며, 국제적 관광 명소 건설을 위한 계림시의 중요한 공정이자 대외적으로는 계림의 대표적인 관광 브랜드다. 본 연구는 중국 계림 환성수계의 야경 디자인을 평가대상으로 야경 만족도를 평가한 것이다. 설문조사를 바탕으로 탐방객의 관광행태 및 환성수계와 환성수계 야경에 대한 만족도 요인을 살펴보았다. 또한 델파이 조사와 AHP 분석을 통해 확정된 최종 30개 평가지표에 대한 신뢰성과 타당성 분석을 전제로 IPA 분석을 시행하였다. 이 과정에서 Deng(2007)의 방법을 적용하여 성취도 측정항목을 자연로그로 변환한 후 전반적 만족도 변인들의 평균값과 편상관분석치를 상대적 중요도로 한 수정 IPA를 통해 계림 환성수계 야경에 대한 평가를 수행하였다. 전통적 IPA와 수정된 IPA 분석 결과 약간의 차이가 보였는데 특히 1사분면 핵심우세구역과 4사분면 현황유지구역 중 지표 차이가 큰 것으로 나타났다. 중점개선구역인 제2사분면에 있는 조명쇼의 창의적 예술성(C13), 인터랙티브 쇼의 품질(C24), 민속축제의 공연(C28) 등 주로 조명예술의 콘텐츠와 연출 관련된 지표들은 전통적 IPA와 수정된 IPA 분석 결과 모두 관광객의 기대와 중요도는 높지만, 실제 연출력과 만족도가 낮으므로 개선의 여지가 큰 지표들로 향후 우선적으로 개선해야 할 항목으로 부각되었다.

Non-face-to-face lectures have become a necessity rather than an option since COVID-19, and in order to improve the quality of university education, it is necessary to explore the properties of non-face-to-face lectures and make active efforts to improve them. This study, focusing on this, aims to provide basic data necessary for decision-making for non-face-to-face lecture design by analyzing the relative importance and execution satisfaction of non-face-to-face lecture attributes for professors and students. Based on previous research, a questionnaire was constructed by deriving 4 factors from 1st layer and 17 from 2nd layer attributes of non-face-to-face lectures. A total of 180 valid samples were used for analysis, including 60 professors and 120 students. The importance of the non-face-to-face lecture properties was calculated by obtaining the weights for each stratified element through AHP(Analytic Hierachy Process) analysis, and performance satisfaction was calculated through statistical analysis based on the Likert 5-point scale. As a result of the AHP analysis, both the professor group and the student group had the same priority for the first tier factors, but there was a difference in the priorities between the second tier factors, so it seems necessary to discuss this. As a result of the IPA(Importance Performance Analysis) analysis, the professor group selected the level of interaction as an area to focus on, and it was confirmed that research and investment in teaching methods for smooth interaction are necessary. The student group was able to confirm that it is urgent to improve and invest in the current situation so that the system can be operated stably by selecting the system stability. This study uses AHP analysis for professors and students groups to derive relative importance and priority, and calculates the IPA matrix using IPA analysis to establish the basis for decision-making on future face-to-face and non-face-to-face lecture design and revision. It is meaningful that it was presented.

중국의 관광산업은 이미 도상학과 스마트문화관광 체험의 단계에 들어섰으며, 특별한 관광이미지는 점차 목표 관광객의 시선을 끌뿐 아니라 여행지의 경쟁력을 높이는 핵심 요인이 되었다. 계림 여행지 이미지 조사의 과학성과 지향성을 한 층 더 높이기 위해 계림을 방문한 관광객과 현지 관광객을 대상으로 설문조사를 실시하였다. 특히 본 연구에서는 독립 t-검증과 설명적 통계량 그리고 IPA 를 통해 계림 관광객의 탐방 중요도와 만족도에 대한 비교 분석을 실시함으로써 관광객들이 계림시 관광이미지에 대한 지각 특성을 분석하고자 하였다. 계림 관광객들은 자연경관을 주축으로, 인문경관을 부축으로 하는 여행환경 인지가 드러났지만 인문경관에 대한 향유와 체험인식은 부족한 것으로 나타났다. 또한 계림 여행지 이미지의 IPA 분석 결과, 사회치안 및 교통편리성에 대한 만족도가 중요도에 비해 낮은 편으로 중점 개선해야 할 중요 요인으로 밝혀졌다. 또한 계림 여행지 이미지 최적화 전략, 계림시 여행지 이미지 확보와 홍보·개선 등 뉴미디어 마케팅의 보완이 필요한 것으로 드러났으며, 이밖에 교통 인프라와 치안 문제 또한 시급히 개선해야 할 문제로 건의하였다.

The mandatory installation of the ECDIS (Electronic Chart Display and Information System) became an important navigational equipment for navigation officer. In addition, ECDIS is a key component of the ship's digitalization in conjunction with various navigational equipment. Meanwhile, cyber-attacks emerge as a new threat along with digitalization. Damage caused by cyber-attacks is also reported in the shipping sector, and IMO recommends that cybersecurity guidelines be developed and included in International Security Management (ISM). This study analyzed the cybersecurity hazards of ECDIS, where various navigational equipment are connected. To this end, Importance-Performance Analysis (IPA) was conducted on navigation officer using ECDIS. As a result, the development of technologies for cyber-attack detection and prevention should be priority. In addition, policies related to ‘Hardware and Software upgrade’, ‘network access control’, and ‘data backup and recovery’ were analyzed as contents to be maintained. This paper is significant in deriving risk factors from the perspective of ECDIS users and analyzing their priorities, and it is necessary to analyze various cyber-attacks that may occur on ships in the future.

This study surveyed Chinese elderly consumers to determine their purchasing behavior, importance, and satisfaction with HMR products in China. Three hundred and seventy people were surveyed: 184 males and 186 females aged 55 to 70 years. Two hundred and sixty-seven (72.25%) of the surveyed consumers had an average monthly income of 6,000 yuan or less, and 313 (84.9%) responded that they spend 3000 yuan or less on groceries per month. Three hundred and fortyeight (94.1%) showed a high interest in health management. Regarding the frequency of purchasing HMR products, most responded that they purchased HMR products more than once or twice a week, with a single purchase of 100 yuan or less for each purchase. The respondents preferred 2 or 3 serving packagings in a refrigerated form. For all forms of products, those made as in-house meals, outdoor meals, as a snack or night snack, for serving guests, for trips, camping, and on-thego products, the participants mostly responded that they frequently purchased the product. When purchasing HMR products, the importance of hygiene, convenience in purchase accessibility, the freshness of ingredients, and an indication of the nutritional content were considered as a high rank. After purchase, the satisfaction of SNS and mobile application advertisements and promotions, amount per serving, take out convenience, and new menu were considered low-rank. The IPA results showed that marking the origin of the ingredients and new menu are areas needing improvement. The study results may be used as base data for developing elderly friendly HMR products and establishing its marketing strategies.