This study examined how the public perceives gendered language through conversations among women in their 20s in TV entertainment programs. Specifically, it challenged the notion that there is no distinct gendered language difference in conversations among women in their 20s as observed in the reality variety shows Bbyongbbyong Planet Arcade Season 2 on tvN and HyeMiri YECHEPA on ENA. Through a perception survey targeting 35 individuals aged 20 to 40 years, consisting of two discourse scenarios labeled Survey 1 and Survey 2, this study investigated public perceptions of conversational styles. Survey 1 presents conversations between women and men, while Survey 2 transcribes conversations between women. Consequently, while the language usage and conversational styles of women in their 20s are evolving, it is evident that the public still perceives gendered language differences as typical of male and female speech patterns.

본 연구는 남북한 공영방송국의 날씨방송 영상을 비교·분석하기 위한 연구이다. 이를 위하여 먼저 날씨방송을 이론적으로 고찰하고, 지난 1년 간 우리나라 공영방송인 KBS 뉴스의 날씨방송과 북한 공영방송인 조선중앙TV 뉴스의 날씨방송을 연구 대상으로 삼아, 영상구성과 의미연결망분석을 실시하 였다. 결과는 다음과 같았다. 첫째, 우리나라 날씨방송은 북한 날씨방송에 비 하여 약 3배 정도 짧게 구성되었다. 둘째, 우리나라 날씨방송은 ‘기온’, ‘서울’ 등이 의미연결망의 중심부에 있었고, 북한 날씨방송은 ‘지역’, ‘기온’이 의미 연결망 중심부에 있었다. 셋째, 우리나라 날씨방송이 전달하는 날씨 건강주의 정보는 ‘대기질’이었고, 북한은 ‘지자기’로 분석되었다. 이를 통하여 우리나라 날씨방송은 그 길이가 짧고 주요도시를 중심으로 한 빠른 전개가 특징이었던 반면, 북한 날씨방송은 그 길이가 길고 지역을 중심으로 한 느린 전개가 특징 이었다. 또한 건강주의 정보로 우리나라는 미세먼지 등 대기질 정보를 건강주 의 정보로 전달하는 반면, 북한은 협심증, 고혈압 등 순환기질병 지자기 정보 를 건강주의 정보로 전달하고 있었다. 끝으로 본 연구는 기후변화 및 기후위 기의 시대에 들어, 한반도를 공유하고 있는 남북한 공영방송국의 날씨방송이, 향후 어떤 지점을 어떻게 교류·개선할 수 있는지 추가적인 논의체계가 필요할 수 있다는 점을 밝히며 본 연구를 마쳤다.

In the wake of the global pandemic of obesity of the young generation in Europe, with varying prevalence depending on culture and television advertising consumption, the role of marketing communications in the process needs to be re-addressed. Hence, the manner in which the food and beverages are promoted to children in various geographical settings becomes crucial concern for not only parents and teachers, but also society as the whole, represented majorly by regulatory bodies. Previous research within the theme of the correlation between TV advertising and youth obesity have focused on the reaction of children and parents to the advertisements targeting children, mostly disregarding the actual content of the ads, the level of their influence on children and specific context in which this interaction occurs.

Advertisement allows for multimodal access to sounds, colors, picture animations, and diverse symbols. Little research has reported the interrelationship among multimodality, discursive practice, and media effects in English language education. This study aims to conduct a multimodal approach to discourse analysis on the Test of English for International Communication (TOEIC) in TV advertisements and to explore the unique significance of the research methodology. The multimodality in three TV Ads (A, B, C) was investigated by referring to Halliday's systemic functional grammar, social semiotics’ visual grammar, and typography’s distinctive features. Royce’s intersemiotic complementarity was also employed as an analytic framework for the collected multimodal data from three domains (representational, interpersonal, and textual/compositional) of meaning-making schemes. It was found that different modes (language, typography, visual image) acted complementarily and efficiently to deliver the message of TOEIC: problem-solving ‘skill’ in A, financial 'support and return’ in B, and ‘AI database’ in C. Further research is also discussed, especially with regard to ‘critical’ approaches to multimodal discourse studies.

The present study examines English loanwords appearing in a Korean television drama, Start-up, to understand how English is incorporated into Korean discourse in the settings of everyday life. Data analysis revealed that the drama contains a relatively high number of English loanwords presumably due to the protagonists' young age and the tech-based start-ups that it features. One of the distinct characteristics of English loanwords in their forms is the extensive use of ‘English-hada’ words and other types of words combining Korean and English elements. In addition, the use of English often extends beyond the word level to phrases or even sentences. The functions of English loanwords in the drama were found to fill a lexical gap in the Korean language, strengthen the sense of belonging and bonding among the members of a particular generation or group, create a humorous atmosphere, and symbolize professional competence and thus an elevated level of the speakers' social status.

이 글은 드라마 <나의 아저씨>를 통하여 불교적 마음치유의 가능성을 탐 색한 것이다. <나의 아저씨>가 불교적 마음치유의 역할을 할 수 있는 가장 기본적인 점 은 이 드라마가 인간을 바라보는 시선이다. <나의 아저씨>에는 악행을 저지 를 수밖에 없는 상황만 있을 뿐 본성적으로 악한 인간이 등장하지 않는다. 다른 이에게 불편한 말을 하는 인물도 사실은 인간관계가 서툰 것이지 나쁜 마음으로 그렇게 하지 않는다. 또 이 드라마에 등장하는 모든 인물이 갈등을 맞는 것은 현실을 ‘직시’하지 않기 때문이다. 그러므로 <나의 아저씨>는 끊 임없이 현실을 회피하지 말고 바로 보라고 설법한다. 특히 <나의 아저씨>는 주인공 동훈과 지안의 관계를 통해 본래 선한 성품 의 인간이 그 본래의 선한 성품을 발현하여 ‘자리’가 바로 ‘이타’임을 가르쳐 주며 ‘자리이타원만’이라는 불교의 가치를 드러낸다. 뿐만 아니라 그런 ‘자리 이타원만’의 가치를 “너를 위해서 내가 행복하겠다”는 일반적인 어휘를 사용 하여 강조하면서 ‘편안함’과 ‘행복’이라는 가치로 확장하여 드러내고 있다. 이상을 통해 <나의 아저씨>는 21세기형 불교 텍스트의 한 예로 보아도 무 방할 것으로 보인다. 그러므로 인물형과 불교 주제 구현을 사용한 <나의 아 저씨>의 분석을 통해 종교의 시선이 아니어도 마음의 위안을 얻어 치유를 얻는 구조를 발견하고, 다시 이것을 활용하여 향후 콘텐츠를 제작하는 데 필 요한 불교 구성의 방향을 발견할 수 있을 것이다.

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

The purpose of this study is to analyze information about dietary information presented in the television broadcast media in order to determine the optimal communication method that will provide desirable information to the general public. To that end, stakeholders were recruited and trained before and during the study. Three airwaves broadcasters and four comprehensive programming channels were monitored for Three months. The results are as follows. In total 172 food and nutrition programs are reported on. As information from the monitored programs was investigated, results showed a frequency of 136 separate informative programs (79.1%) and 36 entertainment programs (20.9%). Second, the broadcasters included are KBS, MBC, SBS, while the channels are TV Chosun, JTBC, Channel A, and MBN. Third, 109 reports (63.3%) were about ingredients & cuisine, followed by 63 reports (36.7%) on health and diet. This research provides transitional knowledge regarding the correlation between dietary information and the media. Moreover, this research contributes to advocating public health by enhancing the quality from broadcast media about dietary information.

본 논문에서는 2022년 3월 9일 실시된 대통령 선거에 사전한 TV 토론 중 제1차 TV토론에서 후보자들의 토론 이슈 전략, 언어/비언어적 요소 에 대한 분석의 세 가지 차원을 분석하였다. 특히 본고에서는 Benoit and Wells(1996)가 제시한 설득적 공격과 방어의 스피치 전략 분석틀을 활용하여 분석유목을 제시하였다. 분석 결과, 이재명 후보는 설득적 공격 전략으로 의무나 책무 관련성 4.9%, 불일치성, 약속 위반성에 관한 지적 4.9%를 나타낸 반면, 설득적 방어 전략으로 수치나 해외사례를 근거로 제시하는 예시제시 22.0%, 정책설명 19.5%을 주요하게 사용하였다. 윤 석열 후보는 설득적 공격 전략으로 원색적 비난(인격, 사생활) 7.9%, 불 일치성, 약속 위반성 지적 5.3% 사용하였으나, 설득적 방어 전략으로 불 필요한 발성음, 더듬거림을 18.4%, 단순부정 13.2%, 정책설명 10.5%, 모호하거나 우회적 답변 7.9% 사용하였다. 이재명 후보와 윤석열 후보는 양강 구도를 이루고 있어, 각 이슈마다 대립하였다. 특히 주도권토론에서 양 후보는 대장동 화천대유 이슈로 격론을 벌이며, 다수의 비언어적 제 스처를 취하게 되었다.

This investigation aims to identify the roles of the discourse marker ja in home shopping discourse. In 12 excerpts of home s hopping d iscourse, ja h as been f ound 8 6 times, u sed as a marker o f adding more information, changing a subject, starting a new topic, focusing and suggesting. The analysis showed that the adding more information function, which is the most frequently used one (35 times), and the suggesting one were newly found in this type of discourse and directly related to the characteristic of the discourse: show hosts tend to provide as much information about the product as possible and to justify the consumption by suggesting various reasons. In addition, cases in which ja was used more than two times by one speaker were often found, which is connected to the fact that it is necessary to keep consumers' attention for the purpose of selling products. Also, guests who occasionally appear to help the hosts never used ja, which is because only show hosts have the power to control the discourse. In the process of switching the topic (e.g. price, composition, product features, or rushing comments), ja was used as a subject-changing marker second most frequently (29 times), especially when making rushing comments. These findings turn out to be closely related to the distinctive features of home shopping discourse, demonstrating the importance of studying discourse markers within the context of institutional discourse.

초해상도 기법은 영상 획득장치의 물리적인 한계를 극복하기 위해 저해상도 영상으로부터 고해상도 영상을 생성하는 기술이다. 초해상도 기법들 중 TV 기반 초해상도 기법은 에지보존과 artifact가 없다는 점에서 성공적인 방법으로 평가되어 왔다. 본 논문에서는 저해상도 번호판 영상의 해상도 개선을 위해 새로운 TV 분해 기반 초해상도 기법을 제안하였다. 제안된 방법에서 번호판 영상은 TV 분해에 의해 영상의 주된 객체들에 해당하는 구조적 성분과 텍스쳐 성분으로 분해된다. 여기서, 영상의 주된 객체들과 같은 기하학적인 정보를 포함하는 구조적 성분은 번호판 영상의 번호판 글자와 유사하다. 따라서, 번호판 글자와 같은 구조적 성분의 해상도를 개선하기 위해 NNE 기반 SVR 방법을 제안하였다. 또한, 후처리 과정으로서 윤곽선을 효과적으로 보존하고, 잡음을 제거하기 위해 TV 디노이징 필터를 이용하였다. 실험을 통하여 본 논문에서 제안된 방법이 기존의 바이큐빅 보간법, ScSR, NNE 및 SRCNN 기법들에 비해 양호한 영상 및 PSNR, SSIM 척도 관점에서 향상된 좋은 결과들을 보였다.

This study examined the nutrient content of HMR products and recipes by television chefs. Twelve menu items from the soup, stew, and broth category were chosen from HMR products and TV chef’s recipes. The data on the nutrition labeling from the HMR products and TV chef’s recipes were calculated using Can-Pro 5.0. The results of the analysis were the differences between the HMR products and TV recipes per serving size. The energy content of TV recipes 236.1 kcal was significantly higher than the HMR products. On the other hand, HMR products contained significantly higher sodium (926.9 mg) levels than the TV recipes (565.8 mg). In general, HMR products contained more sodium and less energy and protein than TV recipes. The highest sodium content containing products among the 12 menu items was the Spicy soft tofu stew (1,421.4 mg) from HMR products. The results revealed the significant differences in the macronutrient and sodium content between HMR products and the TV chef’s recipe. This study provides supportive data for the need to reduce the sodium content in HMR products. TV cooking programs should focus on the importance of balanced nutrition, how to reduce sodium intake, and how to achieve this without disrupting well-balanced nutrition.

본고에서 최근 동아시아에서 광범위하게 보여지는 한류에 대해 논의한 바, 특히 중국내륙에 엄청난 관심과 영향을 끼친 사극 드라마인 <대장금>의 수용양상에 대해 집중하여 분석하였다. 중국 사극 드라마가 지니고 있지 않은 독특한 매력을 갖은 <대장금>의 정체성과 특징 을 요약할 수 있었으며, 중국 역시 많은 역사 드라마가 있음에도 불구하고 한국 역사 드라마인 <대장금>이 중국내에 그러한 광범위한 관심을 가져올 수 있었던 이유 역시 간략하게 고찰하였다. 본고에서, 중국 시청자들의 <대장금>에 대한 평으로부터 그들의 취향에 대해 더 많은 것을 알 수 있었다. 동시에 ‘문화 할인율’에 근거하여 한국 역사 드라마가 해외에서 인기가 없을 것이라는 TV 평론가들의 유추에 반박할 수 있다. 따라서 한국 드라마에 대한 새로운 연구 방향을 제시할 수 있었던 것에 의미를 둘 수 있겠다.

This study discusses the social meaning of LHL% (rising-falling tone in IP final) in Seoul Korean, and shows the two kinds of LHL% contours that depend on the phonetic details of the contours. The data consist of popular “pseudo-reality” TV show called ‘we got married,’ where the female characters switch styles between a rational interview style and emotional, conversational style. What clearly characterizes the two styles is the phonetic pattern of LHL%—pitch and duration as the speakers use more phonetically extreme contours in a conversational style. The non-expressive LHL%, with the mild phonetic contour, functions as a “smoother,” while the expressive LHL%, with the extreme contour, has various emotional functions. Thus, this paper argues that while the “smoother” function can be the basis of social meanings of LHL%, the phonetic details, which make the variable more salient, are more important in shaping the social meaning and speaker stances.

Introduction Advertisers use substantial resources to design effective multimedia ads, hoping to leave lasting remnants of brand information in the long-term memory of consumers (Wedel & Pieters, 2000). Brands use music as a way of expressing their personality and image with the public, and the sound must combine in a positive way and be in synergy with the other elements of the advertisement.(Sá, 2010). In the same way as priming concepts, there is an academic controversy on this theme in the academic literature. The explanation relies on the argument that ad music or background music is perceived initially when the stimulus happens, in a commercial for example, slowing or even inhibiting the consequent processing of branded message elements and reducing the recall to the background. The degree of this recall reduction depends on the music structural features as well as the advertised brand. (Hampshire et. al, 2010). So in this context we get to the research question: The stimulated music priming can be the induction item to brand recall advertised in a TV commercials. The purpose of this research is to analyse whether musical priming induces a greater recall of brands, with the utilization of Neuromarketing tools. Gap Gerald Gorn (1982) published "The Effects of Music on Advertising on Behaviour of Choice: A Classical Conditioning Approach" that proliferated dramatically in academic literature (as evidenced by 881 citations in Google Scholar, 266 in the Web of Knowledge in 2015. Gorns´ hypotheses have until now, been widely accepted by academia, which can be summarized as "cross modal" conditioning (in this case, a musical stimulus that influences affective responses to a visual stimulus) can effectively change consumer behaviour through a single exposure. The Gorn´s hypotheses still have relevance to the practice of traditional advertising and the current one, but they are subject to much controversy. Several authors (Allen & Madden 1985; Kellaris & Cox 1989) have argued that these effects may have been due to demand artefacts, rather than conditioned by Gorn's (1982) postulates. They cite as possible failure causes in the conclusions, for example, that demand artefacts may be the result of the presence of a non-blind experimenter, and that the research design may have explicitly related to music with the product, later corroborated by Vermeulen et al. (2014). Methodology The experiment was done in Pacífico Business School Neuroscience Lab in Lima, Peru in December 2017 with the presence of the researcher and two assistants. Research design For this research, was recruited a population of 80 millennials students (aged from 25 to 35 years old of both sex). – First, was edited six TV commercial unknown with music/jingles spots with the duration 20-30 seconds. Research equipment: In the Lab was used iMotions system through the implementation of the FACET module. Such module analyses the face images, in order to detect the movement by tension or relaxation of the muscles, identifying the Action Units (AU) after the detection of such units the correlation of the AU by the use of the Facial Action Coding System (FACS) deploys a value related with the probability of the emotion being displayed by the subject. For the registration of eye movements of the students a Tobii X2-30 device was used, with a Tobii pro3.4.8 software, manufactured by Tobii Technology (Tobii, 2014). This device works at a sampling frequency of 60 Hz and has a spatial resolution of less than 0.5º. The eye tracker was attached to a 24-inch TFT computer monitor with a maximum resolution of 1920 x 1200 pixels. Pre-test: All 80 members of the initial group in the Lab were initially stimulated the six videos, and at the same time they assures that they not recognized the spots. If positive, we asked to what TV commercial was related. From the group that did not recognize the spot we selected 40 individuals for the experiment. Another not stimulated group of 40 individuals was used as the control group in order to have external validity and reliability . Stimulus: To verify musical priming the experiment group repeated the test two other times (after 10 days after initial stimulation, to avoid short-term memories). After the experiment was asked to the participants to answered a questionnaire based on Well’s Brand Awareness scale (1993) that sought to verify the priming effect and attitude in relation to the brand. Findings Monitoring of eye tracking in real time and watching video of each participant’s session clearly revealed that in this pilot study the control group participants had a difficult time to recognize the TV commercials. The target group shown priming effect in both two spots. Average rated target group (M = 4.07, SD = 0.78) was significantly higher than control group [M = 3.57, SD = 0.94, t(135.7) = 3.47, p < 0.001].The results also suggest that music’s temporal differences provoked important priming effects. In the TD group, fixations were classified for 81.69 % (SD = 10.50) of the experiment. The overall looking duration (after filtering) did not differ between the groups (mean/SD for ASD = 10.41/1.91 s; mean/SD for TD = 11.02/1.45; t(80) = 1.437, ns). The total number of fixations (per TV commercial) was not significantly different between the groups (mean/SD for ASD = 36.05/12.10; mean/SD for TD = 45.00/22.36; ns, Mann–Whitney U Test). Similarly, the fixation rate (fixations per second) was equal across groups (mean/SD for ASD = 3.95/3.48 fixations/second; mean/SD for TD = 4.44/3.34; ns, Mann–Whitney U Test). The results inferred the power of music in priming effect. Originality/value and practical implications The utilization of neuroscience tools brought a new perspective, as stimuli reactions were observed in real time without self-related marketing and behavioural test exhaustive replicated before. Music is still an unexplained paradigm in human behaviour, but there is no discussion about its importance and business potentiality

Introduction India consistently has been the largest movie producer worldwide for the last few years, releasing more than a thousand films each year selling 2.2 billion movie tickets in 2016 (Film Industry in India, n.d.). In a similar vein, the designer wear industry fueled with the growth of the organized retail in India is poised to reach about 1.7 per cent of the global designer wear industry by 2020 (Designer Wear, 2012). As Indian consumers are increasingly adopting a wardrobe more varied than the traditional Indian dress including western apparel styles, the Indian clothing consumer is emerging as a research demographic, with definition of the Indian clothing consumer still in early research stages. Research indicates that fashion industries strengthen a nation’s economy, and that movies and televisions are two of the important marketing channels for it. Thus, with the rapidly growing and increasingly more affluent Indian middle-class ready to spend money, it is important to investigate the relationship between viewing Bollywood movies and their impact on fashion consumption. There is minimal research on this topic and the purpose of this study is to address the gap in literature. Rationale of the Study Fashion is a business and the specifics don't matter much, anywhere in the world anymore. Historically, credit for new fashion was given to the fashion designer, but in more recent years’ celebrities dressed in designer wear have become a medium to reach audiences because of their huge fan following. Bollywood is an influential medium, impacting everything from haute couture fashion to music. Slowly, but surely, clothes worn by Bollywood have clothes become signed artifacts, and have Bollywood styles and fashions become themselves separately marketable (Rao, 2010). Bollywood’s influence on the fashion industry as well as consumers, it is important to gain a better understanding as to how to capitalize on the “media influences” more holistically. Gender, especially in Indian context, is an important construct with respect to men and women as they differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing (Handa & Khare, 2013). This exploratory study examined the influence of movie and television engagement on fashion involvement and eventual purchase behavior. The study utilized MIMIC model and analyzed group difference in gender. Theoretical Framework Social cognitive theory as well as the theory of symbolic interaction forms the conceptual backbone of this current study. The theory examines psychosocial components which motivate human thought and action and has been used to examine gender differentiation as well as media Influence (Bandura, 2001). According to Solomon (1983), the theory of symbolic interaction has three facets: a consumer’s perception based on the response of others, the influence on a consumers’ behavior, and a consumer’s sense of self based on the actions and responses of others to various stimuli. The symbolism in the fashion products is the primary influence for their purchase and individuals attribute meaning to these products based on the social environment in which they are presented. For this study an adapted model has been created based on two theories to examine: (1) influence of TV and movie engagement on fashion involvement; (2) effect of fashion involvement on purchase intention related to clothing as well as purchase intention- accessories; (3) impact of purchase intention – clothing on purchase intention- accessories. Methodology Data was collected via convenience sample from students at a university in a major city in India resulting in 1058 participants. The survey instrument was created using items from previous studies.: Data were analyzed using Statistical Package for the Social Sciences (SPSS) and LISREL. Frequency statistics were obtained for the demographic variables. Confirmatory factor analysis (CFA) was used to evaluate measurement properties, including reliability and validity of the measures. To test hypotheses and explore the causal relationships, a structural equation model (SEM) was used. The current analysis utilized “multi-group” analysis, to compare parameters between distinctive groups (i.e. Male and Female). Results and Conclusions An exploratory factor analysis using principal component with varimax rotation and a minimum eigen value of one was used to identify the latent variables in the model: Movie Engagement (α = 0.82); TV Engagement (α = 0.81); Fashion Involvement (α = 0.81); Purchase Intention Overall (α = .87); Purchase Intention – Accessories (α = 0.88). The main model was initially tested using measurement and structural model in SEM and then multi-group analysis using MIMIC was used to analyze group differences. The CFA supported the exploratory factor analysis, the fit of the measurement model was acceptable (χ2 = 525.21, CFI = 0.98, RMSEA = 0.053, and NNFI = 0.98). Therefore, the measurement model was retained without any modifications. Based on the parameter estimate t value which stated that value greater than 2.00 is considered an indicator of statistical significance, the hypothesis of influence of TV engagement on fashion involvement was not supported for Male respondents. Furthermore, fashion involvement did not influence purchase intention accessories for Females, conversely, it was supported for Males however, the relationship was negative. All the other hypotheses were supported for both the groups. The analysis of gender using the MIMIC model provides valuable information for the Indian fashion industry to understand target consumers which will help them to design effective marketing strategies. Indian men and women consume media differently and it affects their fashion involvement and eventual purchase behavior. Movies and TV influence fashion involvement for both the genders differently with TV only influencing women. This finding indicate that more Indian women watch more television (Singh, n.d.) and hence are more involved with programming available on TV. Movie engagement influence fashion involvement providing support to the previous research as well as media report. It is essential for Indian brands as well as international brands to engage in brand placements and celebrity endorsements to connect with the consumer base. Fashion involvement influenced intention to purchase clothing for both the genders but did not influence purchase of accessories for the female consumer. This could be attributed to the fact that women shop “looks” i.e., the entire outfit worn including make-up and accessories, whereas men generally shop for a “product”. It is suggested that retailers pay attention to this crucial difference between the genders while shopping and accordingly ensure that due diligence is made to visual merchandising strategies with the stores as well as online. Additionally, as the influence of involvement on purchase intention – accessories is negative, it can be inferred that the highly fashionable male consumer may be looking to buy clothing rather than accessories to make a “fashion statement”.

본 논문은 일상의 삶에서 나타나는 다양한 권력들이 어떻게 대중들에게 행하여지고 있으며, 어떻게 일상의 삶을 지배하는 지를 살펴보았다. 최근 10년 동안 중국 대중들에게 이슈화 되었거나 인기를 끌었던 TV드라마를 통하여 그들의 일상에서 나타나는 권력들을 분석하고 이들의 문제점들이 무엇이며 어떻게 중국을 바라볼 것인가를 살펴보았다. 본 논문은 푸코가 주장한 권력 담론을 방법적 틀로 삼아 일상에서 일어나고 있는 권력의 형태를 분석하고, 권력이 어떻게 대중의 삶을 지배하고 있는지를 이해하려 하였으며, 특히 감시, 규율, 생체(몸)의 권력으로 나누어 드라마 속에 어떻게 이들이 작동하는 지를 살펴보았다.