This study investigates how zapping behavior is affected by television-viewing motives, classified into two broad categories: goal-directed instrumental motives and process-oriented ritualistic motives. We examine how such an impact varies among individuals with different degrees of advertising skepticism, opinion leadership, ongoing search, program involvement, and advertising involvement. By combining the television-viewing information of 1,162 individuals from April 2017 to March 2018 with survey data, we empirically analyze the effect of motivation on viewers’ zapping likelihood. The results suggest that zapping probability is lower when television-viewing is driven by instrumental motives than by ritualistic motives. The negative impact of instrumental motivations is more evident for individuals with higher ongoing search tendencies. By contrast, individuals who are more skeptical toward advertisements, have higher opinion leadership, or have higher program involvement are less vulnerable to such viewing motivations. We discuss the implications of these findings for devising an effective advertisement placement strategy.

The purpose of this study is to analyze information about dietary information presented in the television broadcast media in order to determine the optimal communication method that will provide desirable information to the general public. To that end, stakeholders were recruited and trained before and during the study. Three airwaves broadcasters and four comprehensive programming channels were monitored for Three months. The results are as follows. In total 172 food and nutrition programs are reported on. As information from the monitored programs was investigated, results showed a frequency of 136 separate informative programs (79.1%) and 36 entertainment programs (20.9%). Second, the broadcasters included are KBS, MBC, SBS, while the channels are TV Chosun, JTBC, Channel A, and MBN. Third, 109 reports (63.3%) were about ingredients & cuisine, followed by 63 reports (36.7%) on health and diet. This research provides transitional knowledge regarding the correlation between dietary information and the media. Moreover, this research contributes to advocating public health by enhancing the quality from broadcast media about dietary information.

This study aims to critically analyze how gendered spaces and gender images are expressed verbally and non-verbally in the latest information and communication advertisements. The results showed that the gendered space appeared although it had nothing to do with the information and communication devices or advertisement content. The gender-specific spatial distinctions and restrictions fully reflected the stereotypes of gender roles. Sexist images also emerged in the verbal and non-verbal expressions with images of women being reproduced in a more negatively compared to that of men. Regarding frequency, many aspects limited and revealed “the differing interests and characteristics of gender”, which were expressed both verbally and non-verbally. The emphasis on women's appearance stood out non-verbal, albeit superfluously. It is a problem that these gender images and perceptions are fixed or reproduced through mass media.

This article aims to examine what kinds of non-linguistic parameters correlate with the variations of the sentence-ending styles used in television news. Specifically, we focus on shifting between Hapsyo-style and Haeyo-style, two dominant kinds uttered in the register, and the variations in Haeyo, based on the results from the analysis of a news corpus. It turned out that whereas the two styles are both used, Haeyo is used much less than Hapsyo in the news. In the use of Haeyo as opposed to Hapsyo, the three different parameters such as the gender of the speaker, the role of the speaker, and the type of the news item are shown to have significant correlations. That is, the values of women, anchors, and the type of news items for specific hearers, have positive correlation to the use of Haeyo, contrary to the values of men, reporters, and the type of news items for abstract hearers. The parameter which have the strongest correlation to the use of Haeyo turned out to be the types of news items, followed by the role of speaker, and the gender of the speaker are shown to be the weakest one. Regarding the variations among the different forms belonging to Haeyo, we examined the diversity of the endings used, with special attention to the proportion of the endings originated from clause-linkers, and it turned out that the role of speaker and the type of news items are significant parameters, among which the former is relatively more relevant.

This study aims to examine the relationship among media multitasking, impulse buying, and psychological well-being. Two competing perspectives exist to explain the relationship. The breadth-biased cognitive control perspective suggests that media multitasking influences impulse buying, which in turn influences affective well-being (i.e., depression or anxiety) and cognitive well-being (i.e., life satisfaction)(van der Schuur, Baumgartner, Sumter, & Valkenburg, 2015). The mood regulation perspective, instead, suggests that cognitive well-being (i.e., life satisfaction) influences media multitasking, which in turn influences impulse buying, and consequently affective well-being (i.e., depression or anxiety)(Seinauskiene, Mascinskiene, Petrike, & Rutelione, 2016). This study employed an online survey across three universities located in northern, central and southern Taiwan. A total of 662 valid responses were obtained. The results supported the breadth-biased cognitive control model.

Introduction Despite the rise of digital media, TV remains the number one place children spend their media time (Moses, 2014). Past research has shown that less healthy food and beverages such as those containing high fat, sugar, and salt (HFSS) are prominent in TV commercials (e.g., Carter, Patterson, Donovan, Ewing, & Roberts, 2011). In these commercials, various persuasive techniques (e.g., taste/smell, convenience), which promote the purchase of the products, have been used (Hebden, King, & Kelly, 2011). Extensive studies have found that exposure to advertising for HFSS products, including confectionery, soft drinks, crisps or savory snacks, fast food, pre-sugared breakfast cereals, is associated with children‟s cognition, food consumption, and obesity (e.g., Harris, Bargh, & Brownell, 2009; Macklin, 1994; see also Moore, Wilkie, & Desrochers, 2017). Since younger children, especially those in the “perceptual stage” of development, may not understand the persuasive or selling intent of commercials (e.g., John, 1999), they may be vulnerable to this advertising. As a result, several countries such as UK and Ireland (Hawkes, Lobstein, & For the Polmark Consortium, 2011) have introduced restrictions or regulations for broadcasting food and beverage commercials for children. The commercials of HFSS food and beverage have sometimes introduced these products with healthier images and words / phrases like health and nutrition claims. Health claims refer to any representation that states, suggests, or implies that a relationship exists between a food (/beverage) or a constituent of that food (/beverage) and health. Nutrition claims mean any representation which states, suggests or implies that a food (/beverage) has particular nutritional properties including but not limited to the energy value and to the content of protein, fat and carbohydrates, as well as the content of vitamins and minerals (Food and Agriculture Organization of the United States & World Health Organization, 2013). Using health messages for HFSS food presents the risk of a biased image of the products (i.e., they are „healthy‟), which may result in unhealthy life styles and conditions. In recent years, there has been regulatory pressure on food advertisers to market their products responsibly (e.g., WHO regulations; Kraak et al., 2016). At the same time, the Children‟s Food and Beverage Advertising Initiative (CFBAI) emerged, in which several leading companies pledged to market their products to children responsibly (see editorial by Boyland & Harris, 2017). Therefore, we were interested in seeing if food and beverage advertising had changed in 2017. Specifically, the purpose of this study was to examine the relative frequency of food and beverage commercials targeting children with a focus on healthy aspects of the products, their health and nutrition claims, as well as other persuasive techniques. Method A total of twenty hours of programming targeting children was recorded on Nickelodeon and Cartoon Networks in the United States during the hours of 5 p.m. to 10 p.m. on two weekdays in September 2017. The advertisements were coded for product type (“food”, “beverage”, fast-food restaurant (“Restaurant: Quick-service/fast food restaurant”), and sit-down restaurant (“Restaurant: Sit-down restaurant”), food type (e.g., “confectionary”, “savory snacks”, “pre-prepared convenience foods”, “bread”, “fruits”, and “vegetables”) (Food and Agriculture Organization of the United Nations & World Health Organization, 2016; Suzuki, 2018), and persuasive techniques (e.g., “health claims”, “nutrition claims”, “taste/smell/flavor”, “convenience”, “scientific information”, “celebrities/a well-known person”, and “eating /drinking behavior”) (e.g., Hebden et. al., 2011; Jenkin, Madhvani, Signal & Bowers, 2014; Kraak & Story, 2015; Warren, Wicks, Wicks, Fosu, & Chung, 2008). Food type can be classified into two categories; Less healthy (“confectionary”, “savory snacks”, “sweet bakery wares”, “other sweets/desserts”, “Sugared breakfast cereals”, “pre-prepared convenience foods”) or healthier categories related to other food categories (Ofcom, 2004; Nutrition Australia, 2013; Suzuki, 2018). Seven coders independently evaluated the advertisements, with two coders assigned to every programming block. They were trained for about three weeks to read the coding manual, practice coding and discuss the coding scheme, and revise their coding after receiving feedback of the trial coding. To check coding reliability, two independent coders evaluated the same programs. 94.3% agreement was achieved for product type. Results and discussion A total of 856 commercials appeared. Food and beverage advertisements represented 29.0% (N=248). On average, children were exposed to 12.4 food and beverage advertisements per hour. Of all the food, beverage and restaurant advertisements, “food” and fast-food commercials were frequently broadcasted; 40.7% (N=101) were for “food” commercials, and fast-food restaurant commercials accounted for 43.5% (N=108). 12.1% (N=30) “beverage” commercials and 3.6% (N=9) sit-down restaurant commercials were included. Food, beverage and restaurant commercials were more likely to appear on Nickelodeon (36.2%, N=129) than on the Cartoon network (28.4%, N=419) (χ2=5.43, df=1, p<.05). As for the appearances of product type, “food” advertisements frequently appeared on Nickelodeon (54.6%, N=65), whereas the programs of Cartoon network included a lot of fast food commercials (61.2%, N=79). In examining the appearances of “beverage”, “food”, “fast food”, and “others (except food, beverage, and restaurant)” between the channels, the results showed that the programs of Cartoon network were more likely to broadcast “fast food” commercials than those of Nickelodeon, whereas the programs of Nickelodeon were more likely to broadcast “food” commercials (χ2=38.23, df=3, p<.01)1. The majority of food types were “confectionary” (25.7%, N=26), “savory snacks” (16.8%, N=17), “breakfast cereals” (14.9%, N=15), and “pre-prepared convenience foods” (13.9%, N=14). In classifying various kinds of foods into two big categories related to health (healthier or less healthy) as above-mentioned, less healthy food accounted for 88.1% (N=89). No commercials were categorized into three of the healthier categories (bread, fruits, and vegetables). As persuasive techniques for consumers, “health claims”, and “nutrition claims” were low (8.9%). For example, grape juice produced by Welch‟s used the appeal “sugar free”. In the commercials with nutrition claims, there was no significant difference in the appearance between the “beverage” and “food” commercials (χ2=1.70, df=1, n.s.). The other persuasive techniques like “convenience” (75.8%, N=188), “taste/smell/flavor” (51.2%, N=127), and “eating/drinking behavior” (49.2%, N=122) were frequently used. In contrast, the rates of some techniques (e.g., “celebrities/a well-known person”, “scientific information”) were very low. As for the persuasive technique of “celebrities/a well-known person”, the category of product type was classified in only the “beverage” category. Thus, this study indicated that there were not many less-healthy food commercials that appealed to health and nutrition aspects of the products by using health and nutrition claims, or scientific information. In previous studies, the rate of health and nutrition claims varied between less than 10% to more than 30% (Jenkin et al., 2014). This may be due to the differences in the definitions of health and nutrition claims. Our study referred to the international standard definitions. Therefore, the findings regarding the rate of health and nutrition claims in this study can contribute to overall knowledge about the current spread of health and nutrition claims in “less healthy” food commercials of children‟s television programs. It may also be the case that food companies are acting more responsibly by limiting their persuasion techniques to those that relate to taste or convenience and not by misrepresenting the products as healthy. However, overall, the proportion of less healthy food commercials was high, and various persuasive techniques were used. At the same time, there were no commercials for fruits or vegetables presented during this time frame despite governmental regulations for eating these healthier foods. These findings suggest that more attention should be paid to the ways that certain foods are promoted (or are not promoted) among parents and policy-makers. As the sample used in this study was recorded only on weekdays and through the two kids' channels. It would be expected that the future study develop the analysis for the recorded commercials on weekends and on the other local channels. The sample used in this study was analyzed only on weekdays and through two children‟s channels. Future research might examine food and beverage advertising across different time frames and channels.

본 연구는 영상제작 인력의 특성을 고려하여 다양한 전문영역 및 다양한 직급의 영상제작 인력(402명)을 대상으로 이들의 직업만족도와 관련요인들의 직간접효과 및 조절효과를 밝힌 실증연구이다. 본 연구의 목적은 첫째, 영상제작인력의 직업만족도에 이들의 업무자율성이 미치는 효과를 밝히고, 업무자율성이 직업만족도에 미치는 영향력이 의사소통 능력이나 대인갈등 요소에 의하여 증가 혹은 감소되는 지에 대한 이중매개효과를 입증하고, 셋째, 최근 영상제작분야에서의 성차별 문제에 대한 증대된 관심과 함께, 전술한 영상제작 인력의 업무자율성이 직업만족도에 미치는 직접효과 뿐 만 아니라, 의사소통능력 및 대인갈등의 이중매개효과가 성별에 따라서 어떻게 상이한 양상을 보이는지 규명해 볼 수 있도록 성별의 조절효과를 분석하는 것이다. 자료분석 결과, 첫째, 업무자율성을 많이 가질수록 직업만족도도 높다는 사실이 밝혀져, 영상제작인력의 직업만족도를 향상시키는데 업무자율성이 매우 중요한 선행요인임이 입증되었다. 둘째, 직업만족도에 업무자율성이 미치는 긍정적 직접효과는 특히 여성의 경우 남성에 비해 두배 이상 월등히 강하게 나타난 점이 주목된다. 셋째, 업무자율성이 직업만족도에 미치는 긍정적 효과는 남성의 경우 의사소통능력을 매개(mediation)로 하여 한층 더 강화될 수 있는 것으로 밝혀졌다. 넷째, 업무자율성이 직업만족도에 미치는 긍정적인 효과는 여성의 경우에서만 대인갈등을 매개로 약화되었는데, 이러한 대인갈등의 부분매개효과는 여성에게서만 발견되었다. 영상제작인력의 직업만족도에 업무자율성이 미치는 영향, 의사소통능력 및 대인갈등 등의 매개효과를 규명함에 있어서, 성별의 조절효과가 반드시 반영되어야 한다는 결론을 내리게 되었고, 자료분석 결과 밝혀진 주요 사실들을 토대로, 영상제작 인력의 직업만족도 향상을 위한 함의를 모색하고 논의하였다.

이 연구는 한국의 드라마가 극도의 경쟁 환경에 처해 있어 다른 장르의 프로그램에 비해 더 높은 단계의 설득을 필요로 한다는 사실에 주목하여 시청자들의 수용욕구를 자극하는 심층구조를 밝히고자 하는 것이다. 본고는 지금까지 드라마의 설득 기제에 관한 연구가 경제적 권위에 집중되어 학문적으로 소홀히 해왔던 텍스트 주변의 구조를 밝힘으로써 방송의 경쟁주의와 복잡한 시청자 유도 혹은 유혹의 전략을 분석하는데 타당성을 부여했다. 그리고 분석을 위해 디제시 스의 외재적 논증구조를 특징짓는 두 가지 결정적인 요소들, 즉 파라텍스트와 텍스트의 상호성을 분석의 대상으로 설정하고 이를 통해 드라마 소구의 논리를 밝혀냈다. 결과로서 텔레비전 드라마가 커뮤니케이션 주체들 사이의 공모적 장소이며 사회적 장임을 확인했다. 결국 논증이론의 차용을 통해 드라마의 수용자들을 같은 목표를 향해 가는 새로운 공동체로 설정하고, 이들이 텍스트 에 관여하면서 공동체 의식을 느끼고 사회적 관계에서 오는 즐거움을 공유한다는 사실을 이론화 했다. 따라서 이 연구는 서사분석을 통한 개별텍스트의 구현에 집중되었던 드라마 연구에 논증이론을 적용함으로써 수용자 연구와 미디어 중심의 영역으로 지평을 확장하고 새로운 논의를 제시 한다는 점에서 학술적 의의를 갖는다.

ㅊBy controlling the piston speed of the gas spring applying to the digital television stand application of the gas spring, a user can operate the elevation when the gas spring is working under long stroke(200～300 mm, the TV elevation displacement). According to stroke, by some devices with the problem rising from between the difference of external forces, the emotional quality in television elevational function is realized. The piston speed control technique is investigated to perform this experiment piston flow analysis and flow rate control for precise tubular cross section and propose a piston structure for elevation action. This study is for the development of the gas spring of the large size television stand with 50 inch over. In the gas spring development of elevation working, a device to compensate for the volume of the cylinder is generated as much the volume of the piston rod. As this study result, at the development of working gas spring, the hollow shaft is more favorable than the solid one in the apparatus to compensate for the cylinder volume generated.

디지털 기술의 발전은 내러티브 영상콘텐츠에도 많은 영향을 미치고 있다. 디지털 영상이미지가 현실과 맺는 관계의 변화나 수용자의 문화인터페이스 변화는 텔레비전 내러티브 콘텐츠 구성 및 영상스타일 전략에도 변화를 요구한다. 하지만 디지털 합성 기술의 발전과 그 기술의 가능성에도 불구하고 디지털 내러티브 콘텐츠는 지각적 리얼리즘을 지향하면서 여전히 사진 사실주의를 완성하려는 영상이미지를 보여준다. 그렇다고 이러한 디지털 시대의 영상이 올드미디어 시대와 동일한 함의를 갖는 것은 아니다. 본고에서는 뉴미디어 환경에서 텔레비전 내러티브 콘텐츠의 영상 특징의 일단을 이해하기 위하여 SBS <별에서 온 그대>라는 드라마를 예시로 고찰한다. <별에서 온 그대>의 에필로그에서 몇 가지로 양식화되어 형상화된 영상들을 만날 수 있는데, 이들 영상들의 매개 전략은 흥미롭다. 비매개 전략으로 흥미로운 스토리를 담은 환영주의적 내러티브 세계를 구성하면서도 동시에, 불연속적 영상이 매체의 투명성에 반하여 하이퍼매개하면서 디지털 시대의 일반적인 영상 특성을 보여주기 때문이다. 본고는 이 드라마의 에필로그 영상이 비매개와 하이퍼매개 사이를 오가며 주는 영상의 매혹이 무엇인지, 또 이들은 디지털 시대의 영상들의 어떤 특징들을 공유하고 있는지 밝히고 있다.

The Ethiopian development plans have dealt with the education sector as a key strategic pillar. There have been a lot of educational efforts. In particular, to cope with a lack of qualified teachers, lack of good teaching models, and remote rural regions separated from educational benefits, the Ethiopian Ministry of Education has made efforts to utilize educational media, such as satellite TV programing, to improve the quality of secondary education for last decade. However, there was lack of national investigation in the aspect of systemic evaluation to measure the effectiveness of the satellite TV programing. This study aims to investigate the actual practice and effectiveness of the satellite TV programing in Ethiopian secondary schools. To achieve the goal, one questionnaire was developed based on the CIPP model. Two secondary schools were selected and 228 students (Grade 9-12) participated in the survey. Data collected from them were utilized for descriptive & frequencies analysis, chi-square test, and multiple regression analysis. The results indicated that Ethiopian students utilizing satellite TV programing scored highly in the evaluation areas of context, input, process, and product of the program. It was also found that learning demand, learning content, and class management were factors affecting the satisfaction in the satellite TV programing. These findings suggested that satellite TV programing could play an important role in improving the quality of Ethiopian secondary education. As a conclusion, several educational and administrative strategies to improve the TV program were recommended.

The purpose of this study is to identify the overall occupational safety and health status and the characteristics of the workers engaged in the field of the film and television artists, and to take appropriate measures to prevent industrial accidents, profession and working environment, safety recognition and education, safety activities, accident experience, and job stress survey. Survey using a structured questionnaire is to be used for 302 worker directly interview research. Safety awareness level of himself or herself was "middle level" of 3.1 points. Those of colleagues and the general public were evaluated to be low as 2.8 points and 2.5 points, respectively. During the last 12 months, 4.6% of total workers have received an industrial safety health education for work-related accident or disease. Regarding cases of having experienced work-related accident or having been exposed to work-related disease over the past 1 year, 20.2% of total respondents have experienced accident. 16.2% of total respondents have experienced work-related disease. And the workers are approximately one's own subjective feeling of physical symptoms that have appeared. In addition, the film sector workers in particular occupations men than women have higher job stress. Preventive education for industrial safety is required to be expanded and strengthened. Safety education is urgently required in order to prevent, and to reduce accident. Safety and health guideline is required to be developed and disseminated in order to prevent accident in advance. Finally, the actor and their staff members to reduce the stress, mental health care and education carefully needs to be in parallel. Also, when taking measures to reinforce safe work environment, it needs to be protected.

텔레비전 방송 뉴스에서 영상을 모자이크 처리하는 것은 ‘영상의 익명성’을 추구하는 것으로, 사실성과 현장성을 강조하는 텔레비전 뉴스의 기본과 충돌한다. 본 연구의 목적은 뉴스의 영상 모자이크 처리를 비 판적으로 고찰하는데 있다. 이를 위해 KBS, SBS, JTBC 메인 뉴스를 대상으로 모자이크 실태를 파악하고 내용분석을 통해 모자이크가 사실성에 어떤 영향을 미치는지 알아보았다. 또 현직 기자 9명을 심층 인터 뷰하였다. 연구결과 뉴스 아이템의 36.8%에서 모자이크가 활용되었는데, 사건사고 등 사회 관련 기사에 서 많았다. 명예훼손이나 초상권 침해를 막기 위한 목적에서 벗어나 보도 내용과 무관한 영상을 모자이크 처리해 사실성을 부여하려 한다는 점이 문제점으로 부각되었다. 이는 모자이크 처리된 흐릿한 영상 너머 에 사실과 진실이 존재한다고 믿는 시청자를 기만하는 것이다. 가짜 현실을 모자이크 처리해 사실인척 하 는 것은 현실과 허구가 뒤바뀐 시뮬라시옹이다. 모자이크를 통해 사실인 척하는 것은 허구의 영상이 실제 보다 더욱 실제적인 것이라고 주장하는 하이퍼리얼리티의 한 예이다. 모자이크를 최소화 할 수 있도록 취 재기법을 다양화 하고, 기자들이 자기방어 차원에서 과도하게 모자이크 하지 않도록 교육하는 것이 필요 하다.

This study is designed to a) confirm Lang’s theory on mediated message processing (LC4MP; Lang, 2006) and b) explore the possibility of applying this theory to business practice (advertising). Coding system Information Introduced (ii), which is based on LC4MP, is a way to index the amount of information included in any given video message (Lang, Bradley, Park, Shin, & Chung, 2006; Lang, Park, Sanders-Jackson, Wilson, & Wang, 2007). Early studies tested the validity of this measure by measuring memory test results and comparing them with secondary task response time (STRT) data. To take this line of research further, this study has collected psychophysiological responses (heart rate and skin conductance) as measures of cognitive information processing. Also collected was recognition memory data and other self-reported data, which shows too much information (indexed by ii) in television advertisement leads to cognitive overload. Relationship between advertisement’s ii and other measures (e.g., attitude toward ad) will be reviewed as well.

The current study investigated the relative effects of viewing motivations on viewing preferences and viewing intentions of television food programs. Data collection was conducted by administering a survey to television food program viewers both on and offline. Viewing motivations were categorized as ‘information’ ‘entertainment’, ‘pass-time’, ‘companionship’, ‘relaxation’, and ‘social interaction’. ‘Information’ and ‘entertainment’ proved to be the most important motivational factors affecting viewing preferences for television food programs. ‘Information’ and ‘social interactions’ were the strongest predictors of viewing intentions of television food programs. However, ‘pass-time’ had a negative influence on both viewing preferences and viewing intentions of television food programs. Furthermore, the results of study verified the moderating effects of food involvement in these relations.

The purpose of this study is based on Nam June Paik’s first solo exhibition, entitled ≪Exposition of Music-Electronic Television≫ which was held in 1963 at Galerie Parnass in Wuppertal, Germany. This was Paik’s first exhibition on the work of electronic television. Furthermore, this exhibition has provided the initial point of Video Art and that counts as an important meaning for researching Paik’s works. In 21st century many art museums are attempting to reproduce Paik‘s first exhibition itself. For this point of view the purpose of this study is focusing on the exhibition installation and its effects of the ≪Exposition of Music-Electronic Television≫. Paik has solely organized and directed this ≪Exposition of Music-Electronic Television≫ and also designed the poster. At Galerie Parnass Paik had made the exhibition with operated electric television, scenarios staged with prepared piano and mechanical sound objects along with record players and audio tape installations. Through this exhibition it turned the space of exhibition into an art work. The audience could freely experience the individual spaces which holds its own characteristics by operating the installed art works. All the different materials and physical effects installed in different rooms, all kinds of objects making sound or noise, and furthermore the works that needed audience participation have shown that characteristics of Paik’s major interest about the ‘space’, ‘sound of everyday life’, and ‘Audience participation’. Moreover, Paik has directed this ≪Exposition of Music-Electronic Television≫ not only dependent on standardized visual part but also multilateral experience approach for open exhibition. Paik’s intention for his exhibition was that the audience could be free inside exhibition space and this intention aroused the unknown artist Joseph Beuys to have spasmodic happening performance in his show. Joseph Beuys have smashed the lying piano on Paik’s show through this performance and Paik was satisfied with Joseph Beuys’s unforeseeable performance. This performance was not only about wrecking the art work but rather ‘homage to Nam june Paik’. For this kind of exhibition circumstance, Paik has made the television which was the linear communication with the audience to the ‘art work that is completed by the audience’. The passive viewers of television have become active viewers through making sound in front of television or operating the images with the sound volume while they are participating on Paik’s exhibition. Moreover, Paik has transformed the main classical instrument piano to attempt Art as a ‘playful’ thing, which was a priority only for the privileged classes. ≪Exposition of Music-Electronic Television≫ was Paik’s unique exhibition that holds ‘space and the sound’, ‘audience participation’, ‘experimenting new medium’. Paik has made the exhibition space as a one united space environment and did not segregate the ‘Art and everyday life’ and ‘Artist(subject) and Audience(object)’ which have made ‘space’, ‘audience’, ‘new medium’ as an Art.

이 연구는 현재 각 방송사에 근무하는 방송작가들을 대상으로 한 설문조사 결과 를 바탕으로 방송작가 교육 실태를 파악하고, 방송작가의 역량강화를 위해 필요한 교육 프로그램에는 어떠한 것이 있는지 고찰하였다. 또한 방송작가 및 방송사 PD 들과의 심층인터뷰를 통해 작가들의 교육 프로그램 이수를 독려하기 위해 필요한 제도적 지원 방안이 무엇인지에 대해 파악하였다. 총 474명의 방송작가들을 대상으 로 웹 설문지를 통한 온라인 서베이를 실시하였는데, 조사내용은 방송작가 입문 전 그리고 입문 후 받은 교육 프로그램, 방송작가에게 필요하다고 생각하는 교육 프로 그램, 방송작가 교육의 필요성에 대한 인식, 방송작가 교육을 제도화하기 위한 방 안 등이었다. 조사결과, 설문에 응답한 방송작가들 중 약 70%가 작가 입문 전에 ‘프로그램 기 획 및 구성법’에 대한 기본 교육을 받은 것으로 나타났다. 이외에도 ‘프로그램 분 석 및 비평’, ‘표준어 및 맞춤법 등 문장 교육’, ‘방송의 사회적 영향력’에 대한 교 육 등을 이수한 것으로 나타났다. 한편, 방송작가들이 필요로 하는 재교육 프로그 램으로는 ‘표준어, 맞춤법 등 문장교육’, ‘기획, 구성법, 드라마 작법’, ‘방송의 윤리 적 문제에 대한 소양교육’ 등이 포함되었다. 방송작가와 PD들과의 심층인터뷰 결 과 교육 프로그램 이수를 장려하기 위해 방송작가 협회 가입 자격요건에 교육이수 포함, 작가 인센티브 제공 등 다양한 의견이 제시되었다. 한편, 방송작가와 PD들의 의견을 종합하여 작가 재교육을 위한 제도적 장치의 현실성에 대해 논의하였다.

To maximize effectiveness of standardization activities, it is essential to set priorities for determined standardization work items in the next generation internet protocol television (NG-IPTV) technologies. In this study, the analytic hierarchy process(

본 연구의 목적은 TV 화질에 대한 사용자들의 심리적 특성을 평가하기 위한 화질평가척도를 개발하고, TV 화질의 심리 특성과 물리적 특성의 관계를 확인하는 것이다. TV 화질과 관련된 형용사 152개 중 집단설문(남녀 대학생 80명)을 통하여 TV 화질을 잘 표현하는 형용사로 19개의 형용사를 선정하였다. 선정된 형용사는 다음과 같다; '깔끔하다-지저분하다', '깨끗하다-더럽다', '산뜻하다-침울하다', '편안하다-긴장된다', '매끄럽다-거칠다', '밝다-어둡다', '화려하다-수수하다', '변화스럽다-단조롭다', '자연스럽다', '감각적이다', '만족스럽다'. 126명의 남녀 대학생을 대상으로 이들 형용사의 유사성 평정을 실시하고, 유사성 점수에 대하여 요인분석(주성분분석, oblique 회전)을 실시한 결과, '깔끔함' 차원과 '화려함' 차원으로 분류되었다. 그리고 31명의 남녀 대학생을 대상으로 TV 화질에 대한 감성과 물리적 특성과의 관계를 확인하였다. 그 결과 TV 화질에 대한 감성 형용사들은 밝기, 명암, 색농도와 색상의 변화에는 민감하였으나, 선명도의 변화에는 민감하지 않은 것으로 나타났다.

Television food advertisement is the most effective way to reach to consumers with food and nutritional informations and affect their eating behavior. Therefore, 218 food commercials were reviewed using video tapes and copies to know the present food product trends, food messages they transmit and define misleading food commercials. Messages were focused on the benefit of health promoting substances they contain, especially for functional food components, fortified nutrients, food safety focused on food additives, convenience and differentiation with other products. Overnutrition on specific nutrients could be expected due to nutrient fortified products and misleading of food commercials were also noted. Regarding trends, guidelines provided by television broadcasting company shoud be fortified in the connection of Food Hygine Law and supervision committe should reinforce the food company to summit data for the approval of their advertisement claims. Nutrition educational spot program shoud be produced and broadcasted for the public to protect the consumer from food faddism in near future.