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        검색결과 20

        1.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.
        5,200원
        2.
        2021.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 코로나-19 환경에서 소비자가 인식하는 골프 어플리케이션(App)특성이 몰입정도와 소비행동에 관하여 인과 관계(SEM)를 적용하여 골퍼들이 인식하는 어플리케이션 서비스를 탐색하고, COVID-19 이후 골프산업을 예측하기 위한 기초자료를 제공하고자 하였다. 이를 위해 2021년 6월 1일 ~ 8월 10일까지 표본계획에 의해 모바일 서베이(URL)를 사용하여 총 235명을 분석에 사용했다. 결과를 도출하였다. 첫째, 어플리케이션의 이동성, 신뢰성 특성이 몰입증진에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 가설이 채택되었다. 둘째, 몰입증진은 소비행동에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 가설이 채택되었다. 마지막으로 어플리케이션의 정보성, 이동성 특성이 소비행동에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 가설이 되었다.
        4,000원
        3.
        2020.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently, the annual emission rate of CO2 that is the main reason for domestic greenhouse gases is the third highest globally, which means it is an extremely serious issue. It is considered that these greenhouse gases affect climate changes. Especially, the emissions of CO2 in the fishing industry are nearly 4.11 million tons each year, occupying 0.7 percent of domestic total emissions. Therefore, this study clearly analyzed fuel consumption of major fish species over the recent five years focusing on large purse seines. It was revealed that mackerels occupied 55.7 percent of total fish catches of large purse seines and 57.5percent of total fishing earnings. Also, fuel consumption was 236.62 liters per ton caught and 179.51liters per million won earned.
        4,000원
        4.
        2019.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Desalination plants are generally studied with higher operating costs compared to water supply facilities. This study was conducted to reduce the cost of water production and to preserve existing water resources. Therefore, the purpose of this study was to utilize the control valves to increase maximum efficiency, thereby reducing the power of the pumps and operating costs. Specific energy consumption was shown to reduce the process operating power by up to 1.7 times from 6.17 to 3.55 kWh/m3 based on seawater reverse osmosis 60 bar. In addition, the water intake process was divided into pre, inter, and post-according to the use method of blasting, and the water treatment process was divided into pre, inter, and post blending. In order to reduce power consumption, the blending process was combined to operate the facility, which resulted in the reduction of power consumption in the order post > pre-inter> inter blending.
        4,000원
        5.
        2019.04 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study is to provide basic information to improve understanding of contemporary kimchi culture in Korea. Many Koreans are now purchasing kimchi at markets, while the proportion of self-preparation is gradually decreasing. This commodification tendency of kimchi is considered to be associated with changes in consumer’s behavior and attitude. In this study, a linear regression and a logistic regression model were used to identify relationships between kimchi consumption behavior and household characteristics. The results showed that the probability of kimjang activity was positively related with family size, possession of a kimchi refrigerator, self-preparation practice, and the intensity of sharing behavior. I also found that kimchi consumption volume per capita of ‘purchasing’ household was greater than that of ‘selfpreparing ’ or ‘sharing-dependent’ households, and that the number of family members was inversely related with kimchi consumption volume per capita. The inverse relationship between family size and kimchi consumption volume per capita is considered to be contrary to the widespread thoughts in Korea, which have been developed while experiencing kimchi preparation and consumption in traditional extended families. I think that the relationship comes from differences in menu varieties, which appear to vary with family size. This issue will be investigated in subsequent studies.
        4,000원
        6.
        2019.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this paper is to suggest an export strategy of seaweed products from Korea to Vietnam by analyzing the seaweed products consumption in Vietnam. This research surveyed 217 people in Hanoi and Ho chi minh, Vietnam. The result of the research revealed that consumers in Vietnam perceived seasoned kim as a healthy and easy-to-eat Korean food with snacks and side dishes, and it was recognized as a nutritious snack especially suitable for children to 20s. Kimbap is recognized as simple and healthy Korean food that is consumed as a substitute for meals at home, on the streets, and at restaurants. Sea mustard was the healthiest among seaweeds and are consumed in the form of sea mustard soup as good food for women, children, and the elderly. Summarizing the Vietnam seaweed market, it is a market that is similar to Korean seaweed consumer culture. In conclusion, we suggested a seaweed promotion strategy targeting women in their teens to twenties, communication on seaweed production process, experiential marketing strategy and seaweed food culture strategy.
        4,800원
        7.
        2015.06 구독 인증기관 무료, 개인회원 유료
        Background & Research Objectives The ever-changing nature of fashion and multicultural consumption motives shape and challenge the contemporary global fashion world. To some extent, it has been experienced that individuals across countries engage in similar fashion movements simultaneously. Therefore, it may be assumed that there partially exists a homogenized, transnational global consumer segment when it comes to the purchase of clothing items. Nevertheless, on the other hand, there still remain several divergences in the consumption behavior of fashion products around diverse parts of the world (Yurchisin & Johnson, 2010). It is universally agreed that consumers engage in shopping with specific decision-making modes and styles which make the search for a common instrument that is able to describe the purchase orientation of fashion consumers across cultures quite problematic and challenging. Indeed, according to the buyer´s cultural backgrounds, fashion consumption motives and the benefits searched for when buying an apparel product could be very different (Tahmid, 2012).Today´s fashion consumer is characterized by a continuously evolving set of complex wants and needs that can be satisfied by a wide variety of competing alternatives (Pandey & Dixit, 2011). The different aspirations and motivations which consumers express are generally shaped by various shopping outcomes which they are prone to achieve (Yurchisin & Johnson, 2010).Motivation is described as an internal state that activates goal-oriented behaviour. It refers to the processes that lead people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. The need creates a state of tension that drives the consumer to attempt to reduce or eliminate it. This need may be utilitarian (i.e., a desire to achieve some functional or practical benefit) or it may be hedonic (i.e., an experiential need, involving emotional responses or fantasies). Marketers try to create products and services to provide the desired benefits and help the consumer to diminish this tension (Solomon, 2013).It is advocated that fashion consumption is made up of two major categories of drivers, namely social consumption motives and individual consumption motives which both represent psychological determinants. Those psychological factors influencing apparel purchase behavior can be separated into rational, emotional (perceptional) and patronage motives (Diamond, 2005). Rational motives replicate a pragmatic orientation, such as quality- or price consciousness in purchase behavior. In contrast, emotional drivers include, amongst others, motivations linked to physical vanity and fashion consciousness, adventure-, gratification- and pleasure seeking, materialism, status and conspicuousness, impulsive and compulsive consumption. Patronage motives, on the other hand, reflect habitual buying and for instance are connected to brand-consciousness and store loyalty (Diamond, 2005). By profiling international apparel consumers based on their individual decision-making styles and modes, more meaningful ways to identify and understand different cross-cultural customer segments are offered. As a result, fashion industries are able to target each customer segment with more focused marketing-strategies, based on their motives and aimed-for benefits linked to purchasing clothing products.This topic raises a number of important questions for researchers and practitioners. To the authors´ knowledge no empirical contributions to compare and contrast prevalent motives of apparel consumption in Western nations exist. Hence, in order to fill this research gap and broaden this important research area, this explorative study focuses on the identification and discussion of similarities and differences in buying characteristics between the USA, France, Germany and Austria by analyzing valuable motives that have not yet been empirically examined in a cross-cultural fashion context. Methodology Starting with a review of existing literature regarding generic consumer decision making motives, like e.g. Sproles & Kendall (1986), Mokhlis (2009) and Hiu, Siu, Wang & Chang (2001), an initial classification into rational, emotional and patronage motiveswas undertaken for the field of fashion, which later on was expanded using the results of a qualitative pre-study conducted with 50 interviewees in New York to gain first insights as a basis for the proximate, main empirical research. In compliance with triangulation theory in social science (see e.g. Cohen & Manion, 2000), which advocates data collection from manifold sources, a combination of quantitative and qualitative research was carried out in the core study, consisting of expert interviews and an online consumer survey. Due to a lack of existing literature foundation, the main research is explorative and not based on specific hypotheses. In the first section, a qualitative analysis of the mentioned motives was done using NVivo on the grounds of 16 expert interviews with fashion marketing communication and design experts in the four research countries. The second part of the empirical study was conducted via a quantitative consumer survey, to enable a Web based questioning through Lime Survey. To minimize possible language barriers, the questionnaire was delineated in three languages, translated from English into French and German by bilingual professionals in order to ensure best possible quality, precision, accuracy, reliability and validity of the empirical study. For this specific type of quantitative research, a stratified random sampling procedure was applied. Altogether, 693 individuals (482 female and 211 male subjects) participated in the online survey, 174 in USA, Germany and Austria respectively, and 171 in France. The total non-student sample included participants with a mean age of 28.4 years. Subjects were asked to evaluate 22 rational, emotional and patronage motives derived from literature and the pretest on a 7 point Likert scale. Cross-cultural similarities and differences were revealed throughout the examination process. An analysis of variance (one-way ANOVA) on the mean values and a subsequent Post-Hoc Tukey Test disclosed significant variations between the four nations for 15 out of the 22 tested motivational determinants influencing fashion consumption behavior. In a first step, the authors refrained from using a factor analysis, in order to retain more detailed information. Findings demonstrate that American consumers pay the most attention towards price-value relations and cheap deals, compared to the remaining countries. They additionally consider quality attributes the least when deciding upon which fashion products to buy. In contrast to the other nations, American consumers are most pragmatically oriented when deciding upon which apparel items to purchase. Furthermore, they engage the least in spontaneous clothes shopping in the spur of the moment. An investigation of the preferred brand segments per country supported these outputs by highlighting the statistic that American consumers buy significantly less apparel from the upper-middle price segment than Austrian, German or French consumers. Accordingly, in comparison to the other nations, American consumers purchase the most value/discount fashion. Moreover, outcomes illustrate that French consumers have a higher tendency of buying garments from the same stores and boutiques than Austrian and German consumers. Correspondingly, Austrian and German consumers feel significantly less confused by over-choice of apparel offerings than French consumers. To that effect, in terms of country of origin being a characteristic that impacts fashion consumption, findings prove that French consumers value national heritage of clothing more than Austrian and German consumers. Indeed, they tend to also pay more attention to buying apparel that originates from the home country. Outcomes further pinpoint that compared to Austrian and German consumers, Americans and French utilize fashion significantly more to make a positive impression on others, feel socially belonging and accepted as well as to be part of a reference group. In contrast to Austrians and Germans, Americans are more likely to adjust their wardrobe to the specific expectations and norms of their working environments. In addition, results indicate that French consumers devote more consideration towards dressing in accordance to their job conventions than Austrian and German consumers. Interestingly, Austrian and German consumers value physical vanity significantly more than American and French consumers. French consumers, however, employ fashion the most as a means of boosting satisfaction with one´s self-image, compared to the other research nations. Detailed results of the empirical study will be thoroughly discussed in the presentation in order to explicitly highlight specific common and divergent archetypes and patterns between the research countries. Additionally, final key outcomes, in-depth implications as well as limitations and directions for future research will be addressed in the conference.
        3,000원
        8.
        2014.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The objective of this study is to investigate consumer preferences, perception and consumption patterns for fish products. To investigate the difference in consumer responses according to the characteristics of the population parameters, data were collected from the survey of 404 Koreans and analyzed. The results are as follows: First, the differences of age; for the question of the reason why do you eat fish products, the younger generation (20〜30s)’s most answer was‘The Taste’while the older age groups(40〜50s and over 60s)’most respond was‘For Health’. Second, the differences of sex; women relatively considered‘The Quality’of fish products more important than men when selecting the products. Whereas, men thought‘The Taste’of fish products more important than women when they choose fish products. In addition, when the bad news or hygiene accidents about fish products are reported on media, women reacted more negatively for fish products purchase than men. Third, the differences of family members; the respondents who lived with 3 or more family members showed higher preference rates about purchasing trimmed fresh fish at the store than respondents who lived with 2 or less family members. On the other hand, single households relatively bought processed fish products and RTE(Ready To Eat) fish products more than other family member groups. In addition, single households preference rates about eating fish products as a main dish were very high compared to other groups.
        5,100원
        9.
        2013.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 세계 최대 소비시장으로 성장하고 있는 중국 소비자의 G감성 유형별 특징을 알아보고, 감성별 소비형태 및 선호 컬러를 분석하여 중국시장을 위한 기초자료로 제공하는데 목적이 있다. 조사를 위해 중국 4개 도시의 소비자를 대상으로 G감성 및 소비 형태에 대한 설문을 실시하였다. G감성유형을 분류한 결과 중국 소비자는 자신의 가치관과 정체성에 따라 행동하며, 합리적이고 논리적인 소비를 추구하는 G1유형이 가장 많이 나타났으며, 선행연구의 한국소비자에서 가장 많이 나타난 G3유형과는 다른 시장 성격을 나타냈다. 소비의 특성으로 중국소비자는 백화점에서 의류 구입을 선호하고 있으며, G2유형의 경우 백화점 다음으로 로드샵을 선호하고 있어 G감성에서 제시한 행동범위가 넓고 소비가 많은 행동파의 유형특성과 일치하고 있다. 중국소비자는 의복구매 시개인이 선호하는 컬러를 우선 구입하고 있으며, 무채색의 선호 비중이 매우 높게 나타났다. 무채색에서 검정의 비율이 가장 높았으며, 백색, 짙은 회색, 옅은 회색의 순으로 조사되었다. 유채색에서는 브라운, 오렌지, 빨강, 파랑의 순으로 나타났으며, G4유형의 경우 다른 유형에 비하여 다양한 색채 선호를 보였다. 이러한 결과는 패션디자인과 기업의 마케팅전략 기초자료로 활용 할 수 있으며, 소비자를 위한 새로운 커뮤니케이션 방법으로 활용할 수 있다.
        4,300원
        10.
        2013.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        중국 및 러시아 소비자들의 국화 구매 특성을 조사하여 이들 국가의 기호성과 유통과 관련한 정보를 얻고자 실시되었다. 조사는 이들 지역의 전문 리서치 기관에 의뢰하여 실시되었으며, 국화를 대상으로 컨조인트 및 군집분석을 하였다. 중국 소비자의 국화 선택속성 별 중요도에서 속성으로는 화색이 가장 높았으며, 그 다음으로 화형, 포장형태 순으로 분석되었다. 각 속성별 부분가치를 보면, 화형은 겹꽃이 가장 높고, 홑꽃이 가장 낮은 것으로 나타났다. 포장형태는 국화 단일품목으로 포장한 경우가 혼합포장 보다 매우 높았고, 색상은 흰색이 주류를 이루었다. 연령별로는 30대 소득수준이 20-25만위안 이하이고, 최종학력이 전문대졸 이하인 군집1은 흰색 겹꽃에 다른 품목(또는 품종)의 꽃과 함께 포장한 것, 30대 소득수준이 20-25만 위안 이하이고, 최종학력이 대졸인 군집2는 흰색 겹꽃에 국화 단일품목으로 포장한 것, 20대이고 15-20만 위안 이하이고 최종학력은 대졸인 군집3은 흰색 겹꽃에 국화 단일품목으로 포장한 것, 40대 소득수준이 15-20만 위안 이하이고 최종학력이 대졸인 군집4는 흰색 겹꽃에 국화 단일품목으로 포장한 상품을 선호하였다. 러시아의 국화 선택속성별 중요도는 화형이 가장 높았으며, 그 다음으로 화색, 포장형태 순으로 분석되었다. 각 속성별 부분가치를 보면, 화형은 겹꽃이 가장 높고, 다른 품목(또는 품종)의 꽃과 함께 포장한 형태가 국화 단일품목으로만 포장한 상품보다 더 높았으며, 색상은 흰색이 가장 높았다. 국화의 세부시장별 부분가치는 20대이하면서 최종학력이 전문학교이면서 성별이 여자인 군집1은 흰색겹 꽃에 다른 품목(또는 품종)의 꽃과 함께 포장한 것, 30대로 최종학력이 전문학교이면서 성별이 여자인 군집2는 흰색 겹꽃에 다른 품목(또는 품종)의 꽃과 함께 포장한 것, 20대 이하이면서 최종학력이 전문학교이면서 성별이 남자인 군집3은 흰색 겹꽃에 국화 단일품목으로 포장한 것, 30대로 최종학력이 전문학교이면서 성별이 남자인 군집4는 흰색 겹꽃이면서 다른 품목(또는 품종)의 꽃과 함께 포장한 것을 선호하였다. 그러므로, 중국 시장의 경우 흰색 겹꽃에 단일품목으로 포장한 상품, 러시아의 경우 흰색 겹꽃에 다른 품목(또는 품종)의 꽃과 함께 포장한 상품을 개발하는 것이 앞으로 수출확대에 기여할 수 있을 것으로 판단되었다.
        4,000원
        11.
        2011.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        이 연구는 목재수납장의 잠재적 구매자를 대상으로 소비성향 및 사회․경제적 특성에 따른 산림인증의 인식정도를 파악하기 위해 수행하였다. 총 90부의 설문지 중 유효부수 88부를 분석한 결과, SFM과 FSC 에 대한 전체 응답자의 인식도는 평균 2.25와 2.20(5점 리커트 기준)으로 비교적 낮게 나타났다. 친환경 그룹과 비친환경 그룹의 응답자는 80.7%와 18.2%의 비중을 차지하였으며, 모든 설문항목에 대해 그룹 간 유의한 차이를 나타냈다. 각 그룹 내에서 SFM과 FSC를 인식하고 있는 응답자는 친환경 그룹이 약 3 1%, 비친환경 그룹이 5.6%(SFM)와 2.8%(FSC)를 차지하였다. 소비자 유형별 응답자의 사회․경제적 특성은 친환경 그룹의 기혼율과 평균연령 및 월평균 가계소득이 비친환경 그룹에 비해 약 1.3배 이상 높은 것으로 나타났다.
        4,000원
        12.
        2009.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        We investigated the consumption inclinations of consumers for environmentally-friendly agricultural products (EFAP) for better production and distribution of EFAP. Consumer inclinations in large supermarkets from April 7th to 30th, 2008 were surveyed. Data were analyzed using the SPSSWIN 12.0 program. Results showed that 90.4% of consumers recognized EFAP and 76.4% of those who recognized the products had actually bought the products. Members of the "have purchased group" bought EFAP once a week because they believed these products were safe from hazards, such as pesticide. The amount spent on EFAP was less than 20% of the total food budget and the major consumed items were green vegetables and fruits. The sale location was mainly large supermarkets and agricultural cooperation outlets. Although many people were satisfied with EFAP from the viewpoint of nutritional and sensory qualities and safety compared with general agricultural products, they were notsatisfied with the price. Many consumers trusted that EFAP were safe and nutritional. Members of the "not purchased group" also trusted the nutritional and sensory qualities of EFAP and recognized the safety issue, but they were not satisfied with the price, compared with general agricultural products. Consequently, to succeed in the market, EFAP should maintain the confidence of the consumer while decreasing in price.
        4,500원
        13.
        2009.04 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study was carried out to determine the quality characteristics of Jeju mandarin orange jellies containing sugar (control) and sugar derivative sweeteners (erythritol, isomaltooligosaccharide, sorbitol, and xylitol) to be consumed by the elderly. The gelling agents were carrageenan and gellan gum at the concentration of 0.27%, respectively. The average age of the subjects for the acceptance test was 78. The lightness (L), redness (a), and yellowness (b) values of the carrageenan gel were higher than those of the gellan gum gel using the same sugars. The L, a, and b values of the carrageenan gel made with sugar derivative sweeteners were higher than those of the respective gel made with sugar. Whereas there were almost no differences between the color values of the gellan gum gels made with sugar and sugar derivative sweeteners, respectively. The gelling and melting temperatures of the carrageenan gel with erythritol were highest and those of the respective gel with xylitol were lowest among the sugar derivative sweeteners. The gelling and melting temperatures of the gellan gum gels with erythritol and isomaltooligosaccharide, respectively, were lower, and those of the respective gel made with xylitol were higher compared to that with sugar. There was no break down in the gellan gum gel. The break down rate of the carrageenan gel made with isomaltooligosaccharide was highest and that of the respective gel with xylitol was lowest among the sugar derivative sweeteners. The hardness, adhesiveness, springiness, and chewiness of the gellan gum gel were greater compared to the carrageenan gel. The adhesiveness levels of the carrageenan gels made with sugar derivative sweeteners were lower, and their springiness was higher than the respective gel with sugar. All the TPA characteristics of the gellan gum gels made with erythritol and xylitol, respectively, were higher than the respective gel with sugar. The rupture properties of the gels were the same as their TPA characteristics. The sensory acceptance of the carrageenan and gellan gum gels made with sugar were highest among all the sweeteners. There were no significant differences in the sensory acceptance scores of the carrageenan gels made with xylitol, erythritol, and sugar, respectively, and there were also no significant differences in the sensory acceptance scores of the gellan gum gels made with xylitol, sorbitol, and sugar, respectively. Xylitol was preferred in both the carrageenan and gellan gum gels. Thus, xylitol appears to be an appropriate alternative sweetener to sugar in Jeju mandarin orange jelly for consumption by the elderly, with regard to the acceptability and stability of the gel.
        4,000원
        14.
        2008.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        산유국으로부터 에너지 독립을 하고 대기오염방지를 위한 배기배출물을 저감시키기 위하여 대체연료에 많은 관심을 가지고 있다. 폐유나 새로운 식물성 기름과 동물성 기름으로부터 생성할 수 있는 바이오디젤유가 압축점화기관인 디젤기관에 구조적인 변화없이 사용될 수 있다. 이 논문에서는 4행정 직접분사식 디젤기관을 이용하여 순수 디젤유와 바이오디젤 혼합유(바이오디젤 10% 및 20% 함유)의 연료소비율과 배기배출물에 미치는 영향을 제시했으며, 특히 실험에 사용된 바이오디젤 연료는 우리 실험실에서 유채유로부터 직접 생산되었다. 이 연구 결과 바이오디젤 혼합유가 디젤유 보다 연료소비율과 질소산화물은 약간 증가 되었고 일산화탄소와 매연은 상당히 감소되었다.
        4,000원
        17.
        2006.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study attempts to examine the differences of consumption cultures between Korean and China by analysing the consumption life style.<BR> This study extracts clothing habits, eating habits and shopping patterns from consumption life style and distributes 588 questionnaires to university students of Korea and China.<BR> The analysis results are as follows:<BR> There are no differences of fashion orientation and convenience orientation about clothing habits, planned buying orientation, impulsive buying orientation and new product buying orientation about shopping patterns between Korea and China. But there are differences of personality orientation about clothing habits, healthy food orientation and convenience food orientation about eating habits, famous brand buying orientation, internet buying orientation and environment protection product buying orientation about shopping patterns between Korea and China.<BR> The results offer suggestions to international marketers that different marketing strategy is very necessary according to different consumption cultures.
        6,100원
        18.
        2003.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        고구마를 가해하는 됫날개흰밤나방(Aedia leucomelas)의 형태적 특징과 온도에 따른 발육특성 그리고 발생소장 및 고구마 가해양상을 1999부터 2000년까지 실내와 고구마포장에서 조사하였다. 성충은 흑갈색으로 체장은 암컷이 20.2mm,수컷이 18.9mm이었고, 날개 편 길이는 각각 33.7mm, 29.4mm이었다. 난은 납작한 원형이며, 유충은 엷은 황녹색-짙은 회색으로 체장은 3.3-53.5 mm이고, 번데기는 진한 갈색으로 체장은 15.1 mm이었다. 난부터 우화까지의 평균발육기 간은 15, 20, 25, 3 (605% RH, 16L : 8D)에서 각각 108.5, 70:7, 40.2, 29.1일로 온도가 증가할수록 발육기간이 짧아졌다. 각 태별 발육영점온도와 유효적산온도는 난은 10.7C와 67.5일도, 유충은 11.0C와 275.1일도, 번데기는 9.3C와 244.6일도 이었다. 암컷의 수명은 위 조사온도에서 각각 14.6, 12.8, 11.1, 10.3일이었고, 산란수는 각각 43, 189,244,265개로 성충수명은 고온일수록 짧아졌지만 산란수는 증가하였다. 됫날개흰밤나방 유충은 고구마 포장에서 6월 중순부터 10월까지 발생되었는데 9월 상-중순에 발생량이 가장 많았다. 유충의 섭식량은 20-에서 가장 많았고, 25C에서 1령, 2령, 3령, 4령, 5령 유충의 1일 섭식량은 각각 0.4, 3.6, 19.6, 40.7, 78.9 였다.
        4,000원
        19.
        2012.12 KCI 등재 서비스 종료(열람 제한)
        본 연구에서는 현재 소비문화공간으로 대표되는 신사동 가로수길, 삼청동, 서래마을의 세 곳을 중심으로 나타나고 있는 용기정원을 조사, 분석하여 장소에 따른 용기정원의 특성을 살펴보고자 하였다. 그 결과, 신사동 가로수길은 초기 패션과 디자인 계열이 입점했던 것에서 영향을 받은 패션업종에서 가장 많이 나타났고, 원형의 테라코타 용기에 상록과 그린색의 식물을 이용하여 입구에 가장 많이 위치시켜 동선을 유도하며, 패션소품으로 활용하였다. 삼청동의 경우는 오래되고 규모가 작은 공간에 활력을 불어 넣기 위해 모든 업종에서 고루 나타났고, 목재의 직사각형의 용기에 분홍색의 초화류를 이용하여 전면하부에 많이 위치시켜 밝은 분위기를 조성하였다. 서래마을의 경우는 프랑스마을의 장소성과 관련하여 야외 테라스의 카페와 레스토랑에서 많이 나타났고, 걸이와 벽면에서 난색계열의 초화류와 덩굴식물을 주로 이용하였다. 장소는 문화적이고 지역적인 것을 기반으로 하여 나타나는 맥락적 의미로 현재 소비문화공간에서 활발하게 조성되는 용기정원의 특성 또한 영향을 받고 있으며, 이것은 다시 장소성을 만드는 데 중요한 역할을 하고 있다. 차후에 이용고객을 대상으로 용기정원이 재방문에 어떤 영향을 미치는지와 장소성 형성에 어떤 영향을 미치는지에 대한 연구가 계속 진행되어야 할 것이다.