The research examines the influence of emotions on tourists’ visit intention towards sustainable tourism and evaluation by using the application of an electroencephalogram (EEG). This method can give objective information about tourist emotion reactions towards sustainable tourism experiences that will drive tourists’ visit intention. The main research objective was to observe and evaluate consumer’s brain activity in different brain regions while they were being exposed by sustainable tourism experiences as stimuli. The participants consists of 30 local and foreign tourist, have normal vision, right-handed, and are considered as potential visitors of sustainable tourism destination. The participant’s brain activity was collected using neuroheadset (EEG) with an international 10/20 system. Analyzing of tourists’ emotions may help marketers to build their customer's experience and reach their target markets more effectively and develop strategies to ensure that the consumer’s attracted.

This study addresses the influence that the use of social media for posting travel-related content has on holiday destination choice. The study builds upon the Theory of Conspicuous Behavior and the Theory of Planned Behaviour and aims at understanding whether expected Social Return, referring to the amount of positive feedback that travel posts have on social media, is a determining factor of destination decisions. A model entailing E-Word of Mouth, Social Return, Attitudes, Subjective Norm, Perceived Control and Intention to Visit is proposed and tested with a survey of 177 respondents who had an Instagram account. Data was analyzed using Structured Equation Modelling. The results highlight that Instagram promotes social recognition attributed to e-tourists that share a travel experience considered charming and trendy. Such social recognition is tangibilized by the constructs of e-WOM and social return. The study finds that the intention to visit is impacted by e-WOM, Social Return and Subjective Norm. However, the impact of Attitudes and Perceived Behavioral Control on the Intention to Visit was not supported.

현대사회에서 대표적인 제3의 공간인 카페는 학업과 휴게 등에 중요한 공간으로 사용되고 있다. 카페를 방문 규모에 따른 공간적인 요구사항을 이해할 필요가 있는데, 좁은 카페의 경우, 더 넓고 높고 깊게 보일 수 있는 디자인 방법을 파악하는 것은 이용자나 디자이너들에게 도움이 될 수 있다. 본 연구는 공간의 깊이감과 머물고 싶은 의사의 관계를 시선추적기와 공간 이미지를 이용하여 연구한 것이다. 56명의 실내디자인 학생들은 15개의 렌더링으로 개발된 이미지를 함께 비교하여 보며, 어떤 공간이 가장 깊어 보이는지에 대해 응답하였다. 또한 주어진 공간을 카페로 가정하여 1인 방문 시, 그리고 단체로 방문 시 각각 어느 공간에 머물고 싶은지 응답하였다. 공간을 탐색하는 과정의 시선은 시선추적기를 통해 측정되었다. 연구의 결과, 동일한 규모의 공간일지라도 실내 및 가구요소에 따라 깊이감이 다르게 느껴짐을 보여준다. 어두운 벽에 작은 장식과 분리된 가구가 있는 공간이 밝은 톤의 벽에 큰 장식이 있거나 아예 장식이 없는 경우, 그리고 하나로 연결된 가구가 있는 공간보다 더 깊어 보인다고 인식되었다. 공간의 깊이 감은 1인 방문자에게 중요한 요소이나, 여럿이 방문한 경우에는 큰 고려 요소는 아니었다. 연구의 결과는 공간의 깊이감이 카페 방문객의 규모와 관련해 머물고 싶은 의도에 어떤 역할을 하는지 밝히는데 도움이 되리라 본다.

본 연구는 대구광역시를 대상으로 하여 도시림의 방문특성을 분석하고, 도시림의 양적 수준, 접근성, 관리수준, 도시림의 기능 등이 도시림의 방문의사에 미치는 영향을 구명하는 것을 목적으로 하였다. 이를 위해 대구시민을 대상으로 한 설문조사를 통해 실증적 자료를 수집하였으며, 빈도분석, 상관분석, 요인분석, 다중회귀분석 등을 통해 분석하였다. 분석결과, 대구시민들은 1년에 한 번 이상(30.8%)이상 가족(41.4%)이나 친구/동료(39.4%)와 함께 주로 자동차(50.7%)를 이용해 도시림을 방문하며, 체재시간은 2-6시간 정도(52.8%)인 것으로 나타났다. 도시림이 대부분 도시외곽지역에 분포하기 때문에 자동차를 통해 방문하며, 체재시간이 다소 긴 것으로 해석된다. 도시림 방문의사에 영향을 미치는 요인 중 도시림의 기능(건강증진)에 대한 평가값(3.91)이 높게 나타났으며, 전반적으로 도시림이 가지는 물리적·환경적·휴양적 기능에 대해 긍정적으로 평가하고 있는 것으로 나타났다. 두 변수들 간의 관계에서는 방문의사는 도시림의 관리수준(0.463), 건강증진 기능(0.416), 정서적 안정감(0.414), 도시림의 양적수준(0.407)과 비교적 높은 상관관계를 가지는 것으로 나타났다. 도시림 방문의사에 영향을 미치는 요인에 대한 분석 결과, 접근성(0.322), 도시림의 관리수준(0.188), 양적 수준(0.124) 순으로 방문의사에 유의한 영향을 미치는 것으로 나타났다. 도시림의 기능에 대한 요인분석 결과 환경적 기능(0.324), 조절적 기능(0.246), 휴양적 기능(0.199)의 순으로 방문의사에 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 생활권 내 쉽게 접근할 수 있는 도시림의 확보와 유지관리가 중요함을 확인 할 수 있었으며, 최근 도시 환경문제의 악화와 함께 도시림의 환경적 기능이 도시림 방문의사에 미치는 영향이 크다는 점을 알 수 있었다. 본 연구는 도시민 전체를 대상으로 하여 일반적인 도시림의 방문특성과 방문의사에 미치는 영향요인을 구명하고, 도시림이 가지는 환경적 기능, 휴양적 기능, 조절적 기능을 수요자 측면에서 평가했다는 점에서 의의가 있다. 또한 기존 연구와 달리, 도시림 방문의사를 통해 도시림을 평가했으며, 도시림의 방문의사와 도시림의 양적 수준, 접근성, 관리수준, 도시림의 기능 간의 관계를 구명했다는 점에서 차별성이 있다.

This paper selects Xi'an and Suzhou as the research objects, uses the methods of questionnaire and situational simulated method to discuss the impact of tourists' perceived destination image and self-concept congruity on intention to visit, and the moderating effect of self-construal (independent / interdependent). The Study I found the following results: the tourists' perceived destination image and self-concept congruity as well as the self-concept congruity dimensions (actual self-concept congruity, ideal self-concept congruity, social self-concept congruity, ideal social self-concept congruity) have a significant positive effect on intention to visit; the impact of ideal self-concept congruity is greater than that of actual self-concept congruity; the impact of ideal social self-concept congruity is greater than that of social self-concept congruity; and the ideal self-concept congruity has strongest impact on intention to visit. The Study II found out that: self-construal has moderating effect on this impact; the higher the actual self-concept congruity perceived by the tourists of independent self-construal, the greater the intention to visit; the higher the social self-concept congruity perceived by the tourists of interdependent self-construal, the greater the intention to visit. The research conclusion has certain reference value for building of tourism destination image, understanding of the tourism decision-making of the tourists and formulation and implementation of marketing strategies of relevant departments and enterprises.

Japanese animation, called anime, has long been regarded as a niche culture reserved for ‘nerds’ (otaku) in Japan. The word otaku refers to individuals who spend most of their time alone at home watching anime, reading comics (manga) and/or playing video games. However, in recent years, otaku, or anime viewers, have changed their behavioral patterns, resulting in a new transcultural movement. That peculiar phenomenon is known as anime pilgrimage, which involves traveling to locations that resemble particular scenes in anime pieces, even though the locations themselves may be ordinary places. Research on ordinary tourism has focused mainly on destination attributes as determinants of visit intention/destination loyalty. Research on film tourism places additional emphasis on the role of film involvement. We focus here on social influences. The results of structured regression analyses show that our new models were superior to previous models that omitted investigation of social influences. Furthermore, the results show that though, during the pre-trip period “within home”, anime nerds may expect that they will interact primarily with other nerds, they enjoy interactions with the local people while traveling. Such transcultural experiences result in higher destination loyalty during the post-trip period “beyond home”.

The purpose of this study was to understand the effect of loyalty program in family and fastfood restaurant on relationship quality (trust, commitment) and revisit intention. Based on total 394 samples obtained from empirical research, this study reviewed the reliability and fitness of a research model using the Amos program. The hypothesized relationships in the model were simultaneously tested using a structural equation model (SEM). The proposed model provided an adequate fit to the data, χ2 102.338 (df 48), GFI .959, RMR .049, NFI .970, CFI .984 SEM resulted that loyalty progam (β= .429, t=7.880, p〈 .001) showed a positive significant effect on trust, and that loyalty program (β= .455, t=9.532, p〈 .001) had a positive significant effect on commitment. Also, both trust (β= .450, t=6.595, p〈 .001) and commitment (β= .474, t=5.117, p〈 .001) had a positive significant effect on revisit intention. In addition, there were moderating effects related to restaurant type (family and fastfood restaurant) in terms of causal relationships between loyalty program, relationship quality and revisit intention. Limitations and future research directions are also discussed.

The purpose of this study is to provide an objective insight for factors that affect people's visiting behavior to educational farms. Second, this study aims to identify the underlying dimensions representing motivations and constraints for visiting educational farms. Third, this study explores differences among the classified groups with respect to structural relationships of each construct. Finally, identifying strategies of educational farm-related organizations could develop to reinforce visit motivations, offset visit constraints and ultimately increase behavioral intention for potential possible visitors to revisit and recommend educational farms. Empirical results of the study suggest implications for promoting the current farm villages and markets with many stakeholders in agricultural industries. Nevertheless, there are some limitations as followed: first, despite the possibility of their effects, the study did not consider other factors, which could affect revisiting behavior such as destination image, experiencing attributes etc. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations. The directions for the future study are as follows: first, future study requires time series approach instead of cross sectional approach. Secondly, future study might utilize comparative study regarding regional characteristics of educational farms or a nation-wide approach. Thirdly, future study can suggest a combined educational farms considering practical educational farm cases. Lastly, it is considered that developing evaluation measures such as quality authentication system will contribute to educational farms' stabilization.

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and rep-visit intention and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' rep-visit intention behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.