간행물

Global Fashion Management Conference

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2026 Global Fashion Management Conference at Madrid (2026년 7월) 166건

61.
2026.07 구독 인증기관·개인회원 무료
THE UNCANNY VALLEY OF FASHION: HOW AI-GENERATED MODELS INFLUENCE AD NOVELTY AND ATTITUDE
Faren Karimkhan
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.110 글로벌지식마케팅경영학회
62.
2026.07 구독 인증기관·개인회원 무료
IMPACT OF AGENTIC AI ON FASHION MERCHANDISING FOR SAFETY CLOTHING AND NON-SAFETY CLOTHING
Seokhee Kang, Neulonbit Oh, Eunju Ko
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.111 글로벌지식마케팅경영학회
63.
2026.07 구독 인증기관·개인회원 무료
INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
Peirong Ye, Ashish Kumar, Daniel Rayne
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.112 글로벌지식마케팅경영학회
64.
2026.07 구독 인증기관·개인회원 무료
CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS
Catarina Marques, Daniela Langaro, Diana Rodrigues, José Miguel Carvalho, Mariana Cardoso
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.113-114 글로벌지식마케팅경영학회
65.
2026.07 구독 인증기관·개인회원 무료
CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS
Andreia Figueiredo e Silva, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.115-116 글로벌지식마케팅경영학회
66.
2026.07 구독 인증기관·개인회원 무료
CONSUMER RESPONSE TO GENERATIVE AI IMAGES IN PROMOTION HOPE AND PREVENTION HOPE CSR ADS
Muhammad Waqas Khan, Jong-Kuk Shin
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.117 글로벌지식마케팅경영학회
67.
2026.07 구독 인증기관·개인회원 무료
VALUE-DRIVEN SUSTAINABLE CLOTHING CONSUMPTION IN SOUTH AFRICA: A HOLBROOK-GROUNDED PLS-SEM MODEL
C. Perumal-Moodly, L. Truter
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.118 글로벌지식마케팅경영학회
68.
2026.07 구독 인증기관·개인회원 무료
THE IMPACT OF PLATFORM SLOWDOWN ON THE LIFESTYLE AND FASHION INFLUENCERS
Vera Rebiazina, Alexander Krasnikov
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.119 글로벌지식마케팅경영학회
69.
2026.07 구독 인증기관·개인회원 무료
DOES ESG ADVERTISING PAY OFF? EVIDENCE FROM INTERNATIONAL LUXURY FASHION FIRM
Dr Lan Wang, Dr Misha Xu
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.120 글로벌지식마케팅경영학회
70.
2026.07 구독 인증기관 무료, 개인회원 유료
GENERATION Z'S RESPONSES TO PHYSICAL SECOND-HAND CORNERS IN FAST FASHION STORES IN GERMANY: A QUALITATIVE STUDY
Luisa Joachim, Carmen-Maria Albrecht
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.121-130 글로벌지식마케팅경영학회
4,000원
71.
2026.07 구독 인증기관·개인회원 무료
BEYOND THE BIN: RETHINKING FASHION CIRCULARITY THROUGH GHANA’S SECONDHAND CLOTHING INDUSTRY
Jiyoung Kim, Haewon Ju, Richard Acquaye, Suchi Acharjya
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.131 글로벌지식마케팅경영학회
72.
2026.07 구독 인증기관·개인회원 무료
SUSTAINABLE PARADOX: NAVIGATING BELIEFS ABOUT THE EFFECTS OF GLOBAL WARMING IN PURSUIT OF NEW DESIRES IN THE LUXURY MARKET
Charles Aaron Lawry, Nabanita Talukdar
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.132 글로벌지식마케팅경영학회
73.
2026.07 구독 인증기관·개인회원 무료
ANALYSIS OF GLOBAL DIFFUSION PATHS OF FASHION TRENDS USING SOCIAL MEDIA TIME-SERIES DATA: FOCUSING ON THE ‘BAG DECORATION’ PHENOMENON
Seonyoung Yoon, Seunghee Lee
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.133 글로벌지식마케팅경영학회
74.
2026.07 구독 인증기관 무료, 개인회원 유료
CLOTHING FIT PERFORMANCE AND BASIC PSYCHOLOGICAL NEEDS: THE MODERATING ROLES OF SELF-SCHEMA AND FEAR OF MISSING OUT
Xin Chen, Seeun Kim
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.134-138 글로벌지식마케팅경영학회
4,000원
75.
2026.07 구독 인증기관 무료, 개인회원 유료
SOURCE MATTERS: BRAND- VS FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING
Jin Jeong, Silvia Pérez-Bou, Kyu-Hye Lee
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.139-141 글로벌지식마케팅경영학회
3,000원
76.
2026.07 구독 인증기관·개인회원 무료
COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS
Ezgi Hazal Gurcan
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.142 글로벌지식마케팅경영학회
77.
2026.07 구독 인증기관·개인회원 무료
HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING
Marta Massi, Alessandra Ricci
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.143 글로벌지식마케팅경영학회
78.
2026.07 구독 인증기관·개인회원 무료
FROM EMPATHY TO APATHY: WHY CONSUMERS BECOME LESS ENGAGED IN CAUSE-RELATED MARKETING? THE ROLES OF COMPASSION FATIGUE AND MORAL LICENSING
Yonglin Dai, Joonheui Bae
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.144 글로벌지식마케팅경영학회
79.
2026.07 구독 인증기관·개인회원 무료
HOW “SODA POP” AVATAR CONTENT SHAPES KOREA VISIT INTENTION: A PARASOCIAL INTERACTION–DESTINATION IMAGE PATHWAY
Yuanhan Fang, Yerim Chung
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.145-146 글로벌지식마케팅경영학회
80.
2026.07 구독 인증기관·개인회원 무료
HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY
Alberto Massacci, Faheem Uddin Syed, Riccardo Rialti, Lorenzo Zanni
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.147 글로벌지식마케팅경영학회
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