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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

361.
2025.07 구독 인증기관·개인회원 무료
THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION
Magdalini Soureli, Ioannis Chaniotakis, Maria Salamoura
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.835-836 글로벌지식마케팅경영학회
362.
2025.07 구독 인증기관·개인회원 무료
CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION
Hua Ariel Li, Monica Grosso, Kumar Ranjan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.837 글로벌지식마케팅경영학회
363.
2025.07 구독 인증기관·개인회원 무료
THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Jungwon Nam, Su Jin Yang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.838 글로벌지식마케팅경영학회
364.
2025.07 구독 인증기관 무료, 개인회원 유료
HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH
Jae Eun Jeong, Minsun Yeu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.839-843 글로벌지식마케팅경영학회
4,000원
365.
2025.07 구독 인증기관 무료, 개인회원 유료
STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)
Helen Octavi, Adilla Anggraeni
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.844-849 글로벌지식마케팅경영학회
4,000원
366.
2025.07 구독 인증기관·개인회원 무료
VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY
Viya Zhang, Sheau Fen Yap
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.850 글로벌지식마케팅경영학회
367.
2025.07 구독 인증기관·개인회원 무료
THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING
Yi Xuan Ong, Ivy Siaw Hung Hii
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.851 글로벌지식마케팅경영학회
368.
2025.07 구독 인증기관·개인회원 무료
VIRTUAL GREENFLUENCERS: THE ROLES OF ANTHROPOMORPHISM AND NARRATIVES IN ENCOURAGING PRO-ENVIRONMENTAL BEHAVIORAL INTENTION
Dandan Liu, Jiemin Looi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.852 글로벌지식마케팅경영학회
369.
2025.07 구독 인증기관·개인회원 무료
FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING
Ankita Misra
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.853 글로벌지식마케팅경영학회
370.
2025.07 구독 인증기관 무료, 개인회원 유료
NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT
Wenying Tan, Daniel Minghee Lee, Dayeon Kim, Meiling Yin, Eun-Ju Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.854-858 글로벌지식마케팅경영학회
4,000원
371.
2025.07 구독 인증기관 무료, 개인회원 유료
THE PROCESSES OF VALUE CO-CREATION IN MARKETING: RESOURCE COMBINATION AND RECONFIGURATION
Chihiro Nakayama
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.859-863 글로벌지식마케팅경영학회
4,000원
372.
2025.07 구독 인증기관·개인회원 무료
BRAND EFFECTS IN THE ORGANIZATIONAL BUYING PROCESS: A COMPARISON OF THE SORTING AND RANKING STAGES
Yuichi Nagai, Yonghoon Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.864 글로벌지식마케팅경영학회
373.
2025.07 구독 인증기관 무료, 개인회원 유료
NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE
Dalong Shao, Yoshiyuki Okuse, Yan Guo, Liran Chen, Wenxiu Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.865-868 글로벌지식마케팅경영학회
3,000원
374.
2025.07 구독 인증기관·개인회원 무료
THE DUAL PATHWAYS OF SELF-ESTEEM IN PARASOCIAL RELATIONSHIPS: NEED FOR UNIQUENESS AND UNSATISFIED BELONGING
Jianing Yu, Akinori Ono
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.869 글로벌지식마케팅경영학회
375.
2025.07 구독 인증기관 무료, 개인회원 유료
ELECTRIC VEHICLES ACCEPTANCE IN DEVELOPING COUNTRIES: EMPIRICAL EVIDENCE FROM SOUTHEAST ASIA
Khalilah Abd Hafiz, Siti Hajar Mohamad, Sakinah Mohd Shukri, Norhidayah Azman, Nurkhalida Makmor, Rosatyani Puspita Adiati
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.870-874 글로벌지식마케팅경영학회
4,000원
376.
2025.07 구독 인증기관·개인회원 무료
LONG-TERM ORIENTATION AND ORGANIC CLOTHES CONSUMPTION: A MEDIATING ROLE OF A SUSTAINABLE LIFESTYLE
Sakshi Goyal, Praveen Goyal
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.875 글로벌지식마케팅경영학회
377.
2025.07 구독 인증기관·개인회원 무료
FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES
Markus Raatikainen, Joona Kemppainen, Lauri Paavola
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.876 글로벌지식마케팅경영학회
378.
2025.07 구독 인증기관·개인회원 무료
PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS
Chananan Dechadilok, Irene Consiglio, Luis F. Martinez, Natalie Truong Faust
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.877-878 글로벌지식마케팅경영학회
379.
2025.07 구독 인증기관·개인회원 무료
POWER OF SECOND-PERSON PRONOUNS: BOOSTING BRAND CONNECTION IN ONLINE ADS
Ser Zian Tan, Argho Bandyopadhyay, Wee Hong Loo, Jessica Helmi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.879 글로벌지식마케팅경영학회
380.
2025.07 구독 인증기관 무료, 개인회원 유료
IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING
Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.880-884 글로벌지식마케팅경영학회
4,000원
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