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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 50건

21.
2025.07 구독 인증기관·개인회원 무료
WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH
Soey Sut Ieng Lei, Katsy J. Lin, Lawrence Hoc Nang Fong, Kelsey Qi Li, Shun Ye, Elizabeth Agyeiwaah, Chong Fo Lei, Rob Law
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.36 글로벌지식마케팅경영학회
22.
2025.07 구독 인증기관·개인회원 무료
RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE
Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.37 글로벌지식마케팅경영학회
23.
2025.07 구독 인증기관·개인회원 무료
HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?
Lijun Xie
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.38 글로벌지식마케팅경영학회
24.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS
Anothai Ngamvichaikit
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.39-46 글로벌지식마케팅경영학회
4,000원
25.
2025.07 구독 인증기관·개인회원 무료
TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR
Lingxue Zhan, Mingming Cheng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.47 글로벌지식마케팅경영학회
26.
2025.07 구독 인증기관·개인회원 무료
UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING
Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.48 글로벌지식마케팅경영학회
27.
2025.07 구독 인증기관·개인회원 무료
VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES
Yunahan Fang, Yerim Chung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.49-50 글로벌지식마케팅경영학회
28.
2025.07 구독 인증기관·개인회원 무료
THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE
Francesco Gabriele
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.54 글로벌지식마케팅경영학회
29.
2025.07 구독 인증기관·개인회원 무료
IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR
Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.55 글로벌지식마케팅경영학회
30.
2025.07 구독 인증기관 무료, 개인회원 유료
FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE
Kosetsu Matsukasa, Woosik Shin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.56-60 글로벌지식마케팅경영학회
4,000원
31.
2025.07 구독 인증기관·개인회원 무료
LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW
Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.61 글로벌지식마케팅경영학회
32.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE
Vera Butkouskaya, Kenan Shukiurov
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.62 글로벌지식마케팅경영학회
33.
2025.07 구독 인증기관 무료, 개인회원 유료
LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS
Ronnie Figueiredo, Fábio Cardoso, Daniel Timóteo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.63-68 글로벌지식마케팅경영학회
4,000원
34.
2025.07 구독 인증기관 무료, 개인회원 유료
THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY
Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.69-74 글로벌지식마케팅경영학회
4,000원
35.
2025.07 구독 인증기관 무료, 개인회원 유료
HUE MATTERS: HOW COLOR SHAPES WOMEN'S PERCEPTIONS OF STEM ADVERTISING
Yael Pedro, Merav Weiss-Sidi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.75-77 글로벌지식마케팅경영학회
3,000원
36.
2025.07 구독 인증기관 무료, 개인회원 유료
AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY
Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.78-82 글로벌지식마케팅경영학회
4,000원
37.
2025.07 구독 인증기관·개인회원 무료
PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION
Ashley Stevens Chenn, Kelly Odessa Cowart
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.83-84 글로벌지식마케팅경영학회
38.
2025.07 구독 인증기관 무료, 개인회원 유료
THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING
Jungwon Kim, Youngju Jung, Yongjun Sung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.85-89 글로벌지식마케팅경영학회
4,000원
39.
2025.07 구독 인증기관·개인회원 무료
LOCAL EFFECTS OF INTRODUCING HIGH-END APARTMENT BRANDS IN SOUTH KOREA
Bike Chen, Seoungwoo Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.90 글로벌지식마케팅경영학회
40.
2025.07 구독 인증기관 무료, 개인회원 유료
EFFECTS OF COUNTRY-OF-ORIGIN FIT ON WESTERN BRAND STATUS: A DISCUSSION OF CROSS-BORDER ACQUISITION BY ASIAN INVESTORS
Ken Kumagai
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.91-96 글로벌지식마케팅경영학회
4,000원
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