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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

161.
2025.07 구독 인증기관 무료, 개인회원 유료
EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Zhousheng Chang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.409-414 글로벌지식마케팅경영학회
4,000원
162.
2025.07 구독 인증기관 무료, 개인회원 유료
LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA
Yingyu Li, Shinya Nagasawa
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.415-419 글로벌지식마케팅경영학회
4,000원
163.
2025.07 구독 인증기관·개인회원 무료
SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA
Lala Hu, Diana A. Filipescu, Albena Pergelova
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.420-421 글로벌지식마케팅경영학회
164.
2025.07 구독 인증기관·개인회원 무료
THE DOWNSIDE OF HUMOR IN SOCIAL MEDIA COMPLAINT HANDLING
Andreawan Honora, Arnold Japutra, Kai-Yu Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.422 글로벌지식마케팅경영학회
165.
2025.07 구독 인증기관 무료, 개인회원 유료
EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS
Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.423-427 글로벌지식마케팅경영학회
4,000원
166.
2025.07 구독 인증기관 무료, 개인회원 유료
THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE
Remco ‘t Hoen, Karen V. Fernandez, Catherine Frethey-Bentham
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.428-433 글로벌지식마케팅경영학회
4,000원
167.
2025.07 구독 인증기관·개인회원 무료
THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN: THE IMPACT OF MULTISENSORY INTERACTION AND USAGE SCENARIOS
Yunhao Yang, Jing Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.434 글로벌지식마케팅경영학회
168.
2025.07 구독 인증기관·개인회원 무료
VIP MICRO-INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS
Jaeseok Lee, Colin Campbell, Eunju Ko
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.435 글로벌지식마케팅경영학회
169.
2025.07 구독 인증기관·개인회원 무료
DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL
Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.436 글로벌지식마케팅경영학회
170.
2025.07 구독 인증기관·개인회원 무료
ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS
Fengjie Zhang, Jing Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.437 글로벌지식마케팅경영학회
171.
2025.07 구독 인증기관·개인회원 무료
DIVERGENT OR RELEVANT? HOW CREATIVE ADVERTISING INFLUENCES THE PERSUASIVE EFFECT OF AI-GENERATED ADS
Qi Yao, Han Zhang, Wenkai Zhou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.438 글로벌지식마케팅경영학회
172.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF DIVERSITY IN SOCIAL MEDIA
Daniela Langaro, Catarina Marques, Mariana Vicente Cintra
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.439 글로벌지식마케팅경영학회
173.
2025.07 구독 인증기관·개인회원 무료
IS AI YOUR COLLABORATOR OR COMPETITOR? HOW PERCEIVED AI ROLE SHAPES CONSUMER RESPONSE TO AI-GENERATED ADVERTISING
Tae Hyun Baek, Jooyoung Park, Hwahyeon Ahn
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.440 글로벌지식마케팅경영학회
174.
2025.07 구독 인증기관·개인회원 무료
A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH
Hyunsang Son, Young Eun Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.441 글로벌지식마케팅경영학회
175.
2025.07 구독 인증기관·개인회원 무료
WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS
Dongjae (Jay) Lim, Jeongah Shin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.442 글로벌지식마케팅경영학회
176.
2025.07 구독 인증기관·개인회원 무료
METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES
Sung Hun Bae, Erin Cho, Juran Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.443 글로벌지식마케팅경영학회
177.
2025.07 구독 인증기관·개인회원 무료
CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY
Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.444 글로벌지식마케팅경영학회
178.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF INCUBATORS AND ACCELERATORS IN DRIVING THE INTERNATIONALIZATION OF B2B STARTUPS
Chiara Cantù, Lala Hu, Mirko Olivieri
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.445-446 글로벌지식마케팅경영학회
179.
2025.07 구독 인증기관·개인회원 무료
INTER-ORGANISATIONAL NETWORKS AND BOUNDARY OBJECTS: AN INVESTIGATION ON THE ITALIAN CAPITAL OF CULTURE
Ilenia Bregoli, Georgiana Els, Michelle Bonera, Giacomo Del Chiappa
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.447 글로벌지식마케팅경영학회
180.
2025.07 구독 인증기관 무료, 개인회원 유료
AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT
Dong hwan Park, Kyung Hoon Kim, Qi Jiang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.448-450 글로벌지식마케팅경영학회
3,000원
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