This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

본 논문에서는 푸른바다거북의 구조・치료를 통한 보전의 공익적 가치를 경제학적 방법론에 근거하여 평가하고자 조건부가치측정법을 적용하였다. 자료의 수집은 여론조사전문기관이 무작위 추출한 전국 1,000 가구를 대상으로 일대일 개별면접조사를 통해 이루어졌다. 지불의사 유도방법으로 1.5경계 모형을 적용하되 지불수단으로는 가구당 소득세를 활용하였다. 지불의사액 분석모형으로는 효용격차모형에 근거한 스파이크 모형을 적용하였다. 분석결과, 응답가구는 중앙정부가 푸른바다거북 구조, 치료, 방류를 시행하기 위해 2016년말 기준 향후 10년 동안 매년 평균적으로 2,570원을 부담하고자 하였으며 이 값은 유의수준 1%에서 통계적으로 유의하였다. 이 값을 전국으로 확장하면 푸른바다거북 보전의 공익적 가치가 연간 487억원임을 알 수 있다. 따라서 중앙정부 차원에서 어업활동 중의 부수어획, 어선과 충돌, 폐그물에 걸려 죽거나, 부상당한 푸른바다거북에 대해 구조, 치료, 방류를 추진하는 것의 공익적 가치는 작지않다.

인류가 가공하여 섭취하여 온 식음료 중 가장 오래된 것이 술이다. 술은 인류의 역사와 같이 하며, 거의 모든 고역사서에 술에 관해 더불어 기록되어 있다. 문명의 발상지로부터 농작물 재배가 자연선택적으로 이루어지고, 잉여 작물에 의한 술 제조가 정착되어 세계 각 지역별 전통주가 지역문화와 함께 자리매김 되었다. 기록된 시점을 기준으로 1만여년이라는 술의 유구한 역사 속에서 혁명과도 같은 증류주가 시작된 것은 비교적 최근의 일이다. 10세기 전 후반을 기점으로 증류주가 술로서 정착되기 시작 되었다. 중동지역의 아락(9~11세기), 중국의 노주(13세기), 한국의 소주(13세기), 일본의 아와모리(15세기), 스코틀랜드의 위스키(15세기), 프랑스의 브랜디(15~17세기) 등 연금술사의 증류기술 전파와 함께 지역별 증류주가 자리잡게 되었다. 18세기말, 술 역사에 또 한번의 혁명과도 같은 일이 일어나는데, 증류주에 숙성 개념이 도입된 것이다. 위스키와 브랜디의 원형은 증류원액의 무색투명한 액체였다. 목통숙성에 의해 향과 맛이 획기적으로 변화 되었다. 이것이 오늘날 위스키와 브랜디의 전형적인 모습이 되었고 세계 증류주 시장의 주역이 되었다. 숙성증류주는 산업적으로 여러 이점이 있다. 원료의 부가가치 향상과 더불어 저장문제해결, 그리고 수급안정성을 부여해 준다. 쌀 숙성증류주의 산업화는 쌀 소비촉진과 더불어 수요공급차원 안정성에 기여 할 수 있고, 더 나아가서는 숙성관련 신규산업창출과 함께 원료, 제조, 서비스의 6차산업 활성화에도 도움 될 강력한 문화융복합 아이템이다.

To enrich a country’s food culture, it is essential that residents understand and care about that culture. Although various efforts to globalize Korean food have been made outside Korea, the importance of understanding Koreans’ perception of and increasing interest in Korean food has been neglected. Thus, this study was conducted to identify the cognitive structures regarding Korean food among 30 Koreans living in metropolitan cities using in-depth laddering interviews based on the means-end chain theory. The most dominant cognitive structures toward Korean food were familiarity (attributes), ease of digestion and health (functional consequences), sense of responsibility and will to live (psychosocial consequences), and family affection and sense of achievement (values). In short, Koreans were found to consume Korean food to achieve perceived high-dimensional values rather than simply for its attributes or benefits. These findings have important implications for future strategies and policies aimed at increasing Korean food consumption by Koreans, as they suggest that underlying and symbolic values rather than the attributes of Korean food are more effective in promoting its consumption. Further studies on understanding perceptions and values using a larger Korean population are needed to preserve and further develop Korean food.

PURPOSES :This study intends to estimate the tangible benefits derived from the integration of operations of an Express·Intercity Bus Terminal and a Highway Service Area.METHODS:For the study, a highway service area was chosen to function as a bus terminal, integrating its services with that of a nearby bus terminal plagued by operating losses. The exercise also helped improve mobility owing to the introduction of local buses between the terminals and utilization of the existing infrastructure such as rest areas. Thus, a terminal that was not being utilized for its intended functionality was integrated with an existing facility to improve the utilization of both and subsequently aid local development. The impact of the exercise was then measured by evaluating the variation in utilization efficiency, operating costs, travel time between two regions (Seoul-Jeomchon and Seoul-Geumsan), and the social costs before and after the integration of the two facilities.RESULTS:The impact of the integration was an increase in utilization efficiency, a decrease in operating cost, a decrease in travel time, and a decrease in social cost in both the regions. The benefits of improved utilization and cost saving can be passed on to the citizens in the form of discounts. A local power generation facility will eventually replace the bus terminal, which can revitalize the local economy.CONCLUSIONS:The integration of the highway service area with the bus terminal is expected to have a win-win effect on the passengers as well as the operators. The study also proposes a sustainable strategic plan for existing terminals and rest areas to implement a method to compete with KTX transportation.

This experiment was carried out to compare the growth characteristics and productivity between sudangrass and sorghum-sudangrass hybrid under the same cultivation condition in Cheonan and Kimje of Korea from 2010 to 2011. Sudangrass hybrids(Choice, Sunstar and Piper) and sorghum-sudangrass hybrids(SX-17, Jumbo and Revolution) were planted 5th May in Cheonan and 7th May in Kimje. Heading date of sudangrass hybrids was 12th July which was about 2 week fast more than that of sorghum-sudangrass hybrids. Stem diameter of sudangrass hybrids was about 6mm which was about 5 mm smaller than that of sorghum-sudangrass hybrids. Disease resistance of sudangrass hybrid, “Choice” was similar to that of sorghum-sudangrass hybrids. Dry matter yield of “Choice” was 15ton/ha which was 10% less than that for sorghum-sudangrass hybrids(SX-17). Feed value of “Choice” was similar or slightly lower than that of sorghum-sudangrass. For increasing the productivity in forage cropping systems all around year, sudangrass hybrid is recommended for prolong by the middle ten day of May in the harvesting time of italian ryegrass

This experiment was conducted to obtain information of feed value and fermentative quality of wheat cultivar, ‘Taejoong’ to confirm availability as a whole crop silage. As a result, the heading date of ‘Teajoong’ is April 27, and plant height is longer than whole crop barley, ‘Youngyang’ or whole crop wheat, ‘Cheongwoo’, spike length are also large, fresh and dry matter yield are also high. In case of feed value, ‘Taejoong’ had higher crude protein content than whole crop barley, ‘Youngyang’ or whole crop wheat, ‘Cheongwoo’, lower NDF and ADF contents, and significantly higher digestible nutrient contents(p<0.05). In case of fermentation qulity, pH of ‘Taejoong’ was 4.2, and lactic acid content was lower than ‘Cheongwoo’ silage and significantly higher than ‘Youngyang’ silage(p<0.05). Acetic acid content was significantly lower than ‘Youngyang’ and ‘Cheongwoo’ silage(p<0.01), butyric acid content was significantly lower than that of ‘Youngyang’ silage (p<0.05). The final Flieg's score showed that ‘Taejoong’ silage was the best. Also income of ‘Taejoong’ improved than ‘Youngyang’ or ‘Cheongwoo’. Therefore, ‘Taejoong’ is considered sufficiently available as whole crop for forage.

This experiment was carried out in experiment field at Hoengseong from March to July 2015 to evaluate the seed productivity and feed value of oats (Avena sativa L.) according to the difference of seeding date. The experiment was arranged randomized complete design with three replications. The treatments were consisted of three seeding dates (12, 22 March and 2 April). The emergence and heading of oat showed a tendency to accelerate as the seeding date was delayed while the number of days taken for the flowering after the heading remained unchanged. The plant height, panicle length, number of culm, and number of panicle all tended to decrease with the delay of seeding date. The seed yield showed a significant difference with 3.55 ton/ha in 12 March and 2.38 ton/ha in 2 April (p<0.05). The dry matter yield also showed significantly different in 12 March and 2 April which were 6.57 ton/ha and 4.56 ton/ha, respectively (p<0.05). The feed value measured as CP (crude pretein), NDF (neutral detergent fiber), ADF (acid detergent fiber) and DMD (dry matter digestibility) showed no difference according to the seeding date. In the case of RFV (relative feed value), a decrease with the delay of seeding date was observed but only an insignificant difference (p>0.05). As the purpose of this study was not production of roughage but that of the seed, cultivation was in the full-ripe period, hence a relatively low feed value. In conclusion, it is considered that the appropriate seeding date for a spring cultivation of oats for the purpose of seed production in Hoengseong is in early March regarding growth characteristics, seed yield, and feed value.

본 연구는 2014년 7월부터 2015년 9월까지 제주 한국마 사회 제주육성목장(해발 450m) 시험포장에서 여름 동안 생산성이 유지될 수 있는 남방형 목초를 도입하여 재배에 이용하기 위하여 Bermudagrass 품종(Cynodon dactylon (L.) Pers. : Giant, Cheyene, Mohawk, Panchero Frio, Common) 과 Bahiagrass 품종(Paspalum notatum : TifQuik, Tifton 9, Argentine), 그리고 Teff grass(Eragrostis tef : Tiffany) 품종 의 생육특성 및 건물 수량을 평가하기 위하여 실시하였다. 실험설계는 품종을 처리로 10처리 3반복 난괴법으로 배치 하였다. 1차년도 1차 수확은 8월 31일, 2차 수확은 9월 21일이며 2차년도 1차 수확은 7월 22일, 2차 수확은 8월 14 일, 3차 수확은 9월 11일로 성장단계를 고려하여 수확하였 다. 1차년도 남방형 품종의 건물 수량은 Teff grass의 Tiffany가 산파와 조파 각각에서 2.59와 2.00Ton/ha로 가 장 높은 건물수량을 나타내었으며, Bermudagrass의 Common이 산파에서 1.21Ton/ha로 다년생 남방형 목초 중 가장 높은 수량을 나타내었다. 2차년도 남방형 품종의 건물 수량은 Bahiagrass의 Tifton9이 산파에서 15.06Ton/ ha로 가장 높은 수량을 나타내었으며 Bahiagrass의 Tifquik이 산파에서 14.68Ton/ha로 두 번째로 높은 수량을 나타내었다. 조단백질 함량은 Bahiagrass의 Argentine이 19.75%로 가장 높게 나타났으며 NDF 함량은 Bermudagrass 의 common이 61.69%로 가장 높은 것으로 나타났다. 한해 에 의한 피해의 경우 대부분의 Bermudagrass 품종의 경우 에 동절기 적응성이 떨어졌으나 Bahiagrass의 Tifton 9 품 종의 경우 한해에 대한 피해를 거의 받지 않았으며 출현, 내병성, 내습성, 도복성은 품종 간 차이가 거의 없었으며 Teff grass의 Tiffany이 도복과 습해에 의한 피해가 나타났다. 이상의 결과를 종합해 볼 때 제주지역에서 Bermudagrass와 Bahiagrass의 일부 품종은 월동할 수 있어 여름철 조사료자 원으로 활용이 가능하지만, 품종 간 내한성 능력과 재생능 력이 다르므로 이를 고려하여 품종을 선택할 필요가 있다.

People tend to maintain and express their individuality in unique ways. Consumer’s need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers’ need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach’s α value of questions was reliable as .628-.862. The study’s results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer’s needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.

This study was carried out to determine the effects of application levels of fertilizer and sowing methods on yields and nutritive values of Italian ryegrass (IRG) in early spring. Five fertilizer levels were used: Treatment 1, 100-80-80 kg/ha; Treatment 2, 120-100-100 kg/ha; Treatment 3, 140-120-120 kg/ha; Treatment 4, 160-140-140 kg/ha; Treatment 5, 140-120-120 kg/ha of N-P2O5-K2O with silicate fertilizer 200 kg/ha. Dry matter (DM) yield was 8,330 kg/ha in Treatment 5, 7,686 kg/ha in Treatment 4, and 7,347 kg/ha in Treatment 3. There was no significant difference in total digestible nutrients (TDN) content. The content of crude protein was the highest in Treatment 5. Dry matter ratio was the lowest in Treatment 5. In Treatment 3, DM yield was 7,347 kg/ha, when total amounts of fertilizers were applied at one time. However, DM yield was 7,405 kg/ha, when 50% of pre-planting fertilizer and 50% of supplementary fertilizer were applied at different time. There was no significant difference between total application and split application of fertilizers. However, DM yield was 9,469 kg/ha in application treatment with 100 kg/ha of additional urea at three to four leaf stages of IRG. Regarding DM yield by sowing methods of IRG, the following order was found: drill seeding (8,176 kg/ha) > rotary-broadcast seeding-stamping (7,957 kg/ha) > rotary-broadcast seeding (7,810 kg/ha) > broadcast seeding (7,347 kg/ha) > broadcast seeding-rotary (7,034 kg/ha). DM yield (59.57%) was the lowest in broadcast seedingrotary. Crude protein content was the highest with rotary work but the lowest with broadcast seeding.

This study was conducted to determine the effect of rainfall after cutting on nutritive value of Italian ryegrass (Lolium multiflorum) hay. Fresh Italian ryegrass was treated with 3 days natural rainfall (56.5, 14.0 and 1.6 mm) after cutting without tedding. Rainfall effect on Italian ryegrass quality was evaluated based on Neutral detergent fiber (NDF) and acid detergent fiber (ADF), crude protein (CP), crude fat (CF), crude ash (CA) and non-fiber carbohydrate (NFC). The quality of Italian ryegrass was decreased with extending raining days. The content of neutral detergent fiber (NDF) was increased from 0.4 to 4.7% by 1 day advancement in raining. CF content was decreased from 8.1 to 32.8%. CP and CA contents did not change, but NFC content was decreased from 0.5 to 8.4%. The quality damage by the number of raining days after cutting Italian ryegrass was the lowest on the first day from exposure to rain.