The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children’s wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children’s wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children’s wear directly from overseas.

Vendor Managed Inventory is a well-known vendor-retailer coordination approach in supply chain management where the vendor manages inventory of the retailer and determines the order interval and order quantity for the retailer. To consider practical situation, the upper limit of inventory for the retailer is set. If the inventory level for the retailer exceeds the upper limit, then the penalty cost is charged to the retailer. Furthermore, maximum allowable inventory level is set for the vendor to prevent the vendor from keeping much inventory. Single-vendor multi-retailer supply chain model with upper limit of inventory for vendor and retailers is studied. All the retailers’ are assumed to have the common cycle time, and a vendor manages retailers’ inventory and replenishes products. The mathematical formulation is introduced to minimize the total cost including the penalty cost violating the upper limit of inventory for retailers with the constraint of maximum allowable inventory level. The solution procedure based on Karush-Kuhn-Tucker (KKT) conditions is derived. KKT conditions are often applied to find an optimal solution of nonlinear programming problem with constraints. An illustrative example is used to show the application of the proposed solution procedure. Furthermore, sensitivity analysis is done to find out the relationship between maximum allowable inventory level and other values such as order quantity, the number of shipment, vendor’s cost, retailer’s cost, and total cost. As maximum allowable inventory level decreases, the number of shipment decreases but total cost increases. Order quantity has the trend of decline and is affected by the number of shipment.

In order to remove the inefficient cost occurred among companies, the cooperation among companies are required. The single vendor-single buyer integrated model is often studied for that purpose. Buyer’s demand follows normal distribution, and vendor’s inventory policy use a continuous inventory review policy. If buyer places order, then vendor begins to make products and transfer those products to the buyer several times. In real situation, the size of company’s warehouse is restricted, space limit constraint is considered. There are three approaches for the single vendor-single buyer integrated model with space limit: equal batch shipment approach, increasing batch shipment approach, and mixed approach. In this paper, these approaches are compared one another and we discuss about the advantages and disadvantages of these approaches.

Unlike most researches that focus on single manufacturer or single buyer, this research studies the cooperation policy for two participants of supply chain such as single vendor and single buyer. Especially, this paper deals with single vendor-single buyer integrated-production inventory problem. If the buyer orders products, then the vendor will start to make products and then the products will be shipped from the vendor to the buyer many times. The buyer is supposed to order again when the buyer’s inventory level hits reorder point during the last shipment and this cycle keeps repeated. The buyer uses continuous review inventory policy and customer’s demand is assumed to be probabilistic. The contribution of this paper is to present a mixed approach and derive its cost function. The existing policy assumes that the size of shipping batch from single vendor to single buyer is increasing, called Type 1, or constant, called Type 2. In mixed approach, the size of shipping batch is increasing at the beginning part of the cycle, and then its size is constant at the ending part of the cycle. The number of shipping for Type 1 and Type 2 in a cycle in mixed approach is determined to minimize total cost. The relationship between parameters, for example, the holding cost per product, the set up cost per order, and the shortage cost per item and decision variables such as order quantity, safety factor, the number of shipments, and shipment increasing factor is figured out via sensitivity analysis. Finally, it is statistically proved that the mixed approach is superior to the existing approaches.

This paper considers one vendor-one buyer integrated-production inventory problem. If the buyer orders products, then the vendor will start to make products and then the products will be shipped from the vendor to the buyer many times. The buyer is supposed to order again when the buyer’s inventory level hits reorder point during the last shipment and this cycle keeps repeated. Buyer uses continuous review inventory policy and customer’s demand is assumed to be probabilistic. The contribution of this paper is to develop a new approach for one-vendor-one-buyer integrated production-inventory problem.

This paper is to analyze an integrated production and inventory model in a single-vendor multi-buyer supply chain. The vendor is defined as the manufacturer and the buyers as the retailers. The product that the manufacturer produces is supplied to the retailers with constant periodic time interval. The production rate of the manufacturer is constant for the time. The demand of the retailers is constant for the time. The cycle time of the vendor is defined as the elapsed time from the start of the production to the start of the next production, while the cycle times of the buyer as the elapsed time between the adjacent supply times from the vendor to the buyer. The cycle times of the vendor and the buyers that minimizes the total cost in a supply chain are analyzed. The cost factors are the production setup cost and the inventory holding cost of the manufacturer, the ordering cost and the inventory holding cost of the retailers. The cycle time of the vendor is investigated through the cycle time that satisfies economic production quantity with the production setup cost and the inventory holding cost of the manufacturer. An integrated production and inventory model is formulated, and an algorithm is developed. An numerical example is presented to explain the algorithm. The solution of the algorithm for the numerical examples is compared with that of genetic algorithm. Numerical example shows that the vendor and the buyers can save cost by integrated decision making.

This paper is to analyze the cycle time of the vendor in a single-vendor multi-buyers supply chain. The vendor is the manufacturer and the buyers are the retailers. The cycle time of the vendor is the elapse time from the beginning time of the production to the beginning time of the next production. The cycle time of the vendor that minimizes the total cost in a supply chain is analyzed. The cost factors are the production setup cost and the inventory holding cost of the vendor, the ordering cost and the inventory holding cost of the retailers. The cycle times of the vendor obtained with the costs of the vendor is compared with those obtained with the costs of the vendor and the retailers. Various numerical examples are tested if the cycle times of the vendor for both methods are the same.

The purposes of this study were to identify the relative importance attributes, deduct the ideal combination of total utility and establish the marketing strategies for quality improvement of foodservice at funeral halls of medical centers. Data were collected using self-administered questionnaires from 102 funeral foodservice employees and 71 chief mourners or the bereaved. According to the results from a conjoint analysis, among foodservice employees at funeral hall, the relatively important attributes were 'taste (52.84%)', 'menu variety (24.419%)' and 'price (22.741%)'; among chief mourners or the bereaved, they were 'taste (50.004%)', 'price (31.388%)' and 'menu variety (18.008%)'. The ideal combination of total utility was different between funeral foodservice employees and chief mourners or the bereaved; it was higher among chief mourners or the bereaved (1.211) compared to funeral foodservice employees (1.169). Thus, there should an endeavor to improve the foodservice quality in funeral halls of medical centers through better taste, low price and similar menu variety.

이 연구는 목재수납장의 잠재적 구매자를 대상으로 소비성향 및 사회․경제적 특성에 따른 산림인증의 인식정도를 파악하기 위해 수행하였다. 총 90부의 설문지 중 유효부수 88부를 분석한 결과, SFM과 FSC 에 대한 전체 응답자의 인식도는 평균 2.25와 2.20(5점 리커트 기준)으로 비교적 낮게 나타났다. 친환경 그룹과 비친환경 그룹의 응답자는 80.7％와 18.2％의 비중을 차지하였으며, 모든 설문항목에 대해 그룹 간 유의한 차이를 나타냈다. 각 그룹 내에서 SFM과 FSC를 인식하고 있는 응답자는 친환경 그룹이 약 3 1％, 비친환경 그룹이 5.6％(SFM)와 2.8％(FSC)를 차지하였다. 소비자 유형별 응답자의 사회․경제적 특성은 친환경 그룹의 기혼율과 평균연령 및 월평균 가계소득이 비친환경 그룹에 비해 약 1.3배 이상 높은 것으로 나타났다.

절충교역은 국방과학기술의 다양한 획득방법 중의 하나로서 국외로부터 무기체계를 구매할 경우 반대급부로 핵심기술, 방산물자 및 부품 수출 등을 획득하는 국제무역거래의 한 특수형태이다. 우리나라는 국방과학기술력의 향상과 방위산업의 발전을 위해 1983년부터 절충교역을 추진하여 오고 있다. 절충교역은 일반적인 상업 무역거래와는 달리 절충교역 추진국가가 기술 수혜국으로서 소기의 목적을 달성하여 성공적인 기술이전을 완수하기 위해서는 절충교역 추진 과장상의 운영의 묘미가 절실히 요구된다. 따라서 우리나라는 그동안 절충교역 추진 효율성을 강화하고 실패사례를 줄이기 위해 절충교역 추진 목적과 정책을 전략적으로 개선하여 절차화⋅표준화해오고 있다. 최근 방위사업청 개청 이후 절충교역 추진 정책의 방향을 목표지향⋅성과지향적으로 설정하고 다시 한 번 제도를 개선하여 적용하고 있으나 아직까지 정책적 방향성에 부합하는 실무적 절충교역 추진 모델은 미흡하여 여전히 개선의 여지가 존재한다.따라서 본 연구에서는 절충교역 제도의 완성도를 높여 우리나라의 국방과학기술력 향상과 방위산업 육성을 위해 필요한 기술을 최대한 확보할 수 있도록 하는 선순환 구조의 한국형 절충교역 추진 모델을 개발⋅제안한다.제안하는 한국형 절충교역 추진 모델은 현행 제도에 대한 심층적인 분석과 문현연구를 통해 도출된 개선 필요사항을 보완할 수 있도록 전체 절충교역 추진절차를 식별(Detection), 확보(Security), 이전(Transfer), 활용(Application), 확산(Diffusion)이라는 다섯 단계로 나누고 각 단계의 성공적인 목적 달성을 위한 제도적 개선 방안을 제시한다.

오늘날 많은 기업이 고객에게 보다 좋은 서비스를 제공하기 위해 서비스 분야에 큰 관심을 두고 있다. 제품이나 서비스에 대한 다양한 경험을 고객의 관점에서 제시한 구 매자 효용지도는 구매자 관점의 경험 사이클과 6가지 효용성 수단으로 이루어져있다. 6가지 효용성 수단을 사용한 구매자 효용지도는 제품이나 서비스의 질에 대한 객관 적인 평가를 가능하게 하여 신제품 개발 또는 제품 보완에 도움을 준다. 본 연구는 이 평가를 더욱 정확하게 할 수 있도록 6가지 효용성 수단을 서비스 품 질 차원으로 변경하여 새로운 구매자 효용지도를 만듦으로써 고객들의 인지도를 향상 시킬 수 있는 방안을 제시하였다.

Recently comparison-shopping agent systems are promising to support purchase of buyers in online-shopping environment. This paper proposes a comparison-shopping agent system considered easy access and buyer's preference. Easy access is achieved by minimiz

This paper presents the business model and system functionalities of a B2B e-marketplace solution that not only can overcome some problems of the public e-marketplace, but also can be applicable to both public and private types of e-marketplaces. This sol

본 연구에서는 화장품 로드샵이 많이 있는 명동쇼핑거리, 강남쇼핑거리, 이대쇼핑거리를 방문한 여성소비자를 대상으로 자 외선차단제 중 선호도가 증가하고 있는 선쿠션 제품에 대해 연령과 결혼여부에 따른 선택속성을 조사하였다. 연구수행을 위해 제품 구입 시 고려요인 6개 (‘사용감’, ‘자외선차단지수’, ‘용기디자인’, ‘편리성’, ‘브랜드’, ‘가격’)를 선정하여 각 요인에 대한 중요도를 측정하였다. 조사결과, 연령별로 ‘자외선차단지수’와 ‘용기디자인’, ‘브랜드’에서 차이가 존재하는 것으로 나타났으며, 이중 ‘용기디자인’ 항목에서는 20대에서 가장 높게 나타났고 30대와 40대로 갈수록 평균값이 낮아지는 것으로 나타났으나 6개 요인 전체와 비교해봤을 때 높은 평균값을 보여주었다. 이는 최근 뜨거운 열풍을 불러일으키는 아이돌의 이미지와 신뢰도를 구축한 인기 캐릭터를 선큐션 용기에 접목한 캐릭터 콜라보레이션이 젊은 세대뿐 아니라 청장년층에게도 어릴 적 추억을 떠올리고 세대를 이어주는 매개 역할을 하고 있음을 보여주고 있으며, 기업은 경쟁력 확보를 위해 기능성 중심의 제품개발에서 소비자들의 관심과 흥미를 끌어올 수 있는 용기디자인 중심의 제품개발에도 힘써야 함을 시사하고 있다. 한편, 결혼여부에 따라서는 ‘자외선차단지수’와 ‘가격’에서 차이가 존재하는 것으로 조사되었다. 상기 연구결과를 통해 연령과 결혼여부에 따른 고객의 선호도와 요구 성능을 반영한 제품개발 및 디자인 구상과 이에 따른 실질적인 마케팅 전략 수립에 유용한 자료를 제시하고자 한다.