The objective of this study is to explore the preference differences of experience programs in rural areas according to socio-demographic characteristics. For this purpose, data were collected from a total of 481 adults visited in rural social enterprises in 2015, using self-administered questionnaire survey. Twenty-six items for evaluating the preference of experience program were measured using 5 score Likert scale and were extracted to 6 factors such as physical, ecological, historical culture, recreational and healing, watching show, and rural life experience. The results were as follows: first, visitors preferred the ecological experience the most and in order of recreational and healing, rural life, physical activity, historical culture, and watching show. Secondly, physical activity were preferred by young people, the unmarried, and student. Ecological, historical culture, recreational and healing, rural life experience were preferred by higher income earner or highly educated. Based on these results, implications for developing customized consumer’s experience program for rural social enterprises will be suggested.

농촌체험의 관심과 체험이 증가되는 상황에서 농촌체험의 지속성과 경쟁력의 확보 차원으로 서비스품질이 중요해지고 있다. 이 연구는 농촌체험을 경험한 서울지역 소비자를 대상으로 서비스품질과 고객만족, 고객만족과 추천의도 간의 관계를 분석하였다. 설문분석은 총 234부이며, 빈도분석, 신뢰도분석, 확인적 요인분석, 가설검정을 하였다. 분석결과는 다음과 같다. 첫째, 신뢰도의 크론바흐 알파값은 0.6 이상, 타당도의 요인적재량은 0.7 이상, 평균분산추출은 0.5 이상이 었다. 둘째, 확인적 요인분석의 모형적합도는, CMIN/DF, GFI, TLI, CFI, RMSEA이 전반적으로 적합하였다. 셋째, 가설검정의 결과, H1의 H1-2(유형성)와 H1-3(응답성)을 제외한 H1-1(신뢰성), H1-4(확신성), H1-5(공감성)는 고객만족 에 긍정적인 영향을 주었고, H2는 고객만족이 추천의도에 긍정적인 영향을 주었다. 따라서 농촌체험의 서비스를 이용자와 제공자 간의 상호작용으로 볼 때, 서비스품질에 대한 지속적인 개선이 필요할 것이다.

본 연구는 초등학생의 농촌체험 활동이 전반적인 만족도에 미치는 영향관계를 분석하였다. 주요 분석결과를 정리하면 다음과 같다. 첫째, 농촌체험의 참여목적은 체험활동의 의미, 부모나 친구의 권유, 숙제의 순으로 나타났다. 둘째, 농촌체험의 만족도인 종속변수와 흥미성, 다양성, 쾌적성, 친밀성의 독립변수간의 영향관계를 분석한 결과, 흥미성, 다양성, 친밀성은 채택되었지만 쾌적성은 기각되었다. 셋째, 농촌체험의 참여동기에 따라 흥미성, 다양성, 쾌적성, 친밀성은 차이가 있었다. 또한 흥미성은 주변관광과 농촌호기심, 권유, 학교숙제, 체험활동 의미의 집단 간, 다양성은 주변관광과 체험활동의 의미, 권유, 학교숙제의 집단간, 친밀성은 농촌에 대한 호기심 집단과 권유 집단간에 유의한 차이가 있었다.

본 연구는 충남 예산군 오가면 오촌리(1,2리)를 대상으로 하는 옹기체험 농촌체험마을 계획에 관한 것이다. 한민족의 정서와 품성을 잘 나타내고 있는 우리의 고유한 민족문화 유산 중에서 대표적인 것으로 옹기를 꼽을 수 있을 것이다. 하지만 1970년대이후에는 플라스틱이나 스테인레스 등의 새로운 대체 용기가 개발․보급되는 한편, 급격히 주거 및 식생활 문화가 변화되면서점차 쇠락의 일로에 있는 형편이다. 대상지의 경우 현재 농촌의 낙후된 각종 시설과 노령화로 인해 마을의 인구가 점점감소하고 있어 마을주거환경개선 및 관광자원의 개발이 필요한 실정이다. 따라서 관광형태의 변화로 체험형 관광프로그램이늘고 있는 추세로 옹기를 주제로 한 체험 농촌마을을 계획하였다. 오촌리의 차별성 있는 농촌관광자원인 전통옹기를 이용하여테마형 농촌마을을 조성하고, 옹기를 이용한 참여형 프로그램을 개발하여 주민 소득증대에 기여하도록 계획하였다. 또한마을 주거환경 및 경관정비를 통하여 삶의 질이 높은 농촌마을로 계획을 하였다. 주요 계획내용으로는 에너지 자립형 농촌마을조성을 위하여 태양광을 도입하였으며, 축산분뇨 재처리시스템, 옹기체험센터, 도예 동호인 전원마을 등을 조성하여 특색 있는 테마마을로 계획하였다. 또한 마을 역사자원을 이용한 역사잇기 계획과 오촌리 유래찾기를 통하여 오촌리 마을의 전통성계승 및 홍보계획도 하였다. 이와 같은 오촌리가 옹기를 이용한 농촌체험마을 계획을 통해 주민들의 농외소득의 증대와정주환경개선, 관광농촌마을로서의 역할을 할 수 것이라 기대된다.

The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

This study suggests a plan to expand the rural experience program linked to natural disaster through the case analysis of the village of Garisan-ri, Inje-gun, Gangwon-do, Republic of Korea. This will help to establish the necessary improving and policies for Re-leap of rural villages in disaster areas and activation of rural experience villages. The local residents have created flood recovery stories, disaster response content, and disaster prevention camp sites, all of which have been hit by serious disaster damage. It has also contributed to the revitalization of the village by providing various experience programs such as disaster response training, crossing rapids, and evacuation experience. This is a way to get rid of the negative perception of disaster and utilize it. The conversion of idea through disaster experience content contributed to the activation of the area. By linking the disaster experience contents to the rural experience program in the future, it can be helpful to avoid the duplication of contents and limit the similar operation method, which is an existing problem of rural experience villages.

It was conducted to provide a basis for the development of healing programs utilizing the existing infrastructure of the rural education farm in the process of looking for early application plan of ‘Agro-healing’. The purpose of operating the farm was in order production･ process･sales and education, and then, healing. The production･process･sales was the highest (p=0.000). All farms have had signs or bulletin board, parking. Gender-separated toilets, and basin was held 90% or more. The farm which was held cultivation facilities for disabled in wheelchair was found to be 9.6%. Regular employee was minimum 1 people including owner up to 10 people, an average of 3.7 people were working, a welfare horticultural therapist is the highest as a retain qualification. The purpose of operating program in the farm was education, it was the highest. The most utilizing resources were agricultural work for operation the programs (p=0.000). The program was developed by owner themselves in the most of farms. Regular employment was found to be 6.7%. The age of participant was in order elementary schoolchild and then toddlers. Group form of visiting was school unit or work unit mostly. Target who needed help appeared to alcohol drug addicts and then handicapped, the number of people of participating at the same time was minimum 10 to 100 people. 79% of respondents had the intend of introducing healing program and transition to healing farm. Subject who respondents wanted to access for the next healing program was elementary schoolchild. Number of participants which respondents wanted as a group was 15. Most general people wanted the emotional experience which stimulated the emotion and mood such as positive emotions, joy, and pride. If we introduce the program for healing utilizing the infrastructure of the rural education farm, it might contribute to explore new spaces for creative agriculture and the early settlement of ‘Agro-healing’.

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: “Group of Rural Experience Activity” “Group of Rural Environment and Service” and “Group of Rest in the Rural” After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The “Group of Rural Experience Activity” sought to actively participate in various activity programs, whereas the “Group of Rest in the Rural” comparatively had a weaker preference for such active programs. We thus learnt that tourists’ preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

As government and local governments are working on the various project about rural experience tourism village in these days, many rural villages are planned and developed, and try to come up to visitor’s demand. Not only quantitative growth by village development but also importance of programs operated by the rural villages are emphasized, therefore it needs to compare and analyze the activity programs about rural experience tourism village in rural community building business by season, characteristics of villages, and overall. Moreover, it has to try to suggest a basic direction of improvement about rural community building business. The site of researches are 15 villages that include 5 green rural tourism villages, 5 rural traditional theme villages, and 5 unique villages that are recent project. The result of research is that similar projects are operated and hard to find characteristic of seasonal programs in existing management business. On the other hand, the programs of recent management business operates not only the former program but also big and activity program using the village’s resources and characteristic.

This study is to analyze the preference of experiential activities and behavioral intention on rural tourism, with special focus on parents group of elementary students. The result can be utilized as basic data for demanding aspect of rural experiencing tourism. Two-step questionnaire survey was conducted, during May to July, 2915. Sample group was selected at 4 elementary school in Daegu city. 347 valid responses were analyzed with SPSS. Major results are as follows. Firstly, suggested model for 23 experiential activities in 7 types, were verified as valid by verifying factor analysis. Factor 1 was verified and named as ‘Rual Life Experience’, Factor 2 was verified and named as ‘Health/Healing Experience’, Factor 3, as ‘Agricultural Product Experience’, Factor 4, as ‘Eco-Cultural Experience’, Factor 5, as ‘Leisure/Sports Experience’, Factor 6, as ‘Traditional Wellbeing Food Experience’, and Factor 7, as ‘Traditional Culture Experience’. All 7 factors explained 75.39% of total variance. Secondly, mean score of preference by each activity showed high in ‘Health-care experience’, ‘Traditional food experience’ and comparatively low in ’Collecting experience’, ‘Agricultural experience’. Thirdly, all 7 types(factors) of experience showed significant affecting relation to satisfaction, intention to participation and recommendation. Specially, ‘Eco-Cultural Experience’ and ‘Rural Life Experience’ showed high affecting relation. This could be the characteristics of parents group of elementary students.

This study aims to assess Green-Tourism accessibility of Rural Experience Village and then prepare improvement methods. To do this study, we surveyed 25 operators of Rural Experience Village in Chungbuk. We used 21 issues in all for analysis and the following shows a summary of major results. Rural Experience Village has a generally hard time conducting facility maintenance. Countermeasures for maintenance are required to run smoothly. Since Rural Experience Village has difficulty attracting visitors to the village, countermeasures are needed to attract visitors through business promotion. The results of assessing Green- Tourism accessibility showed us that some villages are a lot more accessible than others. Therefore, it is necessary that there should be improvements of Green -Tourism accessibility by attracting visitors and increasing operating days so that Green-tourism accessibility can be enhanced. In spite of its high level of accessibility since Rural Experience Village belonging to Goesan has low profitability, it is especially imperative that we establish more positive project promotion to cover it.

The comprehensive rural village development projects (CRVDP) have been carried out as the core one of the rural development schemes in Korea since 2004. CRVDP included the various rural experience programs to increase rural income and in order to promote rural community development in the project area. This study analyzed the operating management conditions, types and characteristics of the rural experience programs targeting the 168 CRVDPs have been completed so that the recommendations and lessons which were found the usefulness, challenges and improvements to the CRVDP can be provided to be better the same kinds of rural development projects. We identified the relationships between performances such as increasing village income and utilization of rural amenity resources to the CRVDP and operational management types of the rural experience programs as well. Employing principle component analysis and cluster analysis technique, this study found 5 clusters of rural experience programs among 168 CRVDPs. The results of analysis of variance indicated that there were significant the mean differences between clusters such as the utilization of rural amenity resources(0.01), income of rural experience programs(0.1). According to the result of the Chi-squire test, there was very significant differences between internet homepage operation and clusters(0.01). Finally, the analysis of covariance about the income of rural experience programs showed that there were significant the mean differences between clusters(0.05).

The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between 'visitors to the green villages' on one end and the 'green villages' on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.

In this study, the objectives are to provide rural experience tourism village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.

This research analyzed the effects of satisfaction factors of rural experience of city dwellers. The main research results are summarized as follows. The selection attributes for the rural experience of urbanites were divided into their interests into the programs, variety of the programs and convenience of the facilities. According to the multiple regression analysis, interests into the programs had impacts on the level of satisfaction. The types of rural tourism had statistical relevance with people’s interests into the programs, convenience of the facilities and variety of the programs. In addition, those at the age of 40 to 50 reported higher satisfaction in their interests of the programs and convenience of the facilities among the general attributes of the respondents. In occupation, office workers had higher satisfaction in their interests into the programs while homemakers were more satisfied than others in convenience of the facilities and variety of the programs. When it comes to the monthly family income, those in the group who earn 2 to 3 million won a month had higher satisfaction in terms of convenience of the facilities and variety of the programs.

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists’ purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

The purpose of this study is that suggest space composition in rural village so that it can had foundations for Activation of regional community by analysis and re-organization of rural community places based on regionality and historicity. First, this study have been investigated about changes of overall space configuration and community places that has been lost or were ongoing in rural village. Factors of changes were changes in lifestyle, rural policy, social and political system, economic principles and ect. Therefore, This study focused on understanding basic principles of rural village space configuration and inherited it. Second, basic principle of the space configuration of rural village were entryway and center that improve community cohesion in the community space. This study figured out improving of "Ma-Dang" and functional mix-use community hall was important for more efficient management. Third, This study set direction according to characteristic of space configuration of each village and suggested detail plans.

The purpose of this study is to survey on parents' preference and estimate parents' Willingness to pay(WTP) for after-school rural experience program in daegu city by choice experiment(CE). The results of this study are as follows; First, we divided after-school rural experience program into three types, namely: nature seeing, play exercise and learning experience. Second, the study has shown that parents prefer learning experience among those after-school rural experience programs. Among attributes which form a experience program, instructor certificates, consuming time and expense for participant are statistically effecting significant impact. Third, the result of estimation on willingness to pay for development of after-school rural experience program is as follow. The willingness to pay for learning experience is 6,337won, willingness to pay for instructor certificates is 14,102won and it for consuming time is 2,926won. Therefore, composition centering learning experience is better and instructor who has expert certificate is required. It is much better to compose that the consuming time is longer and the expense for experience is lower. But there is limitation because this survey was conducted based on an assumption, so it could read over estimation problem. The result of this study may provide useful information to develop after-school rural experience program using rural resources and to improve rural tourism policy.