이 연구의 목적은 식음료 기업의 스포츠 스폰서십 활동에 대한 커뮤니케이션 효과를 규명하여 최근 활발하게 진행되고 있는 식음료 기업의 스포츠 스폰서십활동에 대한 커뮤니케이션효과를 파악하여 기업의 전략적 마케팅방안을 모색할 수 있도록 하는 기초자료를 제공하는데 있다. 이를 위해 지난 1월 식 음료기업 N사가 주최한 스포츠대회에 참여 및 관전한 사람 300명을 대상으로 설문조사를 실시하여 267부 를 통계분석에 활용하여 다음의 결과를 얻었다. 첫째, 스포츠 스폰서십은 기업태도에 정적영향을 미치는 것으로 나타났다. 둘째, 스포츠 스폰서십 요인 중 이미지제고, 홍보, 촉진은 제품태도에 정적영향을 미치는 것으로 나타났으나 이벤트기여는 제품태도에 영향을 미치지 않는 것으로 나타났다. 셋째, 기업태도는 제품 태도에 정적영향을 미치는 것으로 나타났다. 넷째, 기업태도는 구매의도에 정적영향을 미치는 것으로 나타 났다. 다섯째, 제품태도는 구매의도에 정적영향을 미치는 것으로 나타났다.

To produce an intestinal immunomodulatory beverage containing Centella asiatica extract (CAE), three types of CAE-added beverage prototypes were prepared, and their immunomodulatory activities and marker compounds were analyzed. As a result of the cytotoxicity assessment, all the beverages did not show significant toxicity compared to the control group. Next, the immunomodulatory activities of the beverage prototype were evaluated using the inflammatory model of IL-1β-induced intestinal epithelial cell line. All the samples significantly reduced the production of IL-6, IL-8, and MCP-1 in a CAE concentration-dependent manner. In addition, CAE-added beverages inhibited NO, IL-6, and IL-12 production in LPS-induced RAW 264.7 cells. When the major triterpenoids, as marker compounds for the production of CAE-added beverages, were analyzed by HPLC-DAD, only asiaticoside was detected beyond the limit of quantification, while madecassoside, madecassic acid, and asiatic acid were not detected. The amounts of asiaticoside in CAE-added beverage prototypes were confirmed in No. 1 (19.39 μg/mL), 2 (19.25 μg/mL), and 3 (19.98 μg/mL). In conclusion, the results of this study suggested that CAE-added beverage prototypes induced immunomodulatory effects in the intestinal inflammatory cell line models and asiaticoside could be used as a marker compound for CAE-added beverage production.

This study monitored the caffeine content of ready-to-drink coffee and verified the appropriateness of the labeling. The caffeine content was analyzed using HPLC. The average caffeine content of cold brew coffee was 0.31-1.04 mg/mL, with an average of 0.55 mg/mL. The average content of product was 147.27 mg/bottle, and taking into account the recommended daily intake, an adult can consume 2.7 bottles. Americano coffee was 0.15- 0.38 mg/mL, with an average of 0.28 mg/mL. The average content of product was 110.42 mg/bottle, and considering the recommended daily intake, an adult can consume 3.6 bottles. The caffeine content of decaffeinated cold brew coffee was 5.14 mg/bottle and compared to Americano coffee, more than 95% of the caffeine was removed. In addition, we verified the tolerance level of the total caffeine content in ready-to-drink coffee, and none of them exceeded 120%, signifying that all commercial products were effectively managed.

In this study, we aimed to develop a fermented green rice beverage with a unique flavor and physiological function activity. With glutinous green rice and rice nuruk as independent variables, we modeled the antioxidant characteristics and α-glucosidase, α-amylase inhibitory activity of glutinous green rice fermented beverage to verify its significance. The total flavonoid content and α-glucosidase inhibitory activity were selected as Quadratic models, and DPPH radical scavenging ability and α-amylase inhibitory activity were selected as linear models. For the sensory characteristics of glutinous green rice fermented beverage, sweetness, sourness, savory taste, bitterness, throat feel, nuruk scent, and overall preference increased in preference as the amount of glutinous green rice and rice nuruk increased, but significantly decreased after the center point (p<0.01). A blending ratio of 180.00 g of glutinous green rice and 400.00 g of rice nuruk had the highest preference among all the sensory items. Based on these results, we developed a green rice fermented beverage with unique flavor and physiological function activity of rice using glutinous green rice and rice nuruk, and the optimal blending ratio was determined to be 164.04 g of white rice, 195.96 g of glutinous green rice, and 414.61 g of rice nuruk.

본 연구는 광주 내 대형마트와 온라인 마켓에서 영유아 를 대상으로 판매하는 과자류 80건 및 음료류 40건의 식 품첨가물(타르색소, 인공감미료), 곰팡이독소 및 영양성분 (자당, 무기질)을 분석하였다. 유아용 표시 식품의 기준 및 규격이 불검출로 설정된 타르색소와 사카린나트륨은 모든 시료에서 검출되지 않았다. 과자류(기타가공품) 1건에서 인공감미료인 아세설팜 칼륨이 0.07 g/kg 검출되었으나 이 는 식품첨가물의 기준 및 규격에서 정한 허용 기준치 이 하였다. 곰팡이독소는 아플라톡신 및 오크라톡신 A는 검 출되지 않았으며, 푸모니신 B1, B2 및 제랄레논이 각각 과자류에서 14건(9.78-78.94 μg/kg), 6건(5.58-11.73 μg/kg) 및 9건(2.96-8.83 μg/kg) 검출되었다. 푸모니신에 대한 기 준·규격은 따로 설정되어 있지 않았으나 타 연구 결과와 비교했을 때 비슷한 수준이었으며, 제랄레논은 식품 일반 에 대한 공통 기준·규격 이내로 확인되었다. 자당은 과자 류에서 65건(0.02-40.94 g/내용량(g)), 음료류에서 24건(0.12- 27.60 g/내용량(g)) 검출되었으나 식품유형간 유의적인 차 이는 없었으며, 타 연구 결과와 비교했을 때 그 함량도 적 은 편이었다. 다만, 검출 시료 89건 중 1건을 제외하고는 모두 1일 영양성분 기준치를 성인 기준으로 표시하고 있 었기 때문에 제품 구입 시 영유아 기준으로 오인될 우려 가 있다. 무기질은 대부분의 시료에서 검출되었으며 과자 류 중 4건의 시료에서 내용량 당 아연 함량이 상한섭취량 (1-2세: 6 mg/일, 3-5세: 9 mg/일)을 초과하는 수준이었다. 아연 강화식품이나 보충제의 과다 섭취가 인체의 유해성 을 보인다는 다수의 보고가 있으므로 섭취시 유의할 필요 가 있다. 나트륨은 과자류 80건 중 16건이 영유아용 표시 식품의 기준을 초과하였으나 모두 품목제조보고서상 영유 아 섭취 대상 식품으로 표시하지 않아 해당 기준을 적용 할 수 없었다. 따라서 영유아용 표시 식품의 기준·규격을 설정과 함께 현재 시행되는 기준·규격이 알맞게 적용될 수 있도록 표시 기준 강화 등의 제도적 개선이 필요할 것으 로 보인다.

A beverage was developed using the Abeliophyllum distichum leaf (AL). The beverage was prepared by adding it to apple juice by concentration, and physicochemical quality, antioxidant activities, and sensory evaluation were measured. Soluble solid and reducing sugar content of the control were 12.57 °Brix and 11.40%, respectively, and there was no difference from the group with addition of the AL extract. However, pH was slightly increased upon addition of AL extract. Lightness and yellowness increased when AL extract was added. Verbascoside content was not detected in the control, but it increased as the concentration of AL extract increased. The contents of ascorbic acid and flavonoids were 5.38 and 20.42 mg%, respectively, and there was no significant difference between the groups. However, the content of polyphenols increased as the concentration of the AL extract increased. DPPH radical and metal ion scavenging activity were increased by addition of the AL extract, but there was no difference in the ABTS radical scavenging activity. As a result of the sensory evaluation, there was no difference from the control even wihen the AL extract was added; thus, it was considered that there was no problem with the degree of acceptability when added within about 300 ppm.

The purpose of this study was to develop a functional beverage by using Caragana sinica extract and Tremella fuciformis Berk, which have high physiological effects such as anti-diabetic, antioxidant, anticancer, anti-lipidemic and anti-inflammatory. To this end, we used various mixing ratios of Caragana sinica extract, Tremella fuciformis Berk, and isomalto oligosaccharide, and measured the physicochemical properties of those beverages. The analyses showed the following: moisture content of those beverages using Caragana sinica extract and Tremella fuciformis Berk was 50.51~67.64%, pH was 5.19~5.38, and crude fat content was 0.28~0.52%, crude protein content was 1.26~1.80%, ash content was 0.47~0.80 and sugar content was 8.55~26.98°Brix. The lightness (L) of the beverages was 37.70~58.11, the redness (a) was 6.88~16.94, the yellowness (b) was 13.72~23.68, the total polyphenol content was 2.07~3.46 mg/g, and the total flavonoid content was 0.37~0.42 mg/g. Based on the results, it was confirmed that the nutritional components and total polyphenols of functional beverage using Caragana Sinica Extract, Tremella Fuciformis Berk and isomalto oligosaccharide were high at a mixing ratio of 1:1.3:25%. These results will increase the use of Caragana Sinica Extract and Tremella Fuciformis Berk, as functional materials in the future, and provide a framework for the manufacturing of diluted beverages comprising mineral water and carbonated water.

In order to reduce environmental pollution, it is necessary to increase the recycling rate of waste. For this, the separation of recyclables is of utmost importance. The paper conducted a study to automatically discriminate containers by material for beverage containers among recyclables. We developed an algorithm that automatically recognizes containers by four materials: metal, glass, plastic, and paper by measuring the vibration signal generated when the beverage container collides with the bottom plate of the collection box. The amplitude distribution, time series information, and frequency information of the vibration signal were used to extract the characteristics indicating the characteristic difference of the vibration signal for each material, and a classifier was developed through machine learning using these characteristics.

The purpose of this research was to examine the preferences of five traditional Korean drinks and analyze the factors affecting the preferences of children aged 7-12 in Korea, Vietnam, and China. The samples used in a sensory test were omija-cha, yuza-cha, sujeonggwa, sikhye and misutgaru. The test was performed to examine the overall, appearance (color), odor, taste and mouth-feeling and a sweetness intensity using 5 point hedonic scale (1=dislike extremely, 5=like extremely) and, check-all-that-apply (CATA) method was performed to determine preference and non-preferences factors. The preference of all samples except sujeonggwa showed significant differences in all items of the preferences (p<0.001). Almost items of the preference was rated more than 4 points in Chinese and Korea children. The sweetness intensity showed also significant differences in all items of the preferences except sujeonggwa (p<0.001), and evaluated as not sweetappropriate with the score between 2 and 3 points. Sweetness, color, mouth-feeling, familiar flavor and healthy feeling was selected for the factors affecting the preferences. In conclusion, the result of this study determine the preferences and the affecting factors for the traditional Korean drinks in children of Korea, Vietnam, and China.

This study was conducted to investigate the intake status of beverages and water in Korean adults using data from the 8th National Health and Nutrition Examination Survey. The ‘total water’ intake was 2,250.6 g for men and 1,871.2 g for women. Men and women consumed an average of 314.9 g of ‘total beverages’, of which ‘coffee’ was the largest at 107.5 g, followed by ‘others’(65.4 g), ‘milk’ (44.8 g), ‘soda’ (44.1 g), ‘teas’ (20.9 g), and ‘fruits and vegetables’ (18.5 g). The intake of ’plain water’ was 1,059.9 g, and the intake of ’water from food’ consumed was 547.3 g. The ‘total water’ intake decreased with increasing age in males and females (p<0.001). Both men and women showed a tendency toward increased ‘total water’ intake as income levels increased. ‘Plain water’ intake accounted for 51.4% of the ‘total water’ intake in males and females. The intake of all nutrients significantly increased from the Q1 group to the Q4 group by quartile ranges of total water intake. The results of this study showed that the intake of healthy water should be considered, and care and educational programs are needed, especially for older people, to ensure adequate water intake.