It is considered that a skincare shop is one of important places for skincare and beauty care. Due to increasing daily stress and environmental pollution recently, healthy skin is getting important and more people are visiting skincare shops. This study investigated the effects of laporte of skincare shop workers on customer reliability and satisfaction with a focus on women in twenties and thirties, and those of reliability on customer satisfaction, aiming at providing basic information for active management of skincare shops. For the purposes, this study used a questionnaire to collect the data and using SPSS 25.0. conducted a frequency test, an exploratory factor analysis, a descriptive statistical analysis, a correlation analysis and a reliability test to analyze the data collected. As a result of the study, it was discovered that laporte of skincare shop workers had a significant effect on customer reliability and satisfaction and reliability had a significant effect on customer satisfaction. It suggested that relationship between skincare shop workers and customers is very important for skincare shop management.

본 연구는 대학교에서 국악을 전공한 20~30대의 진로장벽과 진로 스트레스의 관계에서 진로성숙도의 매개효과를 검증하기 위한 목적으로 진행되었다. 이를 위해 전국의 20~30대 국악전 공자를 대상으로 온라인 설문조사를 실시하였으며 178부의 유 효응답을 분석하였다. 연구결과 첫째, 대상자들의 진로장벽과 진로성숙도의 평균은 3점 이상으로 보통 이상으로 나타났다. 둘째, 주요 변인 간 상관관계 분석을 통해 진로장벽은 진로 스 트레스에 높은 정적 상관관계를 보였고, 진로장벽과 진로성숙 도는 유의한 부적 상관관계로 나타났다. 진로성숙도는 하위요 인별로는 영향의 방향성이 다른 것으로 나타났으나 전체적으로 는 진로 스트레스에 부의 영향을 미치는 것으로 확인되었다. 셋째, 진로장벽과 진로 스트레스의 관계에 있어 매개변수인 진 로성숙도의 매개효과가 통계적으로 유의하지 않은 것으로 확인 되었다. 이를 바탕으로 본 연구의 한계점과 후속 연구를 위한 제언을 논의하였다. 연구결과를 기초로 국악전공자의 개인적 문제와 불안정한 직업 환경, 대학 내 진로지도의 부족 등 환경 적 문제의 개선을 위한 진로 연구가 촉진되기를 기대한다.

This study initiated research aligned with the body positivity movement, aiming to explore size diversity for groups facing relative size discrimination due to their deviation from average body types. Using KS adult women's apparel dimensions as a reference, jackets were developed for women in their 20s to 30s who belong to the small petite-size (S[P]) category, which is characterized by a height under 155cm (petite) and a bust-circumference from 72cm to less than 82cm (small). Using 3D virtual-fitting, we conducted experiment-pattern production and refinement and subsequent real-fitting evaluations by participants to objectively validate aesthetics and comfort. The study’s findings are as follows: First, utilizing a 3D virtual-fitting program by identifying ‘creases’ and ‘garment pressure points’ in the jacket appearance, experiment patterns were refined and real jackets were produced. This approach addressed challenges in recruiting participants with specific body types and allowed for efficient research in terms of cost and time. Second, through real-fitting evaluations, basic-fit and slim-fit jackets labeled as <79-88-150> were developed for the S(P) size. we presented ‘size spec’ and ‘ease allowance’ for jackets by waist fit. Both fits received positive evaluations with approximately 53.5cm sleeve length, and 11.7cm shoulder length. The ease allowances for the basic-fit jacket were approximately 9.2cm at the bust circumference, 12.8cm at the waist circumference, and 6cm at the hip circumference. Similarly, the slim-fit jacket exhibited ease allowances of about 4.8cm at the bust circumference, 4cm at the waist circumference, and 4cm at the hip circumference, receiving positive evaluations for aesthetics and comfort.

목적: 본 연구는 COVID-19의 대유행 동안 20~30대 성인을 대상으로 컴퓨터시각증후군 (CVS, computer vision syndrome) 관련 눈의 자각증상과 시력 관련 불편감을 파악하고, 눈 건강을 위해 사용하는 예방법을 알아보고자 하였다. 방법 : 2021년 12월부터 2022년 2월까지 안경 또는 콘택트렌즈 처방과 상담을 위해 일개 안경원에 내원 했던 20~30대 성인 중에서 전신질환 및 안질환, 안과적 수술 경험이 없는 150명을 대상으로 하였다. 연구도구는 대상자의 일반적인 특성(3문항), CVS 자각증상(16문항), 시력 관리(2문항), 눈의 조절기능 이상(2문항), 청색광 차단 안경사용(2문항), 근거리교정(1문항)으로 총 26문항으로 구성된 설문지를 이용하였다. 결과 : 전체 대상자들의 CVS 자각증상은 “눈물이 많이 발생한다”가 109명(72.7%)으로 가장 높은 빈도를 보였 고, 그다음은 “눈이 아프다”가 104명(69.3%)으로 나타났다. CVS 자각증상 중 시력 관련 자각증상은 “사물이 흐 려보인다”가 106명(70.7%)으로 가장 많았다. 시력 관리방법으로는 “시력의 저하를 느껴서”가 105명(70.0%)으로 가장 많았고, 청색광 차단 안경 사용하는 대상자는 150명(84.7%)으로 80% 이상의 대상자들이 기능을 넣어서 사 용하고 있다. 결론 : CVS 자각증상 16문항 중 14문항에서 50% 이상으로 나타났다. 청색광 차단 안경을 사용하지 않는 대상 자는 CVS 자각증상 중 시력과 관련된 “시력이 나빠지는 것 같다”가 69.6%로 가장 높게 나타났다. COVID-19 대 유행 동안 자각적인 불편증상과 시력저하를 호소하는 대상자가 높게 나타나고 있다. 따라서 안경처방 시 생활환 경, 사용시간 및 자각적 증상에 대하여 문진이 필요하다고 생각된다.

We conducted this study to determine the TikTok usage status of Chinese consumers, and the effect of fashion advertisement type preference and TikTok characteristics on fashion product purchase intentions. For this study, we conducted a literature review and survey method. The following conclusions were drawn by collecting data online and performing statistical analysis. Firstly, the period of use was 2–4 years, and 95.1% of people used it for 2–3 hours a day, and 95.1% of the people had a purchasing experience on TikTok. Secondly, the most people were interested in self creating and editing videos in TikTok. With regards to TikTok content, groups aged 30 are significantly more interested in fashion coordination suggestions and influencer’ recommendations than groups aged 20. Thirdly, this study found that the characteristics of TikTok fashion advertisements significantly influenced purchase intention. Among the characteristics of fashion advertisements, this study conclude that the “fashion entertainment” characteristic factor that fashion advertisements are fun and entertaining was the most influential variable on purchase intention, followed by useful information, reliability, and interactivity related to fashion. Fourthly, the types of preferred TikTok fashion advertising had a statistically significant effect on product purchase intention. The influential types of preferred advertising are top view, live advertisement, hashtag challenge, in-feed ads, and sticker ads.

본 연구는 뷰티 인플루언서 마케팅의 중요한 소비계층인 20-30대 여성 소비자를 대상으로 뷰티 인플루언서의 특성이 메이크업행동과 색조화장품 구매의도에 어떠한 영향을 미치는지 규명하고자 하였다. 더불어 뷰티 인플루언서를 활용한 색조화장품 마케팅 및 시장 확대에 도움이 되는 기초정보를 제공하기 위해 수행되었다. 설문지는 서울 및 수도권 지역에 총 563부를 배포하였으며, 최종 531부를 분석 자료로 사용하였다. 연구 결과, 인구통계학적 특성(연령별)에 따른 뷰티 인플루언서 특성의 영향 요인은 신뢰도, 전문도에 따라 차이가 있는 것을 확인하였다. 뷰티 인플루언서 특성의 하위요인별 신뢰도와 전달능력은 모든 메이크업행동에 정(+)의 영향, 전문도는 베이스 메이크업에만 정(+)의 영향, 색조화장품 구매의도에는 신뢰도, 전달능력, 매력도가 정(+)의 영향을 미치는 것으로 나타났으며, 그 중 신뢰도가 가장 큰 정(+) 의 영향을 미치는 것으로 나타났다. 따라서 뷰티 인플루언서 특성을 바탕으로 소비자와 소통·공감하고, 보다 다양한 메이크업 및 색조화장품 관련 정보를 더욱 정직하게 전달함으로써 장기적인 관계 유지를 위해 노력해야 할 것이다.

본 연구는 여드름을 가지고 있는 중국인 20-30대를 대상으로 여드름에 대한 인식과 관리 방법을 비교 연구하고자 하였다. 설문지는 총 600부 배포하여 회수된 설문지 560부 중 27부를 제외한 533부를 최종분석에 사용하였다. 연구결과 연령에 따른 중국인의 여드름 발생원인 인식, 관리인식, 악화요인 인식 차이 분석 결과 ‘관리인식’ t=3.380, ‘악화요인 인식’ t=2.314로 나타나 연령에 따라 여드름에 대한 인식 차이가 있다는 것을 알 수 있었으며 30대보다 20대가 여드름에 대한 인식 정도가 더 높음을 알 수 있었다. 본 연구를 통해 중국인의 연령에 따른 여드름에 대한 인식과 관리 방법을 비교 분석함으로써 시대의 변화에 따른 여드름 관리 인식과 행태의 변화를 파악하고 한국인과 중국인의 여드름 인식에 대한 차이 비교, 추후 여드름 피부의 효과적인 관리 방법을 모색하기 위한 기초자료로 제공될 수 있을 것이라 사료된다.

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person’s role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.

In this study, the Korea National Health and Nutrition Examination Survey in 2016 examined the nutrient and food intake of women in their 20s and 30s according to the number of meals a day, and the results were as follows: The study included 256 women in their 20s and 474 women in their 30s. Women in their 20s and 30s ate two meals a day, indicating that the notion of three meals a day was gradually changing to two to three meals a day. Those in their 20s and 30s who eat one, two or three meals a day were consuming less than the estimated energy requirement of the DRI for Koreans 2015. The vitamin A and C were eating less than the recommended intake in all meals. In the case of minerals, calcium was taken less than the recommended intake in all meals, but sodium was taken above the goal intake in all groups. Women in their 20s and 30s must reduce their intake of saturated fatty acids and sodium, and increase their intake of vitamins A, C, calcium, and potassium. Women in their 20s and 30s drank a lot of coffee, ate baechu-kimchi and rice frequently per week.

This study was conducted to compare differences in dietary habits and snack consumption behaviors according to level of job stress among 20- to 30-year-old office workers. Subjects were 205 office workers working in companies located in Seoul and the metropolitan area. Self-administered questionnaires written by the subjects were statistically analyzed by the SPSS 20.0 program. Subjects were classified into a high-risk job stress group (n=102, High-RSG) or low-risk job stress group (n=103, Low-RSG) by level of job stress. For dietary habits, the duration of meal time before suffering from job stress in High-RSG was significantly faster compared to Low-RSG. Appetite after suffering from job stress in High-RSG was significantly higher compared to Low-RSG. For snack consumption behaviors, the reason for snack intake was ‘job stress’ for 42.2% in High-RSG and ‘hunger’ for 31.1% in Low-RSG (p<0.05). Energy intake in the form of chocolates, castellacakesmuffins, and flavored milk during working hours was significantly higher in High-RSG compared to Low-RSG (p<0.05). Therefore, this study suggests that dietary guidelines to ameliorate job stress should be developed in order to manage and improve dietary habits caused by suffering from job stress among young office workers at companies.

The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing highinvolvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s’ cosmetic involvement groups classified using qualitative and quantitative approaches.

본 연구에서는 음료의 탁도와 맛의 교차-양상에 근거한 연상관계를 탐색하였다. 시각 자극물로 무채색의 막걸리와 탄산음료를 선정하였으며, 자극물은 각각 0.0625~32 g/L, 0.0078~4 g/L 범위 내에서 인지적 등간격을 이룰 수 있도록 열 단계로 나누어 제작하였다. 시각적 관능 평가 실험에서는 ‘단맛’, ‘짠맛’, ‘쓴맛’, ‘신맛’, ‘마시고 싶은’ 기본 미각 형용사와 더불어, 막걸리와 관련된 ‘누룩향이 나는’, ‘술맛이 나는’, ‘산뜻한’ 특징 미각 형용사와 탄산음료와 관련된 ‘부드러운’, ‘톡 쏘는’, ‘인공적인’ 특징 미각 형용사를 선별하여 리커트 3점 척도로 평가하였다(N=35). 실험 결과 기본 미각에 대한 판단에 있어 막걸리는 탁도가 증가함에 따라 기본 맛이 더욱 강하게 느껴지는 반면, 탄산음료의 경우 ‘신맛’에서만 양의 상관관계가 관찰되었다. 특히 막걸리의 ‘마시고 싶은’ 척도는 4.6~20 g/L 범위에서 가장 높이 관찰됐는데, 이는 시판되는 막걸리 탁도 범위와 일치하여 기억 탁도의 영향을 확인할 수 있었다. 음료 별 미각 형용사에 대해서는 ‘산뜻한’ 맛과 ‘인공적인’ 맛을 제외하고 두 음료 모두 탁도와 강한 양의 상관관계를 보였다. 본 연구의 결과를 바탕으로 음료의 미각적 경험을 공유할 때 탁도를 활용한다면, 각 음료가 추구하는 맛을 보다 효율적으로 소비자에게 전달할 수 있을 것으로 예상된다.

Modern men are much more interested in their appearance than ever before, as well as showing an increased need for uniqueness in order to construct their own sphere and pursue differentiation from others. Besides, changes in life style and the aesthetic sense are causing men to pursue various kinds of clothing benefits so that they want a suit with characteristics beyond the stereotyped design and style. They have started to be actively engaged in clothing purchases, forming a driving force for the growth of the male suit market. Hence, this study has significance in that it offers data conducive to consumers’ custom suit purchase by reviewing data on the present condition of the custom suit market and bespoke suits. In addition, it aims to give a summary on the theoretical bases of preceding studies, including the need for uniqueness, pursuit of clothing benefit and concern for the appearance of male consumers, as well as examining the factors that influence on their bespoke suit purchase intentions. Accordingly, this work intends to construct a basic environment for consumers to approach the custom suit market easily and pave the way for male suit markets through offering marketing data and information that is helpful for custom suit-related markets.

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and wordof-mouth intention. A 221 survey questionnaire was distributed to men in their 20’s and 30’s who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's α, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers’ buying behaviors.

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.