이 연구는 중국의 이미지 처리 소프트웨어 메이투를 중심으로 하여 기 술수용이론을 적용하고 확장하여 중국 사용자들의 이미지 처리 소프트웨 어 사용 의도에 대한 가능성을 탐구하는 것이다. 이를 위해 설문조사 방 법을 사용하여 사회의 다양한 계층의 다양한 그룹을 조사하고 수집한 데 이터를 분석했다. 연구 결과는 사용자의 사용 의도에 영향을 미치는 것 으로 나타났으며, 특히 사용자의 편리성과 유용성에 더해, 호기심과 자아 형상 일치성도 메이투 사용자의 사용 의도에 긍정적인 영향을 미치는 것 으로 나타났다. 본 논문의 연구 결과는 메이투와 같은 이미지 편집 소프 트웨어의 개발과 운영에 가치 있는 통찰을 제공할 수 있다.

구한말의 개혁가들은 국가 만들기에 먼저 관심을 가졌지만, 이러한 시 도가 실패로 돌아가고 대한제국이 국권을 상실해감에 따라 국가에 대한 기대를 접고 ‘아래로부터’ 네이션(nation)을 우선 만들고 이를 통해 궁극 적으로 ‘네이션 스테이트’(국민국가 또는 민족국가)를 만들어내려 했다. 그들은 서양이 성공한 이유를 연구하면서 마르틴 루터 등이 이뤄낸 ‘종 교개혁’이 중세적 마비를 이기고 개인의 주체성을 해방시켜 이를 통해 기개 넘치는 ‘네이션’을 만들어낼 수 있었다고 생각했다. 그래서, 개신교 를 배우기도 하고 박은식이나 한용운처럼 전통적인 유학이나 불교를 안 으로부터 개혁하려고도 했다. 박은식이 결정론적 경향이 강해 사람들을 수동적으로 만드는 경향이 있는 주자학의 대안으로 관심을 가졌던 것은 양명학, 정확히는 일본에 기원을 둔 ‘근대 양명학’이었다. 하지만, 박은식 의 경우 양명학을 철학적으로 깊게 천착했던 것은 아니고 개인적 주체성 이나 기개를 강조한다는 정도로 이해하고 있었으며, 이는 그의 왕양명 선생실기에서 잘 드러난다. 나라를 잃고 만주에서 망명생활을 하며 저 술한 몽배금태조는 좀 더 정치사상적 저작인데, 상무(尙武)을 강조하고 문약(文弱)의 폐단을 지적하는 것과 함께 공화주의적 요소와 혈연민족주 의 요소가 강조되고 있는 점이 주목된다. 그는 국내 통치자에 맞서는 기 개가 없이 어떻게 국외의 침략자들에게 맞설 수 있느냐면서 공화주의 내 지 민주주의가 독립의 필수요소임을 강조한다.

본 연구에서는 석문간척지 주변 농가들을 대상으로 간척지 논 범용화를 위한 암거공법 관련 세부 기술요인에 대한 농가 수요조사 및 분석을 통해 다음과 같은 결과들을 도출하였다. 첫째, 지하흡수공을 보다 필요하고 중요하게 인식할수록 해당 기술에 대한 수용의사가 증가하는 것으로 나타났다. 둘째, 지하배수를 보다 필요하고 중요하게 인식할수록 해당 기술에 대한 수용의사가 증가하는 것으로 나타났다. 셋째, 지하관수를 보다 필요하고 중요하게 인식할수록 해당 기술에 대한 수용의사가 증가하는 것으로 나타났다. 넷째, 심토파쇄를 보다 중요하게 인식할수록 해당 기술에 대한 수용의사가 증가하는 것으로 나타났다. 다섯째, 지하흡수공 기술에 대한 수용의사가 높은 농가들이 무굴착암거공법 수용확률이 높은 것으로 나타났다.

21세기를 시작으로 세계 각국은 고유의 문화산업 모델을 구축하기 시작했으며, 문 화상품을 생산하기 시작했다. 그 결과 국가 간 유통과 소비가 증가하였고, 한 나라의 문화산업 발전 수준은 국가의 소프트 파워를 측정하는 중요한 지표가 되었다. 한·중 문화 교류 과정에서 한류는 중국에서 많은 인기를 얻었다. 반면 중국의 문화콘텐츠는 한국의 주류문화로 인식될 수 없는 상황에서 한류의 성공은 중국 문화산업의 육성에 대한 필요성을 시사하고 있다. 현재 중국의 외적 하드파워와 비교하면 중국의 소프트 파워는 큰 영향을 미치지 못하고 있다. 이에 중국 정부도 미디어 산업에 많은 투자를 하고 있다. 이것은 또한 중국의 TV 드라마 저작권의 대규모 수출에서 볼 수 있으며 중국의 문화산업이 발전하는 과정에서 한국 진출과 수용에 대한 담론은 필요하다.

The purpose of this study is to investigate the mediating effect of trust when a media broadcaster (such as a disc jockey [DJ]) acting as an information source and the content they provide during live commerce streaming affect acceptance intention. Live commerce is increasing rapidly, offering a new fashion distribution channel by supplementing possible shortcomings of existing online shopping. Data was collected for the empirical study from female consumers in their 20s who actively accepted fashion technology. Statistical analysis of the data was conducted using IBM SPSS Macro Process 3.5. First, the reliability and validity of the variables for information source characteristics, content informativeness, trust, and acceptance intention were verified, and each variable was confirmed as a single factor. Bootstrap analysis was performed using Macro Process Model 4 to reveal the effects of information source characteristics and content informativeness on acceptance intention. As a result of analyzing the mediating effect for each path model with trust as a parameter, it was found that both the direct and indirect effects of the mediating path were significant. This result means that the characteristics of information sources and content informativeness are partially mediated by trust. Therefore, to promote consumer behavior in a live commerce shopping environment, it is necessary to enhance trust. This can be achieved by a media broadcaster with fashion expertise to increase the perception of the attractiveness of the information source and to improve the usefulness of the fashion information being delivered.

본고는 우리나라 2015 개정 교육과정에 도입된 ‘역량기반 교육과정’을 전반적으로 이해하고, 역량기반 교육과정의 비판적 수용 측면에서 한문과 교육과정 한시 영역의 목표와 내용 ‘지식’의 선정 방향을 모색하는 것을 목적으로 한다. 역량기반 교육과정은 전 세계적인 교육 변화의 화두로, 2000년대 초반부터 급부상한 미래 대비 대안적 교육과정 설계 방식이다. 역량기반 교육과정은 수많은 비판을 받아 왔지만, 그 비판들을 적극적으로 수용하여 학교 교육에 적합하도록 진화하고 있다. 역량기반 교육과정이 지속되리라는 전망에 따라, 한문과 교육과정 한시 영역의 목표와 내용 지식 선정에 있어서도 이에 대한 고려가 필요하다. 목표 설정 시, 역량기반 교육과정과 그에 대한 비판 및 한시의 특수성을 감안하여, 역량 관련 내용을 포함하도록 고려해야 한다. 내용 지식 선정 시, 역량기반 교육과정과 그에 대한 비판, 한시의 특수성 및 교육과정 실행을 고려하여, 강력하고 다양한 종류의 지식을 선정하는 것이 필요하다.

본고에서 최근 동아시아에서 광범위하게 보여지는 한류에 대해 논의한 바, 특히 중국내륙에 엄청난 관심과 영향을 끼친 사극 드라마인 <대장금>의 수용양상에 대해 집중하여 분석하였다. 중국 사극 드라마가 지니고 있지 않은 독특한 매력을 갖은 <대장금>의 정체성과 특징 을 요약할 수 있었으며, 중국 역시 많은 역사 드라마가 있음에도 불구하고 한국 역사 드라마인 <대장금>이 중국내에 그러한 광범위한 관심을 가져올 수 있었던 이유 역시 간략하게 고찰하였다. 본고에서, 중국 시청자들의 <대장금>에 대한 평으로부터 그들의 취향에 대해 더 많은 것을 알 수 있었다. 동시에 ‘문화 할인율’에 근거하여 한국 역사 드라마가 해외에서 인기가 없을 것이라는 TV 평론가들의 유추에 반박할 수 있다. 따라서 한국 드라마에 대한 새로운 연구 방향을 제시할 수 있었던 것에 의미를 둘 수 있겠다.

8세기 이슬람 국가와의 교류와 침입으로 이슬람 문화와 함께 수피즘이 인도에 유입되었다. 수피즘은 정통적인 이슬람교의 제식에 반대해 생겨난 것으로 신에 대한 사랑과 믿음만으로 신과 하나가 될 수 있다고 믿었다. 수피즘의 일원론은 인도의 전통 철학인 베단따 철학과도 유사했으므로 인도에 쉽게 정착할 수 있었다. 초기 수피즘에는 포교를 위해 지역의 언어와 그들의 문화가 반영되었다. 비록 이 시기 힌디어로 쓰여진 수피들의 문학은 힌디문학사에 흐름을 만들지 못했지만 대중들의 언어로 대중을 위한 글을 쓰면서 박띠시대의 초석을 마련했다. 이후 14세기 박띠문학은 대중을 위한, 대중에 의한 문학이라고 평가 받고 있다. 박띠즘은 문학사조이기 이전 인도 전체를 아울렀던 인도의 사회개혁운동으로 니르군 박띠 시파에 수피즘의 영향이 두드러지게 나타난다. 제식이 아니라 신에 대한 사랑만으로 신과 하나가 될 수 있다고 믿었으며 신 앞에서 모두가 평등하므로 카스트를 반대하고 힌두와 무슬림의 차별을 없애는데 앞장섰다. 수피사랑시파의 사랑시 전통은 비록 영향력은 미미했지만 리띠시대에도 이어져왔다. 수피즘이 힌디 문학을 선도했다고 볼 수 없지만 수피즘의 영향을 받은 것은 분명하다.

Digital signage in a smart store would engage and invoke responses from consumers because good in-store experiences are more important than ever. Thus, the present study investigates consumer perceptions of interactive digital signage integrating technology acceptance model. Specifically, the current study examined 1) the effects of personal and fashion innovativeness on interactivity; 2) the effect of interactivity on perceived usefulness, ease of use, and enjoyment; and 3) the effects of perceived usefulness, ease of use, and enjoyment on intentions to use the products and the store, visit the store, and engage in word-of-mouth. As a pre-study, two researchers visited the smart stores of six brands in Seoul, all of which integrate various technologies in the fashion field. A video clip was developed as a stimulus to the study. A total of 214 responses were gathered and analyzed. The results were as follows. Personal innovativeness has a significantly positive effect on interactivity, whereas fashion innovativeness has no significant effect. Interactivity had positive effects on the perceived usefulness, ease of use, and enjoyment. Consumer responses (i.e., intentions to use, visit, and engage in word-of-mouth) were predicted by usefulness and enjoyment, but not by ease of use. The findings of this study could provide the fashion industry and retailers practical and valuable insights into enhancing consumers’ in-store experiences through the use of interactive digital signage.

Although milk, which is a representative western food, has a more than 100-year history in Korea, the preference is controversial. This study examined the milk history of Choseon in 1884~1938. This period was divided into 4 periods regarding the westerner’s records and advertisements. Westerners who visited Choseon in 1884~1895 (1st period) recorded the eating habits of Choseon,i.e., no milk consumed, even in insufficient food situation. Among the westerners, medical missionaries began to show or/and recommend condensed milk for sick children. In 1896~1909 (2nd period) newspapers, general shops in Hanseong for westerners showed advertisements of dairy products. In the 1900s, condensed and raw milk were advertised through newspapers. Domestic ranching systems to produce raw milk were established at that time mainly by Japanese. In the 1910s (3rd period), raw milk and condensed milk were advertised in newspapers. Since the mid-1920s (4th period), dairy products were bisected into condensed and powdered (dried) milk. Moreover, many Japanese manufacturers appeared in the advertisement in the 1920s. These results suggest that milk has been recognized as a symbol of an enlightenment food in Korea since the late 1900s, but the old negative wisdom, unfamiliar taste, and high price of milk at that time limited its appeal.

With the development of technology, e-learning has already become popular. According to the National IT Industry Promotion Agency (2016), the total number of e-learning business owners is 1,639, while the market size is 3.4876 trillion won, meaning that it increased by about 1.5 trillion won compared to the market size of 1.9 trillion in 2008. The utilization rate is 58.7%, which is increasing every year. Currently, college students who are actively using e-learning are Net Generation. The Net Generation means a generation that has encountered and has been using digital since birth (Topscott, 2008). As the Net Generation is familiar with the computer, they can use e-learning services without any difficulty. In addition, according to Kim et al. (2014), college students' computer self-efficacy and the score for e-learning acceptance attitude appeared to be significantly higher Unlike the Net Generation that has been familiar with computers and the Internet since birth, the middle-aged and older generation aged between 40 and 50 is the generation to learn about digital media in order to adapt to the changed age (Lee et al., 2012). Although the middle-aged and older generation is not familiar with the use of the Internet and computers, the proportion of using e-learning by the middle-aged and older generation is increasing recently. In the 50s, the e-learning use rate is only 37%, but it is also the generation that growth rate is highest when compared with last year. Among the reasons for not using the e-learning in the middle-aged and older generation, 'interested but not aware of how to use it' was ranked #1 as 26.9% and 24.9%, respectively. In addition, future intentions to use the e-learning by users who do not use it among the middle-aged and older generation between 40 and 50 were 67.4% and 75.2%, respectively, showing that many non-users had intentions to use the e-learning in the future (National IT Industry Promotion Agency, 2016). This shows that the interest and demand for the e-learning in the middle-aged and older generation is high, but those who are in the generation are having difficulty accessing it. As the current middle-aged and older generation who was born in the baby boomer generation is getting closer to retirement, it has a great interest in preparing for old age. Especially in the aging society like now, the 50s are the ages that distinguish between 'ambiguous middle age' and 'extended old age' and that are the time to prepare for life in old age, and the intention of reemployment of the middle-aged and older generation for the preparation of the later years is gradually increasing. In the case of the middle-aged and older generation who is currently looking for re-first because there is not enough old-age income (Kang, 2016). In addition, subsequent re-employment is mainly done in small micro business, skill-related work, and simple labor. Therefore, there is an increasing demand for the preparation for the re-employment as a civil servant who is available to prepare for his/her old age. However, compared to the younger generations in their 20s and 30s, the middle-aged and older students feel a great deal of difficulty in preparing themselves for the civil service examination because they have not studied for a long time, along with technical difficulties. In terms of the quality of Internet e-learning lecture services, it is expected that there will be differences between the younger generation and the middle-aged and older generation due to technical factors and academic factors. Specifically, adult learners are more mature have more diverse needs and expectations, and before anything else, however, they have a sense of responsibility for home and work compared with regular college students. At the same time, they have a clear desire for learning according to specific goals. It has also been found that there are differences in the level of the use of learning strategies depending on the learners' gender, age, and academic background. Therefore, this study has a purpose of comparing the differences in the e-learning acceptance/satisfaction between the middle-aged and older generation and net generation on the basis of technical factors and academic factors by investigating differences in perception and satisfaction with the e-learning and by analyzing the value satisfaction according to age.

With the advances in digital and social media technologies, sportswear and athletic shoe brands have provided more technology-based services to their consumers (Do et al., 2015). Accordingly, the importance of direct-to-consumer (DTC) sales has been increased, especially DTC sales through social media and mobile technologies. In the case of Nike, the relative contribution of DTC sales has been increased over the last few years in comparison to the sales to wholesalers while sales to wholesalers are still the primary revenue source (Soni, 2014). Despite the increasing importance of DTC sales, Nike is lagging in the market in terms of the ratio of DTC revenue to total revenue as opposed to its competitors (Soni, 2014). In response, Nike has implemented various DTC initiatives using digital and social media to facilitate demand creation and maintain market dominance (Guard, 2013; Heitner, 2016; Soni, 2014). In an effort to increase the DTC revenues, Nike introduced the new Nike+ app in 2016; however, the new app has been not well received by the public due to some functionality and gamification issues (Welch, 2016). Given the importance of the mobile apps’ forefront role for any sports brand, it is critical to understand what influence the adoption and use of the brand apps in order to increase the user satisfaction level and adoption. Thus, the current study examined factors influencing consumers’ use of a sports brand app using the modified technology acceptance model (Davis et al., 1992; Ha et al., 2015; Kim et al., 2017). Data were collected from 261 Nike+ Run Club app users using convenience sampling method. Of 216 app users, 133 respondents (51%) were female 129 were male (49%). About 64.8% were between the ages of 20 and 39 years and 35.2% were aged over 40 years. All respondents had previous experience with the Nike+ app. The questionnaire included the scales that measure perceived enjoyment, perceived ease of use, perceived usefulness, intention to use, and actual usage frequency as well as personal information. Harman’s single factor test was conducted to examine a possibility of the common method variance (MacKenzie & Podsakoff, 2012). Data were primarily analyzed using partial least squares structural equation modeling (PLS-SEM) and multi-group analysis (PLS-MGA). PLS algorithm procedures were performed to examine the hypothesized relationships in the research model (Ringle et al., 2015). The level of enjoyment had a significant positive effect on perceived ease of use (beta = .58, t = 11.94) while perceived ease of use positively affected perceived usefulness (beta = .58, t = 9.81). Behavioral intention was significantly influenced by perceived enjoyment (beta = .45, t = 7.46), followed by perceived usefulness (beta = .32, t = 3.64), and perceived ease of use (beta = .16, t = 2.07). As expected, behavioral intention positively affected actual behavior (beta = .31, t = 5.90). PLS-MGA was conducted to explore the differences between three age groups; 20s (n = 78), 30s (n = 91) and over 40 (n = 92), in regard to the use of a sports brand app. The relationship between variables was stronger with younger age groups, except the relationship between perceived enjoyment and behavioral intention. The greater the age, the greater the influence of perceived enjoyment on behavioral intention. However, only the path from perceived ease of use to behavioral intention was significantly different between the 20s and above 40 groups. The present study provides evidence supporting the efficacy of the modified TAM for predicting behavioral intention and actual use in the context of a sports brand app. In general, results from the current study suggest that perceived enjoyment is a more powerful predictor than perceived ease of use and perceived usefulness. In this regard, the concept of gamification should be tactically applied when developing and improving a sports brand app in order to create engaging experience with enjoyment (Hofacker et al., 2016; Zichermann & Cunningham, 2011). Also, given that perceived usefulness is greatly influenced by confirmation of expectations, the sports brand app provider should conduct a more thorough market research to understand what is expected by app users and ways to meet their expectations (Yoon & Rolland, 2015). In addition, the current study found some evidences of age-related differences in the adoption and use of a sports brand app (Ha et al., 2015). More detailed results and discussion will be presented at the conference.

Despite growing interest in Korean foods, South-east Asian consumers’ perception and acceptance of Korean foods have not been well elucidated. This study was conducted to understand South-east Asian Muslim consumers’ perception and acceptance of Korean foods and the association with their food neophobia level. Ninety-three Muslim consumers (mean ages 25.2, men 35.5%, women 64.5%) from Malaysia (72%), Indonesia (16.1%), and Singapore (11.9%) rated their degree of food neophobia as well as recognition and acceptance of representative Korean menu items. Background data such as duration of stay and Korean food consumption habits were collected. Overall, participants perceived Korean foods positively (4.04 on a 5-point hedonic scale). Most well-recognized Korean foods were gimbap and bulgogi, whereas less-known spicy foods such as ojingoe deopbap were most liked among items that were actually consumed. A neophobic group rated Korean foods less favorably than neutral and neophilic groups (p<0.05). Future studies are required to identify whether or not South-east Asian Muslim consumers’ food neophobia is formed under the influence of religious regulations or reflect individual consumers’ personal traits.

As a result of frequent occurrence of serious industrial accidents due to chemical substances, Korea Occupational Safety & Health Agency has been implementing the PSM system (process safety management) since 1996, and the target sites are required to submit process safety reports. In the semiconductor business, which is becoming smaller and more integrated as the technology advances, many of these hazardous chemicals are used. Most of the semiconductor sites are PSM target sites, and many devices are included in the PSM target equipment. This study optimizes the introduction and setup process of new equipments in the semiconductor workplace using harmful hazardous materials, and conducted an empirical study on the improvement of the safety risk, focusing on the S group semiconductor business, and applied the common standard of work under the PSM system This is an example of improving the risk of leakage of toxic gas components and waste of rework by arranging functions and risks in the space centering method

The quality of service in ERP services is a key issue in innovating the ERP performance as an IT service for corporations. Currently, most of the research works for this area are based on the existing quality models such as SERVQUAL, which are said not to measure service quality properly. Also, it does not consider the factor of the system acceptance, which is thought to be closely related to the quality of service in this type of IT services. Therefore, a research model is required, which can address the issues related to the ERP service quality measurements. In this paper, new research models have been proposed, and empirical data obtained from SME’s ERP users have been applied to the proposed model to analyze the causal relationship between quality factors and to identify the most suitable quality measures. Also, the relationship between the service quality and the system acceptance was analyzed using a combined model. The results show that factors such as productivity and convenience affects the quality mostly and that the most appropriate measure for the service quality of ERP service is satisfaction. Also, for the system acceptance, the ease-of-use is the main factor. And, the service quality and system acceptance shows a strong correlation. This means that, in order to enhance the quality of ERP services, the service provider needs to provide customers with productivity-enhanced user-friendly IT services and active product support. The work of this research can help to improve the service quality and the user acceptance of ERP services and to lead further research works in this area.

Using the extended technology acceptance model (TAM), the study aimed to understand consumers’ adoption process for smart fashion products. The research model was designed to examine the impacts of perceived ease of use and usefulness on attitude and behavior intention toward smart fashion products based on the technology innovativeness, enjoyment, and subjective norm variables. An online survey was conducted on consumers by employing a marketing research company. A total of 230 useable responses were obtained. Confirmatory Factor Analysis (CFA) was performed to test the measurement model. The proposed hypotheses were tested by employing the Structural Equation Model (SEM). The results found a positive impact of perceived ease of use on usefulness and a positive influence of usefulness on attitude and behavior intention. Attitude had a positive effect on behavior intention. In addition, technology innovativeness was found to have a positive influence on perceived ease of use and enjoyment had a positive influence on usefulness and attitude. Subjective norm predicted behavior intention. The findings of the study contribute to smart fashion literature and have important implications for smart fashion product developers and marketers, as they offer insights into the important role of technology innovativeness, enjoyment, and subjective norms perceived by consumers in improving attitudes and behavior intentions toward the products. Limitations and future research directions are discussed.