Bunhwangsa Stone Brick Pagoda, constructed in 634, is Korea's oldest stone pagoda. As a prototype of the Silla Stone Pagoda, the pagoda was constructed using flagstones. Since it was constructed with flagstones, it has been known to be a pagoda that replicates the brick pagoda until now. The latest research suggests that it copies the India Stupa or the Stacked Stone Pagoda more than the Brick Pagoda. However, the Bunhwangsa stone brick pagoda has a significant difference in terms of construction technique and shape compared to Brick Pagodas, India Stupas, and Stacked Stone Pagodas. Therefore, it is worth paying attention to the stone building technique used in Silla. Through this study, I would like to clarify that the Bunhwangsa stone brick pagoda is a stone pagoda that creatively reflects the existing Silla stone building techniques such as stone fortresses and stone chamber tombs.

Recently, cultural heritages in South Korea gain many interests of restoration and preservation from the government since many of that have been severely damaged during earthquakes. Many previous studies in both terms of experimental and analytical approaches have been done to examine structural behavior and decide appropriate methods of preservation. Being motivated by such researches, this research aims to investigate a religious stone pagoda dated back to the Goryeo Dynasty in Korea. The structure consists of a granite stone foundation and baked bricks, which resembles the shape of traditional pagodas. In order to examine the structural behavior of the pagoda, an analytical model is implemented using ANSYS, a comprehensive engineering simulation platform. For the time history analysis of the pagoda, several earthquake excitations are chosen and input to simulation modeling. Seismic response of the tower such as time domain, natural frequency, modal shapes and peak acceleration measured at each layer are presented and discussed. In addition, the amplification ratio of the tower is calculated from the accelerations of each layer to determine tower stability in accordance with Korean seismic design guide. The determination and evaluation of status and response of the brick tower by simulation analysis play an important role in the preservation of history as well as valuable architectural heritages in South Korea.

Many Korean domestic masonry structures constructed since 1970 have been found to be vulnerable to earthquakes because they lack efficient lateral force resistance. Many studies have shown that the brick and mortar suddenly experience brittle fracture and out-of-plane collapse when they reach the inelastic range. This study evaluated the seismic retrofitting of non-reinforced masonry with Hybrid Super Coating (HSC) and Cast, manufactured using glass fiber. Four types of specimen original specimen (BR-OR), one layered HSC (BR-HS-O), two-layered HSC (BR-HS-B), one layered HSC, and Cast (BR-CT-HS-O) were constructed and analyzed using compression, flexural tensile, diagonal compression, and triplet tests. The specimen responses were presented and discussed in load-displacement curves, maximum strength, and crack propagation. The compressive strength of the retrofit specimens slightly increased, while the flexural tensile strength of the retrofit specimens increased significantly. In addition, the HSC and Cast also produced a considerable increase in the ductile response of specimens before failure. Diagonal compression test results showed that HSC delayed brittle cracks between the mortar and bricks and resulted in larger displacement before failure than the original brick. The triplet test results confirmed that the bonding strength of the retrofit specimens also increased. The application of HSC and Cast was found to restrain the occurrence of brittle failure effectively and delayed the collapse of masonry wall structures.

With consumption increasingly shifting to online and mobile, the physical retail environment has been called into question. However, not all facets of a physical experience can be substituted virtually (Anderson & Eckstein, 2013; Johnson, Kim, Mun & Lee, 2014, Piotrowicz & Cuthbertson 2014, Verhoef, Kannan, & Inman, 2015). The enduring quest for real, tangible experiences with real people and in real environments is one reason for the acknowledgement of the importance of architectural branding 1 , enabling memorable experiences (Raffelt, 2012). Here, architectural branding plays a key role at the intersection of consumer behavior, marketing management, and design. Furthermore, one can also observe the trend of forward brand verticalization in retail: with brands increasingly strive towards direct distribution, they open and manage more retail stores themselves (Kahn, Inman & Verhoef, 2016, Nierobisch et al. 2017, Teufel & Zimmermann, 2015, Tischer, 2014). This is especially true for the luxury industry, where brands are looking for ways to attain more control over the brand in order to steer highend customer experiences (Wiedmann & Hennings, 2013, Deloitte Touche Tohmatsu, 2015). Therefore, demand to develop good architectural branding in retail and to improve retail design strategies for current and future challenges is crucial. During the last five years, marketing scholars, renowned management consulting firms, and the popular press have examined the role of brick and mortar as one aspect of an omnichannel strategy in a world of increasing digitalization (Anderson & Eckstein, 2013; Bauer, Beil, & Wege, 2014; Piotrowicz & Cuthbertson 2014; Worden, 2013; Verhoef, Kannan, & Inman, 2015). The importance of architecture in general and retail design as a specialization thereof in marketing strategy has been broadly acknowledged (e.g. Kotler, 1973; Kotler & Rath, 1984; Martineau, 1958; Münster & Haug, 2017). Although, there is only little research focused on architectural branding (Raffelt, Littich & Meyer, 2011; Raffelt, Schmitt & Meyer, 2013). This is likely caused by its position at the intersection of the research fields on retail stores (e.g Kent & Stone, 2007; Kirby & Kent, 2010; Borghini, Diamand, Kazinets, Mccrath, Muiz, JR., & Sherry, JR., 2009; Hiss; 1987; Kozinets, Sherry, DeBerry-Spence, Duhachek, Nuttavuthisit, & Storm, 2002), brand experience (e.g. Brakus, Schmitt & Zarantonello, 2009; Pine & Gilmore, 1998; Schmitt 1999), and atmospherics (e.g. Kotler, 1973; Donovan & Rossiter, 1982; Rayburn & Voss, 2013; Spence, Puccinelli, Grewal, & Roggeveen, 2014). Here, articles primarily focused on store design in general (e.g; Kent & Sone, 2007; Kirby & Kent, 2010; Meyers-Levy & Zhu, 2008),flagship store design (e.g. Borghini et al., 2009; Hiss; 1987; Kozinets et al., 2002), or were primarily published in retail management journals. However, in marketing and management research, there are limited journal publications about the role of physical stores in the luxury industry in times of digitalization. Dion & Borraz (2015) stated that luxury brands recently followed the strategy to build very costly and unique boutiques with star architects, which have become sacred places. The role of store design in the luxury industry is even scarcer. In two case studies, Jiang, Nagasawa, & Watada (2014) investigated the role of store design for the brands Bally and Tod's in Japan. Thus, this research project aims to fill this research gap and extend the research in the field of architectural branding in the luxury industry, investigating role of physical stores in an omnichannel construct and to gain a deeper knowledge on how to sustainably tangibilize brands in modern and future luxury retail environments, answering the following question: What is the role of store design for luxury monobrand stores in a digital economy? This research project will apply an inductive and exploratory research method, implying a qualitative research design. It will build upon existing literature in the mass market and draw from two studies using in-depth interviews with academics and practitioners from the field of marketing and retail primarily working in the luxury industry to gain more insights about the role of physical stores in this specific industry. One study will focus on ways to make brands tangible in store. The other study will lay its focus on how a omnichannel strategy supports luxury brands in offering a superior in-store experience. Furthermore, results from a workshop with executives from brands with high-end positioning will be taken into account as well as expert interviews about the role of store design in general. These four studies will be presented in an aggregated manner during the conference. The overall contribution of this project is to provide insights about the role of brick and mortar retail design in the luxury industry and thereby extend research in the field or architectural branding in retail.

In this study, using soil brick with combined effective microorganisms and emergent plants was identified which it can increase the effect of conservation and improvement of water. Lab-test was consist of four kind of reactors and each of reactors were A(rawwater), B(soil brick), C(emergent plant) and D(soil brick+emergent plant). Iris pseudoacorus, Phargmites australis, Typha angustifolia and Zizania latifolia were used for emergent plant. Evaluation of application on various environment were performed on agricultural waterway and pond. The pH measurement test of soil brick was performed due to evaluate whether a strong alkaline water flows out of the soil brick. Result of lab-test, removal efficiency of D was better than removal efficiency of A presenting 20.9%, 27.9% 21.5%, 33.8% and 58.4% for CODCr, BOD5, TN, TP and TSS respectively. Removal efficiency of soil brick on agricultural waterway was revealed to be 49.5%, 45.0%, 43.7%, 37.3% and 28.6% for CODCr, BOD5, TN, TP and TSS respectively. And removal efficiency of soil brick on the pond was revealed to be 12.7%, 10.5%, 9.32%, 10.4% and 36.3% for CODCr, BOD5, TN, TP and TSS respectively. Result of pH measurement test of soil brick was neutral which was about 6 to 8.

This paper aimed to identify architectural historical meaning of the brick-constructed platform of the west hall in Hwangnyoungsa buddhist temple site based on studying published the excavation survey report and comparing with other platforms of Silla remains. Mass and height of the building has a hierarchical structure within a buddhist temple site, this is applicable in Hwangnyongsa. So in case of a rank equal to or lower buildings than the west hall, those of platforms were built of brick-constructed. As stone relics, jidaeseoks are very narrow, I think that wooden pagoda and main hall's platform were built of brick in first construction period. West hall's platform was built at the late 6th～the mid of 7th century, these brick-remains were considered as a quite earlier construction period relics. Because in west hall there is no jidaeseok under bricks, and all bricks relics have a rectangular shape.

The Bunhuangsa stone pagoda, constructed in AD. 634, National Treasure no. 30, has been named as 'brick-copied pagoda' since the Japanese-ruling period by scholars. It is said that the Chinese brick pagoda was its precedent model, however the Bunhuangsa Pagoda is the oldest of all the Chinese-style brick pagodas except one, the Sungaksa Pagoda. The Chinese pagoda cannot have been a precedent model to copy due to its complex detail of wood vestige, as the Bunhuangsa pagoda is simple form without ornament. Domestic brick pagodas cannot have been a precedent model to copy as well, because all the domestic brick pagodas are younger than the Bunhuangsa Pagoda. Therefore, the terminology 'brick-copied pagoda' is a fallacy; it is rather that later brick pagoda copied the precedent the Bunhuangsa stone pagoda. The Bunhuangsa Pagoda is simply a piled-up pagoda of thick or thin, big or small slates of stone, facing only one smooth side and therefore needing nothing to relate to brick. The originality of the pagoda is more related to simple piled-up Indian stone stupa rather than Chinese brick pagoda. The roof form of its gradually stepped projection comes from the harmika of the summit of Indian stupa. Contrary to general history, old Silla Dynasty imported Buddhism directly from India by sea. From written national history and by temple foundation history, the Indian Buddhism evangelist possibly made influence to the erecting of temple and pagoda. The original wrong terminology has made a harmful effect gradually to the naming of mass-styled stone pagoda of only carved stepped-roof form after brick-copied pagoda. The false term 'brick-copied pagoda' should be discarded, which comes with superficial observation based on toadyism to China and colonialism to Japan. Instead of the fallacious term, this paper suggests multi-storied ‘piled-up pagoda with slate stone.'

This study was to analyze the architectural characteristics and facade construction of brick masonry auditorium through the Auditorium of Namsan Primary School in 1936. The results of this study were described separately as follows. 1. The auditorium is located away from the school buildings, and its plane is a chamber of rectangle type with an entrance installed on each of the four sides. 2. The external appearance is Renaissance eclectic style, laid red bricks on the lower wall of the window and having a mansard roof. The front and the rear are symmetric with respect to the projected wall at the center. 3. As to the structure of the building, a concrete lower wall was built on the concrete continuous footing, and the brick wall was constructed on the lower wall. The roof is queen post roof truss, and the wall girders were installed on the brick wall. 4. The auditorium has had a number of repairing and maintenance works, which changed the roof and windows outside and the floor, walls, ceiling, etc. inside. 5. The decorative elements of external appearance include lower wall, brick wall, entrances, windows, roof, and dormer windows. The brick wall gives verticality and solidity to the surface of the wall, and the lower wall and wall girders are connected like a cornice of the wall. The surface of the mansard roof and dormer windows express a stable vertically oriented shape.

According to it, a final goal of this study sets up ‘Renovation of the Red brick architecture’ and development of theoretical foundation and substantial conservation about Red brick architecture through historical records must be settled without delay. Firstly, it analyzes related terminology and adjusts brick architecture's history and features for architectural authenticity about Red brick architecture. It would study production and construction process of brick in korea. From analysis of records, brick of traditional meaning is ‘Jeondol’ and western brick of modern meaning is ‘Red brick’. ‘Brick’ defines a common designation. This study shows definition of words based on documents published until 19th century and a korean language and architecture terms dictionary. In view of this results, the meaning of brick which combines different types extensively uses ‘Chu(甃)’, ‘Jeon(塼, 磚, 甎)’, ‘Byeok(甓)’ according to the purpose of use and the current of the times. In case of ‘Jeon’, it uses jointly different types such as ‘塼’, ‘磚’, ‘甎’. but ‘塼’ is frequently used. Even though these words like ‘byeok(甓)’ used individual or combination types until the late 19th century, there is no use because of japanese terms in japanese colonial. After liberation, it was the term of the traditional brick. Brick is generally used through modern times. In an unabridged Korean language dictionary, it defines this term as orthodox korean ‘壁乭’ and ‘甓乭’. At that time of japanese colonial, ‘Yeonwa(煉瓦)’ used in combination with brick. Due to influence it, it partly uses until now but it is not in common use. Also, a Korean language dictionary contains transcription of ‘Yeonwa’ with same definition as ‘Byeokdol(甓乭)’. In the other side, it results from translating japanese into Korean. It would make exact definition of ‘Yeonwa’.

The bricks in Myung Dong Cathedral Church are now deteriorated by the weather such as temperature, humidity, and winds. Thus it is necessary to replace the old bricks to the restored bricks for the load bearing capacity as well as to prevent the penetrations of rains from outside. However the mortar composition is not well defined at this moment and there are literary about the mortar completions. Thus it is necessary to verify the mortar compactions between old bricks and results to bring the restoring the mortar for the replace of new bricks. The particles of mortar was collected from Myung Dong Cathedral Church and particle size was analyzed by the mortar and pestle and mechanicle floater. The X-ray diffraction and XRF of each particles are analyzed. The quartz and feldspar such as albite, kaolinite are observed in large particles(>1mm). However, the clicite was observed at lower than $43{\mu}m$ particles. In XRF analysis, the $SiO_2\;and\;K_2O$ are observed at large particles$(1mm-208{\mu}m)\;and\;CaCO_3$ is observed at small particles$(208-43{\mu}m)\;and\;CaCO_3$ is observed at small particles($208-43{\mu}m$). This is well coincide with XRD results. The optimum volume ratio of lime mortar would be 1: 2 ($CaO: SiO_2$).