So far, eight rounds of China-Japan-Korea FTA negotiations have been conducted. From 2015 on, the negotiations are expected to make great progress. Accordingly, CJK FTA has drawn increasing attention of scholars from multidimensionality. Still, there lacks concerns over the possible arrangement of each specific issue under such framework. Building on prior scholarship, this paper attempts to view such fragmented debate from the perspective of building a new international economic order. It suggests a developing track for CJK FTA to consider in designing its details: WTO→CJK FTA→RCEP(OBOR)→TPP→A New Multilateral Order. Only by so viewing can the important trilateral FTA play an appropriate role in future regional and global governance, so as to obtain the Asian voice in restructuring the international rules. Based on that, this paper further exemplifies a possible stepping stone regarding regional antidumping regimes and proposes adopting the WTO ADA Plus in CJK FTA. Such a proposal would become a crucial ‘blueprint’ for restructuring the multilateral ADA mechanism.

국내 벼 품종의 내냉성 증진을 위한 기초자료를 제공하고자2013년 한국의 고지대 진부시험지와 중국 운남성 고지대 마롱시험지의 벼 재배기간의 기상 분석과 우리 품종에 대한 생산력 검정을 실시한 결과는 다음과 같다. 벼 재배기간의 최고기온은 중국 마롱시험지 22.7 ~ 25.5oC로한국 진부시험지 23.9 ~ 28.8oC보다 낮았다. 평균기온은 중국마롱시험지에서는 20oC 범위에서 변화가 적은데, 한국 진부시험지에서는 13.0 ~ 24.3oC로 변화가 심하였다. 최저기온은 출수기와 등숙기인 7월과 8월에는 중국 마롱시험지가 한국 진부시험지보다 1 ~ 2oC 낮았다. 작물학적 특성을 보면 평균 출수일수는 중국 마롱시험지73.3일 한국 진부시험지 69.7일로 중국 마롱시험지에서 3.6일정도 길었고, 적산온도는 중국 마롱시험지 1,239.4oC로 한국진부시험지의 1,299.4oC보다 평균 60oC가 적었다. 간장은 진부와 마롱시험지에서 63 ~ 64 cm, 이삭길이는 18 ~ 19 cm로 각각 비슷하였다. 주당수수는 한국 진부시험지가 14개로 중국 마롱시험지보다 5개가 많은 반면, 수당입수는 중국 마롱시험지에서 102개로 한국 진부시험지에서 보다는 43개가 많았다. 내냉성과 관련된 임실율은 중국 마롱시험지에서 60.3% 한국 춘천 내냉성 검정시험지에서 65.7%를 보였다. 그중 철원87호와진부벼 품종은 진부시험지와 마롱시험지 모두에서 임실율이양호하였다. 현미 천립중은 중국 마롱시험지에서 25.5g인 반면 한국 진부시험지에서는 23.0 g으로 중국 마롱시험지에서 현미 천립중이 다소 무거운 편이었다. 등숙율은 중국 마롱시험지 55.7%로 한국 진부시험지 90.3%에 비하여 매우 낮은 편이었다. 쌀 수량은 한국 진부시험지의 평균 540 kg/10a에 비하여 중국 마롱시험지의 평균 278kg/10a으로 전반적으로 중국마롱시험지의 쌀 수량은 낮았다.

주택은 삶의 형태는 물론 인생의 철학이나 가치를 반영한 것이다. 또한 한 나라의 문화를 이해하려면 다른 나라의 문화도 이해 해야 한다. 이러한 점에서 한 중 일 아파트 평면의 비교는 큰 의미가 있다. 한국 , 중국 , 일본의 현대적 주거 특성을 비교하여 상대적인 정체성을 도출할 필요가 있는 것이다. 한국과 중국 그리고 일본의 경우 공통점을 공유하면서도 역사적으로 서로 다른 발전 과정을 거치면서 독자적인 주택형태를 발전시켜 왔다. 근대화 과정을 거치면서 급속한 인구증가에 따라 한국과 중국 일본이 함께 아파트가 대표적인 주거유형으로 자리 잡아 가고 있는 상황이다. 한국 중국 일본의 전통적인 공간의 개념으로 현대 사회의 아파트의 평면을 살펴 보았을 때 공통점과 차이점을 발견하고 공간을 구획함에 있어 이러한 환경이 모두 영향을 끼친다고 가정한다면 한국 중국 일본의 아파트 평면을 비교하려는 시도는 중요하다. 이번 연구에서도 전통 공간에 대한 이해방식의 하나의 사례를 선택하여 특성을 살펴 보았기 때문에 분석 결과를 일반화 하는데에는 한계가 있고, 특히 영토가 넓은 중국의 경우 다양한 아파트 평면이 나타나고 있음을 감안해 볼때 이와 같은 비교 작업의 경우는 의미가 약화될 수도 있지만,본 연구에 결과가 시사하는 바는 평면 특성의 일반화를 모색하기 보다는 앞으로 각국의 특성을 반영한 평면의 개발을 모색할 수 있는 출발점 내지 계기를 마련한다는 점에 그 의의를 찾을 수 있다.

To compare the configuration space in traditional gardens of Korea, China and Japan has important implications for understanding the differences and clarify the identity of our gardens and architecture. Korea, China, and Japan are all han-character culture country. Though they have very strong affinity on culture and thinking, the three gardens respectively show their own cultural characteristics of the countries. The most outstanding characteristic of a Korean garden is the composition well-attuned to nature, which not only respects the beautiful natural environment with high mountains and splendid streams but also incorporates the artificial. The Chinese garden is characterized by the epitomization of grand nature through imitation of natural scenes such as valleys, caves, and waterfalls, and creation of an environment that’s like an abode of immortality. What is characteristic of the Japanese garden is the emphasis on the beauty created through artificial composition of nature and artificial transformation of trees based on interpretation of nature from the perspective of Zen Buddhism. Specifically, it seeks an ideal combination of natural and artificial.

집은 가족 구성원 간의 관계성에 밀접한 영향을 받으며 사회제도적 변화에 따라 발전해왔다. 본 연구에서는 한국, 중국, 일본의 각 문화권 마다 다양한 유형을 보이는 아파트 평면도에 나타난 가족 관계에 따른 거실 및 주방 등 공용 공간 배치 방식, 공용 공간과 사적 공간인 침실 공간과의 연계방식 등을 분석하는 것이 목적이다. 일본의 경우 전체적으로 공간이 작고 규격화 되어있다. 이의 이유는 일본의 기후 특성상 지진에 유연하게 대비하기 위해 모든 공간이 기능적으로 나누어져 있다 이는 개인주의 문화로부터 전해져 온 것이다. 중국은 공용공간과 개인 공간이 명확하게 분리 되어있으며 특히 주방의 위치는 폐쇄적으로 식당과 분리 되어있다. 이는 중국의 음식 만드는 과정에 대한 화재예방을 고려한 이유도 있다. 한국은 공용공간을 중심으로 자녀들의 공간과 안방이 명확하게 분리되어있었으며 한국 부모의 침실의 경우 출입 할 때에 반드시 자녀방과 공동공간을 거쳐서 집입하게 되어있다. 이러한 분석은 가족간의 소통을 중요시 함을 알 수 있다. 현대시대에 아파트 평면은 가족간의 관계에 많은 영향을 미친다. 본 연구는 이러한 현시점에서 가족간의 관계를 활성화 시키고 이에 따라 가족 공동체를 부활시키는 것은 중요한 일이다.

The purpose of this study is to examine the appointment process for secondary teachers of Korea and China, and analyze its differences. The characteristics of the appointment process for secondary teachers of Korea are as below. First, the influence of the Ministry of Education is absolute. The Ministry of Education manages everything from appointment notice to appointment examination, and it even controls dispatch of teachers, which proves its absolute influence. Second, the mode of appointment is unified. Korea only allows competitive examination, and thus being a secondary teacher is only possible through appointment examination that is held once a year. Third, secondary teachers are treated as civil servants. Secondary teachers are provided with the ninth-class salary of civil servants as soon as they are appointed, and when they have to do additional work for self-study or evening study, they receive two times the urban workers’ average wage. This treatment makes people consider the teaching job positive and prefer the job at the same time. The characteristics of the appointment process for secondary teachers of China are as below. First, schools have autonomy in appointing teachers to a certain degree. In selecting teachers, schools can decide when to hold appointment examination, how to proceed with the mode of appointment, and how many teachers are to be selected, and then gain approval from the Ministry of Education. The Ministry of Education gives autonomy to schools in selecting teachers. Second, the mode of appointment is diversified. Schools can decide whether to set the ratio of interview test to 100% or that of interview test and written test to 50% each, and whether to include demonstration class, according to their regions and characteristics. In addition, as schools can set the time of appointment examination differently depending on their regions, it can be said that appointment examination is held several times a year. Third, China is making an effort to realize improvement of treatment. Although it is well known that teachers’ workload is rather heavy compared to other jobs, the level of wage is not that high, and it varies with regions. Thus, ｢2014 New Teacher Wage Reform Measure｣ was established in March 3, 2014 to raise teachers’ wage considering the heavy workload and standardize the different levels of wage in different regions. Therefore, it is thought that China will constantly try to make the teaching job an ideal one at last.

최근 ‘주링허우’ 라고 불리는 중국세대와 더불어 중국경제 및 중국기업에 대한 관심이 고조되고 있다. 하지만 중국의 조직문화와 관련한 실증연구는 여전히 제약적이다. 이에 본 연구는 조직문화와 조직시민행동, 신뢰 간의 인과관계를 분석함에 있어 한국과 중국에 소재한 생산, 유통, 금융, 공기업 등의 기업을 대상으로 하여 표본을 수집하고 실증분석을 실시하였다는 점에서 의의가 있다. 분석방법은 다중회귀분석과 매개회귀분석을 사용하였으며, 분석결과는 다음과 같다. 첫째, 한국과 중국의 조직문화가 조직시민행동에 미치는 영향은 차이가 있는 것으로 분석되었다. 한국의 경우 경쟁문화는 조직시민행동에 아무런 영향을 미치지 않는 것으로 분석되었고, 조직문화 유형 중 집단문화, 관료문화, 개발문화 순으로 조직시민행동에 영향을 미치는 것으로 분석되었다. 중국의 경우 관료문화는 조직시민행동에 아무런 영향을 미치지 않는 것으로 분석되었고, 조직문화 유형중 경쟁문화, 집단문화, 개발문화 순으로 조직시민행동에 영향을 미치는 것으로 분석되었다. 둘째, 한국과 중국 모두 조직문화가 조직시민행동에 미치는 영향에서 신뢰의 매개효과를 확인하였다. 중국의 경우 신뢰(상사신뢰, 동료신뢰)는 개발문화가 조직시민행동에 미치는 영향에서 완전매개효과, 집단문화와 경쟁문화에는 부분매개효과가 있는 것으로 분석되었다. 한국은 경쟁문화를 제외한 개발문화, 집단문화, 관료문화에서 부분매개효과가 있는 것으로 분석되었다. 한국과 중국의 국가별 조직문화에 대한 차이를 통해 문화·경제·산업을 이해하는데 이론적·실무적 함의를 제시할 수 있을 것이다.

This article examines the discourses and directions of the Korea-China Initiative for People-to-People and Cultural Ties (PCT) for which the Presidents of Korea and China signed in June 2013. The Initiative has gained public attention because Korea and China, which share cultural commonalities through the long history of mutual exchanges, employed humane and cultural resources in the diplomatic policies in an effort to substantiate the Korea-China Strategic Cooperative Partnership. Despite its successful initialization, however, differing views on the PCT have emerged in regards to the notion of cultural ties/communities and the substances of cultural commonalities. This article, based on a review of the political contexts the two countries reached the agreement, critically examines the differing nuance and positions regarding the Initiative. It pays special attention to the Chinese contexts where traditional cultures, usually represented with Confucianism and Chinese characters, are actively employed as political, ideological and diplomatic devices. In addition, examining the Chinese strategies regarding PCT and foreign policies, this article quests for balanced, reciprocal directions of the Initiative.

최근 스마트폰의 보급 확대로 모바일 비즈니스가 활발해지고 있는데, 그 중에서도 모바일 쇼핑의 성장세가 가 장 두드러지고 있다. 모바일 쇼핑이 성장을 지속하기 위해서는 이용자들의 만족도가 중요하기에 본 연구에서는 여기에 영향을 미치는 요인들을 개인성향 변수를 중심으로 분석해 보았다. 이를 위해 한국, 중국, 미국, 일본 4개 국의 모바일 쇼핑 이용자 2000명을 대상으로 설문조사를 실시하였다. 스마트폰지식, 정보공유성향, 프라이버시 염려, 성별, 연령, 국적 등을 독립변수로 한 회귀모형을 구성하여 검증한 결과, 프라이버시 염려를 제외한 모든 변수가 모바일 쇼핑만족도에 유의한 영향을 미치는 것으로 나타났다. 즉, 스마트폰 지식과 정보공유성향이 높을 수록, 젊고 여성일수록 모바일 쇼핑만족도가 높게 나타났다. 또한 미국, 일본, 중국, 한국 순으로 모바일 쇼핑 만 족도가 높은 것으로 나왔다. 실증 결과를 토대로 하여 모바일 쇼핑업체는 어떤 소비자를 타겟으로 하여 전략을 펼칠 것인지에 대한 시사점을 제시하였다.

The Korea-China Free Trade Agreement finally arrived at its preliminary settlement, in the 14th round of negotiations, held on November 10, 2014. This FTA is expected to function as an essential stepping-stone for future trilateral trade agreement between China, Japan and Korea. Further, it is anticipated to considerably contribute to shaping an integrated economic community for East Asia. Therefore, it assigns a diplomatic task of reconciling the speed of growth and harmonizing different systems of the three countries; it is beyond the matter of simple market invasion. This short paper aims to track the process to the settlement of the Agreement and analyze its sectorial substances, from the viewpoint of strategic and diplomatic dynamics in East Asia. The author thereby attempts to suggest a direction of future discussion towards joint subjects of cooperation.

This study was targeted on the Korean, Chinese, and Japanese parents of preschoolers to investigate the importance and satisfaction of foodservice quality and the importance and performance of foodservice management of the preschool foodservice establishments. The present study conducted a survey on 390 randomly chosen parents of preschoolers (130 Korean, 130 Chinese, and 130 Japanese). Respondents' importance-satisfaction of foodservice quality characteristics and their importance-performance of foodservice management were measured. In order to test for differences between the groups, paired t-test, one way ANOVA, and IPA (Importance-Performance Analysis) were performed. The results were as follows. The importance of foodservice quality was significantly higher than the satisfaction on all items, according to the parents of Korea, China, and Japan. The importance of foodservice quality was higher in Korean parents than in Chinese and Japanese parents. According to ISA results with foodservice quality characteristics, the characteristics with relatively low satisfaction but high importance (II quadrant) was 'Diversity of menu' in both Korean and Chinese parents, and 'Sanitation of tables and chairs' in both Korean and Japanese parents. The importance of foodservice management was significantly higher than performance on all items in Korean, Chinese and Japanese parents. The performance of foodservice management was higher in Chinese than in Japanese and Korean parents. According to IPA results with foodservice management, the management with relatively low performance but high importance (II quadrant) was 'Preparation' in Korean parents, and 'Facility and equipment' in Japanese parents. Therefore, the items with relatively low satisfaction (performance) and high importance should be well-managed.

To address greenhouse gas emissions from international shipping, the International Maritime Organization has adopted technical and operational measures, and discussed the possibility of adopting market-based measures. China, Japan and South Korea are major shipbuilding nations in the world, and have differing responses towards the IMO’s regulatory initiatives. This paper conducts a comparative assessment of these three countries’ positions on regulatory principles of the greenhouse gas issue, and concludes that their differentiated perspectives on this matter reflect their different regulatory interests. It is significant to take their differentiated interests into account in the developing regulatory regime to avoid disproportionate burdens being placed on certain countries, in particular developing countries.

Prior to the initiation of new marketing activities, the majority of companies make great efforts to figure out a means of collecting all-round information on overseas target markets and global consumers for the purpose of strengthening competitiveness and then further increasing market share and enterprise benefits. The concept of customer equity has been introduced as a tool to continuously secure customers and create profits in the future. Globalization trends have attached great importance to altering the structure of the fashion industry. In particular, with expectation of conducting innovative marketing, companies engaged in SPA brands are gradually developed into global companies. Furthermore, corporate profitability is very sensitive to consumers’ attitudinal changes due to the short trend cycle of SPA brands. Most of our behaviors are predicated on the attitudes and behaviors of the others. The influence of loyal customers may turn potential customers into loyal customer owing to high customer equity. That is to say, companies may obtain more profits through higher customer equity. The study aims to explore the relationships among social influence, social learning and customer equity. The results of the study can be summarized as follows. First, the study elaborates on the relationships among social influence, social learning and customer equity. Second, by comparing the economic and cultural differences between South Korea and China, the study finds the social influence has a positive influence on customer equity in different ways between the two countries.

The online game market has rapidly increased worldwide, especially in China. In 2012, the world game market equaled 111.7 billion. Many game companies compete by launching new online games in various genres. In 2010, Activision Blizzard reported that the World of Warcraft (WOW) is the world’s most popular online game. Chinese gamers constitute more than half of WOW’s 10 million users. Korea is the second largest gaming market. Thus many foreign game companies target Korea and China, in competition with domestic game companies. The purposes are 1) to understand the role of country of origin and /or brand image in game consumer behavior, 2) to find out the difference of game evaluation between game users in China and Korea, and 3) to draw strategic implication game marketers. Consumers expect products from advanced countries to provide superior performance, so they often look to country of origin in evaluating products. Recently, consumers have looked to brand image as another key element in product evaluation. In this research, we study whether gamers evaluate games on the basis of country of origin and/or brand image. In this paper, we add to the gaming research and suggest that the online game market has three dimensions. First, online games are products. Second, online games are service. Last, online games are entertainment. Data collection resulted in 355 usable responses from online game (LOL) users in Korea(166) and China(189). We conduct factor analysis and reliability analysis to check reliability and validity. Country of Origin is the key element for product evaluation of utilitarian goods but it doesn’t have significant effect on product evaluation of hedonic products which mainly provide sensual pleasure, fantasy, and fun to customers such as luxury goods or online game (Dhar & Wertenbroch, 2000).

Sales of luxury goods have increased drastically in the Asian marketplace over the past decade and therefore imply high potential for further future developments. While Japan has been an important market to luxury brands for a longer period of time, especially China and South Korea have gained in importance due to high sales volumes and increased desire to purchase luxury goods. Especially due to the economic crisis in Europe, luxury brands have to focus on the potential of these emrging Asian countries. In order to adapt and improve the marketing communication strategies successfully to the respective countries, an intensive analysis of the local luxury market, local competitors and the performance of leading luxury brands have to be examined. This is especially crucial to luxury brands since consumers are highly sensitive to the brand image and identitty which is why marketing strategies and brand positioning have to be considered carefully. The purpose of this study is 1) to examine the current luxury market in Japan, China and South Korea according to major fashion industries; 2) to analyze the critical success factors and marketing strategies of leading and aspiring local and global fashion luxury brands in the respective country 3) to give meaningful implications for existing and aspiring luxury brands. For that, after giving an overview of the luxury market in the respective country, case studies on leading and aspiring luxury brands in the major fashion cities (Shanghai, Beijing, Seoul and Tokyo) will be conducted to examine critical success factors. By that, we will give an overview on the market entry and marketing strategy, such as social media, the usage of IT, and general ads as well as retail trends and communication channels. The findings indicate the current trends of luxury fashion brands in China, South Kore and Japan. Through this data review, case studies and suggestions, both academia and industry will gain important insights of the current tendencies of brands and consumers. Global marketers will understand the Asian luxury market better; local brands may find implications of how to enter other Asian markets and aspiring brands can learn about the critical success factors in the market.

The world has changed dramatically, and the concern with regard to environmental and social impacts of economic activity have become hot issues that have been extensively discussed. Many marketers are applying sustainability as the part of their CSR and consumers are becoming more involved in ethical value of sustainable issues. However, yet, most people still perceive sustainable products as “alternatives” due to various reasons like price, design or simply unfamiliarity with the brand (Niinimaki, 2010). In a current situation where more and more brands are coming to the market offering the variety of choice of sustainable product, brand popularity can be a signal, or cue that help consumers to decide those of unfamiliar sustainable brand because brand popularity can influence the evaluation and decision in the sense that consumers perceive popular brand not only as trustworthy, but also superior to others (Dean, 1999).In terms of brand popularity, “popular” brands tend to acquire more favorable evaluations and larger user shares with, rather than without the popularity component. However, with such characteristics, brand popularity concept can be used within a cue utilization theory, which suggests that products consist of an array of cues (extrinsic and intrinsic) that serves as indicators of quality for consumers when they make decisions related to the product (Olsen, 1972), delivering brand popularity by extrinsic cue through advertising. In addition, the signaling theory suggests that when brand is ranked as popular, consumers assume there are trust and confidence behind the brand, which reduce their level of uncertainty (Dean, 1999). As such, while it has been argued that this cue could be useful as it provides a certain value to consumers and influence their opinion about the brand and, consequently, purchase decision, up to now, there are little studies that use the brand popularity concept as extrinsic cue.Along with the issue of brand popularity, although different consumers around the world make their decisions based on their own mental or physiological orientation, and the difference among consumer behavior has been widely studied and reported, yet, most of sustainable marketing campaigns are made in the similar fashion, without adapting them to specific traits of consumers in different countries. However, in order for sustainable The world has changed dramatically, and the concern with regard to environmental and social impacts of economic activity have become hot issues that have been extensively discussed. Many marketers are applying sustainability as the part of their CSR and consumers are becoming more involved in ethical value of sustainable issues. However, yet, most people still perceive sustainable products as “alternatives” due to various reasons like price, design or simply unfamiliarity with the brand (Niinimaki, 2010). In a current situation where more and more brands are coming to the market offering the variety of choice of sustainable product, brand popularity can be a signal, or cue that help consumers to decide those of unfamiliar sustainable brand because brand popularity can influence the evaluation and decision in the sense that consumers perceive popular brand not only as trustworthy, but also superior to others (Dean, 1999). In terms of brand popularity, “popular” brands tend to acquire more favorable evaluations and larger user shares with, rather than without the popularity component. However, with such characteristics, brand popularity concept can be used within a cue utilization theory, which suggests that products consist of an array of cues (extrinsic and intrinsic) that serves as indicators of quality for consumers when they make decisions related to the product (Olsen, 1972), delivering brand popularity by extrinsic cue through advertising. In addition, the signaling theory suggests that when brand is ranked as popular, consumers assume there are trust and confidence behind the brand, which reduce their level of uncertainty (Dean, 1999). As such, while it has been argued that this cue could be useful as it provides a certain value to consumers and influence their opinion about the brand and, consequently, purchase decision, up to now, there are little studies that use the brand popularity concept as extrinsic cue. Along with the issue of brand popularity, although different consumers around the world make their decisions based on their own mental or physiological orientation, and the difference among consumer behavior has been widely studied and reported, yet, most of sustainable marketing campaigns are made in the similar fashion, without adapting them to specific traits of consumers in different countries. However, in order for sustainable brand to become main stream it is important to understand how the traits of consumers from other countries differ. Thus, it is important to understand the cultural difference in terms of marketing.Therefore, this study adapts brand popularity concept as an extrinsic cue that serves as a certain indicator for consumers (Dean, 1999) and consumer decision making styles as mental characteristics for shopping orientation (Sproles & Kendall, 1986) in order to see cross-cultural difference in consumers’ perception of sustainability brand among 3 countries: Korea, China and Russia. Choice of countries is not only resulting from the difference in behavior and attitudes towards sustainable consumption of Greendex (National Geographic & Globescan, 2013), but also, the difference among countries even when belonging as a part of Asia. Thus this study investigates overall consumers’ decision making style among three countries of South Korea, China, and Russia to find the effect of brand popularity on brand evaluation. Additionally, the moderating effect of fashion leadership and sustainability involvement was preceded. From this, it aims to provide implication for positioning and marketing sustainable brand in accordance to the difference consumer segmentation. A study was designed to determine which dimensions of consumer style inventory of country are most frequently associated in accordance to countries and whether brand popularity had affect on purchase intention of sustainable brand. The hypotheses were tested with a data set developed form field survey. The study was conducted cross-nationally in Korea, China, and Russia using online and offline survey. The survey questionnaire reflected a quasi-experimental design. The between-subjects design employed consisted of two between-subject factors of brand popularity and consumer decision-making style. The factor brand popularity had two levels: one provided with a brand popularity ranking as an extrinsic cue and one without. The resultant questionnaire was pretest by natives before distributing. No discrepancies among the surveys were reported. The consumer decision making style had three levels of Korea, China, and Russia. The questionnaire was pretest by 30 fashion marketing researchers before distributing. Of the 376 samples collected, 6 were returned incomplete. An additional 18 samples were deleted for further analysis as the answers were unusable. In total 352 samples – 113, 121 and 118 samples from Korea, China and Russia respectively – were subjected for final analysis.A one-way MANOVA revealed a significant multivariate main effect for consumer decision making style of the nation (Pillai’s trace = .23, F (10, 676) = 9, p <. 000). Given the significance of the overall test, the univariate main effects were examined. Significant univariate main effects for consumer decision making style of nation were obtained for quality (F = 6.95, p <.01), for uniqueness (F =7.54 , p <.01), for favorability (F =6.94 , p <.01), and for purchase intension (F =4.33 , p <.05). Significant nation pairwise differences were obtained in popularity among Korea, China, and Russia. In case of Korea, the effect of brand popularity yielded significantly higher mean score when it was presented. However, for China, the effect of brand popularity was significant as well (Pillai’s trace = .10, F (5, 114) = 2.45, p <. 05). Meanwhile, the outcome of Russia had different aspect to the prior two countries with no significant difference at all. The t-test provides evidence to support the claim that the effect of brand popularity differs according to the consumer decision making style of nations. Participants were placed into "high" or "low" fashion leader groups on the basis of previously obtained attitude. The group was divided according to the mean value (X = 2.98). Significant nation pairwise differences were obtained in fashion leadership among Korea, China, and Russia. In case of Korea, the effect of fashion leadership was not shown significant. However for China, the effect of fashion leadership was significant (Pillai’s trace = .31, F (5, 114) = 10.27, p <. 001). Russia also had dramatic effect of fashion leadership (Pillai’s trace = .12, F (5, 110) = 3.03). Significant nation pairwise differences were obtained in sustainability involvement among Korea, China, and Russia. The significant dependent variables appear differed by nations. In case of Korea, the effect of sustainability involvement was significant (Pillai’s trace = .17, F (5, 105) = 4.33, p <. 01). Similarly, the effect of sustainability involvement in China was significant (Pillai’s trace = .20, F (5, 114) = 5.82, p <. 001). The result of Russian was not significant. This study examines the overall effect of brand popularity and consumer decision making styles among three countries: South Korea, China, and Russia on customer evaluation of sustainable brand with the moderate role of fashion leadership and sustainability involvement. This study found that the effect of brand popularity differs according to the consumer decision making style of nations, fashion leadership, and sustainability involvement. Thus, consumer culture should be considered when applying such communication strategy. The result revealed that first hypothesis that brand popularity will affect consumer evaluation on the sustainable brand was denied. This can be explained due to the experimental condition of this study where it applied a virtual brand and the virtual institutions for evaluation. However, in more specific, this can be described as due to the cross national method of this study. The previous studies only focus on proceeding study in one country (Kim & Chung,1997; Rao & Monroe, 1988). It was found that Koreans tend to be more recreational, impulsive, confused by overchoice, brand conscious, and habitual whereas China brand conscious, impulsive, and less confused by overchoice. Russia was scored significantly low on all above mentioned criteria. The moderating effect of consumer decision making style of nation was investigated. The result indicated significant difference of consumer decision making style of nation. Whereas Korean had positive effect of brand popularity on brand evaluation when presented, China showed negative influence, and Russia had no significant impact. This can be due to the Korean consumers’ tendency to value trust and reputation. Individual Korean consumers tend to buy products of large we The third hypothesis of fashion leadership negatively affecting the effect of brand popularity was also partially supported. The significant dependent variables appear differed by nations. In case of Korea, the effect of fashion leadership did not shown significant, yet China and Russia did. However, while China had positive effect of brand popularity, especially to those with high fashion leadership, Russia had negative effect of brand popularity. The difference on consumer decision making style in between high and low fashion leadership groups was investigated. For Korea, involved subjects were significantly more novelty conscious, hedonic shopper, habitual. In case of China, involved subjects were significantly more perfectionism, brand conscious, novelty conscious, impulsive, confused by overchoice, and habitual Lastly, for Russia, involved subjects were significantly less brand conscious novelty conscious, hedonic, impulsive, and habitual. The result of Korea can be inferred as the high trend sensitivity of Koreans. With less difference in consumer decision making style in between high fashion leaders and low fashion leaders, compared to the other two countries, the effect may have not been clearly shown. The result of China and Russia can be interpreted as that the Chinese fashion leaders being more brand conscious caused higher result when the brand popularity was provided. Yet, in Russian fashion leaders who are less brand conscious and less impulsive may have affected the rigid attitude towards the well-known sustainable brand. Lastly, the effect of sustainability involvement was examined. In case of Korea, the effect of sustainability involvement was significant. Similarly, the effect of sustainability involvement in China was significant. The result of Russian was not significant. "high" and "low" fashion leadership groups differed in their decision making style by nation. For Korea, involved subjects were significantly more novelty conscious, hedonic shopper, and more habitual. In case of China, involved subjects were significantly more perfectionist, brand conscious, novelty conscious, hedonic, impulsive, confused by overchoice, and habitual. Lastly, for Russia, involved subjects were significantly more perfectionist. The difference of the result can be explained through the distinctive culture of each country along with the result of the consumer decision making style of the highly involved groups from each country. Koreans, as mentioned above, the effect popularity cue works stronger than other countries. The tendency of preferring products with powerful brand name would have affected the result as expected. However in case of China, along with that Chinese having suspicious perception on institutional documents, significantly being brand apathy may also explain the result. In addition, Russia overall had a high score of sustainability, which can relate to the fact that although slight decrease in its Greendex recently, it has been ranked for several years now, the sustainability value itself may have worked as a intrinsic value of the brand rather than brand popularity cue.ll-known companies rather than small and unfamiliar ones (Kim & Zhang, 2009). The result of China can be explained with Chinese consumers’ characteristics of having suspicious perception on transparency of the enterprise information (Brandvista, 2013). Especially distrust on official data or the governmental exists. With Russians result, this finding are supported by several previous research that suggests that new brands coming to Russian market at the very high speed and disappears quickly due to complexity of the market, thus consumers don’t have time to strongly attach to one brand (Peskova, 2007).

In accordance with the nature, characteristics, uses, etc. of the information that are as distinguishing criteria, information classification is a means clustering things meeting the same standard. Classification is the basis of scientific research. The purpose of Information Classification on handed down Chinese Dictionary in Japan, South Korea and China is to provide a professional platform for philology researchers easily retrieve and inquiry. And providing a theoretical basis for the development and application of the depth of shared dictionary database of East Asian. This article analyzes and studies Information Organization, Information Retrieval and Information Classification of handed down Chinese Dictionary in Japan, South Korea and China, the Paper noted that standardized information classification principles is a prerequisite for East Asian countries to regulate the construction of database of handed dictionaries ,and to maximize sharing Chinese character resources.

현재 동북아 지역은 냉전적 요인의 영향를 받아 주요국간의 경쟁과 불신이 중첩되는 가운데 여전히 상당한 불확실성을 내재하고 있다. 한편 중국의 부상과 일본의 상대적 쇠락, 미국의 아세아 귀환 등 국제정세의 변화를 배경으로 한 댜오위 다오 분쟁은 동북아의 경제 발전과 평화 안정에 부정적인 영향을 미치고 있다. 이는 댜오위다오 분쟁의 고리를 풀려면 거시(巨視)적 시각과 동북아 지정학적 관점의 접근이 필요함을 시사해주고 있다. 본 연구는 "분쟁 유보론"을 중심으로 댜오위다오 분쟁의 경위經緯를 정리하고 댜오위다오 분쟁이 격화된 배경과 분쟁의 심화가 미친 영향등을 분석한 후, 동북아 질서라는 구조적인 측면에서 다자적 시각에 주목하면서 댜오위다오 분쟁에서 의 한국의 기대되는 역할에 대해 검토해 보려고 한다.

한국-중국 자유무역협정(FTA)은 현재 협상이 진행 중이다. 지식재산권 분야에 있어서 한국정부 가 취해야 할 협상전략을 연구하기 위해 우선 관련 국제법규범들에 대해 WIPO 조약들과 WTO TRIPs를 중심으로 검토한다. 이어서 기존 국제법 규범들이 있음에도, 왜 양자간 FTA가 체결되어 TRIPs보다 강화된 법적 보호를 규정하는지를 살 펴본다. 그리고는 이를 바탕으로 한국과 중국이 각 각 당사국인 FTA를 분석한 후, 한국의 대 중국 지 식재산권 분야 협상 전략을 제시하고자 한다. 한국이 국제적으로 체결한 FTA에서 지식재산 권법 규정은, 한-미 FTA및 한-EU FTA와 같이 높은 수준의 협정이 있는가 하면, 그렇지 않은 협정 들도 있는 등 크게 둘로 나뉜다. 그리고 이들 협정 들 내에서는 일반규정, 저작권, 상표(지리적 표시 포함), 특허, 지식재산권의 집행, 그리고 전통 지식/ 유전자원의 여섯 가지 세부 분야가 발견된다. 본 논 문에서는 이들 협정상의 지식재산권 규정 중 한국 에 큰 영향을 미칠 수 있는 주요 조항들을 상호 비 교∙분석하여 그 차이점이 어떠한 이유로 발생하 는지 검토하였다. 한국에 대한 분석에 이어 중국의 FTA상 지식 재산권 규정들을 비교∙검토하였고, 중국의 주요 FTA 규정들은 서로 어떠한 차이가 있으며, 그 이 유와 동 규정들의 문제점을 파악하였다. 일반적으 로 중국의 지식재산권 규정은 매우 기초적이고, 한-미 및 한-EU FTA에 비교한다면 그 보호수준 이 매우 낮다. 다만, 가장 최근에 체결한 중-스위스 FTA상 지식재산권 규정은 기존 협정보다 상당부 분 강화되었으며, 한국이 체결한 FTA상의 6가지 세부분야가 모두 포함되어 있는 유일한 협정이어 서, 한-중 FTA 지식재산권 협상의 중요 참고 사례 이다. 상기 연구 분석 결과들을 모아볼 때, 한-중 FTA에 의하여 양국을 새로이 규율할 지식재산 권의 법적 보호수준은, 한-미 FTA, 한-EU FTA에는 미치지 못하더라도 한국이 여타 국가 들과 체결한 FTA 및 중국이 스위스와 체결한 중-스위스 FTA의 지식재산권 보호수준보다는 높게 장치되도록 협상력을 발휘할 필요가 있다. 즉, 한-중 FTA 상 한국의 지식재산권 협상 전략 은, 한-미 FTA, 한-EU FTA와 중-스위스 FTA의 중간 수준의 지식재산권 법규범을 창설 하여, 중국에 과도한 법적 부담을 일시에 지우지 않으면서도, 한국에 실효적인 지식재산권 보호 규범을 이끌어내도록 하는 상생적 협상 전략이어 야 할 것이다.

한국의 현행 대외무역법은 1986년 제정된 이래 29차례의 개정을 거치면서 무역의 확대와 국제수지의 균형에 기여하였다. 반면 1994년 제정된 이래 중국의 대외무역법은 WTO가입 이후 2004년 한 차례의 개정만을 거쳤으며 현재 변화하는 국제무역환경에 대응하기 위해 개정논의가 진행중에 있다. 한중 양국의 역사적, 사회적 배경이 다르기 때문에 양국의 대외무역법 체계는 구성요소와 특징 면에서 차이가 있다. 이러한 양국 대외무역법의 역사적 발전과정에 대한 이해는 중국의 현행 대외무역법에 대한 이해를 제고시킬 뿐만 아니라 향후 개정방향에도 시사점을 제공할 수 있을 것이다. 본 연구에서는 한국과 중국의 대외무역법의 역사적 발전과정을 살펴본 후, 양국 대외무역법의 발전배경, 행정관리체계, 무역촉진 및 무역제한, 수출입질서, 무역업 자유화 등을 비교분석하고 있다.