현재 K-컬처의 성장 과정에서 K-웹툰이 한국 콘텐츠 산업에서 주요 지식재산(IP)으로 자리 잡은 배경과 그 확장 가능성에 논의가 필요한 시점이다. K-컬처는 20세기 말 K-드라마를 시작으로 21세기 초 K-팝을 중심으로 세계적으로 확산하였고, 현재 K-웹툰은 독창적인 스토리텔링과 시각적 매력을 바탕으로 글로벌 콘텐츠로서 인기를 얻고 있다. 웹툰은 디지털 환경에 최적화된 콘텐츠로, 다양한 미디어 플랫폼을 통해 다각적인 비즈니스 모델로 확장할 수 있다. 트랜스미디어 스토리텔링은 이러한 웹툰 IP의 확장을 극대화할 수 있는 중요한 전략으로 주목받고 있으며, 이를 통해 웹툰은 다양한 미디어와 협력하여 통합된 세계관을 구축하고 있다. 특히, 스핀오프 방식은 웹툰 IP의 지속 가능한 발전을 도모하며 글로벌 시장에서의 경쟁력 을 강화하는 데 중요한 역할을 한다. 본 연구는 K-웹툰이 K-컬처의 핵심 콘텐츠로서 지속적인 성장을 이끌어가기 위한 다양한 전략적 접근을 제시한다.

본 연구는 전 세계가 하나가 되는 초연결주의와 다문화로 대변되는 현 대 사회의 흐름에 맞추어 글로벌 문화에 대한 관심과 이해를 넓힐 필요 성이 있다는 자각에서 시작되었다. 본 연구의 목적은 글로벌 문화 교육 을 위한 구체적인 수업 절차와 수업 활동을 제시하고 이에 대한 학습자 반응과 인식을 고찰하고자 하는 것이다. 이를 위해 다양한 미디어에 반 영되어 있는 글로벌 문화 관련 주제를 8개 선정하였고 각 주제별로 학습 자들이 비판적으로 사고하고 이해할 수 있도록 학습자 참여 중심의 수업 을 진행하였다. 글로벌 문화 내용과 수업 활동, 문화 수업을 위한 수업 방식에 대한 학습자들의 반응을 파악하기 위해 설문 조사와 의견 메모 활동을 실시하였다. 그 결과 학습자들은 다양한 미디어를 활용한 수업 방식에 만족도가 높았으며(76%) 이에 대한 이유는 학습자 참여 수업, 다 양한 매체 활용, 체계적인 수업 구성으로 나타났다. 글로벌 문화 수업 내 용과 수업 활동에 대한 만족도는 매우 높게 나타났으며(92%) 이에 대한 이유는 문화 학습에 유익함, 흥미롭고 재미있음, 영어 학습에도 유익함으 로 나타났다. 교수자들은 학습자들의 글로벌 역량을 증진시키기 위해 글 로벌 문화 교육을 위한 다양한 수업 활동의 구상을 위해 정진할 필요가 있다.

In this study, we investigated the effect of solid culture medium on the production of cordycepin in Cordyceps militaris. The regression equation was expressed as follows: Y1= 755.3-58.6625X1+4.79432E-14X2-46.6625X3-5.66269E-14X1X2- 0.025X1X3+1.62475E-14X2X3-160.6625X1 2+0.0125X2 2-206.9625X3 2, where, Y represents the value of cordycepin content (μg/g), X1 corresponds to the weight of M. alternatus in solid culture medium (g/bottle), X2 to the water content of the solid culture medium (%), and X3 to the culture period (day). The solid culture medium was optimized using the response surface methodology, and the optimal medium composition was as follows: the weight of M. alternatus in solid culture medium and water content were 16.2% and 100.7% (20.14 mL water/20 g solid culture medium), respectively, with a culture period of 39 days. Under these conditions, the cordycepin content of the fruiting bodies reached 150.0 μg/g (actual value). The supplementation of M. alternatus in solid culture for improved cordycepin content of C. militaris seems to be a promising alternative to wild and solid cultivation.

This study analyzed the translation strategies of Korean culture-specific items displayed on the Korea.net Arabic website, the government’s representative overseas PR media. 25 articles with a large number of culture-specific items were selected and analyzed among 74 articles published in the Culture section of the Korea.net Arabic website for a total of 7 months from August 2020 to February 2021. The themes of the selected 25 cultural articles were the contents of related cultural events according to the period, such as Chuseok and New Year’s Day, Kimchi-making Season, Lotus Lantern Festival, and Hangeul Day. Culture-specific items were classified into proper nouns such as country, administrative districts, place name, and building name, and other cultural elements such as food, clothing, holidays, according to the classification method of Lee Geun-hee(2008). As expected, a number of strategies to convey meaning along with transliteration appeared as part of an effort to inform Arab readers of Korean culture-specific items. However, it found the need to establish norms or unified standards for culture-specific items translation strategies, especially in transliteration.

느타리 1 kg 봉지재배를 통해 살균배지의 주요 화학성과 2주기까지의 버섯 수량간 관계를 분석한 결과, 버섯 수확량은 pH, 총질소 함량, CN율과 2차 함수식에서 매우 높은 상관을 보였다. pH는 4.9~5.0의 범위에서, 총 질소량은 2.0~2.2%에서, CN율은 20~22.5에서 가장 높은 수량성을 보였다. 1주기 버섯은 pH, 총질소량 및 CN율과 높은 상관을 보였고 2주기 버섯은 CN율 외에는 상관이 나타나지 않았다. 그러나 수량합계가 1주기 수량보다 3종의 화학성과의 관계에서 모두 더 높은 상관이 나타났다. 그리하여 본 연구에서 배지의 pH, 총질소 함량 및 CN율은 전 수확기간에 걸쳐서 버섯수량에 큰 영향을 미친다는 결론을 얻을 수 있었다.

본 연구는 표고 재배방식의 변화와 함께 톱밥재배가 증가됨에 따라 재배과정에서 발생 가능한 다양한 진균류를 분리, 동정하고 이들에 대한 다양성 분석하고자 시험을 수행하였다. 경남지역 5개 농가로부터 수집된 시료에서 405균주를 분리하고 이들에 ITS 염기서열 분석을 통해 24속 42종을 확인하였다. 분리된 진균들에 대한 동정결과 Penicillium 속이 11종, Trichoderma속 4종이 확인되어 높은 다양성을 보여주었다. T. harzianum 의 경우 5개 농가 에서 수집된 모든 시료에서 확인되었으며, Penicillium brevicompactum의 경우 3개 농가에 확인되었다. 2개 농가 에서 확인되어진 Scytalidium cuboideum의 경우 표고 톱밥배지 조기부후 및 버섯 발생 저해 등의 피해증상이 확 인됨에 따라 주의가 필요할 것으로 사료되었다. 또한 표고 톱밥재배의 경우 다양한 진균류이 존재가능하기 때문에 재배사 내부의 환경관리 및 예방이 필요할 것으로 판단되었다.

Although the efforts to establish fish embryonic stem cells (ESCs) have been made for a long time, derivation of authentic ESCs that possess pluripotency is still difficult suggesting a need for the stepwise optimization of the methods to establish fish ESCs. Primary culture of the blastomeres from the embryos at blastula stage is a critical step for establishing continuous ESC lines. Here, we evaluated the effects of temperatures and basal media on primary culture of blastula embryo-derived blastomeres in marine medaka (Oryzias dancena). The blastomeres were isolated from the blastula embryos and cultured in various conditions designed by the combination of 4 temperatures including 28°C, 31°C, 34°C, and 37°C and 2 basal media including Dulbecco’s modified eagle’s medium (DMEM) and Leibovitz’s L-15 medium (L15). With the exception of a case cultured in L15 at 31°C, the rate of primary cell adherence reached 100% when the blastomeres were cultured over 31°C. The period for primary adherence was significantly shorter in the groups cultured in 34°C and 37°C than in the ones in 28°C and 31°C. The proportion of subculture was significantly high in the group cultured in DMEM at 31°C compared to the other groups. Collectively, we demonstrated that the culture in DMEM at 31°C was effective to primary culture of the blastomeres derived from blastula embryos.

Destruxins (Dtxs) are insecticidal cyclic hexadepsipeptides produced by the entomopathogenic fungus Metarhizium anisopliae. Media composition for dtxs production was optimized with industrial grade media. Glycerol and casein peptone were selected as a carbon source and a nitrogen source, respectively. Dtxs production varied with C/N ratios. High yields of dtxs were observed at C/N ratios ranging 0.3 to 1.5, with concentrations mostly higher than 800 mg/L. Low yields were caused by high C/N ratio ranging from 3.0 to 8.0, resulting in less than 500 mg/L. The highest yield of Dtxs was obtained with 2% glycerol and 3% casein peptone, showing 192.2 mg/L of dtx A, 911.1 mg/L of dtx B, and 113.3 mg/L of dtx E, respectively. These results indicated that dtxs production is highly influenced by C/N ratio, especially the content of nitrogen source.

The literature suggests that the adoption and use of social media can derive a number of benefits to B2B firms (see Siamagka et al, 2015; Wang et al, 2016). Despite the benefits however, the adoption and use of social media in B2B setting is slow (Lacka and Chong, 2016), so is research examining social media adoption by B2B firms (Iankova et al, 2018). To date, only a handful of studies explored factors driving social media use for B2B marketing purposes (Siamagka et al, 2015; Lacka and Chong, 2016). Lacka and Chong (2016), for example, revealed that practical acceptability (perceived usefulness, usability and utility) drives adoption decision. They ignored however the role of social acceptability, referred to social factors, which according to Nielsen (1993) is crucial in the technology adoption decision. Social factors are conceptualised as subjective norms or group norms, which motive persuasion of specific behaviour (e.g. technology use). The importance of assessing social acceptability has been most recently highlighted by Brink (2017), who recognises the key role of leadership from senior managers in the adoption and use of social media by B2B firms. Empirical research is however yet to verify such an impact. In addition to limited research on B2B social media adoption, there is lack of research on the role culture plays in the adoption decision. Previous research has showed hat culture impacts adoption of social media and its use (e.g. Hsu et al, 2015). Yet, there is lack of research on the impact of culture on the social media adoption in B2B setting. This study aims to address this research gap. Specifically, in line with this conference call this study aims to examine the impact of Chinese culture on social media adoption by B2B marketing professionals. This will be achieved though exploratory quantitative study.

This paper develops a conceptual model of international social media marketing strategy that describes how culture shapes consumers’ use of social media around the world. Drawing from cultural psychology, marketing, and computer information systems, we use Kietzmann et al.’s (2011) functional building blocks of social media to organize social media functions, then explicate how various dimensions of culture affect the way such social media functions are used across cultures. By delineating these complex relationships, our model and the propositions that stem from it offer directions for future research and advance understanding of cross-cultural differences with implications for businesses that provide social media or capitalize on social media for global reach in the international marketplace.

In the last several decades, cell therapy research has increased worldwide. Many studies have been conducted on cell therapy, and have revealed that transplanted cells did not survive for long, and implanted cells remained inactive causing immune rejection depending on the patient’s condition. Therefore, studies on cell-free therapy need to be conducted. To overcome these limitations, an alternative is the use of supernatant from cells, called “conditioned media (CM).” During in vitro cell culture, culture media supply nutrients to maintain cell characteristics and viability. In the culture, cells not only consume nutrients but also release beneficial proteins and substances, which are called “secretome.” CM from cells can be stored for a long time and is easy to handle. Moreover, secretome in CM can also be measured; exact amount of secretome is important to set the standard value for disease treatment. Here, we reviewed studies on CM and confirmed that various secretomes from CM were identified in these studies. Moreover, these findings could benefit cell and animal studies in future. In conclusion, CM could be a potential candidate for an alternative to cell therapy.

The potential risk of heavy metals and residual pesticides in imported sawdust media inoculated with oak mushroom cultures is a concern for safe mushroom production in Korea. To obtain preliminary data for a sound analysis of this risk, this study was undertaken to analyze the presence of heavy metals and residual pesticides in the oak mushroom media imported from six different regions in China, between 2013 and 2015. Lead, arsenic, chrome, mercury, and cadmium were analyzed; arsenic, chrome, and mercury were not detected. Lead was detected in the imported oak mushroom media from Jinlin, Shandong, Liaoning, and Tianjin. The detection level of lead ranged from 1.7 to 3.2 mg/kg. Cadmium was detected at a level of 0.028 to 0.037 mg/kg in the media from Shandong and Liaoning. No residual pesticides were detected in any of the samples.

Social media play a role in the value that sneakerheads, individuals who collect, wear, and trade sneakers with extraordinary effort and resources, place on specific brands and models of sneakers. In-depth interviews with 25 sneakerheads, recruited through sneakerhead online communities and snow-ball sampling, were conducted to explore how social media contribute to emotional and monetary value creation of sneakers, as well as how social media is used across the Inventory Ownership Cycle (IOC) which includes pre-acquisition, acquisition, physical possession, and disposal of sneakers (Boyd & Mcconocha, 1996). Finding shows that during the pre-acquisition stage, emotional and monetary value is constructed when brands post images of celebrities wearing new models on various social media sites. Hype initially created by the brand is perpetuated by posts and conversations among sneakersheads. Perceived higher levels of hype lead one to believe demand surpasses supply, and therefore, monetary values of specific models increase. Through social media, consumers research and gauge the value not only of soon to be released sneakers, but also previously released sneakers only available on the resale market. During the acquisition stage, the online environment has become increasingly important. To avoid issues associated with selling high-demand/low-supply sneakers in- store, such as violent incidents and dishonest employees, many retailers have shifted sales of such product to online formats (Dunne, 2014). Social media serves as a platform for sneakerheads to learn about dates and locations of new releases and to locate resellers from whom they can purchase previously released sneakers. During the physical possession stage, sneakerheads engage with community members via social media; they show off their sneaker collections, as well as to obtain and share information regarding sneaker customization and maintenance to preserve aesthetics and value. It is through the engagement with fellow sneakerheads and the sneakers within their personal collections that emotional value can be further constructed. During the disposal stage, social media is used by resellers to determine monetary value, identify and communicate with potential buyers across the nation, and complete resale transactions. In summary, this research demonstrates how sneakerheads use social media throughout the IOC, as well as the role social media plays in the construction and identification of sneaker value.

There has been an emerging interest in the effective luxury advertising, which has been conducted within and across national borders. Unlike earlier studies on luxury brands that focused on the behavior and opinions of luxury consumers (e.g., luxury motivations, value perceptions, etc.), this nascent stream of research queries an important role that advertising exerts on luxury consumers (Freire, 2014). Informed by these developments, our study examines how luxury brand marketers can design effective social media messages for their consumers. In particular, we draw on recent research in consumer psychology to shed new light on (1) how consumer feelings about the psychological distance of luxury consumption may influence their evaluation of different types of message appeals on social media and their intention to share these messages with others; and (2) we address how this process varies depending on (a) the perceived tie strength between consumers on social media, the functional attitudes of luxury brands, and across different cultural milieus.

This study investigated the effect of Charcoal:Dextran Stripped fetal bovine serum (CDS FBS) and heat-inactivated FBS (HI FBS) in embryo culture medium on their ability to support in vitro development of bovine embryos. The developmental ability and quality of bovine embryos were determined by assessing their cell number, lipid content, mitochondrial activity, gene expression, and cryo-tolerance. The percentages of embryos that underwent cleavage and formed a blastocyst were significantly (P<0.05) higher in medium containing CDS FBS than in medium containing HI FBS (42.84 ± 0.78% vs. 36.85 ± 0.89%, respectively). Furthermore, the beneficial effects of CDS FBS on embryos were associated with a significantly reduced intracellular lipid content, as identified by Nile red staining, which increased their cryo-tolerance. The post-thaw survival rate of blastocysts was significantly (P<0.05) higher in the CDS FBS than in the HI FBS group (85.33 ± 4.84% vs. 68.67 ± 1.20%). Quantitative real-time PCR showed that the mRNA levels of acyl-CoA synthetase long-chain family member 3, acyl-coenzyme A dehydrogenase long-chain, hydroxymethylglutaryl-CoA reductase, and insulin-like growth factor 2 receptor were significantly increased upon culture with CDS FBS. Moreover, the mRNA levels of sirtuin 1, superoxide dismutase 2, and anti-apoptotic associated gene B-cell lymphoma 2 in frozen-thawed blastocysts were significantly (P<0.05) higher in the CDS FBS group than in the HI FBS group, however, the mRNA level of the pro-apoptotic gene BCL2-associated X protein was significantly reduced. Taken together, these data suggest that supplementation of medium with CDS FBS improves in vitro bovine embryo developmental competence and cryo-tolerance.

The efficacy of the natural amendments in improving physical condition as well as waterretention characteristics of the growing media in pot culture was studied on seven different mixratio of growing media applied to soil. Growing media was prepared from peat, perlite, pruningwaste, pulp(3:1:3:3(w/w/w/w)). Growth substrates were prepared by mixing growing media at therates of 0%, 10%, 20%, 30%, 40%, 50% and 100% with soil at 100%, 90%, 80%, 70%, 60%,50% and 0%, respectively. The bulk density tended to decreased with increasing growing mediaproportions. The particle density was lowest(0.6 g/cm3) in sole growing media treatment and theporosity of all the soil mixed growing media(63.2~83.3%) was significantly higher than that ofthe soil as sole medium(60.7%). The water content was lowest in sole soil treatment(5.1%) andgrowing media as sole medium(57.8%) was the closely ideal range for pot culture(>60%). Although substrates were varying water to the atmosphere at similar rates which retained waterfor longer, growing media as sole still remain constant on high water content. It was confirmedthat strongly correlated between bulk density and water retentivity(correlation-0.85).

Supplemental substrates for mushroom cultivation media are potent sources for fungal contamination of indoor environment in cultivation houses. The present study was performed to investigate the presence of harmful fungi in the supplemental materials (beet pulp, cotton seed meal, kapok meal, peat moss, wheat straw) imported from China, Egypt, Germany, Indonesia and Pakistan. Fungal concentration in the supplemental materials ranged from 1.3×102 to 1.8×103 cfu/g. A total of 11 genera and 21 species were identified. Two genera and two species were found in Germany peat moss. In Pakistan wheat straw, three genera and four species were detected. In Egypt beet pulp and China cotton seed meal, four genera and five species and seven genera and ten species were shown, respectively. Among the identified fungi, Acremonium sp., Aspergillus chevalieri, Cryptococcus adeliensis, Eurotium amstelodami, Paecilomyces variotii and Rhodotorula mucilaginosa were known as human pathogens. This study provided evidence that pathogenic yeast and filamentous fungi are present in imported agricultural byproduct materials for mushroom cultivation.

칠보치마(Metanarthecium Iuteoviride Maxim)는 환경부 에서 멸종위기 야생생물Ⅱ급으로 지정되어 있으며 개체수 증대 및 자생지 보존을 위한 관리방안 마련이 시급한 종이 다. 따라서 본 연구는 칠보치마 발아 조건 및 적정 배지조건 구명으로 조직배양을 통한 대량증식 방법을 개발하는데 목 적이 있다. 종자의 기내발아 조건을 구명하기위해 NaOCl 0.25%, 0.5% 용액에서 Vortex를 이용하여 10, 15, 20 min 동안 소독 후 MS배지에 치상하였고, 저온처리 기간에 따른 발아율 변화를 조사하기 위해 MS배지에 치상한 종자를 7 일 간격으로 7주까지 4℃에 처리 후 발아율을 조사하였다. 배지의 종류에 따른 유묘의 생육변화를 관찰하기 위해 MS 기본배지와 MES를 첨가한 MS, AS, B5, BDS, LMWP, SH, White 배지별로 사용하였고, 활성탄 처리 유무에 따른 생육변화를 관찰하기 위해 LMWP 기본배지에 활성탄 1.0 g/L를 첨가하여 비교하였다. 발근유도는 IBA 0.5 mg/L, 1.0 mg/L, 2.0 mg/L를 농도별 단용처리 하여 배지를 조성하였 다. 기본배지는 sucrose 30 g/L 와 gelrite 2.3 g/L를 첨가하 여 pH는 5.8으로 조정하였고, 25±1℃, 81 μmol/㎡S의 광 조건 하에서 16시간 일장처리하여 130일이 경과 된 후에 생육상태를 조사하였다. NaOCl 처리결과 0.25% NaOCl을 15분 동안 종자소독을 한 후 30.0±10.0%로 발아율이 가장 높았다. 저온처리에 따른 종자 발아율은 6주간 저온처리를 한 경우 100.0%로 가장 높았으며, 저온처리 3주 이상 실시 할 경우 종자의 70.0%가 발아하였다. 칠보치마의 종자 발아 에는 3주이상의 저온 처리가 필요한 것으로 판단된다. 배지 종류에 따른 유묘의 Shoots 길이는 LMWP, MS, BDS배지 에서 각각 30.4, 29.6, 24.9 ㎜였고, 뿌리의 길이는 WS, LMWP배지에 60.6, 51.8 ㎜로 가장 양호 한 것으로 나타났 으며 LMWP 배지에서 가장 높은 Shoots의 길이, 발근수, 발근길이, 엽장, 엽폭을 보였다. 활성탄 처리에 따른 식물체 의 유묘생장은 활성탄을 첨가한 처리구보다 처리하지 않은 기본배지에서 뿌리길이가 가장 길었다(67.7 ㎜). 최적의 발 근 조건을 확인하고자 IBA의 농도를 달리하여 실험한 결과, 0.5 mg/L의 IBA가 첨가된 LMWP배지에서 가장 높은 발근 길이를 보였다. 따라서 칠보치마의 종자로부터 기내도입은 0.25% NaOCl에서 15분 소독처리 한 후 3주 이상 4℃ 저온 처리를 하고, 유묘 신장 생장 및 발근은 LMWP배지에 생장 조절제인 IBA 0.5 mg/L를 첨가시키는 것이 가장 효과적인 것으로 판단된다. 본 연구결과는 멸종위기 야생생물Ⅱ급인 칠보치마의 대량증식 및 복원사업의 기초자료로 활용할 것 이다.