This study evaluated the quality of school milk programs and analyzed the relative importance of school milk program selection attributes using conjoint analysis. The survey was conducted on students from middle and high schools in metropolitan cities that provide school milk programs. Responses were received from 414 students and the data was subjected to frequency analysis, t-test, and conjoint analysis using the SPSS Statistics Package. While evaluating white milk in the school milk program, middle school students rated ‘packaging condition’ (4.23) the highest, high school students rated ‘nutrition’ (4.64) the highest, and their evaluation of all the quality attributes was significantly different from that of middle school students (p<0.001). Overall satisfaction scores too, showed a significant difference between high school (4.46) and middle school students (4.01) (p<0.001). Processed milk & dairy products had the highest satisfaction score in the attribute of ‘serving time’ (4.57). The relative importance of the choice attributes of the school milk program was in the order of ‘number per item’ (62.260%), ‘temperature’ (25.708%), and ‘serving method’ (12.032%) for all students. The school milk program most preferred by all students and middle school students was to provide milk at a refrigerated temperature, select white milk three times a week, processed milk, fermented milk, and cheese twice a week, and provide it at the desired time.

Recently the meaning of the road name address is expended as an information through the revision of the Road Name Address Act. As this revision, the address of things (AoT) become more important indicating the possibility for the expansion to the related business. However, recent study about AoT does not concern how the current priority system works from the first research. In this study, we analyze perception about addressable object between AoT experts and public using AHP analysis. We structured the importance of addressable objects as two categories; urgency and value creation. The necessity in emergency or daily, accessibility and welfare conform the urgency index. Meanwhile, public value creation in public domain or profitability in the business area and economics conform value creation index. We conducted survey for total of 89 of experts and public. The results of this study indicate the relative importance of AoT measured by experts and public. Generally, public tend to concern more about accessibility conforming the urgency index than experts. Moreover, the public WiFi and the sports complex scored the high priority among the remain addressable objects, in respect of the urgency and the value creation. This result could be implemented for the activation of the smart city industry base on the geospatial information including AoT.

The purpose of this paper is to identify a relative importance and priority of the factors of Competencies of project team member. It aims to present the differential competency factors from a differentiated perspective by applying the Leadership Development Questionnaire, which is the competency dimension required for manager, to team member. (1) Background: The diverse needs of customers and companies, and the uncertainty, complexity, ambiguity, and volatility of the environment surrounding the company in the era of the Fourth Industrial Revolution threaten the survival of company. In this respect, companies should implement the project management approach and strive to increase the capabilities of each team member. (2) Methods: AHP method was used to prioritize which factors were considered more importance level and the gap of relative importance level between project manager group and team members group. (3) Results: In the analysis of the relative importance of the upper class, weights were derived in the order of managerial competence, intellectual competence, and emotional competence. The sub-factor that respondents prioritize was communication as the 1st priority, and it was analyzed in the order of strategic perspective, achieving, critical analysis and judgement, and vision and imagination. There were some differences in the ranking of the relative importance of achieving and vision and imagination attributes between the PM group and TM group, it was analyzed that there was no significant difference overall. (4) Implications: The results of this study confirmed the recognition that team members are required to have the same competencies as the project manager. And based on the priorities of the competencies required of team members, companies are expected to cultivate professional and competent team members, and expand the roles and authority of team members so that they can actively carry out projects.

This study aims to present the differentiating factors of B2B salesperson competency through comparing the suppliers and buyers in Korean steel industry in their perception on the importance and priority of B2B salesperson competency. Based on previous studies, analysis on B2B salesperson competency has been analyzed using the B2B salesperson performance competency measure factors and appropriately reorganizing them for better application to the steel industry. The required performance competencies of B2B salesperson can be categorized into 3 different types, namely social exchange competency, advisory sales competency, and skill & knowledge competency. AHP analysis was performed for analyzing the relative importance of B2B salesperson competency based on the factors of previous studies, in which categorization of the aforementioned types had been done. As the result, first, it has been confirmed that there is a difference in 1st layer main factors between the supplier group and buyer group. The supplier group valued the advisory sales competency, while the buyer group valued skill & knowledge competency. Second, it has been proved that there is same result of relative importance in 2nd detailed factors between the supplier group and buyer group. Both group confirmed that customer member, identify customer needs and communication skill are very important factors. Third, as the result of analysis on the gap between B2B salesperson competency of the suppliers and buyers, the gap in the product knowledge and sales team member need improvement for buyer’s satisfaction according to overall results of relative importance and priority. The steel supplier was able to develop B2B salesperson competency according to the buyers’ needs based on the result of this study, and furthermore it is expected that this study will be able to contribute to increase in buyer competitiveness through differentiation in B2B salesperson competency.

This study examined the relative importance and the effective utility of fermented milk by consumers. The questionnaire was developed by an in-depth interview and literature review and was surveyed on-line. Statistical analysis was carried out descriptive analysis, ANOVA, paired t-test, and conjoint analysis using the SPSS package. First, an analysis of the consumption status of fermented milk found that the consumption frequency was 1-2 times/week (36.2%), 3-4 times/week (26.5%). The product choice attributes of fermented milk were found to be the same with ‘taste’ (3.93) and ‘manufacturing date/expired date’ (3.92), rated the highest, followed in order by, ‘sanitary quality’ (3.82), ‘origin of ingredient’ (3.81). Comparative analysis of the importance and satisfaction level of the choice attributes of fermented milk showed that the choice attributes with lower satisfaction compared to importance were ‘taste’, ‘nutrients’, ‘manufacturing data/expired date’, ‘sanitation quality’, ‘price’, ‘manufacturing method’ and ‘certification of quality’ (p<0.001, p<0.01). ‘Price’ and ‘certification of quality’ were the choice attributes of fermented milk classified as ‘Focus Here’ because of its high importance and low satisfaction. The preferred combination of relative importance in choice attributes of the fermented milk was ‘domestic resource’, ‘Eat with spoon’, and ‘none additives’. Therefore, it is believed that sales will increase if dairy companies can improve the ‘price’ and ‘certification of quality’. In addition, the use of domestic ingredients in the development of new fermented milk products in the future could be an important marketing factor in consumer choice.

[Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners’ group and the consumers’ group, while the detailed elements showed the differences which required the improvements. Based on the consumers’ assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners’ group rated it as the fourth priority while the consumers’ group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers’ demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

본 연구는 설악산 지역 남교리에서 대청봉에 이르는 구간의 고도별 식물 종풍부도 패턴 및 이러한 패턴에 영향을 미치는 요인으로서 기후 및 지형인자의 상대적 중요성을 구명하기 위해 수행되었다. 식생 조사 결과, 남교리에서 대청봉에 이르는 구간에서 총 71과, 147속, 211종의 식물이 관찰되었으며, 이 가운데 목본식물은 91종(43%), 초본식물은 120종(57%)이 관찰되었다. 고도가 증가함에 따라 목본식물의 풍부도는 감소하는 패턴을 나타낸 반면, 초본식물의 풍부도는 증가하는 패턴을 보였다. 이러한 분포 패턴을 설명하는 요인들에 대한 회귀분석 결과, 목본 및 초본식물의 종풍부도는 기후 및 지형인자 모두에 의해 제어됨을 알 수 있었다. 그러나 변이분할을 통해 두 인자들 사이의 상대적 중요성을 분석한 결과, 목본식물의 풍부도는 기후인자가, 초본식물의 풍부도는 지형인자가 더 중요한 영향을 미치는 것으로 나타났다. 본 연구는 소규모 공간 수준에서의 고도에 따른 식물종의 풍부도 패턴과 그 제어인자는 목본 및 초본식물 사이에 다를 수 있다는 것을 나타낸다.

As one of recent issues in the information and communication industry, internet of things has attracted attention to provide intelligent infrastructure services which connect and share data and information between real and virtual world. According to the development of these internet of things technologies, types of machines, telecommunication devices, and terminals are increasing tremendously. In this situation, connectivity and interoperability between internet of things components are important issues to build a hyper connected society. To visualize this society, it is important to set up and develop information and communication technology (ICT) standards among stakeholders. However, under limited budget and human resources, it is essential to rank standardization work items for setting standards with respect to efficiency. The purpose of this study is to provide a method for setting standardization strategies within group decision making. As a multi-criteria group decision making tool, analytic hierarchy process (AHP) is adopted and applied to determine the priorities of setting work items. The proposed method first defines decision making problem with objective, criteria, and alternatives which produces a hierarchy consisting of upper and lower criteria. Then, pairwise comparisons of academy and public sector experts are performed with respect to their relative meaning and importance. Individual surveys of expert groups are collected and summarized to determine relative criteria importance measures. Furthermore, to deliver reliable importance criteria measures, differences between academy and public sector expert groups are compared and tested using Mann-Whitney non-parametric test. The results are illustrated for useful guidelines to practical group decision making in standardization strategy establishments.

본 연구에서는 한국 항만과 연안해역 수로측량의 변천과 현황, 기존의 문제점을 살펴보고, 문헌연구와 해양선진국 수로측량 사례분석을 통해 잠정기준을 도출하였다. 그리고 전문가 집단에 대한 설문조사 및 분석을 통해 잠정기준의 우선순위와 상대적 중요도를 분석하였다. 연구의 결과, 주요 항만과 연안해역의 수로측량 우선순위로는 해저지형 변화, 해상교통량, 기존 수로측량 실적, 이해당사자 또는 이용자의 요구, 해양사고, 해양환경 및 생태자원 보존 등으로 나타났다. 이러한 기준의 우선순위에 따른 계량모형을 설정하여 한국 주요 무역항에 대한 수로측량 상대적 순위도 도출하였다. 본 연구가 제시한 정량적이고 과학적인 방법에 의한 수로측량의 필요성과 방향은 앞으로 한국 수로측량의 선진화와 해상교통안전의 확보에 기여할 것으로 기대된다.

The purpose of this study is to investigate the influence of self-brand connections (SBCs) on brand attachment. The author proposes two types of SBCs: those that are created through marketing systems (brand-based self-brand connections, [BBSBC]) and those that are created by the individual (consumer-based self-brand connections, [CBSBC]). To investigate the influence of these SBCs on brand attachment, this study analyses survey data through the use of structural equation modelling. The results show that both BBSBC and CBSBC have positive effects on brand attachment but that the influence of CBSBC is stronger. Furthermore, in the context of durable consumer goods, CBSBC have a stronger effect on brand attachment when fast-moving consumer goods and services are compared. For fast-moving goods, BBSBC and CBSBC affect brand attachment at the same level.

해상교통환경의 위험도를 평가하기 위해서는 위험도를 구성하고 있는 위험요소들을 명확히 식별하고, 식별된 위험요소들을 평가할 수 있는 기준을 마련하여야 한다. 한편 이러한 각 위험요소들의 위험수준의 합으로 전체 위험도를 나타낼 수 있으므로, 각 위험요소가 전체 위험도에서 차지하는 비중인 상대적 중요도가 분석되어야 한다. 본 연구는 선행연구에서 국내·외 해상교통환경 위험도 평가모델들의 검토를 통하여 제시된 국내 해상교통환경의 위험도를 구성하는 20가지 위험요소와 평가기준 및 해상교통전문가 집단에 의한 설문조사를 통하여 계층분석적의사결정법으로 분석한 각 위험요소의 상대적 중요도를 바탕으로, 국내 목포항 및 그 진입수로에 대한 해상교통환경의 위험도를 평가하였다. 목포항 및 그 진입수로는 비교평가를 위하여 총 4개의 해역으로 구분하여 분석하였으며, 분석결과 위험요소 해수운동 복잡성 예인선 도선사 선박교통관제 등에서 위험수준이 높게 나타난 정등해 항로의 위험도가 가장 높게 평가되었다. 이러한 평가결과는 동일한 해역에서 본 연구와는 다른 정성적 혹은 정량적 위험도 분석기법을 이용한 연구들의 평가결과와 대체로 일치하였다.

The classification of risk factors and the identification of risk acceptance criteria are core works to assess risk levels with high enough confidential level in the field of marine traffic environment. In the previous study work, the twenty kinds of risk factors and its assessment criteria for the domestic marine traffic environment were proposed. In this paper, with these previous studying results, the relative importance of the risk factors were analyzed by questionnaire survey of marine traffic experts using the analytic hierarchy process. The analysis results showed that the relative importance of the visibility restriction is the highest among the twenty kinds of risk factors, and the relative importance of the traffic condition is the highest among the five kinds of risk categories. As results from analysis, it is expected that the approaching method on the relative importance is to be one of basic techniques for the development of risk assessment models in the domestic marine traffic environment.

The purposes of this study were as follows. First is to compare the importance of operational factors to determine types of school breakfast program, and second is to do the preference analysis of operation-related people depending on the attributes and levels of the operation of school breakfast program. The questionnaires developed for this study were distributed to 134 school dietitians, 114 school foodservice officials at the educational board, 68 staff members of foodservice contractors and 493 parents. Statistical data analyses were performed using SPSS/WIN 12.0 for descriptive statistics and conjoint analysis. The conjoint design was applied to evaluate the hypothetical foodservice types. According to the analysis on the attributes and levels of the school breakfast operation, the relative importance of each attribute was as followsprice (36.30%), menu (29.60%), foodservice staff (22.54%), serving type (11.55%) to school dietitians, price (34.99%), menu (28.15%), foodservice staff (23.52%), serving type (13.35%) to school foodservice officials at the educational board, menu (30.55%), price (30.24%), foodservice staff (28.75%), serving type (10.47%) to staff members of foodservice contractors and price (36.34%), menu (29.73%), foodservice staff (21.01%), serving type (12.92%) to parents. The results of the conjoint analysis indicated that the school dietitians and school foodservice officials at the educational board preferred the school breakfast operation program with 3 traditional menus and 2 convenience menus per 5 day, 1~3 foodservice staff, with a price range of 1501~2000won, and tray serving. Staff members of foodservice contractors preferred the school breakfast operation program with 3 traditional menus and 2 convenience menus per 5 day, 1~3 foodservice staff, with a price range of 2501~3000won, and tray serving. Parents preferred the school breakfast operation with 5 traditional menus per 5 day, 6~7 foodservice staff, with a price range of 2501~3000won, and tray serving. About a half of school dietitians considered that elementary schools were appropriate for the suggested school breakfast operation program. But, 68.2% of school foodservice officials at the educational board, 69.1% of staff members of foodservice contractors, and 38.1% of parents considered high schools to be the suitable model. Therefore, it indicated the need to recognize the different opinions among breakfast operation-related people and take these factors into consideration in developing the school breakfast program.

Objective : To compare the value of basic activities of daily living between occupational therapists and patients with stroke. Methods : A questionnaire survey was conducted to investigate the relative importance of basic ADL (Activities of Daily Living) with a total of thirty-four item cards. The survey was completed by 36 occupational therapists that have clinical experience of more than three years in a hospital or rehabilitation settings and by 38 inpatients/outpatients with stroke. The relative importance of each activity of daily living was measured by the Q sorting technique. A Mann-Whitney U test was used to test the statistical significance of the mean difference in the Q score between the occupational therapists and the patients with stroke. Results : Among the 34 items, 11 items (‘obtaining and using supplies’, ‘selecting clothing’ etc.) selected by inpatients, showed that the Q score was significantly higher in its importance than that of occupational therapists. The survey showed that ‘caring for nails’ was more im-portant to outpatients than it was to occupational therapists. Several items (18 items for in-patients, 3 items for outpatients) of the total 34 items were statistically significantly different on the value of the basic ADL between occupational therapists and patients with stroke. Conclusion : The relative value of each activity of daily living could serve as a guide for sequencing learning steps during the ADL training in a hostpital or rehabilitation setting.

본 연구의 항만보안 향상을 위해 중요한 평가요인들을 발굴하고 요인들 간 상대적 중요도를 분석하는데 있다. 이를 위해 문헌조사 및 항만보안 업무 종사자들로 구성된 전문가 그룹의 브레인스토밍(Brainstorming)을 통해 평가요인을 선정하여, 4개의 대분류 요인과 12개의 중분류 요인으로 분류하였다. 계층적으로 분류된 평가요인을 전국의 항만보안 관련 업무를 수행하고 있는 공무원, 항만공사와 항만보안공사 종사자, 항만보안관련 교육기관 종사자들을 대상으로 설문조사를 실시하고, 계층분석법(AHP)을 이용하여 중요도를 산출하였다. 또한 그룹 간 중요도 인식 차이를 알아보기 위하여 통계 분석을 실시하였다. 평가요인 중요도 분석 결과, 보안 운영시스템 강화 요인이 가장 높았고 하드웨어 개선, 보안인력 증원의 순으로 나타났다. 또한 대분류의 정책적 지원 및 시설 지원, 인력ㆍ예산 지원에서 그룹 간 인식 차이를 확인할 수 있었다. 분석 결과를 통해 항만 내 통합모니터링시스템 구축을 통한 보안 운영체제의 개선이 우선적으로 요구되며, 그룹 간 인식 차이를 이해 하고 이를 바탕으로 유기적인 협조체제의 구축이 필요함을 알 수 있었다. 이 연구결과는 후속연구로 수행될 국내 항만보안 효율성 측정을 위한 평가요인으로 활용될 수 있을 것으로 기대된다.

The International Association of Marine Aids to Navigation and Lighthouse Authorities(IALA) model course recommends specific aspects of basic curriculums for Vessel Traffic Services(VTS) operator education such as modules, course hours, contents, etc. Most domestic training programs for newly appointed VTS operators comply with such recommendations. The objective of this study is to determine whether such modules for VTS operator training recommended by the current IALA model course correspond to the actual opinions of VTS operators who are currently working in the field. To this end, the relative importance of basic modules for vessel traffic services operator training was analyzed using the Analytic Hierarchy Process(AHP) method. A questionnaire was designed to include 8 modules recommended by the IALA model course, and the survey results of 52 individuals working at 5 VTS centers were analyzed. The result showed that, unlike the assumption by the IALA, domestic VTS operators viewed Nautical Knowledge as the most important modules, followed by Emergency Situations, Traffic Management, Language, Equipment, VHF Radio, Communication Co-ordination, and Personal Attributes, in that order.

In this study, the relative importance for the perception of managers on the comprehensive rural village development projects was evaluated using the AHP method. The fields for evaluation were 4 fields including human relationships, working conditions, work compensation and work burnout. Also, the relative importance for the perception of managers and priority order were analyzed through 15 evaluation items. The analysis result shows that the human relationships among 4 fields were regarded as the most important field, followed by work compensation, working conditions and work burnout. Also, the relationship with the chairperson for the human relationships, continuity of employment for the working conditions, salary for work compensation, and mental stress for work burnout were considered respectively as the most important item. Also, salary among all evaluation items was considered as the most important item for the relative importance, followed by continuity of employment, relationship with village residents and mental stress. However, work load, consulting firms, impersonal treatment and the relations between the administration showed relatively low importance and priority order. It is considered that this analysis result will be used as important preliminary data for establishing the role of manager in the comprehensive rural village development project.