최근 AI를 활용한 관광객 친화 공감형 AI 서비스는 관광 안내, 관광 가이드, 여행 동반자, 관광 상품 추천, 관광 이벤트 홍보 등의 서비스 를 통해 관광객 편의와 만족도를 높이고, 관광산업의 활성화에 이바지 할 것으로 기대하고 있다. 이에 본 연구는 경쟁이 치열한 관광산업의 경쟁력 강화를 위한 관광객 친화 공감형 AI 서비스를 발전시킬 방안을 제안하는 것을 목적으로 한다. 이를 위해 관련 선행연구가 부족한 상황 을 고려하여 단행본, 신문기사, 전문잡지 등을 최대한 고찰하여 방안을 도출했다. 그 결과, 첫째, 관광객 개별 고객의 욕구에 최적화되고 개인화 된 맞춤형 서비스를 제공해야 한다. 둘째, 관광지의 관광시설과 관광 전 담인력 서비스의 운영을 효율적으로 개선할 방안으로 발전해야 한다. 셋 째, 다양한 장애 요인으로 인해 체험 불가 시 관련 관광 상품과 서비스 를 이용할 방안을 개발해야 한다. 넷째, 관광산업의 지속가능성을 강화하 는 방안으로 발전해야 한다.

The sustainable development of livelihood is of great significance to improve the livelihood of farmers. It‘s necessary to broaden farmers’ livelihood strategy choices. Intangible cultural heritage tourism diversifies livelihoods and improves stability of farmers‘ lives. Taking Yangjiabu Folk Art Park and Red Sorghum Movie City as research objects, this study uses sustainable livelihood analysis framework, in-depth interviews, and participatory observation methods to explore the impact of intangible cultural heritage tourism on sustainable livelihoods, providing reference for rural development in need of enriching livelihood strategies. The research finds that different paths of intangible cultural heritage tourism lead to different accumulation of livelihood capital. Therefore, when planning and developing intangible cultural heritage tourism, rural areas should solve the shortage of livelihood capital brought by different types of development paths, promoting sustainable development of intangible cultural heritage tourism and farmers’ livelihoods. Secondly, in the process of rural development of intangible cultural heritage tourism, there is a mutual transformation and substitution, mutual influence and restriction relationship between different livelihood capital. Rural development of intangible cultural heritage tourism needs to consider the relationship between various livelihood capital, ensuring they can promote each other and coordinate development.

민속문화는 중요한 관광자원으로서 지역의 경제발전을 효과 적으로 촉진하고 민속문화를 보호하여 홍보하며 지역의 관광 경쟁력을 높일 수 있다. 그러나 현실적으로 민속관광 개발은 민속문화에 부정적인 영향을 미칠 수 있다. 예를 들면, 외래문 화가 관광지 문화에 미치는 문화적 충격, 과도한 개발로 인한 민속유산 훼손, 민속풍토의 동화, 민속문화의 저속화 등의 문제 가 생긴다. 본 논문은 중국 민속관광의 발전과 민속문화의 보 호를 위하여 네 가지 요구 사항을 제시한다. 즉, 개발과 보호, 전승과 발전 간의 관계를 올바르게 처리하고, 지역 실정에 따 라 관광자원을 개발하고, 정책적인 지도를 강화하여 지역사회 에서 민속문화 보호에 대한 인식을 높임이다. 아울러 전문 인 재를 양성하여 민속문화에 대한 연구와 전승을 확대해야 한다 는 결론을 도출하였다.

The tourism industry specifically experienced distinct failing revenues and was an economic sector among those most rigorously influenced by the pandemic. In the gradual recovery period after the pandemic, the technology implementation in travel has been a great achievement for travel companies. This study is based on a systematic literature review to examine the ability of Virtual Reality (VR) and Geographic information systems (GIS) to serve as a facilitator of sustainable tourism development goals. The potential impact of VR and GIS within tourism will bolster the Sustainable Development Goals (SDGs) and will be conceptualized. The use of these technologies in connection to the SDGs can associate with SDG No. 8, SDG No.9, SDG No.11, and SDG No. 13, which are related to "decent work and economic growth", "industry, innovation, and infrastructure", "sustainable cities and communities", and "climate action."

본 연구는 코로나 19로 인해 불안, 우울 등의 심리적 어려움을 겪는 사람들이 많아지면서 사회 구성원 간의 갈등을 해결하려는 방안의 하나 로 ‘관광’을 치유의 수단으로 활용하여 ‘치유관광상품’을 개발하는 것을 목적으로 한다. 그 결과, 첫째, 규칙적인 둘레길 산책 프로그램이나 도보 여행 관련 상품 개발, 둘째, 스트레스 해소를 위한 야외 관광 활동 관련 상품 개발, 셋째, 친구, 친지, 가족과 동행하는 관광상품 개발, 넷째, 하 던 일과 생각을 잠시 멈추는 등의 넋 놓기 관광상품 개발 등을 제시하였 다. 이는 코로나 19 장기화에 따른 우울증 ‘코로나 블루(Corona Blue)’ 가 일상생활의 어려움을 넘어 분노까지 느끼는 ‘코로나 레드(Corona Red)’를 호소하는 사람이 많아지면서 위험사회가 되어가고 있다는 관점 에서 이를 극복하기 위한 정책 대응방안을 요구받는 시점에서 제시한 것 이다. 본 연구는 전 국민적 심리 상담이 필요한 시점에서 관광을 기반으 로 치유하는 ‘치유관광상품’ 개발이 갈수록 위험사회로 치닫고 있는 우리 사회의 문제점을 조금이나마 해결할 수 있기를 바란다.

The purpose of this study was to analyze the correlation between conservation activities and the development of tourism in the modern period in the Korean peninsula. The main building of Jangansa Temple, located in Mt. Geumgang, was repaired in the 1930s. During the repairs, the Japanese General-Government actively engaged in the development of Mt. Geumgang and raised funds for the operation of the Korean Peninsula through tourism revenue. The repair work was carried out under the influence of the Mt. Geumgang development project. And its influence is revealed by reviewing official documents recording repair work. This study tried to clarify the relationship between development and repair work through official documents.

In terms of coastal and marine tourism, Busan’s Haeundae had the nation’s representativeness, and is pushing for many kinds of related policies to revitalize the special tourism zone. Due to a drop in the number of beach users, it is inevitable for the Haeundae Special Tourist Zone to face active responses to new trends emerging in the global tourism market. Therefore, the purpose of this study is to present a tourism strategy for making the Suyeong River as a more competitive ourist resource along the zone. First, a language network analysis is conducted through interviews to understand the ideas of interest groups for the river cruise activation project. Second, the frame structure of stakeholders is used to analyze solutions by comparing the similarities and differences in recognition frames of interest groups. Third, we intend to analyze the detailed frame types of stakeholders and present new alternatives based on the structure of relationships between types.

IT기술의 발달로 인하여 의사소통을 위해서 스마트폰은 없어서는 안될 중요한 존재가 되었다. 그 중에서도 카카오톡이나 라인과 같은 모바일 메신저는 인간과 인간사이에 의사소통을 원활하게 하는 중요한 전달 수단이 되었다. 초창기의 모바일 메신저는 단순히 문자들 주고 받거나 사진을 주고 받는 수단에 불과했다면 최근에는 캐릭터를 이용한 이모티콘 사용으로 의사소통을 좀 더 편하고 빨리 접근하도록 하고 있다. 이렇게 이모티콘이 많은 인기를 끔에 따라 지자체에서도 메신저를 활용한 마케팅을 적극적으로 활용하고 있는데 그 중에서도 이모티콘을 활용한 마케팅을 활발하게 추진중에 있다. 또한, 지역캐릭터를 활용한 이모티콘을 무료 배포함에 따라 시민들에게 다양한 참여를 유도하고 있다. 하지만 이러한 무분별한 이모티콘 개발은 지자체 예산만 소진할 뿐 별다른 소득을 얻지 못하고 일시적인 흥미만 유발하는 사례가 발생하고 있는 실정이다. 이에 본 연구는 지역 관광산업의 활성화를 위하여 이모티콘 활용방 안을 제시하기 위하여 이모티콘 캐릭터가 가지고 있는 표현유형을 분석하고 성공적인 이모티콘 캐릭터 사례를 조사하여 이에 대한 해결방안을 제시하는 것이 목적이다. 그 결과, 이러한 문제점을 해결하기 위해서는 캐릭터를 개발할 시 부터 디지털 환경을 고려하여 디자인할 필요가 있으며 이를 위해 형태와 색이 단순화된 캐릭터가 그 효율성이 더 높을 것이다. 또한 지역예산은 낭비하면서 까지 유사한 유형의 캐릭터를 만드는 것이 아닌 성공한 이모티콘과 콜라보레이션하여 지역 관광산업의 바로 도움이 될 수 있는 비즈니스 시스템을 구축할 필요가 있다. 마지막으로 캐릭터의 중립성과 형태 및 색채의 단순성, 자유로움 움직임 반영하여 디자인 되어야 한다. 본 연구에서 제시된 결론 및 제언을 통해 내 외국인의 관광객의 증대와 연계되어 관광산업 활성화와 지역사회에 조금이이나마 도움이 되었으면 하는 바램이다.

본 연구는 4년제 대학 중국어 전공자들을 위한 국가직무능력표준(NCS) 기반 관광서비스 분야 교과목 개발 모색을 목표로 하였다. 4차 산업혁명에 따른 일자리 변화와 중국과의 관계를 고려할 때, 서비스산업의 성장과 중국어 필요성의 요구는 관광서비스 분야의 교과목 도출로 이어지며 나아가 맞춤형 인재양성의 교육목표에도 부합된다. NCS기반 관광서비스 분야 교과목 개발 첫 단계에서는 관광산업전망 동향과 부산 지역 대학교의 교과목 현황을 분석하였다. 다음으로, NCS 분류에서 관련된 직무와 능력단위를 도출하여 부산 지역적 특성을 고 려한 맞춤형 교과목을 개발하였다. 마지막으로 NCS 능력단위요소에 따른 수행준거 및 지식, 기술, 태도를 바탕으로 각각의 교과목 프로파일을 작성하였다.

본 연구에서는 ‘사회적 관광’과 ‘교차 준수’에 관한 이론적 분석을 통해 지역관광지원 정책과 지역통일교육콘텐츠 개발 전략을 통합할 수 있는 개념적 근거를 제시하고, 이를 부산지역 사례에 적용하기 위해 기존의 발굴된 관광자원을 재해석하고자 하였다. 이를 위해 본 연구에서는 부산학, 분단사 등에서 연구해 온 사료를 조사하였으며, 한국전쟁 당시부터 해당지역에서 거주해 온 지역민 10인에 대한 인터뷰를 통해 분단과 연관된 장소의 문화적 해설 방안 및 지역통일교육콘텐츠 개발 방안에 관하여 분석하였다. 공동체의 기억을 저장하는 기능을 지닌 장소성을 통해 사회적 자본을 축적하고 사회적 관광의 제도적 틀을 마련 하여야 할 것이다.

Destination Marketing Organisations (DMOs) are facing the dilemma: on one hand, communicating branding messages effectively to target markets all over the world requires abundant resources, while stakeholders within the destination have different (sometimes even conflicting) interests in destination branding on the other. Specifically, residents of a tourism destination have great potential in helping the place by being involved in tourism development and destination branding, due to the development of information technology. To investigate how self-congruity influences residents’ evaluation on the place, as well as their voluntary WOM behaviours, this article proposes self-congruity as a key construct affecting residents’ place satisfaction and expectation, and further influencing residents’ place related behaviours, such as word-of-mouth (WOM). An empirical study was conducted in Ljubljana, Slovenia, with 309 questionnaire collected. Via a structural equation modelling analysis, this study finds that variation of self-congruity in the impacts on place satisfaction and expectation, as well as two types of WOM behaviours, namely one-to-one WOM and one-to-many WOM. This provides evidence to support the standpoint that different WOM are motivated by different factors via different psychological mechanisms. Specifically, (1) actual self-congruity and place satisfaction (reflecting an evaluation of past of current performance of the place) only affect one-to-one WOM, suggesting that this type of WOM is mainly motivated by one’s current state; (2) ideal self-congruity was found to affect place expectation, suggesting a consistency in the expectation of one’s self image and the place; (3) one-to-many WOM has two indicators of ideal self-congruity and place expectation, implying publishing one’s opinions and thoughts is driven by expectation rather than current state. In general, the results add detailed and in-depth findings on distinguishing the motivations of different types of WOM in WOM literature.

Destination Marketing Organisations (DMOs) are facing the dilemma: on one hand, communicating branding messages effectively to target markets all over the world requires abundant resources, while stakeholders within the destination have different (sometimes even conflicting) interests in destination branding on the other. Specifically, residents of a tourism destination have great potential in helping the place by being involved in tourism development and destination branding, due to the development of information technology. To investigate how self-congruity influences residents’ evaluation on the place, as well as their voluntary WOM behaviours, this article proposes self-congruity as a key construct affecting residents’ place satisfaction and expectation, and further influencing residents’ place related behaviours, such as word-of-mouth (WOM). An empirical study was conducted in Ljubljana, Slovenia, with 309 questionnaire collected. Via a structural equation modelling analysis, this study finds that variation of self-congruity in the impacts on place satisfaction and expectation, as well as two types of WOM behaviours, namely one-to-one WOM and one-to-many WOM. This provides evidence to support the standpoint that different WOM are motivated by different factors via different psychological mechanisms. Specifically, (1) actual selfcongruity and place satisfaction (reflecting an evaluation of past of current performance of the place) only affect one-to-one WOM, suggesting that this type of WOM is mainly motivated by one’s current state; (2) ideal self-congruity was found to affect place expectation, suggesting a consistency in the expectation of one’s self image and the place; (3) one-to-many WOM has two indicators of ideal self-congruity and place expectation, implying publishing one’s opinions and thoughts is driven by expectation rather than current state. In general, the results add detailed and in-depth findings on distinguishing the motivations of different types of WOM in WOM literature.

This study is on the policy direction settings that can accomplish regional revitalization by continuously developing the various theme of rural tourism and can contribute to the improvement of the quality of life. The recent issues of SDGs are discussed, and their link with rural development, especially with rural tourism, are examined. To be specific, it focuses on healing-type rural tourism that is rising as a new theme in the tourism industry. The results have revealed the possibility of linking the indicators of SDGs and the needed resources for healing rural tourism. Therefore, it is possible to strengthen the rural tourism theme linkage, and to contribute to the regional revitalization through establishment of the detailed action indicators of rural tourism in line with SDGs. However, since research on SDGs is at an early stage, there is a need for further discussion on various examples from the rural tourism field.

This study aimed to develop unique, local “food tourism” products by finding specialized items that combine tourist attractions, such as folklore or hot springs. Traditional ingredients were analyzed with ancient texts for the methods of research. A brand image was made possible utilizing hot spring lore and other regional stories. The tofu products were produced using local specialty beans. Products, such as tofu residue cake and willow bean tea, were made with the tofu residue. After the products were completed, the sensory test began at the local tourist attraction. Asan City’s food tourism product willow tofu was made with beans that were given as compensation for building the Onyang temporary palace according to the Annals of the Joseon Dynasty and the willow tree that appears in Sunshin Lee’s anecdotes. After the preference test between normal tofu and willow-extract tofu was conducted to measure the product potential of willow tofu, among the sample extracts, 0.04% of the willow extract showed a significant preference. The hot spring tofu-residue cake was baked using tofu residue and vegetable olive oil to substitute for animal oil, such as butter, or margarine. After the sensory test targeting the adults was conducted, both products displayed significant product potential with average scores above 5.0. Willow tree bark, which hasantioxidation and anti-inflammatory effects without a bitter taste or strong smell, was proven to bean appropriate ingredient for leached tea. The nutty flavor of leached tea was enhanced by roasted green kernel black beans and willow tree bark. The sensory test showed that the leached tea and tofu received a high preference rating on both color and flavor.

This study aims to present a strategic direction in revitalizing tourist destinations using the concept of “functional adaptation” and applying it to the Yedang National Tourism Resort located in Yesan-gun in Chungcheungnam-do, which is losing its functionality as a tourist attraction. The term “functional adaptation” as used in this study refers to applying an intervention to natural changes while maintaining the existing functions, adapting them to changing tourism marketing paradigms. First, problems and potential functions were derived from relevant literature, on-site surveys, and in-depth interviews with insiders from the target resort. Indicators of revitalizing tourist destinations were then preselected from the reviewed literature data, and the final function-adaptive activation indicators were developed after subjecting the preselected preliminary indicators to reliability testing through a Likert-scale questionnaire survey with experts. Finally, the analytic hierarchy process (AHP) was employed for an importance-analysis of individual elements of the developed indicators. The analyses revealed the tourism resort’s “storytelling development” as having the highest importance, followed by “transport connectivity”, and “amusement/leisure programs offered”. The function-adaptive activation indicators developed in this study were applied to the Yedang National Tourism Resort for the importance-analysis of its functions, but the generalizability in applying the proposed indicators to other tourist sites has not yet been established. The findings of this study are expected to serve as an input for setting up strategies for tourist site revitalization in future in-depth research.

This paper examines the role of trust in emerging heritage tourism regions. The heritage tourism system is conceptualised as a supply chain; a series of interactions between key stakeholders in order to develop a composite tourist product. Trust is integral to the success of exchanges between key stakeholders, influencing competitiveness.