본 연구는 진로 성숙도와 진로 결정의 자기효능감이 진로 결정 이후의 노동시장 성과에 어떠한 영향 을 미치는지 살펴보고자 하였다. 또한, 성별이 청소년 후기의 진로 발달과 20대 후반의 노동시장 성과 간의 관계에 어떤 영향을 미치는지 평가하였다. 본 연구는 한국고용정보원에서 수집한 ‘청년패널조사 (YP)’ 데이터를 사용하였다. 2008년, 2010년, 2020년에 778명의 응답자로부터 수집한 정보를 활용하 여 분석을 실시하였다. 연구 결과, 진로발달 수준은 고등학교와 대학 재학 기간 동안 지속적으로 향상 되었으며, 대학 시절의 진로발달 수준이 노동시장 성과에 유의한 영향을 미치는 것으로 나타났다. 또한, 성별에 따라 진로발달과 노동시장 성과 간의 관계에 차이가 있는 것으로 나타났다. 이러한 결과는 성인 진입기에 진로발달을 위한 적극적인 개입이 필요함을 보여준다. 즉 노동시장 성과를 향상시키는 데 성인 진입기의 진로발달 프로그램 제공 등이 긍정적으로 기여할 수 있음을 시사한다. 한편 여성의 진로 는 남성의 경우보다 일-가정 양립 문제와 밀접한 관계를 갖는 것으로 나타났다.

본 연구는 남녀 임금근로자의 우울 유병률과 우울 관련 융복합적 요인의 규명을 위해 시행되었다. 2014년, 2016년 국민건강영양조사 자료를 이용하여 19세 이상 65세 미만 성인 3,763명(남성 1,888명, 여성 1,875)을 대상으로 분석하였다. 우울은 Patient Health Questionnaire-9 (PHQ-9)으로 측정하였으며 전체 근로자의 우울(PHQ-9≥10)은 4.1%(남성 3.2%, 여성 5.0%)로 나타났다. 남녀 근로자의 우울 영향 요인을 평가하기 위해 다중 로지스틱 회귀분석을 수행하였다. 남성 근로자에서 일 관련 특성인 고용 유형, 주당 근로시간은 인구사회학적 특성, 건강 관련 특성, 생활습관 특성을 보정한 후에도 우울과 유의한 관련이 있는 것으로 나타났다. 그러나 여성 근로자에서 일 관련 특성은 유의한 관련을 보이지 않아 남성과 차이를 보였다. 그러므로 우울 위험 요인의 성별 특성을 고려한 직장 내 상담 또는 정신건강 증진 프로그램을 개발, 수행할 필요가 있다. 또한 남녀 모두 건강 관련 특성(우울증 진단 여부, 자살 계획 여부, 스트레스 인지 수준, 미충족 의료서비스 여부, 주관적 건강상태)이 우울과 관련이 있는 것으로 나타났으므로 이들 요인에 대한 지속적인 관리가 요구된다.

목 적 : 우세안과 비우세안의 결정 요인들을 조사하고, 성인 남녀의 성별에 따른 차이를 비교분석하였다. 방 법 : 성인 92명을 대상으로 Hole-in-the-card method로 우세안을 결정하였고, 안압, 등가구면굴절 력, 난시도, 카파각을 측정하여 우세안과 비우세안의 차이를 성별로 비교하였다. 결 과 : 성별에 따른 안압(p=0.570), 등가구면굴절력(p=0.465)은 통계적으로 유의하지는 않았다. 우세안 에서 남자의 난시도가 유의하게 크게 나타났으며, 양안 난시도에서도 남자의 난시도가 유의하게 크게 나타 났다(p=0.012). 카파각은 우세안과 비우세안에서 여자의 카파각이 유의하게 나타났으며, 양안 카파각도 여 자의 카파각이 통계적으로 유의하게 나타났다(p=0.002). 결 론 : 우세안과 비우세안의 요인을 성인 남녀의 성별로 비교하였을 때, 남자의 난시도와 여자의 카파각 이 유의하게 크게 나타났다.

The purposes of this study were to: 1) identify sub-factors of fashion shopping orientation (FSO) in adults aged 20 through 39, and analyze the differences among those FSO factors according to classified groups, which were based on gender and purchase frequency in a mobile shopping mall, and 2) to investigate the effects of FSO factors on mobile purchase intention according to the same classified groups. The questionnaire was conducted from November 10, 2015 to November 20, 2015 and its 432 respondents were classified into four groups, which were male/heavy purchaser, male/light purchaser, female/heavy purchaser, and female/light purchaser. The results of this study were as follows: First, fashion shopping orientation consisted of five sub-factors, which included “conspicuous brand pursuit”, “economic pursuit”, “pleasure/trend pursuit”, “impulse shopping”, and “convenience pursuit”. Second, There were significant differences in three factors of FSO between male purchasers and female purchasers. Male purchasers showed higher tendency than female purchasers in “conspicuous brand pursuit”, while female purchasers showed higher tendency than male purchasers in “economic pursuit” and “convenience pursuit”. All the factors of FSO showed significant differences among the classified groups. Third, “economic pursuit”, “pleasure/trend pursuit” and “convenience pursuit” affected mobile purchase intention in the case of male purchasers while “economic pursuit” and “conspicuous brand pursuit” had a influence on mobile purchase intention in the case of female purchasers. Fourth, the factors of FSO affected mobile purchase intention partly in each group. In conclusion. “economic pursuit” was proven to be the main influential factor to induce consumers to have a mobile purchase intention.

Customer experience has become an important concept in explaining consumer behaviour with hedonic products in the online game industry. However, few studies have examined the differences in game experience internationally between players from different nationalities. Game producers who market their wares to a global audience need to take into account that individuals from different national backgrounds have different experiences according to nationally specific cultural and societal norms and restrictions. These experiences determine how players perceive, interact and enjoy products. The current study attempts to examine differences in game experiences between India and the US. Around 600 respondents were collected from Amazon Mechanical Turk (Mturk), an online data panel. Analysis of results using a series of multivariate analysis of covariate, showed that players from India and the US are different in most aspects of game experience except for their analytical experience. Theoretical and practical implications of the study are discussed and recommendations are made with consideration to the ramifications of the investigation.

In recent years, ethical consumption has been attracting attention in Japan. Ethical products cover various issues, such as protection of the global environment, sustainability of resources, and protection of producers. Because the specification of such issues is difficult, previous studies often analyzed only one phenomenon. Several studies have attempted to examine the buying behavior of consumers of organic food products, based on Ajzen’s (1991) theory of planned behavior (TPB) (Sparks and Shepherd, 1992; Arvola et al., 2007; Chen, 2007, Lodorfos and Dennis, 2008). The TPB considers intention as a function of three principle determinants: attitude toward behavior, subjective norm, and perceived behavioral control. Regarding ethical food consumption, moral norms are individual value judgments connected to a specific behavior and its outcome (Manstead, 1999). A comprehensive model based on ethical issues for various products is required. Prior research highlights the consensus that targeting females in ethical consumption will have a greater chance of success (Roberts, 1996; Mainieri et al., 1997; De Pelsmacker et al., 2005). We propose three hypotheses to explain gender difference in consuming ethical food products. The aim of this study is to analyze the purchase behavior of consumers of ethical food products and to examine how consumers differ by gender in terms of the ethical issues. This study adopted organic vegetables, fair trade products, products certified by the Rainforest Alliance, free-range eggs, and fish certified by the Aquaculture Stewardship Council as ethical food products. These food products are associated with different ethical issues, and thus, we define ethical issues as “ethical attitude” for each product. For example, the ethical attitude of free-range eggs is included in the following categories (Table 1): environment, which means the protection of the global environment; health, which refers to the health of consumers; animal, which means the welfare of animals and the sustainability of resources; and farmer/aquaculturist, which means protecting farmers or aquaculturists

Numerous studies have tested the impact of store environmental stimuli on store loyalty via some form of attachment and found that the environmental cues of a store do influence repatronage behaviours such as intentions to visit a store. However, different groups of consumers such as men and women could respond differently to environmental stimuli and develop distinct emotions or attachment towards a store brand (i.e. store love) which eventually results in different store repatronage behaviour (i.e. store loyalty). This study sought to determine whether male and female shoppers evaluated the (1) impact of store environmental cues (ambient, design, merchandise and social) on store love, as well as (2) effect of store love on store loyalty differently from each other. Studies comparing male and female shoppers are crucial as it would help retailers formulate and implement more effective gender-related marketing strategies. The framework and measures of this study were adapted from Koo and Kim (2003). Data was solicited from 863 Millennial shoppers of fast fashion retail stores in Malaysia using a survey method. The focus was on fast fashion stores given their significance as a disrupter in the retail industry and their strong popularity among clothing shoppers. Partial least squares multigroup analysis (PLS-MGA) was used to determine the differences between path coefficients in the structural model as well as compare the loadings of the indicators in the measurement model between both male and female respondents. Results showed that the indicator loadings do not differ significantly between male and female subsamples thereby establishing measurement model invariance. Results from the PLS-MGA showed that male and female shoppers do not evaluate the impact of store environmental cues (ambient, design, merchandise and social) on store love differently. Both groups shared the same perception that all four environmental cues examined in this study were important in cultivating positive feelings and attachment towards a store brand. However, the impact of store love on store loyalty differed significantly among males and females. Interestingly, the effect of store love on store loyalty was higher for the males than the females, contrasting the conventional view of females as the more emotionally-attached and loyal group of consumers.Numerous studies have tested the impact of store environmental stimuli on store loyalty via some form of attachment and found that the environmental cues of a store do influence repatronage behaviours such as intentions to visit a store. However, different groups of consumers such as men and women could respond differently to environmental stimuli and develop distinct emotions or attachment towards a store brand (i.e. store love) which eventually results in different store repatronage behaviour (i.e. store loyalty). This study sought to determine whether male and female shoppers evaluated the (1) impact of store environmental cues (ambient, design, merchandise and social) on store love, as well as (2) effect of store love on store loyalty differently from each other. Studies comparing male and female shoppers are crucial as it would help retailers formulate and implement more effective gender-related marketing strategies. The framework and measures of this study were adapted from Koo and Kim (2003). Data was solicited from 863 Millennial shoppers of fast fashion retail stores in Malaysia using a survey method. The focus was on fast fashion stores given their significance as a disrupter in the retail industry and their strong popularity among clothing shoppers. Partial least squares multigroup analysis (PLS-MGA) was used to determine the differences between path coefficients in the structural model as well as compare the loadings of the indicators in the measurement model between both male and female respondents. Results showed that the indicator loadings do not differ significantly between male and female subsamples thereby establishing measurement model invariance. Results from the PLS-MGA showed that male and female shoppers do not evaluate the impact of store environmental cues (ambient, design, merchandise and social) on store love differently. Both groups shared the same perception that all four environmental cues examined in this study were important in cultivating positive feelings and attachment towards a store brand. However, the impact of store love on store loyalty differed significantly among males and females. Interestingly, the effect of store love on store loyalty was higher for the males than the females, contrasting the conventional view of females as the more emotionally-attached and loyal group of consumers.The findings imply that retailers need to be more astute in creating strong emotional bonds with customers that translate to repatronage behaviours particularly among female shoppers. Male shoppers, as discovered, tend to be less finicky in expressing their love and repatronage intentions for a store once they are contented with the store’s ambience, design, merchandise and service. Alternatively, retailers can seize the opportunity of reaching out to the Millennial male shopper cohort given their potential in market size, characteristic as the less fastidious lot compared to their female counterparts, penchant for recreational shopping and being market mavens when it comes to the latest products, trends and happenings.

The purpose of this study was to determine the gender differences in the relationships between knowledge of, attachment with, and attitude toward a parent brand and perceived risk of, attitude toward, and purchase intension of an extended product in the case of brand extension. A total of 300 survey questionnaires were distributed to 150 male and 150 female college students, and 275 responses were used for the final analysis. The results showed that for male college students, knowledge of the parent brand had a positive relationship with brand attachment with the parent brand, which in turn had a positive relationship with brand attitude toward the parent brand. Knowledge of the parent brand had a negative relationship with perceived risk of the extended product, which again had a negative relationship with attitude toward the extended product. In addition, for male college students, knowledge of the parent brand had a positive relationship with attitude toward the extended product, which also had a positive relationship with purchase intension of the extended product. For female college students, brand attachment with the parent brand had a positive relationship with brand attitude toward the parent brand, which also had a positive relationship with attitude toward the extended product. Brand attachment with the parent brand showed a negative relationship with perceived risk of the extended product, which also had a negative relationship with attitude toward the extended product.

This study investigated the differences between gender for effectiveness of career competencies training and integrative life planning on career aspirations, self-identity and congruity between the real and ideal self of adolescents in Lokoja, Nigeria. The sample consisted of 227 adolescents who scored low on Ego-identity scales and were found exhibiting low self-identity, which affected their career aspirations. They were made up of 114 males and 113 females. Quasi-experimental pre-test, post-test and control group design was used with the sample, which was randomly assigned to three groups. Career Competencies Training (CCT), Integrative Life Planning (ILP) and the control. A Self-Identity Questionnaire (SIQ), Congruity Questionnaire (CQ) and Career Aspiration Questionnaire (CAQ) were administered to the three groups before and after the experimental programmes. CCT and ILP groups were the training groups while the control was the waiting group. The statistical tools used were Means, Standard Deviation and ANCOVA. A null hypothesis was formulated to guide the study and was tested at 0.05 level of significance. There is no significant difference in the post-test scores on the self-identity, career aspiration, and congruity of real and ideal self of adolescents exposed to career competencies training, integrative life planning and the control group due to gender. The use of both training is therefore recommended. Parents should be encouraged to take cognizance of the congruity between the real self and the ideal self of their adolescents so that they can be properly guided on their career aspirations.

Feminist therapy, based on feminist philosophy, has the aim of supporting and strengthening the powers of social minority groups, including women, and bringing change to society through these efforts. Its basic principle is that of equality, seeking freedom from any prejudice or oppression coming from gender differences. Through the analysis of a commercial entitled “Show,” by Korea Telecom, this study discusses how women, and especially women’s sense of ethics, are viewed in society. The commercial has been analyzed according to ethical theories, and a tentative conclusion has been reached: Women’s ethics is more relationshiporiented and caring than that of men, and it is the product of experiences, and learned through a system. Men and women are not innately different in terms of ethics, but rather the difference is something experienced, learned, and encouraged, and people acquire this difference in the course of interacting with others in order to survive. Taking this into consideration, the current study proposes and discusses a new method of dealing with ethics in feminist therapy: The fact that difference exists should be acknowledged, and an effort should be made to ‘show’ various effects of this difference.

본 연구는 대학생을 대상으로 하여 컴포트 푸드(comfort food)의 구성요인과 종류, 그리고 희노애락의 4개 정 서에 따른 컴포트 푸드의 섭취에 성차가 존재하는가를 확인하고자 하였다. 이를 위해 대학생 425명을 연구 참가 자로 선정하여 설문조사를 실시하였다. 그 결과 첫째, 남학생과 여학생 모두에서 따뜻함과 위안을 주는 음식, 즐 거운 추억을 떠올리게 하는 음식, 맛있는 음식을 컴포트 푸드의 개념으로 가장 높게 지각하고 있었으며, 음식 외 적 요소에서 부담 없는 음식, 편리한 음식을 컴포트 푸드의 개념으로 가장 낮게 지각하고 있었다. 그러나 건강을 고려한 음식에서는 여자가 남자보다 컴포트 푸드로 더 적합하게 생각하는 것으로 나타났다. 둘째, 컴포트 푸드의 종류로 남자는 고기류, 찌개 및 백반, 술을 보고하였고, 여자는 찌개 및 백반, 과일 및 야채, 고기류를 보고하였 다. 남자가 음식종류를 선호하고 여자가 스낵 종류를 선호한다는 가설을 지지되지 않았다. 셋째, 제시된 4개의 정서에 따라 섭취하는 컴포트 푸드의 종류를 살펴본 결과, 부정적 정서를 경험하는 상황에서는 남녀 모두 주로 술, 초콜릿, 매운 음식 그리고 음료를 선호하고 있었으며, 긍정적 정서를 경험하는 상황에서는 남녀 모두 치킨이 공통적으로 선호되었으며 여학생들은 다양한 음식들을 컴포트 푸드로 선택한 것에 반해 남학생들은 술을 주요 상위권의 음식으로 선택하고 있었다. 마지막으로 본 연구의 제한점과 후속연구에 대해서 논의하였다.

This article investigates how failure severity and attribution influence the level of satisfaction in men and women. In an experimental study, we find women’s satisfaction declines more than men’s satisfaction as failure severity increases, but only for consumer-caused failure not for company-caused failure. We also suggest the process underlying these differences by testing the mediation effect. The mediation analysis suggests that women have lower satisfaction than men when the service failure is caused by consumers because as outcome severity increases women have a higher tendency than men to avoid self-blame out of a defensive motivation.

Despite the recent economic downturn, the worldwide sales of luxury fashion brands have increased. The luxury fashion market may have become more profitable and yet, at the same time, more competitive. The relationship between consumers and a luxury fashion brand is the type of relation that starts with an affinity towards a particular brand name and is manifested through the purchase of the goods (Okonkwo 2007).Luxury consumption generally involves purchasing luxury products and brands which can symbolise luxury values to an individual. Even though luxury consumption has always been associated with prestige-seeking behaviour, it goes beyond that. Consumers nowadays are looking for luxury brands and goods that are able to fulfil their own functional and emotional values or, specifically, perceived luxury values. Advertising is essential in selling luxury brands and most luxury brands are willing to invest in advertising. One of the main objectives of luxury brand advertising is to help consumers develop a good understanding of the perceived values that luxury brands can offer as compared to non-luxury brands. Only after perceived luxury values are well understood, will consumers be persuaded to purchase the brands. Luxury fashion brands are one of the most profitable and fastest-growing luxury sectors, yet at the same time most researchers tend to agree that the value perceptions associated with luxury fashion brands are poorly understood and under-investigated. Values in general can be regarded as beliefs that guide the selection or evaluation of desirable behaviours or end states (Schultz & Zelezny 1999). Luxury values explain why consumers desire and purchase one luxury brand rather than another. This is because luxury values associated with a specific luxury fashion brand influences consumers’ preference over another brand. There is a wealth of models for perceived luxury values and many researchers have attempted to measure perceived luxury values. Previous research has revealed that luxury values may consist of multiple dimensions. For example, luxury values may involve exclusivity, perceived quality, brand awareness and brand identity (Phau & Prendergast 2000). Vigneron & Johnson (2004) proposed five perceived luxury values which comprise conspicuous value, uniqueness value, quality value, hedonic value, and extended self-value. Subsequent to the study done by Vigneron & Johnson (2004), Wiedmann, Hennigs & Siebels (2007) extended and summarised nine perceived luxury values in relation to luxury fashion brand consumption which are: price value, usability value, quality value, uniqueness value, self-identity value, hedonic value, materialistic value, conspicuousness value and prestige value.Gender, in particular, has not been carefully examined in the luxury context. Since many luxury fashion brands are purchased as gifts for the opposite gender, good understandings of the gender differences in perceptions towards key luxury values becomes essential in this luxury market. Extended from Wiedmann et al.’s study (2007) and using a two (male and female endorser) by two (male and female consumer) factorial and quasi-experimental design, this study examines the impact of gender on consumer responses to seven key luxury values, including the appearance, quality, uniqueness, materialistic, hedonic, conspicuous, and prestige value. The sample included more than three hundred young consumers in Australia. Confirmatory factor analyses were used to test the validity and reliability of each value construct. T-tests were conducted to examine the difference between the male and female consumers with regards to each of the luxury value. The study found that, when exposed to the male-endorser advertisement, male and female consumers have significant different perceptions towards only three key luxury values including appearance, hedonic and prestige value. However, when exposed to the female-endorser advertisement, male and female consumers have different perceptions on all of the key values examined except the materialistic and quality value. The results reveal that gender is a key consideration in luxury brand marketing, particularly in the context of new luxury brand advertising. On one hand, the same advertisement may lead to different consumer perceptions on the luxury values of the advertised brand. On the other hand, some key perceived values (such as quality or materialistic) may not be influenced by gender (neither the gender of the endorser or the consumer). The findings of this study are important as they enable luxury marketers to understand the impact of gender in luxury brand marketing. The implications go beyond luxury fashion brands to other sectors of the luxury market.

본 연구는 인천지역 일부 남녀 대학생들을 대상으로 올바 른 식습관의 확립과 신체적, 심리적인 건강을 위한 기초자료 로 제공하고자 실시하였으며, 식습관에 영향을 줄 수 있는 요 인으로 건강관련 생활습관, 신체증상, 체성분을 조사․분석 한 결과는 다음과 같다. 1. 대상자의 일반적인 특성으로는 남학생 96명(39.2%), 여 학생 149명(60.8%), 거주 형태는 자택 및 친척집 202명(82.4%), 자취 43명(17.6%), 통학 수단은 도보 48명(19.6%), 자전거 1명 (0.4%), 자가용 5명(2.0%), 버스 65명(26.5%), 지하철 126명 (51.4%), 학년은 1학년 60명(24.5%), 2학년 54명(22.0%), 3학년 84명(34.3%), 4학년 47명(19.2%)으로 나타났다. 또한 건강관 련 생활습관에서 운동 여부는 ‘하고 있다’ 120명(49.8%), ‘하 고 있지 않다’ 125명(51.0%), 흡연 여부는 ‘하고 있다’ 16명 (6.5%), ‘하고 있지 않다’ 229명(93.5%), 음주 여부는 ‘하고 있 다’ 58명(23.7%), ‘하고 있지 않다’ 187명(76.3%)으로 나타났 다. BMI는 저체중, 정상군, 과체중, 비만이 각각 13명(5.3%), 122명(49.8%), 79명(32.2%), 31명(12.7%)로 나타나, 정상체중 이 가장 많은 반면, 저체중과 비만 학생의 비율이 낮았다. 2. 남녀 대학생들의 건강관련 실천 양상의 차이를 분석한 결과, 흡연, 음주, 운동 여부, 과일 섭취, BMI에서 유의적인 차이를 보인 반면(p<0.05), 육류 섭취는 유의한 차이를 보이 지 않았다(p>0.05). 3. 남녀 대학생들의 식습관의 차이를 분석한 결과, 전체적 으로 ‘아침은 매일 규칙적으로 먹는가’, ‘식사는 언제나 적당 한 양을 먹는가’, ‘1일 2끼 정도의 고기․생선․달걀․콩제품 중의 어느 것인가를 먹고 있는가’, ‘기름을 넣어서 조리한 음 식을 매일 먹는가?’에서 남녀 모두 주 3~5일 실천하고 있는 것으로 나타났으며, 남녀 대학생 간의 ‘과일을 매일 먹는가’ (p<0.05)에서 통계적인 유의적인 차이가 나타나, 여학생이 남 학생보다 과일 섭취 빈도가 높은 것으로 나타났다. 4. 남녀 대학생들의 신체증상의 차이를 분석한 결과, 남녀 모두 ‘쉽게 피로하다’, ‘집중력이 떨어진다’가 높게 나타났으 며, ‘두통이 있다’, ‘감기에 잘 걸린다’, ‘평소에 어지럽다’, ‘쉽게 피로하다’, ‘계단을 오를 때 숨이 가쁘다’, ‘집중력이 떨 어진다’, ‘소화가 잘 안 된다’, ‘변비가 있다’에서 성별에 따른 통계적으로 유의적인 차이가 나타난 반면(p<0.05), ‘얼굴이 창백하다’, ‘소화가 안 된다’, ‘설사 증상이 있다’에서 통계적 으로 유의적인 차이가 없는 것으로 나타났다(p>0.05). 5. 남녀 대학생들의 체성분의 차이를 분석한 결과, 전체적 으로 신장, 체중, BMI, 근육량, 체지방량, 골격근량, 복부지방 률에서 모두 성별에 따른 통계적으로 유의적인 차이가 나타 났다(p<0.05). 6. 남녀 대학생들의 식습관과 신체증상의 상관관계를 분석 한 결과, 남녀 대학생들이 일상생활에서 경험할 수 있는 신체 증상과 식습관의 관계에서 기름을 넣어서 조리한 음식을 매 일 먹는 경우 ‘소화가 잘 안 된다’와 ‘집중력이 떨어진다’, ‘두 통이 있다’ 간에 양의 상관관계를 보였으며, 우유를 매일 마 시는 경우 ‘소화가 잘 안 된다’ 간에 음의 상관관계, 1일 2끼 정도는 고기, 생선, 달걀, 콩제품 중의 어느 것인가를 먹는 경 우 ‘소화가 잘 안 된다’와 ‘변비가 있다’간에 음의 상관관계 를 나타났다.