본 연구는 다국적 기업의 해외 입지 선정과 관련된 연구를 종합적으로 검토하여, 과거와 현재의 연구 결과를 분석하고, 미래 연구 방향을 제시하는 것이 목적이다. 구체적으로 2000년부터 2023년까지 총 173편의 해외 입 지 선정 연구를 분석한 결과, 비시장 전략, 네트워크, 실물옵션, 방법론과 관련한 주제와 이슈에 관해 연구가 활 발하게 진행되고 있음을 확인하였다. 본 연구는 다국적 기업의 주요 의사결정 중 하나인 해외 입지 선정과 관련 된 연구 동향을 분석하여, 연구자들에게 미래 연구 방향을 제시하는 데 도움을 줄 수 있을 것으로 기대된다. 뿐 만 아니라, 높아진 글로벌 환경 불확실성과 지정학적 위험 상황에서, 공급망과 해외 자회사 입지 선정과 재배치, 리쇼어링 등과 관련한 의사결정과 관련하여 기업의 경영자들과 실무자들에게도 유익한 시사점을 제공할 수 있을 것으로 기대한다.

This research was conducted to explore how fashion exhibitions, in this case with a historical and cultural foundation, and big events can be an impactful channel of marketing communications with digitalization and social media. Exhibitions and events are featured as meaningful communications channels to diffuse the culture and businesses sectors.

이 연구는 국가 수준 영어 교육과정에서 지도하도록 의도하고 있는 어휘, 문법, 의사소통기능, 내용 요소 등을 아우르고 있는 중학교 영어 교과서의 본문에 대해 질문 중심 하브루타 형식의 토론을 통해 학생들의 이해 수준을 심화하고, 본문의 내용을 확장한 주제로 과정 중심의 영어 작문을 지도했을 때, 영어 쓰기에 대한 학생들의 인식과 자아효능감에 구체적으로 어떠한 영향을 주는지 알아보고자 했다. 이를 위해, 질문 중심의 하브루타와 과정 중심 쓰기 지도 방법에 이론적 토대를 두고 3단계로 설계된 GROWTH라는 수업 모형을 고안했고, 2017년 3월부터 11월까지, 서울 서부에 소재한 중학교 3학년 두 학급의 학생 54명을 대상으로 수업시간 중 해당 수업모형을 적용했다. 수업모형 적용 전후, 설문을 실시한 결과, 해당 수업 모형은 짝‧모둠 중심의 토의·토론에 대한 학생들의 인식에 긍정적인 영향을 주었고, 영어 쓰기에 대한 학생들의 자아효능감을 향상시켰으며, 학생들로 하여금 영어 쓰기를 시도하고 연습하는 것의 중요성을 일깨웠음이 드러났다. 이와 같은 연구 결과는 중학교 수업 현장에서 과정 중심 수행평가의 일환으로 보다 적극적으로 영어 쓰기를 지도할 필요가 있음을 시사한다.

Starting in 1990, the Jeju Branch of Teachers conducted a 4.3 history trip for the nation’s teachers. Discussion of 4.3 used to be prohibited but with the rise of conscious history teachers, they started to share the sites of pain from 4.3 along with sites of pain from modern history. Starting in 2001, Nationwide 4.3 joint classes were implemented; 4.3 learning CDs were produced and distributed to classrooms and other learning sites which cause a lot of friction with the Office of Education. It was painful but the groundwork for 4.3 education was being laid. In 2003, The Provincial Office of Education published “Jeju 4.3 Incident Education Materials: Overcoming Pain and talking of Peace” which provided an opportunity for teachers to officially educate about 4.3. After this in 2008, The third edition of “Overcoming 4.3’s pain and talking of Peace” Teaching materials for Elementary school students, Middle school students, and teachers and the 4.3 Damage Report were published. However, for eight years, 4.3 Educational materials have not been issued.

Firms acquire customers using myriad forms of marketing media (Neslin & Shankar 2009), and different media strategies yield different results to the firms. Therefore, allocating media strategy given a firm’s spending raises important questions for managers. This is especially the case since the media landscape has changed dramatically, with new media channels incorporating online, mobile, and social media now being considered the mainstream. It is crucial to understand how each form of media influences consumers and how it operates alongside traditional media. Based on Stephen and Galak (2012), marketers distinguish earned media from paid media. Earned media is defined as media activity that a company does not directly generate, such as press mentions on the internet and online community posts in consumer-generated social media. On the other hand, paid media refers to the media activity which a company generates (for example, television, radio, print, and direct mail). It is common for firms to consider using earned media and paid media at the same time when developing marketing communication strategies. Despite the coexistence of paid and earned media channels, previous empirical findings focus either on paid media or earned media and suggest that these individually will increase a firm’s marketing outcomes. However, there is a lack of research that examines the question of whether the use of paid media and earned media at the same time is synergistic. The effects of a cross media synergy only focuses on the resource allocation within paid media (for example, TV–Radio (Edell & Keller 1989), TV–Magazine (Confer & McGlathery 1991), TV–Print (Dijkstra, Buijtels, & Van Raaij 2005), and TV, Radio, Print and Outdoor (Briggs, Krishnan, & Sheeran 2003)). Thus, by considering paid media and earned media concurrently, this study investigates whether the synergies between paid and earned media have a stronger effect on a firm’s long term profitability than the isolated effects of TV or word of mouth (WOM) alone. In addition, the research on earned media has focused on short-term outcomes such as customer actions (for example, website sign-ups) and sales growth, sales rank, cross-product sales, and ratings (Trusov, Bucklin, & Pauwels 2009; Li & Hitt 2008; Moe & Trusov 2011). Moreover, in the limited research on the relationship between earned media and long-term outcomes, the outcomes are restricted to those related to soft metrics of communication effectiveness (for example, attitude and brand awareness). Therefore, we use customer equity, which is regarded as a forward looking firm outcome variable, thereby enabling marketers to monitor and measure the long-term financial impact of marketing spending (Kumar & Shah 2015). Moreover, cross-media synergy can be accurately measured by customer equity, which incorporates both customer acquisition and retention. Based on Villanueva, Yoo, and Hassens (2008), customers acquired through paid media focus more on trials, whereas customers acquired through earned media provide the firm with more repeats. In other words, paid media plays a key role in the acquisition of customers, while, on the other hand, earned media increase the retention of customers. Thus, it is appropriate to measure the cross-media synergy with the customer equity (long term profitability) that can capture the customer acquisition and retention simultaneously. Regarding the long term impact of the firm’s media strategy, previous research has used the economic impact of traditional marketing channel (for example, television, radio, magazine or newspaper, advertisement, e-mail links, and direct mail) versus that of WOM (for example, links from Web sites, magazine, or newspaper articles, referrals from friends or colleagues, referrals from professional organizations or associations, and referrals from search engines) on customer equity. Traditional marketing had a stronger effect than WOM in the short term, while WOM is a quiet, gradual-impact, long lasting driver (Villanueva, Yoo, & Hassens 2008). This result can be attributed to the different characteristics of each media channel. Although earned media, including WOM, is not entirely controlled by the firm, earned media may be more likely to last longer for various reasons. One of the reasons for this phenomenon is that earned media has greater credibility than conventional marketing activities that are implemented by the firms, and is therefore more persuasive than conventional advertising (Brown & Reingen 1987, Villanueva, Yoo, & Hassens 2008). In other words, considering the impact of each type of media in itself, earned media is more effective in increasing long-term profitability. However, the interaction effect of earned and paid media has not been empirically tested yet. Thus, it is conceivable that a cross-media synergy (incorporating the implementation of earned media and paid media at the same time) will last longer than the implementation of each isolated media. As Armelini and Villanueva (2010) pointed out, earned media and paid media have complementary effects. For example, offline advertising increases website visitation by influencing consumer awareness, while online advertising directly leads to website traffic (Ilfeld & Winer 2002). The consumer buying process involves distinct stages such as awareness, consideration, and purchase (Lavidge & Stener 2000) and each media influences customer buying behavior in a different way. Hence, it enhances the effectiveness in terms of long-term profitability to utilize the cross-media effect properly. For example, in the car industry, 64 % new car buyers become aware of the features and benefits of a car by obtaining information online, even though they purchase their cars from an offline dealership (J.D. Power and Associates 2004). This finding implies that a firm’s implementation of both paid and earned media properly will maximize the customers’ arousal of the target brands. Furthermore, converging paid media and earned media is expected to proliferate the growth of a firm’s profitability, such as sales, revenue, and customer’s equity, at an exponential rate. For example, the effects of TV advertising execution can be enhanced by press mentions that a company does not directly generate; this is because press mentions support the credence of TV advertising. Inversely, since paid media activities reach the audience relatively more than WOM (due to the high audience penetration share), the online share of press mention can proliferate rapidly with the execution of paid media activities. Therefore, the interaction between earned media and paid media has a greater effect on customer equity than isolated media implementation. The impact of a media synergy has more positive effect and last longer than isolated media implementation (and our model is displayed in Fig. 1). We collect data on marketing efforts, word-of-mouth circumstance, and performance of a telecommunication company. Based on customer equity models and quarterly marketing and performance data, we first estimate the lifetime value of the newly acquired and existing customers. Thereafter, we determine the customer equity of the company over each period. We develop and employ a time-series model for examining the relationship between cross media efforts (paid media vs. earned media) and the estimated firm’s customer equity. Finally, we examine the synergistic effect of cross media on the firm’s long-term profitability.

Brand extensions are a critical strategy for the introduction of new products, which are often prone to failure. The use of an established brand can help promote acceptance of the new product by reducing perceived risk, enhancing efficiencies in terms of distribution and promotion, and reducing overall costs associated with launching the new product. Previous research regarding brand extensions has shown that various factors influence success of brand extensions (e.g., marketing support and retailer acceptance). One of the most important factors driving brand extension success is the fit between a parent brand and its extension. A new marketing construct, emotional attachment to a brand, has recently been introduced to the brand extension literature. However, the role of consumers’ brand attachment, in terms of reactions to a brand extension has largely been ignored by researchers. The lack of research on brand extensions and brand attachment is somewhat surprising, given the considerable body of research findings that show consumers who are emotionally tied to a brand respond differently to that brand due to increased attachment. Building on this body of work, we propose that consumers who are emotionally attached to a brand will be less impacted by the degree of fit between the parent brand and its extension. In this research, we show that emotional attachment with a brand is an important factor underlying consumers’ responses to a brand extension. In particular, we explore the moderating role of brand attachment on consumers’ responses to extensions that vary in terms of fit with the parent brand. We also explore the process underlying observed effects. These issues are examined with an experiment regarding extensions for a real-world brand. Further, mediated moderation analyses indicate that the moderating effect of brand attachment is mediated by brand image fit, but not by product category fit. Implications of our findings for managers and researchers are also are provided.

우리의 목표는 남북한이 정치적으로나 경제적으로 하나가 되어 통일국가를 이루는 것이다. 통일 이전이라도 남북한이 평화를 이루어 서로 화해하고 협력하여 함께 살아야 한다. 109년 전 평양 대 부흥을 경험하고 제2의 예루살렘으로 불린 그곳이 다시 회복되어 전 세계에 평화의 마음을 가지고 영혼들을 살리며, 다시 오실 예수 그리스도를 전하는 나라가 되어야 할 것이다. 따라서 인간 삶의 본질적인 변화를 추구하는 기독교선교에 있어서 북한 동포들의 사고방식이나 생활습관 등의 환경적인 요소들을 연구하고 분석하는 것은 필수불가결한 요소일 수밖에 없다. 진정한 의미의 민족화해를 이룩하기 위해 화해와 통일을 목표로 북한의 인권과 탈북자 문제를 중심으로 살펴보면서 남북관계에서 한반 도 통일의 전망을 제시한다. 한국교회의 중재자적 접근은 정의와 진실 에 근거한 평화와 조화를 이루는 일에 매우 중요할 것으로 강조된다. 통일 선교정책의 평화 이해와 전략은 북한선교정책전략에서 북한 인권 문제에 대한 접근과 모색을 통하여 북한 인권의 실태, 북한 이탈주민, 탈북여성의 인신매매와 탈북고아, 요덕수용소, 북한 인권법을 중심으 로 전개했으며, 북한선교정책 유형에서 남북관계의 이중성을 어떻게 전환시켜서 접목하는지를 서술하였다. 선교의 유형들이 다양한 창구로 변함에 따라 북한선교의 기독교정 체성에 관한 문제가 서서히 제기되었다. 또한 지구, 세계화로 대변되는 오늘의 시대는 모든 것이 자본의 논리로 관찰되고 있다. 이로 인해 가난한 국가들과 가난한 사람들의 어려움은 더욱 가중되고 있고, 엄청 난 분단비용을 감수해야 하는 한국과 북한의 국민들 역시 어려운 상황 가운데 놓여있다. 이러한 시점에 우리 기독교인들은 북한선교에 힘을 모아야 한다. 북한선교는 예수 그리스도의 선교명령 차원에서 뿐만 아니라 민족의 생존적 차원에서, 자유라는 미명 아래 당연시되는 무한 경쟁을 도전하는 차원에서 기독교인들의 중요한 과제이다. 그러므로 한국교회는 미래 북한선교사역에 있어서, 먼저 북한을 더 이상 한국과 북한이 서로 대립되는 관계로 머무르는 것이 아니라 미래를 함께 주도할 동반자로 인식해야 한다. 그렇게 될 때 한국교회 미래는 민족 모두에게 진정한 희망이 될 것이며, 통일정책에 북한선교 정책이 기독교인들의 북한선교는 큰 의미를 창출할 것으로 본다.

목 적: 시각손상을 유발하였을 시, 광학 확대경과 휴대용 전자확대경을 사용시 근거리 사물을 인식하는데 걸리는 시간에 대해서 평가하고자 한다. 방 법: 15명의 참여자에게 영수증 내에 있는 여러 가지 정보와 사진의 정보를 파악하는데 걸리는 시간을 측정하였다. 3가지 시각 손상 조건을 구현하였으며, 이는 시력저하, 백내장 그리고 시야협착이었다. 이런 시각 손상 조건하에서 광학확대경과 전자확대경에 대한 사물인식 시간을 측정하였다. 결 과: 본 연구에 참여한 참여자는 21세부터 26세로 평균나이는 22.73±1.28이다 근거리 정보를 인식과 사진의 정보를 파악하는데 걸린 시간은 광학확대경과 휴대용 확대경간 유의한 차이가 없었다. 시각 손상 조건을 서로 비교하였을 때, 시력저하 조건과 백내장 조건은 유의한 차이가 없었으나, 시력저하와 시야협착 그리고 백내장 조건과 시야협착 조건간에는 유의한 차이를 보였다. 결 론: 근거리 사물의 정보를 인식하는데 있어서, 광학 확대경과 휴대용 전자확대경은 비슷한 정도의 효율성을 보여주었다. 하지만 시야협착이 있는 경우에는 다른 시야 손상에 비해 정보인식 시간이 다소 오래 걸렸다. 따라서, 시야협착이 있는 경우에는 시야 확장에 도움이 되는 보조기기의 처방을 통하여, 읽기 능력 향상을 도와주는것을 고려하여야 할 것이다.

Purpose: To evaluate the feasibility of iPad for visual impairment by utilizing the magnification functions on the iPad compared to conventional optical magnifier when looking at near object. Methods: 18 participants (9 males and 9 females, 42 through to 71 years of age, with a mean age of 63.2 ± 12.3 years.)were asked to perform timed tasks of viewing bills and photographs to find the certain information. They were then asked to compare between their optical aid and the iPad in terms of comfort, ease of use and clarity when viewing bills and photographs. Results: Participants spent significantly less time completing the tasks when using their own optical magnifiers compared to the iPad (p<0.01). In the photograph viewing task, optical aids were perceived to be significantly clearer than the iPad (p=0.02). Conclusion: Overall, the iPad were not shown to be significantly more comfortable or offer more visual clarity when compared to traditional optical magnifying systems. Conversely, we also could not show that the iPad is any worse than traditional optical magnifying systems. Due to the likely benefits of training on the outcome, the iPad may have great potential as a low vision aid, but it may also need additional accessory such as stand for better image stabilization.

본 논문은 미국교정에 있어서 수용자인권의 신장과정과 제한적 조치의 내용 을 대표성있는 대법원판례를 중심으로 1960년대 이후부터 시대순으로 정리하고 그 사회적 배경을 기술한다. 또한 수용자소송과 관련된 수정헌법 조문을 기준으 로 각 권리영역에 속하는 소송결과를 나열함으로써 수용자의 권리가 신장되는 과정에서도 수용자권리보호와 시설의 안전과 질서유지 사이에 일정한 균형이 시도되고 있음을 보여준다. 끝으로, 미국과 우리나라에서 공통적으로 발견되는 정치사회적 분위기에 크게 영향을 받는 수용자인권정책이 그 한계를 벗어나 보 다 근본적인 접근이 필요함을 제시한다.

The purpose of this study is to show that the reason behind the ambivalentcharacteristic displayed in Niki de Saint Phalle’s works is in her trauma and how suchcharacteristic can be extracted from her works. During her creative years, Saint Phalleworked on various materials from different genres such as assemblages, shooting paintings, aseries on Bride and Monster, ‘Nana’, ‘Tarot Garden’and public sculptures. Onecommonality found among her various works is the ambivalent characteristic that containscontrasting elements simultaneously. Saint Phalle suffered a terrible psychological damageinflicted by her parents during her childhood. Specifically, she was sexually assaulted by herfather and emotionally neglected by her mother, the trauma that affected her for the rest ofher life. As a result, she came to develop extreme love-hate relationships with her parentsand this became the main reason for the ambivalent characteristic displayed in her works. The love-hate relationship Saint Phalle developed can be identified through variousresearches done on the subject of the affect of sexual assault. It is common for incestvictims to develop ambivalent feelings towards the perpetrator and Saint Phalle was noexception.Dissociation disorder and a snake well explain the trauma from her father. It is agenerally accepted belief in the field of psychology that dissociation disorder commonly occursto children who experience incest. And dissociation disorder is similar to the characteristic ofambivalence in the sense that a single entity contains more than two contrasting elements at thesame time. In addition, the amputated doll objects used in her assemblages coincide with theexpression of body detachment of people with dissociation disorder. These facts clearly indicatethat the trauma from her father is showing through in her works.A snake is a subject matter that reflects the ambivalent tendency of Saint Phalle thatresulted from her trauma. She remembers her father’s rape as an image of a snake which is related to a phallic symbol in mythology or art reflecting her trauma. Moreover, shedisplays a similar pattern of ambivalent emotion like love and hate or fear towards a snakeand her father. This is also confirmed by her portrayal of a snake as a monster or reverselyas a creature with fundamental vitality in her works. The lack of affection from her mother can be explained by her mother’s maternaldeprivation. It appears that Saint Phalle’s mother possessed all the causes for maternaldeprivation such as maternal separation, personality disorder and inappropriate attitudetowards child rearing. Especially, a study that shows mother’s negative attitude towardschild breeding tends to increase dissociation experience of children is another importantevidence that supports Saint Phalle’s dissociation tendency. These traces of Saint Phalle’s trauma are clearly revealed in her assemblages andshooting paintings. The violent objects in her assemblages such as a hammer, razor, nailrepresent the rage and defensiveness towards her father. The objects such as fragments ofbroken plates of feminine patterns, pots and mirrors that her mother used symbolize theaffection towards her mother. On the other hand, the destructed objects can be interpretedas her hate and resentment towards her mother. Shooting paintings contain her extremefury and hate. Things such as acts of shooting and the image associated with blood aftershooting are blunt expressions of her bursts of emotions.I have tried to define and classify the ambivalent characteristics shown in herassemblages and shooting paintings as hate, rage, violence, calm, love and pleasureaccording to the frame ofThanatos and Eros. Out of the six, hate, rage, violence and clamare associated with Thanatos while love and pleasure are associated with Eros and theycorrespondingly form an ambivalent structure.These ambivalent characteristics can be found in her assemblages and shootingpaintings. The objects in her assemblages such as a razor, saw, hammer imply hate, rage,violence and the silence felt throughout her works represent calmness. And, as mentioned,the feminine objects can be seen as symbolizing love. In shooting paintings, hate, rage,violence can be found in the use of force and in the traces of watercolor after shooting,and a sense of pleasure in her feelings of catharsis after her shooting. Moreover, a shieldedcalmness can be found on the plywood all covered with plaster before the shooting. This study looked into the ambivalent characteristic of Saint Phalle’s works byexamining her trauma to find its correlation, and a meaning of this study can be found fromthe fact that it refocused the origin of Saint Phalle who is generally known as a feministartist. Additionally, a meaning of the study can be found also from the fact that it examinedthe ambivalent characteristics of her works through a frame of Thanatos and Eros.

인간 간섭에 영향을 크게 받는 인공호소가 대부분인 우리나라의 호소 특성과 보다 나은 생태계 관리 방안을 도출하고자 하는 목적에서 2005년 4개 호소의 이화학적 요인과 담수조류 정량분석에 의거한 기초자료를 바탕으로 통계학적 분석을 시도하였다. Canonical Correspondence Analysis(CCA)를 하구호인 남양호, 삽교호, 아산호 및 북한강 중하류 수계에 연쇄적으로 위치한 댐호 중 하나인 청평호에 적용하였다 그 결과, 청평호는 3개 하구호와 구분되는 특징을 보였으며, 청평호를 제외한 CCA결과, 아산호-삽교호-남양호 간에도 차이를 보여주었다. 담수조류 군집 구성은 제한된 자료량 때문인지 해석이 생태학적 해석에 어려움이 따랐다. 따라서, 보다 지속적이고 심화된 담수조류 연구 및 기타요인의 채집 및 분석이 수행될 필요가 있음이 나타났다. 그러나, 제한된 자료량에도 불구하고, 청평호 및 3개 호소의 큰 두 그룹으로 호소 그룹이 특징지워진 것은 CCA 적용이 유효함을 나타낸 것으로 보인다.

It has been frequently pointed out that the established art history with the stylistic and iconographic interpretations and monographic analysis is fallen behind the currency of modern art. Among those who claimed the crisis in the discipline of art history, there is a suggestion that the art historical study should be fostered by other factors in the fields of the humanities. The so called New Art History or ‘Visual Culture Studies’ insists that art history has to be restructured to integrate the broader study of culture and society, and by now, such an opinion is not a novelty at all. One of the most significant yet overlooked elements that induced the new currency of art history is properties of contemporary art that conflict the traditional claim of art historians. Although the idea that art is not purely aesthetic but that it has many other functions has been brought up by the art historians, it was the artists that provoked such a perception. When Arthur C. Danto and Hans Belting proclaimed the End of Art and Art History in the 1980s, the concept of art has been changed radically through the avant-garde tendency of Modernism and a new pluralism of Postmodernism. One dominant concern that strikes art historians is to find a new approach to art, since the traditional method and goal of analysis for past art and past art history seem unavailable. The perplexity arising from the situation is intensified in the field of teaching art, especially for those who teach art history in art school. Basically art history is a pursuit of learning of art in history, and its purpose is to reconcile the present with the past and the future as well. Since Modernism, as it is confusing sometimes because it implies the present state, somehow art became considered ‘tradition-less’. It does not mean that a work of art stands aloof from the past attainments, but modern art imposed itself on a task seeking after the new for its own sake, turning its back on the tradition. And now in the era of Postmodernism, art historians face the requirement to revaluate the whole history of art including modernism. The necessity of art history in art education is indisputable, but methods and contents in the academic courses should be reexamined now. Because artists’ concept of history and past art has been altered, and art history as a humanistic discipline can only maintain its identity through incorporation with art itself. Academics teaching art history, or, strictly speaking, past works of art and history, to the student in art school, confront with the need to rethink the object of art history and its meaning to the artists.

W. B. Yeats and Thomas Hardy, as poets, were contemporaries. Their long careers spanned the transition from Romanticism to Modernism and their poetry constitute two of the most powerful dealings with that transition and those traditions. Younger poets after Yeats and Hardy have attested to their significant influences on their works respectively. Until 1930s it seems that the poets preferred Hardy as their poetic model, but after the 30s such a stand has become unpersuasive. Considering the course and interdependence of these two poets’ reputations and influences, we are led to acknowledge that Yeats and Hardy defined the options for poets for the whole period of the 20th century and that consequently poets have tended to be divided into two distinguishable streams. This paper aims to distinguish those different streams through the poetic works of Yeats and Hardy. There is some hint of determinism in both Yeats and Hardy, but with very important difference. In Yeats’s early poetry human weakness is implied despite a heavy-handed insistence on nature’s sympathetic; identification with man. But Hardy’s poetry implies a human strength in the face of a nature indifferent to man’s social arrangements and adjustments. Yeats proceeds dramatically to make a system, a private mythology; Hardy shows the structure of a mind capable of coming to a disturbing conclusion. Both Yeats and Hardy find nature for the most part unsympathetic to man, but while Yeats prefers to escape to a dreamy or fairy land or The Great Mind, Hardy illustrates man’s own resistance and adjustment within this world of reality. So, while Yeats offers a vision of a higher reality beyond or behind nature, Hardy, as a result of his acute scrutiny of appearances of the real world, offers us personal and narrative instances of man’s responses to the neutrality of nature. Hardy’s dealings with reality are for the most part moral, while those of Yeats’s incline to amorality, which means that Yeats allows himself to wander far from an acknowledgment of the limits of our individual lives and strengths. These different attitudes to reality lead to their poetic tone: Hardy’s-control of tone, Yeats’s being high and energetic. Considering the comparative characteristics of Yeats and Hardy we are led to conclude that they defined the options for the younger poets following after then: experimental and traditional, modernist and anti-modernist visionary, and discursive and rhetorical and plain.