The hospitality, tourism, and travel (HTT) industry has a significant environmental impact due to its water, energy, and waste production. One of the main challenges faced by the HTT industry is the reduction of the negative environmental impact of hotel businesses. Recent studies have shown that consumers are willing to pay a premium for green hotels that adopt environmentally friendly practices to minimize their impact on the environment. While interest in these practices has been increasing, not all consumers are familiar with actual benefits of green hotels. Therefore, it is necessary to employ strategies to increase consumers’ awareness and encourage positive pre-purchasing decisions when selecting a green hotel.

기후변화를 비롯한 다양한 환경문제로 인하여 환경 교육의 중요성이 증가되고 있다. 환경 교육 을 위한 식물 교육 프로그램을 개발하고 이를 초등학생 121명에게 적용한 후 환경친화적 태도와 식물친숙도를 평가하였다. 식물 환경교육 프로그램에 대해서는 전체적으로 만족도가 높았으며, 프로그램 시간, 강사, 내용, 장소 등이 만족도에 영향을 미쳤다. 초등학생들은 프로그램 참여 의 사가 높으며, 만족도와 참여 의사는 높은 상관관계가 있었다. 프로그램을 수행하지 않은 학생과 비교하면 식물교육 프로그램의 효과로 환경 지식습득, 기분개선이 높게 분석되어 식물 교육 프 로그램은 환경에 대한 인식의 제고에 긍정적 효과가 있다. 환경친화적 태도의 하위 영역인 환경 보호와 환경오염에 대한 인식에서 효과가 있으며, 학년이 낮을수록 교육에 의한 차이가 있었다. 저학년부터 다양한 환경 교육 활동을 경험하게 되면 환경 감수성이 향상될 것으로 기대된다. 식 물 교육활동은 식물 친숙도에 긍정적 효과가 있으며, 인지적 측면에서 지식습득의 효과 뿐 아니 라 정서적 측면의 향상에도 유리하다. 환경친화적 태도와 식물친숙도 향상에 효과가 있는 식물 교육프로그램의 참여도 향상을 위해서는 만족도를 제고해야 하며, 이를 위해서는 프로그램 시 간, 강사, 내용 등의 운영 및 구성이 중요할 것으로 판단된다.

Actively promoting pro-environmental behavior not only can effectively reduce degree of environmental pollution, but also is a necessary step for the sustainable development of social economy. Although scholars have had in-depth discussions on influencing factors and promoting mechanism of pro-environmental behavior, research concerning effects of external situational factors on pro-environmental behavior is relatively insufficient, and impacts of natural environment conditions, say, air quality is seldom considered. With the development of China’s economy, industrial growth and advancing urbanization, air quality continues to deteriorate when acid rain, haze and other harsh weathers occur more frequently, seriously affecting and endangering people’s health and daily life. So, does air quality also affect people’s pro-environmental behavior? And if so, how is that impact? What is the internal mechanism? Based on the above questions, this paper designed two studies, in combination with spatial distance, and explored the impacts of air quality on Chinese residents’ pro-environmental behavior. It also demonstrated the internal impact mechanism from the perspective of environmental emotion, and expanded research on impact mechanism of air quality on pro-environmental behavior.

This research tests the roles of vertical versus horizontal collectivism in affecting the relationships between place attachment, perceived environmental responsibility and pro-environmental behaviour. In doing so, the research addresses the boundary conditions for the attachment-behaviour link and provides guidance for implementing environmental policies using place attachment as the policy tool.

최근 국내에서 세계 최초로 개발한 SWRO-PRO 복합해수담수화 시스템은 압력지연삼투(PRO) 기술을 활용하여 역삼투(SWRO) 해수담수화 플랜트에서 발생하는 고염도 농축수의 삼투에너지를 회수하는 기술이다. 고염도 농축수와 저염도 하수처리수를 각각 PRO 시스템의 유도용액과 유입수로 사용하며, 두 용액의 농도차에 의해 발생되는 삼투에너지를 압력교환장치(isobaric pressure exchanger)를 통해 회수하여 SWRO 고압펌프에서 필요한 에너지를 줄이거나, 터빈 형태의 에너지 회수장치(Pelton turbine)를 통해 전력을 생산하는 기술이다. PRO 시스템을 통해 회수된 에너지는 해수담수화 운영비를 절감하는데 기여하고, 고농도 농축수의 희석 방류로 해양생태계 영향을 최소화 시킬 수 있다.

본 연구는 농촌관광마을의 브랜드 자산이 장소애착 및 친환경 행동의도와의 영향 관계를 검증하고자 하였다. 농촌관광마을의 브랜드자산은 브랜드인지도, 브랜드이미지, 지각된 품질, 지각된 가치로 분류되었으며, 장소애착은 장소의존성, 장소정체성, 사회적 유대감으로 구분되었다. 친환경 행동의도는 단일차원으로 도출되었다. 가설검증 결과, 첫째, 농촌관광마을의 브랜드자산인 브랜드인지도, 브랜드이미지, 지각된 품질, 지각된 가치가 장소의존성에 모두 유의한 영향을 미치는 것으로 나타났으며, 둘째, 장소정체성은 친환경 행동의도에 유의한 영향을 미치는 것으로 분석되었으며, 장소의존성 또한 친환경 행동의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 농촌관광마을의 브랜드자산 중 브랜드이미지와 지각된 가치가 친환경 행동의도에 유의한 영향을 미치는 것으로 나타났다.

Scientific evidence indicates that a significant human contribution towards the world’s climate change. Human lifestyles and behavior need changing to reach the goal of environmental sustainability. Previous studies indicate that fear or threat appeals in advertising campaigns can lead to changes in attitude and, subsequently, behavioral changes. The main aim of this study is to examine the impact of viewing different degrees of fear appeals of climate change on an individual’s intention to engage in pro-environmental behavior. In addition, the possible factors influencing an individual’s intention to engage in pro-environmental behavior may vary after viewing narratives of different degrees of fear-inspiring climate change are also examined. A total of 217 undergraduate students were assigned to one of the experimental conditions: no fear appeal, low-fear appeal, and high-fear appeal. The fear manipulation check results are consistent with the prominent hypothesis of the drive theory model, an inverted-U-shaped response pattern to increasing levels of fear. The results of ANOVA tests indicate that the participants who view the no-fear appeal text will have more intention of engaging in pro-environmental behavior than their counterparts, those who view the high-fear appeal text. The results of multiple regression equation analysis reveal that an individual’s moral obligations play an important determinant of his/her intention to engage in pro-environmental behavior across both conditions. But in the high-fear appeal condition, an individual’s perception of collective efficacy also plays an important determinant. Practical implications for pro-environmental behaviors are also provided.

In this paper, we study the effectiveness of social labeling as a technique to promote pro-environmental behaviors in children, and examine more specifically the potential moderating effect of children’s age. We run an experiment on a sample of 115 3rd to 6th grade children and show that 1/ children exposed to a social labeling actually declare more pro-environmental behaviors and that 2/ children at an intermediate age (between 9 years and a half and 11 years and a half) are the most responsive to the technique, underlying an inverted-U relationship between social labeling effectiveness and children's age. These results contribute to a better theoretical understanding of social labeling mechanisms and suggest implications for public policy makers.

The purposes of this study were to categorize of pro-environmental clothing purchasing and disposal behaviors and to identify impacts of health and environment consciousness on pro-environmental clothing purchase and disposal behaviors. The subjects were homemakers (n=381), and they were segmented into LOHAS group, environment conscious group, unconscious group, and wellbeing group according to their health and environment consciousness. Older homemakers were included in LOHAS group and environment conscious group. And these homemakers performed pro-environmental clothing purchasing and disposal behaviors better than wellbeing group or unconscious group. Health consciousness was positively related with the second-hand clothing purchasing and recycling. Environment consciousness was positively related with clothing made with organic, natural or functional materials, or the second-hand clothing purchasing, and recycling of the second-hand clothing. There was a need to develop continuing education programs to strengthen homemakers' health and environment consciousness, or to upgrade their pro-environmental clothing purchase and disposal behaviors.

본 연구는 지속가능발전교육 관점의 숲 체험활동이 유아의 환경보전지식과 환경 친화적 태도에 미치는 영향을 알아보는데 그 목적이 있다. 연구대상은 만 5세 유아 34명을 선정하였으며 수집된 자료는 SPSS WIN21.0 프로그램을 이용하여 독립표본 t검증으로 분석하였다. 연구결과 지속가능발전교육 관점의 숲 체험활동이 유아의 환경보전지식과 환경 친화적 태도에서 통계적으로 유의한 차이를 보였다. 결론적으로 지속가능발전교육 관점의 숲 체험활동이 유아의 환경보전지식과 환경 친화적 태도에 긍정적인 영향을 미쳤다고 볼 수 있으며, 유아교육현장에서 지속적으로 전개된다면 유아의 환경보전지식과 환경 친화적 태도 발달을 향상시킬 수 있는 의미 있는 활동이 될 수 있음을 시사한다.

The purpose of this study is to observe the influence mother's pro-environmental consumption behavior have on the adolescents' environment-friendly attitudes and adolescents' pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ environment-friendly attitudes. Second, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, mediating effect of adolescents' environment-friendly attitudes was verified in the relationship between mother's and adolescent's pro-environmental consumption behavior. The findings suggest the importance of adolescents' environment-friendly attitudes and improve adolescent's pro-environmental consumption behavior by having practice mother's pro-environmental consumption behavior.

The purpose of this study was to observe the influence adolescents’ environmental experience and environmental consciousness have on the pro-environmental consumption behavior. Also by examining the variable relation, the study scoped out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and the correlation analysis, multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, adolescents’ environmental experience, environmental consciousness and pro-environmental consumption behavior showed a positive relationship. In other words, the more the experience, the more sense of responsibility adolescents had towards the environment and society, leading them to have pro-environmental consumption behavior. Second, environmental experience and environmental consciousness were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, partial mediating effect of environmental consciousness was verified in accordance with the relationship between environmental experience and pro-environmental consumption behaviour. The findings suggest the importance of adolescents' environmental consciousness and improvement of pro-environmental consumption behavior by having students gain environmental experience.

이 연구는 학교 현장에서 쓰레기 줄이기 활동과 관련하여 환경심리학적 강화물이 환경태도 와 실천의식 및 환경 친화적 행동에 어떻게 영향을 미치는지, 그리고 강화물 중 환경 친화적 행동을 증진하는데 가장 효과적인 것은 무엇이며, 환경심리학적 접근이 환경문제를 해결하는데 어떻게 기여할 것인지를 제시하는 것이다. 이 연구를 위해 경기도 소재 J초등학교 6학년 2개 반 70명을 대상으로 실험 수업과 설문 조사를 실시하였고, 그 연구 결과는 다음과 같다. 첫째, 실험 수업 대상 학생들에게 사전⋅사후 검사를 통해 환경 친화적 행동의 변화를 조사한 결과 환경심리학적 강화접근법은 환경태도와 실천의식 및 환경 친화적 행동을 증진시키는데 효과적 인 것으로 나타났다. 둘째, 환경 친화적 행동을 증진시키데 사용한 강화물의 경우 즐거움이 가 장 효과적이었고, 다음으로 쿠폰 혜택, 명예, 현금 순으로 나타났다. 셋째, 환경규범 활성화와 정적⋅부적 강화접근 및 환경 교육은 환경 친화적 행동의 발생빈도를 증가시키는데 기여함으 로써 환경 보호 기능이 가능하다.