온라인 게임의 인기와 이용자 수가 늘면서, 경쟁에서 이기기 위해 불법 프로그램을 사용하는 부정행위자의 수도 늘고 있다. 본 연구는 인기 FPS 게임인 배틀그라운드의 로그 데이터와 해당 게임의 퍼블리싱을 맡은 카카오게임즈가 공개한 부정행위자 정보를 수집하여, 부정행위자가 게임 상에서 어떻게 행동하고 다른 플레이어들과 어울리는지 확인하였다. 부정행위자는 다른 플레이어로부터 배제되거나, 제재를 피하기 위해 소극적으로 활동할 것처럼 보일 수 있다. 하지만 데이터 분석 결과, 부정행위자는 정상 이용자보다 더 활발하게 게임을 이용하고 있으며 특히 팀플레이 모드를 선호하는 것으로 나타났다. 또한 부정행위자는 정상 이용자보다 더 많은 친구를 가지고 있었다. 부정행위자가 일부러 다른 플레이어와의 불화와 갈등을 야기한다는 측면을 제시한 선행 연구와 달리, 본 연구는 부정행위자가 팀 내에서 정상 이용자에 비해 더 많은 기여를 하고 있는 점 역시 발견하였다. 본 연구가 밝힌 온라인 게임 부정행위자의 특성은 부정행위 대응 방안 수립 시 참고할 수 있을 것이며, 다른 온라인 커뮤니티의 반사회적 행위자 특성을 파악하는 데에도 도움을 줄 수 있을 것이다.

Social games where players play together with others in multiplayer mode are currently emerging and attracting attention in the media after the success of e.g. Pokemon GO. Nevertheless, little is known about the profitability of social players. Previous gaming research that has profiled different types of players has focused on games played alone, without social mechanics (cf. Vahlo et al., 2017). From a marketing perspective, it is also interesting to study the effects of merely watching game play or browsing new game ads as a mode of entertainment, and what kind of effect that has on future behaviour. Passive participation as a type of aesthetic entertainment has been acknowledged in eSports context (Seo, 2013). This paper analyses big data of a gaming company on an individual player level, including different types of single play and multiplayer gaming sessions and in-game purchase behaviour data. We compare the effects of social and non-social ingame mechanics on how individuals spend money in-game over time, frequency of play, sessions as well as the length of played sessions in minutes during the gamers’ whole lifecycle. The anonymized repository data includes gaming behaviour, in-game purchase behaviour related to the use of one specific digital game in the USA. The game can be played both alone, and with others as a team. We used structural equation modeling to analyse the behavior of 23 049 randomly selected players, who have played the game for at least one week. The data included the individual players’ total session history during their play lifecycle. Interestingly, social play with other people is a strong predictor of money spent in the long term. Social play also prompts long-term interest in the game, as friends invite and encourage each other to play with or against other virtual teams. Nevertheless, social play is not for everyone! The results help to optimize player journeys and to make strategic decisions that support long term profitability of gaming companies.

This study has investigated on the obstacles to the production of social network games. It also tried to find their production tools in order to remove existing obstacles, which will guide to design and create new production tools. The new production tool is designed to make it easy for Terrain, UI, and Object tools to be used for essential functions, game linkage, and testing. The detailed explanation about the structure design and functions of the new production tool is also written and added for better understanding. To test its functions, texture of the animation application was printed on top of the production tool. The test result showed stable processing speed. I also made a 􋺵Farming􋺶 trial-game to test how easily social network games can be developed. As a result, more stable framework, which could not be made without production tools, was able to be designed and even the time spent on developing it became shortened.

There are general surveys on factors related to Life Satisfaction. However, less is known about the relationships between Life Satisfaction, personality, Social Capital, and Adaptive Game Use. This study sought to clarify several of these relationships. Using data from a survey of 981 game users in South Korea, we conducted a regression analysis to explore the association between psychological variables(Personality), social variables(Bonding Social Capital and Bridge Social Capital), Media Using Pattern(Adaptive Game Use) and demographic variables(Age and Gender). Results showed that Openness·Conscientiousness(Personality), Bonding(Social Capital), and Adaptive Game Use increase Life Satisfaction while Neuroticism·Agreeable(Personality) decrease Life Satisfaction. The implications of these results are discussed.

This study aims to examine what factors affect the use of promotion advertisement of Social Network Game(SNG). The results show that the user's age has significant impact on privacy concern. The user's sex and SNG time don't make a difference to privacy concern. Privacy concern has an influence on the advertising attitude of SNG user's. As user had more privacy concern, user has lower attention and credibility, higher annoyingness. User's perception for usefulness, credibility of mobile game advertising and SNG time are proved to be effective factors on the use of SNG promotion advertisement.

Recently, mobile Social Netwrok Game(SNGs) including characters have emerged in the game market. Basically, it is based on not only the mobile environment and technology but also the form and concept of SNG. Most characters of mobile SNG take characters which have the role of avatar or non-player character. This kind of characters allows own their characteristic to create and design them based on the mobile and SNG system. Therefore, the goal of this paper is to analyze character design with the elements of mobile graphic such as visual, sound, motion and so on. Then we would discuss the features of character design for mobile SNG and comment the limits and consideration for effective design. For this research, the first of all we would discuss the concept and theory of mobile SNG and the design elements for the game characters by the publications, including thesis, articles, and books. Seondly, this paper will be focused on character examples in 20 mobile SNGs which are selected in top selling and analyze them. Finally, we would discuss the characteristics of mobile SNG character and the methods of possibilities and considerations for effective design.

This paper is conducted to support Korean game development companies to enter the MSNG market in China. According to preceding researches, the life-cycle of MSNG is under 3 months. Short-term of the MSNG's life-cycle raises the problems of low profits or deficit of companies managed to enter the Chinese market. Therefore, it needs to lead MSNG users to continuos use to extend the life-cycle. The plan to extend the life-cycle is likely to be a critical factor to be survived in Chinese market. The commitment is considered as the factor to make usage of MSNG longer by researchers. This paper also infers that the plan to keep MSNG user's commitment continuos develops their perceived functional value, emotional value and social value, with the reasonal, emotional and psychological point of view. We make a effort to reveal the relationships among factors through 318 data from Chinese MSNG users. Futhermore we would like to suggest that the companies consider continuos usage intention of MSNG users as the critical factor which makes a profit based on the result of this survey and propose the direction of future researches from the limit of this paper.

On July 30, 2012, Kakao Talk of Kakao Co., Ltd has pioneered a mobile platform SNG market for the first time in the country along with the launch of ‘Kakao Game Center’. While Kakao Talk has released a puzzle game called ‘Anipang’ at the time of launching the Kakao Game Center, it has recorded a DAU value exceeding 8 million at the most by dominating the domestic mobile game market for smart phones right after being released. However, a sudden decrease of DAU was shown starting September 4th which is not even two month after being released and the defection of DAU continues to occur. This is a condition which is different from the Facebook SNG which is a computer platform based SNG where the DAU is steadily maintained until now. This study attempts to analyze the cause of such conditions through the comparison between Facebook SNG and Kakao Talk SNG representing each of computer platform based SNG and mobile platform based SNG to present an important reference point for the game creators who are preparing for the participation of mobile platform based SNG industry in the future through this analysis.

Users of smrtphone based mobile social network games are rapidly increasing. However, there are few researches for smartphone based mobile social network games. In this paper, we conducted a qualitative study in order to understand the continual usage intention of mobile social network game from indepth interview. As a result, passing time, hedonic valuem social value, challenge/competition, perceived enjoyment, and social interaction were found to have positive effects on continuous usage intention of smartphone based mobile social network game. And network quality, difficulties of game, and social interaction were found to have negative effects on continuous usage intention of smartphone based mobile social network game. This study provides practical suggestions for developers of social network game to invigorate the smart-phone based social network game market, such as improved additional investment for simple game interface, easy game rule, additional interactive services.

Micro-transaction based payment model has been a key revenue model in social network game on mobile platform. The paper proposes micro-transaction based payment model based on 4P marketing strategy which have been widely used for merchandise marketing. The research will be contributed to building a systematized micro-transaction based payment model and marketing strategy for mobile social network game.

Because of advent of social network, not only many applications have been introduced but also many relationships have been made newly and rapidly. That one of the biggest factors of being made many relationships is plurality of social network game. Moreover the researches of EEG based game are increasing along with cheaper EEG (electroencephalogram) devices. Through Brain biofeedback training, peoples can gain concentration degrees and postpone Alzheimer's disease which have been became an object of public concern in aging society. In this paper, we proposed SNS-based game using EEG. Using BCI we can understand the degree of user's concentration and it will be used in SNS-based game. Our EEG-based SNS game will be used to postpone Alzheimer's disease and the thanks of nature of SNS, people can be leveraged to using the game to compete to others.

Recently, the online and mobile game markets are enjoying a boom due to the wide use of the smartmedia, while the traditional video games have lost their popularities. While the use of the smartmedia based game increased, the game development companies participated directly in the circulation through the app market or the social platform. And, the competition of the related companies is expanded to the IT industry and SNS provider. As the success of the casual game led the development of online game industry, the social network game leads the development of mobile game industry along with the appearance of the smartmedia. In this paper, we analyze the key to success of the casual game represented by the Maple Story and Kart Rider and the social network game represented by the Anipang and Dragon Flight. From that, we drew the key to success that must have the succeeded game from the immersion view and we can provide some valuable strategies to the game company to succeed with the social network game.

Micro-transaction based payment model has been a key revenue model in social network game on mobile platform. The paper characterizes micro-transaction based payment models focusing on paid virtual game item, based on studies about micro-transaction based payment model on PC based social network games. The research will be contributed to building a systematized micro-transaction based payment model using paid virtual item for mobile social network game.

Today, social game is being one of the biggest growths on mobile and PC platform. This paper propose systematic user play scenarios for social games by characterizing 「FarmVille2」and 「AniPang」which are the most popular social games on PC and mobile, these days. We present the whole user scenarios with flowcharts showing the characteristics of all possible users’ actions in social game. When a game developer makes the game logic for a new social game, our results will provide with a design guideline for the game.

부분 유료화 판매 모델은 현재 큰 성장세를 보이고 있는 모바일 소셜 네트워크 게임의 대표적인 소액 결재 기반 과금 방식이다. 본 논문에서는 기존 온라인 게임, PC 기반 소셜 네트워크 게임의 부분 유료화의 사례를 통해 그 차이점을 분석하고, 모바일 환경에서 동작하는 소셜 네트워크 게임의 유료화 모델을 상품 마케팅 분야에서 검증 받은 STP전략과 4P전략 관점에서 체계화 하였다. 본 논문은 모바일 소셜 네트워크 게임의 부분 유료화 모델 가이드라인을 제시함으로써, 앞으로 성장이 예상되는 모바일 플랫폼에서 소셜 네트워크 게임의 효과적인 부분 유료화 서비스 디자인에 기여 할 수 있을 것으로 예상된다.

페이스북과 같은 개방적 플랫폼 정책을 유지해 온 소셜 네트워크 서비스는 새로운 개념의 다면시장을 창출하였고, 이러한 다면시장은 오늘날 다양한 비즈니스 현장에서 접목되고 있다. 이중에서도 소셜 네트워크 서비스와 접목한 게임 산업은 소셜 네트워크 게임 이라는 새로운 비즈니스 분야를 창출하였다. 본 논문은 다면시장을 중심으로 성장해 온 소셜 네트워크 게임의 흐름을 고찰함으로 향후 소셜 네트워크 게임의 새로운 흐름을 예측해 보는 것이 목적이다. 특히 지금까지 각각의 게임 기능 및 서서비스 중심으로만 접근해 온 연구 흐름을 전체적인 게임 산업 관점에서 고찰함으로 미래의 소셜 네트워크 게임이 어떤 방향으로 발전해 나갈 것인지에 대한 방향성을 제시하고자 한다. 본 논문은 향후 소셜 네트워크 게임 서비스를 준비하고 있는 현장 기업들에게 중요한 준거점 역할을 할 수 있을 것으로 기대한다.

글로벌 게임 시장에서 소셜 네트워크 게임(SNG, Social Network Game)은 소셜 네트워크 서비스(SNS, Social Network Service)나 소셜 커머스와 함께 돌풍을 일으켰다고 말할 수 있을 정도로 매우 빠른 성장을 나타내고 있다. SNG의 성장은 SNS의 확대와 스마트폰의 빠른 보급, 다양한 멀티미디어 기기에서 즐길 수 있는 유무선이 연동 게임들이 사용자들에게 보다 높은 호응을 얻은 것이다. 본 논문에서는 SNG의 특성을 고찰하고, 국내외 SNG의 기술과 경향을 파악한 후, SNG가 성공하기 위한 조건을 분석하였다. 이를 통해 SNG 분야에서 국내 게임업계의 경쟁력 강화 방안을 제시하고자 한다.

세계적으로 SNS(Social Network Service)시장은 매우 빠르게 성장하고 있다. 이러한 SNS 시장의 성장은 SNS 서비스의 다양한 콘텐츠의 증가에 따른 것이다. 따라서 본 논문은 SNS 콘텐츠 서비스 유형 중 소셜게임 즉 SNS 게임의 현황을 고찰하였다. 그리고 SNS 서비스 시장에서 새로운 비즈니스 모델을 제공하여 경쟁력을 구축하고 있는 소셜 게임을 분석하였다. 한국 게임 시장 연구는 지금까지 주로 온라인 게임을 대상으로 하였으나 국내 게임 업계의 발전을 위해 소셜 게임과 같이 새롭게 주목받고 있는 게임을 분석하여 변화하는 세계 게임 시장에 한국 게임의 해외 진출과 경쟁력을 강화하기 위한 방안을 제시하고자 한다. 먼저, 연구 내용은 소셜 게임의 특성을 고찰하고, 현재와 미래의 국내외 소셜 게임 기술 특성과 경향을 파악하기로 한다. 다음으로 연구의 주된 범위에 소셜 게임에 대한 정의와 이해, 소셜 게임 특성 분석, 그리고 소셜 게임 현황을 조사하였다. 마지막으로 본 연구의 내용과 결과로서 소셜 게임의 새로운 경향을 이해하는데 필요한 정보들을 정리․제시하고 있으며, 이를 통해 새로운 소셜 게임 개발 및 글로벌 마케팅 기회를 창출하는 데 기여하고자 한다.

소셜 게임(Social Game)이 주목받고 있다. 소셜 게임의 특징은 첫째, 플레이가 쉽고 단순하며, 둘째, 대중적이며, 셋째, 현실 인맥을 기반으로 한다는 것이다. 이에 소셜 게임은 혼자 하는 비디오게임이나 불특정 다수가 함께하는 MMORPG와는 차별화된 게임성을 나타내고 있으며, 특히 사용자 정체성에 있어서 주목할 만한 특징을 보이고 있다. 이에 본 연구는 소셜 게임의 사용자 정체성 분석을 통해 사용자들이 SNG를 통해 충족시키고자 하는 욕구의 기저를 탐색하는 것을 목적으로 한다. 이를 위해 먼저 게임 사용자의 정체성을 개인적 정체성(Personal Identity)과 사회적 정체성(Social Identity)으로 구분하고, 개인적 정체성과 관련하여 Waskul의 3P이론을 토대로 살펴보았으며, 사회적 정체성과 관련하여 Castells(2004)의 논의를 바탕으로 하였다. 그 결과 소셜 네트워크 게임 사용자들의 개인적 정체성은 허구적 페르소나(Persona)가 약화되고, 개인(Person)의 지위가 강화되고 있음을 확인할 수 있었고, 사회적 정체성과 관련해서는 기존의 게임에서 나타나는 저항적 정체성이 아닌 새로운 기획적 정체성(Project Identity)을 구성하고 있음을 알 수 있었다. 그리고 이러한 사용자 정체성의 변화는 개인의 역사를 창조하려고 하는 주체의 욕망이며 궁극적으로 소통에 대한 갈망임을 알 수 있었고, 이를 통해 게임 공간과 현실 공간의 경계가 점차 사라지고 하나로 융합되는 양상을 예측할 수 있었다.