간행물

Global Fashion Management Conference

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2024 Global Fashion Management Conference at Milan (2024년 7월) 214건

21.
2024.07 구독 인증기관 무료, 개인회원 유료
ATTENDING INTERNATIONAL LUXURY FASHION SHOWS: DRIVERS AND MODERATING FACTORS OF CONSUMERS' TRAVEL INTENTIONS
Norman Peng, Annie Chen
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.59-63 글로벌지식마케팅경영학회
4,000원
22.
2024.07 구독 인증기관·개인회원 무료
EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION
Minjung Cho, Eunju Ko
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.64 글로벌지식마케팅경영학회
23.
2024.07 구독 인증기관 무료, 개인회원 유료
FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.65-69 글로벌지식마케팅경영학회
4,000원
24.
2024.07 구독 인증기관·개인회원 무료
MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES
Juran Kim, Huimin Xu
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.70 글로벌지식마케팅경영학회
25.
2024.07 구독 인증기관 무료, 개인회원 유료
CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE
Michela Matarazzo, Silvia Ranfagni, Simone Guercini
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.71-75 글로벌지식마케팅경영학회
4,000원
26.
2024.07 구독 인증기관·개인회원 무료
EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
Jaewoo Park, Taku Togawa, Hiroaki Ishii
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.76 글로벌지식마케팅경영학회
27.
2024.07 구독 인증기관 무료, 개인회원 유료
CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.77-79 글로벌지식마케팅경영학회
3,000원
28.
2024.07 구독 인증기관 무료, 개인회원 유료
TECHNOLOGY IN LUXURY BRANDS: ALWAYS A BRIDESMAID, NEVER A BRIDE
Victor Kwan, Jimmy Wong, Amy Wong
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.80-85 글로벌지식마케팅경영학회
4,000원
29.
2024.07 구독 인증기관·개인회원 무료
STRATEGIC UNDERSTANDING OF AFFORDABLE LUXURY CONSUMPTION: FOCUSING ON SELF-MANAGEMENT AND IMPRESSION MANAGEMENT TOOLS
Hyukjin Jung, Hanku Kim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.86 글로벌지식마케팅경영학회
30.
2024.07 구독 인증기관 무료, 개인회원 유료
DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC
Nina Van Volkinburg, Alex Thompson
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.87-91 글로벌지식마케팅경영학회
4,000원
31.
2024.07 구독 인증기관·개인회원 무료
HOW BRAND-RELATED UGC WORKS FOR LUXURY BRANDS IN THE METAVERSE CONTEXT
Huimin Xu, Juran Kim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.92 글로벌지식마케팅경영학회
32.
2024.07 구독 인증기관·개인회원 무료
TECHNOLOGICAL INNOVATION IN SERVICE OF THE CIRCULAR ECONOMY IN THE FASHION SUPPLY CHAIN: EXPLORING THE MADE IN ITALY PERSPECTIVE
Eleonora Acciai, Silvia Pérez-Bou
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.93 글로벌지식마케팅경영학회
33.
2024.07 구독 인증기관·개인회원 무료
FASHION AND WAR: A NETNOGRAPHIC STUDY OF UNIQLO’S CRISIS ON INSTAGRAM
Gabriela Ambás, Paula Gárgoles
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.94 글로벌지식마케팅경영학회
34.
2024.07 구독 인증기관·개인회원 무료
THE INFLUENCER EMPLOYEE. A NEW ROLE FOR FASHION COMPANIES
Rocío Elízaga, Teresa Sádaba, Pedro Mir, Patricia SanMiguel
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.95-96 글로벌지식마케팅경영학회
35.
2024.07 구독 인증기관·개인회원 무료
BALANCING "MADE IN ITALY" AND 4.0 TECHNOLOGIES: RESULTS OF AN EMPIRICAL RESEARCH
Mario Risso, Luca Rossi, Eleonora Acciai
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.97 글로벌지식마케팅경영학회
36.
2024.07 구독 인증기관 무료, 개인회원 유료
TECHNOLOGY-BASED SUBSTITUTES TO HUMANS: THE IMPACT OF PERCEIVED LABOR SUBSTITUTION ON USER TECHNOLOGY ADOPTION OF AI FITNESS TRAINER APPLICATIONS
Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo, Sara Diodati
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.98-101 글로벌지식마케팅경영학회
3,000원
37.
2024.07 구독 인증기관·개인회원 무료
BEYOND BORDERS: EXAMINING THE SHORT AND LONG TERM EFFECTS OF TOKYO 2020 OLYMPIC GAMES ON SPORT PARTICIPATION IN KOREA
Hansol Kim, Kihan Kim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.102 글로벌지식마케팅경영학회
38.
2024.07 구독 인증기관·개인회원 무료
WHY PEOPLE WATCH THROUGH LIVE STREAMING? DETERMINANTS OF DEMAND FOR LIVE STREAMING
Yeayoung Noh, Junsang Ahn, Kihan Kim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.103 글로벌지식마케팅경영학회
39.
2024.07 구독 인증기관·개인회원 무료
ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP
Mayuko Nishii
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.104 글로벌지식마케팅경영학회
40.
2024.07 구독 인증기관·개인회원 무료
THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR
Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.105-106 글로벌지식마케팅경영학회
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