간행물

Global Fashion Management Conference

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2024 Global Fashion Management Conference at Milan (2024년 7월) 214건

101.
2024.07 구독 인증기관·개인회원 무료
VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK
Lauren Copeland, Emi Jo Hammond
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.292-293 글로벌지식마케팅경영학회
102.
2024.07 구독 인증기관 무료, 개인회원 유료
INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY
Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.294-298 글로벌지식마케팅경영학회
4,000원
103.
2024.07 구독 인증기관 무료, 개인회원 유료
CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION
Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.299-301 글로벌지식마케팅경영학회
3,000원
104.
2024.07 구독 인증기관·개인회원 무료
IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET
Christina Giakoumaki
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.302-303 글로벌지식마케팅경영학회
105.
2024.07 구독 인증기관·개인회원 무료
USING MOBILE APPLICATION DESIGN TO IMPACT CONSUMER CONSUMPTION PATTERNS
Lauren Copeland, Olivia Kulin
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.304-305 글로벌지식마케팅경영학회
106.
2024.07 구독 인증기관·개인회원 무료
ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS
Lauren Copeland, Jodi Frontino
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.306-307 글로벌지식마케팅경영학회
107.
2024.07 구독 인증기관·개인회원 무료
HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS?
Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.308-309 글로벌지식마케팅경영학회
108.
2024.07 구독 인증기관 무료, 개인회원 유료
BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS
Gabriele Murtas, Giuseppe Pedeliento
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.310-316 글로벌지식마케팅경영학회
4,000원
109.
2024.07 구독 인증기관·개인회원 무료
DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
Stefania Mase, Marta Giovannetti, Cinzia Colapinto, Elena Cedrola
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.317 글로벌지식마케팅경영학회
110.
2024.07 구독 인증기관 무료, 개인회원 유료
THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.
Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.318-323 글로벌지식마케팅경영학회
4,000원
111.
2024.07 구독 인증기관·개인회원 무료
THE EFFECT OF ADVERTISING AND ESG FACTORS ON FIRM PERFORMANCE IN THE FASHION
Chaehyeon Lee, Sue Ryung Chang
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.324 글로벌지식마케팅경영학회
112.
2024.07 구독 인증기관·개인회원 무료
THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND
Joonheui Bae, Juyeun Jang, Erin Cho
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.325 글로벌지식마케팅경영학회
113.
2024.07 구독 인증기관·개인회원 무료
THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS
Shuang Wu, Maria Logkizidou, Pammi Sinha
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.326 글로벌지식마케팅경영학회
114.
2024.07 구독 인증기관·개인회원 무료
THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM
Minyoung Lee, Sanghyun Kim, Joonheui Bae
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.327 글로벌지식마케팅경영학회
115.
2024.07 구독 인증기관 무료, 개인회원 유료
DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA
Yingyu Li, Shin’ya Nagasawa
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.328-333 글로벌지식마케팅경영학회
4,000원
116.
2024.07 구독 인증기관 무료, 개인회원 유료
LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS
Sneha Kadyan, Dr. Suman Rani
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.334-338 글로벌지식마케팅경영학회
4,000원
117.
2024.07 구독 인증기관 무료, 개인회원 유료
EXPLORING THE IMPACT OF TECHNOLOGY ORIENTATION ON PHYGITAL SPACE PERCEPTION AND LUXURY CONSUMPTION EXPERIENCES IN ANIMAL CROSSING: NEW HORIZONS
Jaehun Kim, Jong-Kuk Shin, Alina Kim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.339-342 글로벌지식마케팅경영학회
3,000원
118.
2024.07 구독 인증기관·개인회원 무료
ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE
Marc Hormigos-Surià, Silvia Pérez-Bou
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.343 글로벌지식마케팅경영학회
119.
2024.07 구독 인증기관 무료, 개인회원 유료
SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES
Ziyou Jiang, Jewon Lyu, Heejin Lim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.344-348 글로벌지식마케팅경영학회
4,000원
120.
2024.07 구독 인증기관·개인회원 무료
EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE
Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.349-350 글로벌지식마케팅경영학회
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