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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 536건

201.
2025.07 구독 인증기관·개인회원 무료
A PLATFORM FOR THE GREATER GOOD: HOW CAN DIGITAL PLATFORMS FACILITATE SOCIAL INNOVATION?
Ruiqi Wei
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.489 글로벌지식마케팅경영학회
202.
2025.07 구독 인증기관·개인회원 무료
CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES
Jiayuan Li, Kirsten Cowan, Euejung Hwang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.490 글로벌지식마케팅경영학회
203.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF CSR IMAGE FOR LOYALTY
Doreén Pick, Alisara R. Charinsarn
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.491 글로벌지식마케팅경영학회
204.
2025.07 구독 인증기관·개인회원 무료
UNVEILING CO-BRANDING SPILLOVER EFFECTS: A PRODUCT-LEVEL PERSPECTIVE
Charlie Li, Tsunwai Wesley Yuen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.492 글로벌지식마케팅경영학회
205.
2025.07 구독 인증기관·개인회원 무료
SELF-TRACKING AS A NUDGE: FOSTERING SUSTAINABLE CONSUMPTION THROUGH CONSUMER-BASED ACTIVITY TRACKING SYSTEMS
Anuj Jain, Sampa Anupurba Pahi, Debasis Pradhan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.493 글로벌지식마케팅경영학회
206.
2025.07 구독 인증기관 무료, 개인회원 유료
ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS
Sunhwa Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.494-497 글로벌지식마케팅경영학회
3,000원
207.
2025.07 구독 인증기관·개인회원 무료
EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY
Hong Luo, Seong-Yeon Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.498 글로벌지식마케팅경영학회
208.
2025.07 구독 인증기관·개인회원 무료
THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Jonghwan Kim, Danbi Kim, Shijin Yoo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.499 글로벌지식마케팅경영학회
209.
2025.07 구독 인증기관·개인회원 무료
EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT
Sungwon Lee, Ji Hee Song
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.500 글로벌지식마케팅경영학회
210.
2025.07 구독 인증기관 무료, 개인회원 유료
MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
Sunnyoung Lee, Jaewook Bae
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.501-503 글로벌지식마케팅경영학회
3,000원
211.
2025.07 구독 인증기관 무료, 개인회원 유료
UNDERSTANDING AI-POWERED INCONSISTENT RECOMMENDATION: INSIGHTS FROM fMRI STUDIES
Meiling Yin, Wenying Tan, Eun-Ju Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.504-506 글로벌지식마케팅경영학회
3,000원
212.
2025.07 구독 인증기관·개인회원 무료
THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING
Alessandro Bigi, Fabio Cassia, Michelle Bonera
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.507 글로벌지식마케팅경영학회
213.
2025.07 구독 인증기관·개인회원 무료
LENIENT BANKRUPTCY LAWS AND ENTREPRENEURIAL GROWTH ASPIRATIONS
Taewan Kim, Byungku Lee, Seung Hoon Jang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.508 글로벌지식마케팅경영학회
214.
2025.07 구독 인증기관·개인회원 무료
EXPERIENTIAL VALUE PERSPECTIVE IN AGRITOURISM: EFFECTS ON CONSUMER SATISFACTION AND BEHAVIORAL INTENTIONS
Michelle Cabiladas, Dave Centeno
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.509 글로벌지식마케팅경영학회
215.
2025.07 구독 인증기관·개인회원 무료
UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE
Qilou Zhou, Qiushi Gu, Seongseop Sam Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.510 글로벌지식마케팅경영학회
216.
2025.07 구독 인증기관·개인회원 무료
HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE
Soonjong Kim, Yuri Seo, Saira Khan, Benjamin G. Voyer
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.511 글로벌지식마케팅경영학회
217.
2025.07 구독 인증기관·개인회원 무료
WHAT MAKES A LOGO PREMIUM? HOW BRAND LOGO KERNING AFFECTS PREMIUM BRAND EVALUATION
Yunxuan Sun, Youkai (Kyle) Xiao, Dickson Tok, Xing-Yu (Marcos) Chu, Yunhui Huang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.512 글로벌지식마케팅경영학회
218.
2025.07 구독 인증기관·개인회원 무료
SLOWING TIME, SHAPING THE FUTURE: THE EFFECT OF MINDFULNESS ON INTERTEMPORAL CHOICE
Amy Errmann
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.513 글로벌지식마케팅경영학회
219.
2025.07 구독 인증기관 무료, 개인회원 유료
OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING
Heejung Park, Matthew Lunde, Narang Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.514-518 글로벌지식마케팅경영학회
4,000원
220.
2025.07 구독 인증기관·개인회원 무료
APPLYING A STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL TO EXPLAIN PEOPLE’S PRO-ENVIRONMENTAL BEHAVIORS
Mei-Fang Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.519 글로벌지식마케팅경영학회
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