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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

281.
2025.07 구독 인증기관 무료, 개인회원 유료
ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS
Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.632-636 글로벌지식마케팅경영학회
4,000원
282.
2025.07 구독 인증기관 무료, 개인회원 유료
DOES FIRM SIZE MATTER? THE PERFORMANCE IMPLICATIONS OF CLICK-AND-COLLECT STRATEGY
Hui-ming Deanna Wang, Yinxing Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.637-640 글로벌지식마케팅경영학회
3,000원
283.
2025.07 구독 인증기관 무료, 개인회원 유료
CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE
Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.641-644 글로벌지식마케팅경영학회
3,000원
284.
2025.07 구독 인증기관·개인회원 무료
USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW
Wut Tai Ming
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.645 글로벌지식마케팅경영학회
285.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF PSYCHOLOGICAL EMPOWERMENT IN BOOSTING JUNIOR LECTURERS’ INTENTIONS TO COMMERCIALIZE TECHNOLOGY
Van Lee, Norhadilah Abdul Hamid, Ai Chin Thoo, Ying Tuan Lo, Wang Yi Tong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.646 글로벌지식마케팅경영학회
286.
2025.07 구독 인증기관 무료, 개인회원 유료
ASSESSING THE IMPACT OF MANAGERS’ RISK ORIENTATION ON PRODUCT INNOVATION WITH STATE-OF-THE-ART MEASURES OF PREDICTIVE PERFORMANCE
Kyung-Ah Kim, Peter G. Moffatt, Young-Ah Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.647-649 글로벌지식마케팅경영학회
3,000원
287.
2025.07 구독 인증기관 무료, 개인회원 유료
COUNT DATA MODELING OF PATENT ACTIVITY IN THE HIGH-TECH INDUSTRY IN THE PRESNECE OF A TECHNOLOGY GAP
Kyung-Ah Kim, Young-Ah Kim, Peter G. Moffatt
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.650-653 글로벌지식마케팅경영학회
3,000원
288.
2025.07 구독 인증기관·개인회원 무료
FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT
Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.654 글로벌지식마케팅경영학회
289.
2025.07 구독 인증기관·개인회원 무료
BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS
William Walczak, Eric Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.655 글로벌지식마케팅경영학회
290.
2025.07 구독 인증기관 무료, 개인회원 유료
THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY
Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.656-660 글로벌지식마케팅경영학회
4,000원
291.
2025.07 구독 인증기관·개인회원 무료
THE INFLUENCE OF CONSUMER EVALUATIONS ON THE SUCCESS OF ATHLETE ENDORSEMENT STRATEGY
Chia-Lin Lee, Chi-Shan Lin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.661-662 글로벌지식마케팅경영학회
292.
2025.07 구독 인증기관 무료, 개인회원 유료
SITUATIONAL CRISIS MARKETING: TOWARDS AN INTEGRATION OF CRISIS TYPES AND CONTINGENCY THEORY
Lukasz Swiatek, Kevin Tan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.663-672 글로벌지식마케팅경영학회
4,000원
293.
2025.07 구독 인증기관·개인회원 무료
THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL
Youngwon Hahn
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.673 글로벌지식마케팅경영학회
294.
2025.07 구독 인증기관·개인회원 무료
THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE
Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.674 글로벌지식마케팅경영학회
295.
2025.07 구독 인증기관·개인회원 무료
AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS
Mai Kikumori, Ryuta Ishii, Zsófia Tóth
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.675 글로벌지식마케팅경영학회
296.
2025.07 구독 인증기관·개인회원 무료
UNRAVELING THE INTERPLAY BETWEEN STRATEGIC AMBIDEXTERITY AND ENTREPRENEURIAL ORIENTATION IN RELOCATION DECISIONS
Nilay Bıçakcıoğlu Peynirci, Cagla Dayangan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.676-677 글로벌지식마케팅경영학회
297.
2025.07 구독 인증기관·개인회원 무료
AI-CHATBOT PARADOXES AND CONSUMERS’ COPING STRATEGIES IN LUXURY FASHION
Eddie Ruofei Chen, Sharon Nunoo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.678 글로벌지식마케팅경영학회
298.
2025.07 구독 인증기관·개인회원 무료
MY HEART BEATS FOR GREEN OR DOES IT? THE MODERATING EFFECT OF STRESS ON SUSTAINABLE PURCHASES IN ONLINE FASHION STORES
Hoffren Jyri, Holopainen Jani
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.679 글로벌지식마케팅경영학회
299.
2025.07 구독 인증기관·개인회원 무료
CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
Tunmin (Catherine) Jai, Yu Ju (Rubie) Kao, Shan-Ying Shih
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.680 글로벌지식마케팅경영학회
300.
2025.07 구독 인증기관·개인회원 무료
THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS
Dong Yang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.681 글로벌지식마케팅경영학회
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