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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

421.
2025.07 구독 인증기관·개인회원 무료
THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1011 글로벌지식마케팅경영학회
422.
2025.07 구독 인증기관·개인회원 무료
CONSEQUENCES OF COSMOPOLITANISM: A META-ANALYTICAL REVIEW
Katharina Zeugner-Roth, Fabian Bartsch, Claudiu Dimofte
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1012 글로벌지식마케팅경영학회
423.
2025.07 구독 인증기관·개인회원 무료
CONVERSION RATES IN E-COMMERCE
Christian Schulze, Maximilian Kaiser
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1013 글로벌지식마케팅경영학회
424.
2025.07 구독 인증기관·개인회원 무료
REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS
Sumin Kim, Hongwei He, Nan Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1014 글로벌지식마케팅경영학회
425.
2025.07 구독 인증기관·개인회원 무료
DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE
Wang Yeunju
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1015 글로벌지식마케팅경영학회
426.
2025.07 구독 인증기관·개인회원 무료
DIGITAL TRANSFORMATION: A PHYGITAL ECOSYSTEM FOR ENHANCING ELDERLY’S WELLBEING AND EXPERIENCE
Sisi Tang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1016 글로벌지식마케팅경영학회
427.
2025.07 구독 인증기관·개인회원 무료
INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET
Wun-Han Chan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1017 글로벌지식마케팅경영학회
428.
2025.07 구독 인증기관·개인회원 무료
EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL
Sisi Tang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1018 글로벌지식마케팅경영학회
429.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF SUSTAINABLE COMMUNICATION ON CONSUMERS’ATTITUDE CHANGE TOWARDS BRAND
Lan Guo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1019 글로벌지식마케팅경영학회
430.
2025.07 구독 인증기관·개인회원 무료
THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP
Lamberto Zollo, Riccardo Rialti
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1020 글로벌지식마케팅경영학회
431.
2025.07 구독 인증기관·개인회원 무료
UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION
Danita van Heerden, Jade Verbeek
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1021-1022 글로벌지식마케팅경영학회
432.
2025.07 구독 인증기관·개인회원 무료
UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION
Marc Pocsay, Qiwei Han, Maximilian Kaiser
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1023 글로벌지식마케팅경영학회
433.
2025.07 구독 인증기관·개인회원 무료
EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS
Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1024 글로벌지식마케팅경영학회
434.
2025.07 구독 인증기관·개인회원 무료
FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING
Marta Massi, Andrea Rurale, José I. Rojas-Méndez, Andrea Vocino, Alessandra Ricci
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1025 글로벌지식마케팅경영학회
435.
2025.07 구독 인증기관·개인회원 무료
THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT
Vera Rebiazina, Alexander Krasnikov
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1026 글로벌지식마케팅경영학회
436.
2025.07 구독 인증기관·개인회원 무료
TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS
Xiaofei Bai, Hao Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1027 글로벌지식마케팅경영학회
437.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)
Vera Butkouskaya
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1028 글로벌지식마케팅경영학회
438.
2025.07 구독 인증기관·개인회원 무료
HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION
Huimin Xu, Juran Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1029 글로벌지식마케팅경영학회
439.
2025.07 구독 인증기관·개인회원 무료
FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM
Helena Rodrigues, Kenza Snoussi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1030 글로벌지식마케팅경영학회
440.
2025.07 구독 인증기관·개인회원 무료
TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION
Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1031 글로벌지식마케팅경영학회
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