본 연구는 한라산국립 공원 탐방객들의 탐방 후 평가를 통하여 만족도, 만족요인과 예측모형 을 분석하여 실질적인 공원관리의 기초자료를 제공하는데 목적이 있다. 만족도에서는 위생시설의 청결성, 편익 및 안내시설의 부족 등이 가장 불만족요인으로 나타났고, 만족요인으로는 '경상적 탐방관리요인'이 기여율 46.8%로 만족도에 가장 큰 영향을 미치는 것으로 나타났고, 만족도 예측모형에 있어서는 위생시설부족, 쓰레기문제, 교통시설 안전성 등이 만족도에 영향을 미치는 예측모형을 만들었다.

목적 : 본 연구는 일부 병원의 작업치료사를 대상으로 직무특성, 스트레스, 만족도를 파악하고, 직무만족도에 영향을 미치는 요인들을 분석하기 위한 것이다. 연구방법 : 2005년 11월 5일까지 대한작업치료사 협회에 등록된 임상작업치료사로서 일반적 특성, 직무특성, 직무스트레스, 직무만족도를 포함한 총 63문항의 구조화된 설문지를 가지고 자료 수집을 하였으며, SPSS 프로그램을 통해 일반적 특성과 업무에 따른 직무만족도 및 하부요인 만족도의 차이를 알아보기 위해 t-검정, 직무요인은 ANOVA검정, 직무만족도에 영향을 미치는 독립변수들을 평가하기 위하여 위계적 다중회귀분석(hierarchical multiple regression)을 실시하였다. 결과 : 업무만족도는 1일 치료 환자수가 적을수록, 환자치료에 더 많은 시간을 사용할수록, 직무자율성 요인의 스트레스가 낮을수록 높으며, 소아․청소년을 담당하는 치료사의 업무만족도가 높았다. 직업만족도는 1일 치료하는 환자의 수가 적을수록, 동료수가 2～4명인 경우는 높았지만, 연령이 낮고, 조직체계 요인의 스트레스가 높을수록 낮았다. 보상 및 기회만족도는 남자작업치료사, 연령대가 30～34세 이상, 기혼자, 1일근무시간이 8시간이하, 근무기간이 5년 이상, 급여가 월 200만원 이상의 경우 높았다. 전체만족도는 연령이 30~34세 이상인 경우, 1일 치료 환자수가 적을수록 높았고, 연령이 낮을수록 낮았다. 직무스트레스 요인과 직무만족도의 상관관계를 보면, 모든 직무스트레스 요인은 직무만족도와 역상관관계를 보이며, 특히 직무자율성 결여, 관계갈등, 조직체계 및 보상부적절 항목은 모든 만족도와 통계적으로 의미 있는 역상관관계를 보여주었다. 결론 : 직무만족도를 높이기 위하여 관계갈등과 조직체계의 스트레스 요인을 줄이고, 직무 자율성을 높이는 것이 중요하며, 이를 위하여 작업치료사들의 업무권한 및 자율성을 개선시키고, 조직 내 구성원들 간의 관계개선 및 의사소통을 원활하게 하고 복지후생 및 인사체계의 합리성과 관련된 조직문화 개발, 그리고 성과급이나 교육의 기회제공과 같은 보상과 관련된 제도적 장치가 필요하다고 하겠다.

The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

In spite of the development of the service industry, research on measuring customers' service satisfaction is far insufficient. Therefore, ways to measure the service qualify accurately need to be established due to the ambiguous types of service business. This research classifies the types of service business into service factory, service shop, mass service, professional service by using Schmenner's Service Process Matrix and conducts research on domestic literature that measured service satisfaction with Servqual and ServPerf. This study intends to suggest guidelines to measure customer satisfaction according to types of service business by researching ways to measure service satisfaction according to the types of service business and analysing the actual application methods based on a table that summarizes previous research on Servqual and Servperf.

The Location Based Services (LBS) comprise spatial information and mobile technology allow users to receive various services based on Global Positioning Systems (GPS). Although, spatial information based services are very useful, it has lots of possibility to damage privacy protection. But the contents of the legislation by government have problems conflicted between protection of a person's location information and invigoration LBS. Therefore, in this study suggest a causal model to deal with user satisfaction and factors affecting spatial information based services to customer perspective. The proposed research model is tested empirically with one hundred and forty one usable questionnaires and partial least square (PLS) method. Experimental results showed that the usefulness, playfulness, and service quality play a prominent role in influencing the spatial information services satisfaction compared to other factors. But, easy of use and perceived risk are not significant.

This paper reviewed the relationship between service quality and customer satisfaction, and the moderating effect of gender. Based on the responses from 807 customers who encountered employees in telecommunication industry, the results of multiple regressional analysis showed that all service quality factors have positive relationships with customer satisfaction. The results of moderating analysis showed that only empathy and tangibility have positive interactive-effects on customer satisfaction with gender. With increasing of empathy and tangibility, female customers have been more satisfied than male customers.

  Mahalanobis Taguchi-System (MTS) is a pattern information technology, which has been used in different diagnostic applications to make quantitative decisions by constructing a multivariate system using data analytic methods without any assumption regard

The purpose of this study was to investigate how menu quality, human · amenity service quality, perceived risk affected quality · price menu value, social · emotion menu value and how quality · price menu value and social · emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human · amenity service quality increase quality · price menu value and social · emotion menu value but that perceived risk reduces social · emotion menu value. It was also found that significant antecedents of satisfaction were quality · price menu value and social · emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.

The purpose of this study was to investigate the consumption and perception on the effect of cooked rice mixed with multi-grain (CR-MG). Reason for like and dislike, intake frequency and variables related with the satisfaction of CR-MG were also investigated. The data for the analysis was collected from 315 adults who were residing at Seoul·Kyeonggi and Kangwon area and analyzed by the SPSS 11.0 program. The result showed that 84.8% of the respondents consumed CR-MG, showing significant difference by gender and occupation (p〈0.05). It also revealed that they consumed it knowing their effect, showing significant difference by all general characteristics except for resident area and BMI, respectively. Kind of multi-grain (MG) mixed with cooked rice was high in the order of SoRiTae (80.1%) 〉 brown rice (73.4%) 〉 black rice (72.7%) 〉 waxy rice (61.0%), respectively. As for the mixing type of MG, 61.4% of the respondents preferred non-mixed product rather than pre-mixed product. 2 or 3 kinds were preferred numbers of MG mixed with rice, showing significant difference by age (p〈0.001) and marital status(p〈0.05), respectively. 59.9% of the respondents answered 'high nutritive value more than polished rice' as the major reason for like, whereas 31.3% answered 'greatly rough more than polished rice' as that for dislike, respectively. By the use of multiple regression analysis, it revealed that health was the most significant variable which affect the satisfaction of CR-MG. From these results, it was suggested that in view of the high consumption and intention to continue the intake of CR-MG, following studies should be conducted to improve the preference of CR-MG.

The purpose of this study, where the subjects are people with the job related to cooking or are culinary expert, is to investigate factors that influence consumer's satisfaction on the tableware seen on broadcast, magazine, food service industry and/or other media. First, this study demonstrates three factors that influence on consumer's satisfaction : first factors of the shape, the color, the size of the tableware, second factors of the shape, the color, the quality of the food, third factors of the design, the color, and the quality of the tablecloth.Lastly, this study shows satisfaction that can be affected between the tableware and the food, between the food and the tablecloth, and between the tablecloth and the tableware.In conclusion, the primary factors that influence on consumer's satisfaction are the color of the food, tableware, and tablecloth, that reflects that visual role plays an important role in the food service industry. From now on. more study that will go into details is expected.

In spite of the development of the service industry, research on measuring customers' service satisfaction is far insufficient. Therefore, ways to measure the service quality accurately need to be established due to the ambiguous types of service business. This research classifies the types of service business into service factory, service shop, mass service, professional service by using Schmenner's Service Process Matrix and conducts research on domestic literature that measured service satisfaction with Servqual and ServPerf. This study intends to suggest guidelines to measure customer satisfaction according to types of service business by researching ways to measure service satisfaction according to the types of service business and analysing the actual application methods based on a table that summarizes previous research on Servqual and Servperf.

The purpose of this study is to plan, design and reflect to the future naturalization of the urban rivers by using the literatures, field survey results and aerial photography of Milyang River as the case regarding the effect of physical factors of urban rivers on landscape, defining those factors as Sammon fine forest, outdoor stage, Youngnamlu, RC stadium, stroll roads and bicycle roads, artificial island, outdoor swimming pool and sculpture park, and by suggesting the specific characteristics of the landscape according to those factors. The questionnaire survey was made to understand the users' satisfaction and attributes. The statistical analysis was applied, the frequency analysis and percentage calculation were used to find out the citizenship and perception toward the physical factors, and paired-sample T test to compare the average.