The purposes of this study were to identify awareness of pollution and attitudes toward eco-friendly clothing according to women's LOHAS lifestyle. Over 60% of women were not aware of severity of environment pollution by clothing wastes and 37.2% kept their not-wearing clothing in dead storage. 26.7% of women disposed notwearing clothing into clothing collecting box separately and 20.9% sent them to neighbors or friends. 39.4% of women were willing to pay 10% more for eco-friendly clothing and 84.6% were not willing to buy clothing produced by unethical companies. Factors of LOHAS lifestyle were healthy food, environmental protection, family life, healthy clothing, healthy housing, and community service, and were segmented into using leisure group, family centered group, LOHAS group, and LOHAS stagnated group. Using leisure group were university women with low incomes, well aware of environmental pollution by clothing wastes and eco-friendly clothing, kept their not-wearing clothing into dead storage, and low intention to buy clothing produced by unethical companies. Family centered group were women of 30’s with average income and higher educationl, unaware of environmental pollution by clothing wastes and eco-friendly clothing, but low intention to buying them, disposed not-wearing clothing into clothing collecting box. LOHAS group were the over forties home makers with higher income and education, well aware of severity of environmental pollution, sent not-wearing clothing to others or remodeled, intended to buy eco-friendly clothing, and not to buy clothing produced by unethical companies. LOHAS stagnated group were university students, unaware of severity of environmental pollution by clothing wastes and threw not-wearing clothing into trash box, no experience of eco-friendly clothing, could buy clothing produced by unethical companies if needed.

노인인구 증가 및 만성퇴행성 질환의 증가 추세 속에서 장기요양보호 대상에 대한 간병서비스의 필요성은 증가하는데 반해 가족에 의한 노인간병과 보호의 기능은 점점 어려워지고 있는 현실을 감안할 때, 앞으로 간병인에 대한 사회적 요구는 지속적으로 증가할 것으로 예상된다. 이러한 시점에서 본 연구는 노인전문병원에서 건강상의 문제를 지닌 노인환자를 가족들을 대신해 보수를 받고 돌봐주는 간병인을 대상으로 노인에 대한 태도와 업무만족을 알아보고자 하였다. 따라서 본 연구의 목적은 간병인들의 노인에 대한 태도와 업무만족 수준을 알아보고, 실제로 노인의 태도가 업무만족에 어떠한 영향을 미치고 있는지의 관계규명을 통해 앞으로 노인에 대한 바람직한 이해 및 긍정적인 인식과 태도 전환을 통해 서비스의 질은 물론 업무만족을 높이는 방안을 모색해 보고자 하였다.

본 연구는 사회복지 전공 대학생의 자원봉사활동의 개인적 특성요인과 자원봉사활동 동기 및 태도 요인 간에 어떠한 관련성이 있는지를 알아보고자 하였다. 자원봉사활동에 관련된 요인들이 다양하지만 본 연구에서는 개별적 특성 중 특별히 동기, 태도가 각 개인의 특성요인과 어떻게 관련되어 있는지를 밝히고자 하였다. 자원봉사활동 경험과 자원봉사관련 교과목 이수 경험이 있는 I대의 사회복지 전공 대학생 120명을 대상으로 구조화된 설문지 조사방법을 사용하였다. 자료분석 방법은 SPSS Win 13.0 프로그램을 이용하여 빈도분석, 기술통계분석, t-검정, 일원배치 분산분석, 신뢰도분석, 상관관계 분석을 실시하였다. 연구 결과는 자원봉사활동과 관련된 개인적 특성요인 중에 연령, 출생순위, 봉사업무, 희망업무, 주거지, 그리고 성격유형별 특성에 따라 동기 및 태도요인 중 친교동기, 성취동기, 성취 및 친교 혼합 동기, 성취 및 권력 혼합 동기, 적극성, 사교성, 수용성, 협조성, 객관성, 그리고 자원봉사활동에 대한 지식과 통계적으로 유의미한 관계로 나타났다. 연령에 따라 동기요인 선호 정도에 차이가 있다고 할 수 있다. 그러나 종교는 자원봉사활동 동기 및 태도요인들과 통계적으로 유의미한 관계가 없는 것으로 나타났다. 자원봉사활동의 개인적 특성요인과 동기 및 태도요인의 적용을 기반으로 한 활용가능성을 연구함으로써 사회복지 전공 대학생 자원봉사자에 대한 효율적인 자원봉사업무 배치 상담 및 관리 프로그램 설계에 기초 자료를 실증적으로 적용할 수 있다는 결론을 도출하였다.

This study examines the appearance management attitude factor of male college students and groups them according to their characteristics. Then this research analyzes their interest in knitwear, buying behavior, and characteristics to see what kind of differences exist. The results of the research are as follows: First, after conducting a factor analysis to identify the appearance management attitude of male college students, 3 factors emerged(sought personality, pursued trends, and appearance interest). Second, as a result grouping the students according to their attitude. It is created 3 groups(fashionista group, personality group, and appearance interest group). Third, for the interest in knitwear, the fashionista group had the highest interest in knitwear, with a preferred brand when purchasing. Fourth, the fashionista group that values personality and latest trends was more likely to purchase knitwear than the personality group or the appearance interest group. Finally, the majority preferred solid colors. Over 50% of the students preferred knits without any patterns. Also, the most preferred 100% cotton. As this survey was only surveyed in Seoul and Gyounggi areas. The next research requires to be surveyed in a more comprehensive area. Additionally, male college students must more effectively be segmented and surveyed to get accurate results.

The purpose of this research was to reveal how Korean food is currently perceived by the “foodies” of New York City and to determine what social status Korean food has in the city that is deemed the “Restaurant Capital of the World.” In-depth personal interviews were performed to provide a deeper insight into the comments and subject matters. Most foodies selected kimchi and Korean barbecue as the most distinctive foods in Korean dining. Korean food's distinguishing traits were extracted in four areas: specific ingredients and tools, preparation procedures, and rules. Sensory characteristics, local adaptation, service, side dishes, and the main strengths and short-comings of Korean foods were investigated. Perception toward the taste of Korean food was generally positive, but poor quality of service and lack of organization in establishments were found to be negative factors.

유명인들은 점점 본인의 이미지에 대한 정신적 고통보다는 본인의 이름과 초상에 대한 상업적 이익을 보호하고자 했다. 미국에서는 인격권 영역이었던 개인의 정체성에 경제적 가치를 인정하면서 퍼블리시티권을 인정하였다. 오늘날 퍼블리시티권은 누구나 자신의 동일성에 대하여 상업적으로 이용하고 통제할 권리라고 정의되어 진다. 유명인들은 퍼블리시티권을 그들의 이름, 초상을 권한 없이 사용하는 것으로부터 보호를 받기 위해 사용하고 있다. 현재 실무에서는 퍼블리시티권을 인정하고 있는 추세이다. 법원에서는 퍼블리시티권을 재산권적 성격을 가진 권리라고 판시하고 있고, 퍼블리시티권을 보호하는 것은 개인의 감정과 명성을 보호하는 것보다 개인의 자신의 노력에 대한 보상을 받도록 하는것에 초점이 맞춰져 있다고 판시하였다. 이러한 맥락에서 유명인들은 자신의 성명이나 상호가 침해되었을 때 피고를 상대로 원고가 입은 정신적 손해의 정도가 아닌 실제 손해나 광고수입을 기준으로 손해배상을 산정하게 된다. 또한 이러한 의미에서 퍼블리시티권은 양도가능하고 상속가능하다고 할 것이다. 개인이 아닌 그룹에게도 퍼블리시티권을 인정할 것인지에 대해서는 논란이 되고 있다. 서울중앙지방법원에서는 그룹을 구성하는 개인의 이름에 대한 보호와 같은 정도로 그룹명도 보호되지만, 그에 대한 퍼블리시티권은 개인들에게 인정된다고 판시하였다. 현행 법률에서는 명시적으로 퍼블리시티권을 규정하고 있지는 않다. 저작권은 특정한 표현물을 보호하는 것이므로 개인의 동일성을 보호하기 위한 퍼블리시티권은 저작권으로 보호되기도 어렵다. 그러나 퍼블리시티권은 부정경쟁방지 및 영업비밀보호에 관한 법률에 의하여 보호될 여지는 있다.

The consumer acceptance of food is not only affected by the sensory characteristics of food but also by the non-food factors, including food experience, consumption frequency, and food attitudes. Therefore, food attitude scales such as the food neophobic scale, VARSEEK scale, Dutch restrained eating scale, health taste attitude scale, etc. have been developed and effectively used to predict consumer liking and behaviors. Since the globalization of Korean food is currently one of the hottest topics in the Korean food industry, the aim of this study was to identify the tastes and flavors that may represent Korean cuisine. Additionally, an attitudinal scale for Korean taste and flavors was developed, which can then be utilized to predict a consumer’s liking of Korean food. In the first stage of the experiment, the representative taste and flavors of Korean cuisine was surveyed by a Korean culinary expert group (n=23) and general consumers (n=62). As a result of these surveys, 4 types of flavors, hot pepper flavor, ‘goso’ flavor, garlic flavor, and fermented flavor were shown to be the most representative flavors of Korean cuisine. Based on these results, the second stage of the experiment was carried out to develop an attitudinal scale for Korean style flavors. Eleven to 17 questionnaires were developed for each of the 4 types of flavors. The survey consisted of a total of 53 questionnaires and 154 female consumers and 158 male consumers participated in the survey. The data was analyzed by factor analysis. For each type of flavor, the final attitudinal questionnaires were selected based on the following criteria: 1. high absolute factor loading value, 2. carrying clear meaning of the corresponding flavor attitude, and 3. delivering the meaning sufficiently when translated into other language. The final Korean style flavor attitude scale consisted of 7 hot pepper flavor, 6 ‘goso’ flavor, 6 garlic flavor, and 7 fermented flavor questionnaires. In the next step of this study, experiments will be carried out to validate the Korean style flavor attitude scale.

본 연구에서는 교도소 수형자의 심리적 요인과 시설내 적응태도의 관계를 알아보고자 하였다. 또한 성별, 전과력 및 범죄유형에 따라 심리적 요인과 시설 내 적응태도에서 각각 집단 간 차이가 있는지를 알아보고자 하였다. 이를 위해서 국내의 3개 교도소에 수감 중인 초범 및 재범의 성인 남녀 수형자에게 질문지를 실시하였고 407명의 응답자료를 토대로 통계분석을 하였다. 분석 결과 자아존중감, 내적통제성 및 사회적 지지의 지각은 각각 교도관에 대한 태도, 준법 태도 및 수형생활 자기 긍정도와 정적상관이 유의하였다. 분노는 시설내 적응태도 네 가지 하위변인들과 각각 부적 상관이 유의하였다. 또한 심리적 요인들을 수형자의 성차, 전과력 및 범죄유형별로 차이 분석한 결과, 분노수준은 남자가 여자보다 유의하게 더 높았고, 내적통제성과 사회적 지지의 지각은 여자가 유의 하게 더 높았다. 전과력별 차이검증 결과에서는, 분노수준은 초범보다 재범이 더 높았고, 자아존중감, 내적통제성 및 사회적 지지의 지각은 모두 초범이 더 높았다. 범죄유형에 따라서는 강력범의 분노수준이 재산범보다 유의하게 더 높았 다. 성별, 전과력 및 범죄유형별 시설내 적응태도의 차이 분석 결과에서는, 시설 내 적응태도의 4가지 하위요인 모두에서 여성이 남성보다, 초범이 재범보다 점수가 유의하게 더 높았다. 이러한 결과로부터 특히 남자수형자, 재범, 강력범 수 형자들에 대한 분노조절 및 사회적 지지와 내적 통제의 강화에 대한 필요성이 논의되었다.

재발율이 높고, 장기간 동안 보호와 치료가 필요한 정신장애인에게 가족은 매우 중요한 역할을 하게 된다. 정신장애인의 가족이 질환에 대한 긍정적인 태도와 적극적인 치료적 태도를 갖는 것은 환자뿐 아니라 가족의 욕구 충족과 스트레스를 경감시켜 주므로 궁극적으로 환자의 치료에 도움이 되는 자원이 될 것이다. 이에 본 서에서는 정신장애인 가족의 특성과 정신장애가 가족에게 미치는 영향에 대해 알아보고, 정신장애인을 대하는 가족들의 긍정적인 태도 변화를 위해 가족을 대상으로 하는 심리 교육적 접근 방법에 대해 고찰해 보고자 한다. 세부적으로는 정신건강교육, 의사소통기술훈련, 문제해결기술훈련, 지지적 가족 상담의 프로그램을 제시하였다.

As more consumers shop online and prefer private label apparel products, the importance of private label apparel brand of Internet shopping malls are increasing. This study investigated consumer attitudes toward private label apparel brand of Internet shopping malls. Attitudes were conceptualized into two sub-factors: utilitarian and hedonic. Based on findings of prior studies, subjective norm and familiarity were included as antecedents to attitude variables. Purchase intention and word of mouth intention were also included as consequence variables of attitudes. Types of Online shopping malls were considered as moderating variable. For the empirical research, the Online survey was conducted. Young male and female consumers who have experience in Internet shopping of clothing products participated in the study. 429 questionnaire were used for the final statistical analysis. Results indicated that subjective norm had significant influence on consumer attitudes toward private label apparel brand. Familiarity however did not have significant influence on attitude variables for general internet shopping malls. For specialized Internet shopping malls, familiarity had significant influence only on hedonic attitude. Attitude variables had significant influence on purchase intention and word of mouth intention. Subjective norm and familiarity had significant influence on purchase intention and word of mouth intention.

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's α was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

This paper has attempted to analyze asbestos dismantlement and removal companies' licensing procedure and their work satisfaction and observance of laws and regulations and discover problems for improvement of the current system. In terms of the number of asbestos dismantlement and removal companies by region, Seoul and Gyeonggi (32, 43.2%) were the highest, followed by Jeonnam, Jeonbuk and Jeju (19, 25.7%), Gyeongnam and Gyeongbuk / Chungnam and Chungbuk (8 apiece, 10.8%) and Gangwon (7, 9.5%). In terms of the number of asbestos dismantlement and removal works, it has rapidly increased from 33 cases (1.4%) in 2005 to 598 (25.1%) in 2007 and 1,599 (67.2%) in 2008. In terms of preliminary investigation on asbestos, asbestos-related education and work environment by region, a significant statistical difference has been observed. According to analysis on the asbestos dismantlement and removal companies' satisfaction (in terms of the appropriateness of dismantlement and removal cost), 'unsatisfied (35 companies, 47.3%)' was the highest, followed by 'not bad (20, 27.0%)' and 'satisfied (19, 25.7%),' showing high dissatisfaction on the cost. In terms of the asbestos dismantlement and removal companies' satisfaction at work, Factor 1 accounted for 39.3% while Factor 2 was 16.8%, which showed 56.2% in total.

IP Telephony service was restricted to an outgoing call and low quality since the trust domestic IP Telephony service launch of Saerome co. Ltd, in Jan. 2000. However, Interest of IP Telephony service, which is substituted for PSTN, has been highly elated because of the developed equipment softswitch and new technology. This kind of importance and marketing of VoIP are recognized to telecommunication providers. With this trend, they try to administrate customer satisfaction and invest R&D to survive in this hard competition and unexpected change. To achieve this objective, they should try to realize the searching process of the quality decision attribution (QDA). However, there is little research on the aspect of service quality of Internet telephony so far. For this, the investigator established the tangibles, the reliability, the responsibility, the assurance, the empathy, the charge with information sources as core elements. In order to examine the influence of IP Telephony service upon the attitudes toward a brand and the purchase intention.

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.