유명인들은 점점 본인의 이미지에 대한 정신적 고통보다는 본인의 이름과 초상에 대한 상업적 이익을 보호하고자 했다. 미국에서는 인격권 영역이었던 개인의 정체성에 경제적 가치를 인정하면서 퍼블리시티권을 인정하였다. 오늘날 퍼블리시티권은 누구나 자신의 동일성에 대하여 상업적으로 이용하고 통제할 권리라고 정의되어 진다. 유명인들은 퍼블리시티권을 그들의 이름, 초상을 권한 없이 사용하는 것으로부터 보호를 받기 위해 사용하고 있다. 현재 실무에서는 퍼블리시티권을 인정하고 있는 추세이다. 법원에서는 퍼블리시티권을 재산권적 성격을 가진 권리라고 판시하고 있고, 퍼블리시티권을 보호하는 것은 개인의 감정과 명성을 보호하는 것보다 개인의 자신의 노력에 대한 보상을 받도록 하는것에 초점이 맞춰져 있다고 판시하였다. 이러한 맥락에서 유명인들은 자신의 성명이나 상호가 침해되었을 때 피고를 상대로 원고가 입은 정신적 손해의 정도가 아닌 실제 손해나 광고수입을 기준으로 손해배상을 산정하게 된다. 또한 이러한 의미에서 퍼블리시티권은 양도가능하고 상속가능하다고 할 것이다. 개인이 아닌 그룹에게도 퍼블리시티권을 인정할 것인지에 대해서는 논란이 되고 있다. 서울중앙지방법원에서는 그룹을 구성하는 개인의 이름에 대한 보호와 같은 정도로 그룹명도 보호되지만, 그에 대한 퍼블리시티권은 개인들에게 인정된다고 판시하였다. 현행 법률에서는 명시적으로 퍼블리시티권을 규정하고 있지는 않다. 저작권은 특정한 표현물을 보호하는 것이므로 개인의 동일성을 보호하기 위한 퍼블리시티권은 저작권으로 보호되기도 어렵다. 그러나 퍼블리시티권은 부정경쟁방지 및 영업비밀보호에 관한 법률에 의하여 보호될 여지는 있다.

The consumer acceptance of food is not only affected by the sensory characteristics of food but also by the non-food factors, including food experience, consumption frequency, and food attitudes. Therefore, food attitude scales such as the food neophobic scale, VARSEEK scale, Dutch restrained eating scale, health taste attitude scale, etc. have been developed and effectively used to predict consumer liking and behaviors. Since the globalization of Korean food is currently one of the hottest topics in the Korean food industry, the aim of this study was to identify the tastes and flavors that may represent Korean cuisine. Additionally, an attitudinal scale for Korean taste and flavors was developed, which can then be utilized to predict a consumer’s liking of Korean food. In the first stage of the experiment, the representative taste and flavors of Korean cuisine was surveyed by a Korean culinary expert group (n=23) and general consumers (n=62). As a result of these surveys, 4 types of flavors, hot pepper flavor, ‘goso’ flavor, garlic flavor, and fermented flavor were shown to be the most representative flavors of Korean cuisine. Based on these results, the second stage of the experiment was carried out to develop an attitudinal scale for Korean style flavors. Eleven to 17 questionnaires were developed for each of the 4 types of flavors. The survey consisted of a total of 53 questionnaires and 154 female consumers and 158 male consumers participated in the survey. The data was analyzed by factor analysis. For each type of flavor, the final attitudinal questionnaires were selected based on the following criteria: 1. high absolute factor loading value, 2. carrying clear meaning of the corresponding flavor attitude, and 3. delivering the meaning sufficiently when translated into other language. The final Korean style flavor attitude scale consisted of 7 hot pepper flavor, 6 ‘goso’ flavor, 6 garlic flavor, and 7 fermented flavor questionnaires. In the next step of this study, experiments will be carried out to validate the Korean style flavor attitude scale.

본 연구에서는 교도소 수형자의 심리적 요인과 시설내 적응태도의 관계를 알아보고자 하였다. 또한 성별, 전과력 및 범죄유형에 따라 심리적 요인과 시설 내 적응태도에서 각각 집단 간 차이가 있는지를 알아보고자 하였다. 이를 위해서 국내의 3개 교도소에 수감 중인 초범 및 재범의 성인 남녀 수형자에게 질문지를 실시하였고 407명의 응답자료를 토대로 통계분석을 하였다. 분석 결과 자아존중감, 내적통제성 및 사회적 지지의 지각은 각각 교도관에 대한 태도, 준법 태도 및 수형생활 자기 긍정도와 정적상관이 유의하였다. 분노는 시설내 적응태도 네 가지 하위변인들과 각각 부적 상관이 유의하였다. 또한 심리적 요인들을 수형자의 성차, 전과력 및 범죄유형별로 차이 분석한 결과, 분노수준은 남자가 여자보다 유의하게 더 높았고, 내적통제성과 사회적 지지의 지각은 여자가 유의 하게 더 높았다. 전과력별 차이검증 결과에서는, 분노수준은 초범보다 재범이 더 높았고, 자아존중감, 내적통제성 및 사회적 지지의 지각은 모두 초범이 더 높았다. 범죄유형에 따라서는 강력범의 분노수준이 재산범보다 유의하게 더 높았 다. 성별, 전과력 및 범죄유형별 시설내 적응태도의 차이 분석 결과에서는, 시설 내 적응태도의 4가지 하위요인 모두에서 여성이 남성보다, 초범이 재범보다 점수가 유의하게 더 높았다. 이러한 결과로부터 특히 남자수형자, 재범, 강력범 수 형자들에 대한 분노조절 및 사회적 지지와 내적 통제의 강화에 대한 필요성이 논의되었다.

재발율이 높고, 장기간 동안 보호와 치료가 필요한 정신장애인에게 가족은 매우 중요한 역할을 하게 된다. 정신장애인의 가족이 질환에 대한 긍정적인 태도와 적극적인 치료적 태도를 갖는 것은 환자뿐 아니라 가족의 욕구 충족과 스트레스를 경감시켜 주므로 궁극적으로 환자의 치료에 도움이 되는 자원이 될 것이다. 이에 본 서에서는 정신장애인 가족의 특성과 정신장애가 가족에게 미치는 영향에 대해 알아보고, 정신장애인을 대하는 가족들의 긍정적인 태도 변화를 위해 가족을 대상으로 하는 심리 교육적 접근 방법에 대해 고찰해 보고자 한다. 세부적으로는 정신건강교육, 의사소통기술훈련, 문제해결기술훈련, 지지적 가족 상담의 프로그램을 제시하였다.

As more consumers shop online and prefer private label apparel products, the importance of private label apparel brand of Internet shopping malls are increasing. This study investigated consumer attitudes toward private label apparel brand of Internet shopping malls. Attitudes were conceptualized into two sub-factors: utilitarian and hedonic. Based on findings of prior studies, subjective norm and familiarity were included as antecedents to attitude variables. Purchase intention and word of mouth intention were also included as consequence variables of attitudes. Types of Online shopping malls were considered as moderating variable. For the empirical research, the Online survey was conducted. Young male and female consumers who have experience in Internet shopping of clothing products participated in the study. 429 questionnaire were used for the final statistical analysis. Results indicated that subjective norm had significant influence on consumer attitudes toward private label apparel brand. Familiarity however did not have significant influence on attitude variables for general internet shopping malls. For specialized Internet shopping malls, familiarity had significant influence only on hedonic attitude. Attitude variables had significant influence on purchase intention and word of mouth intention. Subjective norm and familiarity had significant influence on purchase intention and word of mouth intention.

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's α was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

This paper has attempted to analyze asbestos dismantlement and removal companies' licensing procedure and their work satisfaction and observance of laws and regulations and discover problems for improvement of the current system. In terms of the number of asbestos dismantlement and removal companies by region, Seoul and Gyeonggi (32, 43.2%) were the highest, followed by Jeonnam, Jeonbuk and Jeju (19, 25.7%), Gyeongnam and Gyeongbuk / Chungnam and Chungbuk (8 apiece, 10.8%) and Gangwon (7, 9.5%). In terms of the number of asbestos dismantlement and removal works, it has rapidly increased from 33 cases (1.4%) in 2005 to 598 (25.1%) in 2007 and 1,599 (67.2%) in 2008. In terms of preliminary investigation on asbestos, asbestos-related education and work environment by region, a significant statistical difference has been observed. According to analysis on the asbestos dismantlement and removal companies' satisfaction (in terms of the appropriateness of dismantlement and removal cost), 'unsatisfied (35 companies, 47.3%)' was the highest, followed by 'not bad (20, 27.0%)' and 'satisfied (19, 25.7%),' showing high dissatisfaction on the cost. In terms of the asbestos dismantlement and removal companies' satisfaction at work, Factor 1 accounted for 39.3% while Factor 2 was 16.8%, which showed 56.2% in total.

IP Telephony service was restricted to an outgoing call and low quality since the trust domestic IP Telephony service launch of Saerome co. Ltd, in Jan. 2000. However, Interest of IP Telephony service, which is substituted for PSTN, has been highly elated because of the developed equipment softswitch and new technology. This kind of importance and marketing of VoIP are recognized to telecommunication providers. With this trend, they try to administrate customer satisfaction and invest R&D to survive in this hard competition and unexpected change. To achieve this objective, they should try to realize the searching process of the quality decision attribution (QDA). However, there is little research on the aspect of service quality of Internet telephony so far. For this, the investigator established the tangibles, the reliability, the responsibility, the assurance, the empathy, the charge with information sources as core elements. In order to examine the influence of IP Telephony service upon the attitudes toward a brand and the purchase intention.

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

This study was conducted to investigate bone density and food behavior of middle-aged (〈65-years-of-age) and oldaged women (≥65-years-of-age) in the Seoul area of Korea. Average height and weight, body mass index, body fat percentage, and waist-hip ration (WHR) of the middle-aged participants were 158.0 cm, 58.4 kg, 23.3, 29.7%, and 0.88. Corresponding measurements for old-aged participants were 152.6 cm, 56.3 kg, 24.1, 33.1%, and 0.93. T- and Z-scores for middle-aged women were -1.20 and -0.21, and those of old-aged women were -2.02 and -0.49. Osteopenia and osteoporosis percentage of middle- and old-aged women were 41.2% and 14.7%, and 45.2% and 37.1%, respectively. Significant differences were evident concerning between-meal, overeating, exercise, and nutritional supplementation among the two groups. Middle-aged women displayed a positive relationships between bone density and the parameters of height (p〈0.05), weight (p〈0.05), exercise (p〈0.05), consumption of soybean and soybean-processed food (p〈0.05), and negative relationships between bone density and the parameters of WHR (p〈0.001), consumption of meat and meatprocessed food (p〈0.05), and tea drinking (p〈0.05). In old-aged women group, positive relationships were evident for bone density and the parameters of height (p〈0.05), weight (p〈0.05), exercise (p〈0.05), nutritional supplementation (p〈0.05), and consumption of soybean and soybean-processed food (p〈0.05). The results reveal a link between healthy bones and desirable food behavior, indicating the importance of a practical and systematically organized food behavior education program for middle- and old-aged Korean women.

The aim of this study was to compare the dietary patterns and behaviors of female university students according to their type of residence. The subjects consisted of 369 female students from the Gyeongju area. This cross-sectional survey was conducted using a self-administered questionnaire. The SPSS 14.0 statistical package was used for the data analysis. The results are as follows: the height and weight means were 162.7±4.6 cm and 53.9±6.7 kg respectively. For BMI, 44.2% of the subjects were with in the normal (18.5-23) and 49.1% were underweight and 6.2% were overweight. In terms of alcohol consumption, 78.9% of the subjects consumed alcoholic beverages, and there was no significant difference by the type of residence However, for drink proportion and the preferred type of alcoholic drink there were significant differences by the type of residence (p〈0.001). Third, for smoking status and the intention of quitting smoking there were significant differences by the type of residence (p〈0.000, p〈0.05 respectively). Also, for exercise regularity and preference as well as food preference and taste, there were again significant differences by the type of residence (p〈0.001). Finally, in terms of breakfast intake and kinds of foods eaten at breakfast significant differences were found by the type of residence (p〈0.01).

민통선이북지역은 주민들의 열악한 생활환경 개선을 위한 지역개발이냐 자연환경보전이냐의 상반되는 의견으로 끊임없는 논란을 야기시켰다. 이에 본 연구는 민통선이북지역에 거주하고 있는 주민들과 공무원들의 민통선 일원의 자연환경에 대한 인식과 자연환경보전 및 개발에 대한 태도를 알아보기 위해 파주시와 연천군 민통선지역 주민 265명과 시 군공무원 285명을 대상으로 설문조사를 실시하였다. 주민과 공무원들은 민통선 일원의 우수한 자연경관과 자연환경 및 다양한 생물종 보유에 대해 긍정적으로 인식하며 이에 대한 자부심과 긍지가 높은 것으로 나타났고, 자연환경은 많이 훼손되어 잘 보전되지 못한 것으로 인식하고 있으며 특히 연천지역 주민은 더 그렇다고 응답했다. 전체적으로 주민들이 자연환경보전을 우선시하거나 최소한 보전과 조화를 이룬 개발을 원하는 것으로 파악되었고, 지역 공무원들 또한 지역의 발전을 위한 희생적인 태도가 강한 것으로 파악되어 민통선지역에 대한 지속가능발전의 인식 토대는 긍정적인 것으로 평가되었다. 지역별로 처한 상황에 따라 주민과 공무원간의 의견차이가 유의미하게 나타났는데 파주지역의 경우 주민들이 지역개발을 더 원하는 데 비하여 공무원들은 환경훼손에 대한 우려와 자연환경보전 의지가 상대적으로 더 높아 갈등이 예상되었다. 향후 지역개발과 자연환경보전의 목표를 동시에 달성하기 위하여 자연환경에 대한 학술조사와함페 주민의 의사를 충분히 반영하고 조화롭게 진행되도록 지역주민의 생활환경에 대한 심층적이고 지속적인 연구가 요구된다.