This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

Choi, Jin-sook. 2017. “A Study on Attitudes toward English among Chinese Students”. The Sociolinguistic Journal of Korea 25(1). 239~262. This study sets out to investigate the Chinese students' attitudes toward English and how their attitudes towards English are different as to the level of their Korean skills. For this study, 68 Chinese students participated in the questionnaire survey and 6 students with high level of Korean were interviewed as a group by the researcher. The result of the quantitative study indicates that the participants' attitudes toward English were generally positive. When the level of self-perceived Korean skills was applied to their attitudes towards English as a variable, the participants who had a high level of self-perceived Korean skills produced higher interest in learning English and more favorable attitudes towards English speakers than those who had a low level of self-perceived Korean skills. And the Pearson’s correlation analysis confirmed the relationship between these two factors: self-perceived Korean skills and attitudes toward English. The result of the focus group interview also supported the quantitative study: the participants who had a high level of Korean favored English and they were interested in English. Therefore, this study suggests that English learning could be applied only for the Chinese students who have a high level of Korean skills for the effectiveness of their studying in Korea.

본 연구의 목적은 사회적 기업가정신의 혁신성, 위험추구, 사회목적 실현의 하위요소가 사회적기업 구 성원들의 직무태도에 미치는 영향을 살펴보고, 사회적기업 구성원의 신뢰 인식이 사회적 기업가정신과 구성원의 직무태도를 조절하는지 검증하는 것이다. 본 연구를 위한 데이터는 인천, 대전, 제주 지역의 사 회적기업 및 예비사회적기업의 종사자를 대상으로 수집한 총 115개의 설문지를 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 사회적 기업가정신 중 혁신성과 사회목적 실현은 사회적기업 종사자의 직무만 족과 조직몰입에 긍정적인 영향을 주었으며, 이직의도에는 부정적인 영향을 주었다. 둘째, 사회적기업 종사자들의 신뢰 인식은 구성원의 직무태도에 유의미하게 영향을 주었다. 마지막으로, 본 연구는 신뢰가 사 회적 기업가정신의 하위요소와 구성원의 직무태도를 강화할 것인지를 살펴보았다. 그 결과 신뢰는 사회 적 기업가정신 중 혁신성 및 사회적 목적 실현과 조직몰입의 관계를 조절하는 것으로 나타났다. 본 연구 는 이상의 연구결과를 토대로 사회적 기업가정신과 사회적기업 종사자들의 직무태도와의 관계에서 학문 적인 시사점과 실무적인 시사점을 함께 제시하였다.

The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers’ attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers’ exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers’ perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers’ perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products—results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

The purpose of this study was to find efficient and customized tools for delivering the benefit of health functional foods (HFFs). Delivery tools which could influence the impact of advertising were images, explanations of ingredients, diagrams of health benefit, patents, and comments from authority. Six advertisements were developed using these tools: “A”: relevant image + explanation of ingredients + scientific diagram of efficacy; “B”: relevant image + explanation of ingredients; “C”: relevant image; “D”: irrelevant image; “E”: irrelevant image + explanation of ingredient + patent; “F”: irrelevant image + explanation of ingredient + comments from authority. To analyze the consumer perceptions on HFFs and advertisement effects, 300 respondents were requested to answer a questionnaire comprising of the following questions: 5 questions of attitudes (necessity of HFFs, trust in HFFs, gathering information, watching advertisements and trust in advertisement claims) and 6 questions on the 6 developed advertisements (attention, understanding, sufficiency of information, sympathy, trust, and purchase). Scoring was done as per the 5 Likert scale. There was a higher proportion of females and the elderly, as compared to males and youngsters. The overall consumer attitudes were positive. Explanation of ingredients, scientific diagram of health benefit, patents and expert comments were helpful factors in increasing the advertisement evaluation by consumer, but the images were not. Advertisement evaluation of consumer did not differ with gender and age. However, differences were observed between some of the consumer attitudes (necessity of HFFs, trust in HFFs, gathering information and trust in advertisements claim) and advertisement evaluations (attention, understanding, sympathy and purchase). Our results indicate that for consumers utilizing the HFFs, advertisements with concrete tools such as diagrams, patent, and expert comments are more helpful. However, for consumers who do not have interest in HFFs, the scientific information was irrelevant. We believe that to maximize the effect of health information in advertisements, consumers should be segmented, and customized tools for each segment needs to be developed.

The study investigates the effect of different types of visual images, i.e., static images versus dynamic images, on English vocabulary learning. Eighty-four students in the fourth grade of an elementary school participated in this study, and they were divided into two experimental groups and a control group. One of the experimental groups utilized static images, and the other group, videos as dynamic images in vocabulary learning. The control group was provided with the definition or the explanation of each target word in L1. The results of the study manifested that the static image group showed higher scores for the post test than the dynamic image group. The comparison of the pre and post affective tests demonstrated that the static image group showed an improvement in confidence in language learning and the dynamic image group showed positive change in the attitude of all three areas: interest, confidence, and aroused motivation. The analysis of the open-ended questionnaires showed that many participants in the static image group tended to use pictures as retrieval cues to remember vocabulary.

본 논문은 노년을 주제로 다루는 예이츠의 시 작품 일부를 분석한다. 그 의 시에서 특이한 점은 노년과 나이 들어감의 문제가 그의 초기 시에서 말기 시까지 나타난다는 사실이다. 즉, 예이츠는 나이 들어감은 인생의 일부라는 것을 인지하였다는 사실이다. 이를테면, ｢연금수령자의 탄식｣은 20대에 쓰인 작품인데, 인간은 노쇠한 육 체에서 벗어날 수 없으며 시간의 흐름에 순응해야 한다는 것을 인정한 시이다. 이 논 문은 각 시에서의 미묘한 차이점을 파악하려고 한다. 즉, ｢당신이 나이 들면｣, ｢학동들 속에서｣, ｢탑｣, ｢모든 영혼의 밤｣, ｢비잔티움으로의 항해｣등을 읽을 것이다. 각각의 시 에서 노년에 대한 예이츠의 양가성이 보이는데, 우리는 이 시들을 단순히 노년의 시들 로 부르지 말고 이 각각의 시에서의 미세한 차이점에 주목해야 한다.

본 연구는 일상생활에서 경제활동 도구로 쓰이는 ‘동전’을 활용하여 수학적 의미를 구성한 활동이 유아들의 수학적 태도와 수 연산 능력에 어떤 영향을 미치는지 알아보는데 목적이 있 다. 본 연구대상은 경기도에 위치한 공립유치원 만5세 두 개 반을 선정하였고, 주간교육계획안 을 통하여 유아1인당, 500원짜리 동전 4개․100원짜리 동전 5개․50원짜리 5개․10원짜리 10 개 동전을 활용한 활동을 실험 집단 유아들에게 약 2개월 동안 주 2회씩 15개의 활동을 적용하 였고, 비교집단과 함께 사전․사후를 검사하여 결과를 도출하였다. 본 연구결과는 첫째, 동전 수학 활동을 실시한 실험집단의 유아들이 수·조작 영역에서 활동을 한 비교집단의 유아들보다 수학적 태도 향상에 유의미한 영향을 미치는 것으로 나왔다. 둘째, 동전 수학 활동을 실시한 실험집단의 유아들이 수․조작 영역 활동을 한 비교집단의 유아들보다 수와 연산 이해에 유의 미한 영향을 미친 것으로 나왔다. 결론적으로 경제활동 도구인 ‘동전’을 활용한 수학 활동은 유아의 수학적 태도와, 수 연산 능력에 긍정적 영향을 미치는 것으로 알 수 있었다. 이러한 결과는 경제활동에 꼭 필요한 ‘동전’이라는 도구는 유아들의 수학 태도와 수 연산 능력을 향상 시키기 위한 효과적인 교수-학습방법에서의 수학적 도구가 될 수 있음을 시사하고 있다.

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master’s theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

This study was performed to investigate the nutrition knowledge, dietary attitudes, and dietary behaviors among high school students by gender. The subjects were 275 students (127 male, 148 female) in Incheon metropolitan area. Selfadministered questionnaires consisted of general characteristics and anthropometric data, nutrition knowledge, dietary attitudes, and dietary behaviors. The average score of nutrition knowledge was significantly higher in female subjects (9.4) compared to male subjects (8.2) (p<0.01). Male subjects had a higher score for dietary attitudes than female subjects (p<0.001). Frequency of meals was significantly higher in male subjects compared to female subjects (p<0.05). Duration of meal time in male subjects was significantly higher (‘5-10 minutes’) compared to female subjects (p<0.001). Unbalanced diet was significantly higher in female subjects (66.3%) compared to male subjects (48.9%) (p<0.01). Male subjects showed significantly higher consumption frequency of ‘dairy’ (p<0.001) and ‘beans’ (p<0.001) compared to female subjects. For snack consumption, male subjects showed higher consumption frequency of ‘nuts’ (p<0.001), ‘soda’ (p<0.05), ‘fast foods’ (p<0.001), and ‘ramyeon’ (p<0.01), but lower consumption frequency of ‘biscuits and bakery’ (p<0.01) compared to female subjects. Therefore, it is necessary to develop a systemic nutrition education program for high school students by gender.

본 연구는 아동이 지각하는 부모양육태도와 사회적지지가 스마트폰 중독에 미치는 영향이 어떠한 지를 알아보기 위한 목적이 있다. 이를 위해 인천광역시 남구 소재의 3곳의 초등학생 4∼6학년을 대상으로 설 문하였고 총 422부를 회수하여 자료를 분석하였다. 자료 분석방법은 SPSS 18.0 통계프로그램을 이용하 여 빈도분석, 평균비교분석, 상관분석, 다중회귀분석 등을 실시하였다. 이에 따른 분석된 결과는 다음과 같다. 가설 1의 부모양육태도는 스마트폰 중독과 부적 상관관계를 나 타내었고 통계적으로는 유의미하게 나타났다. 부모의 양육태도가 수용·자율적 태도일수록 스마트폰 중독 이 낮게 도출되었다. 가설 2의 사회적지지는 스마트폰 중독과 부적 상관관계를 나타내었고 통계적으로는 유의미하게 나타났다. 이것은 사회적지지가 높을수록 스마트폰 중독이 낮다는 것을 의미한다. 그러므로 아동의 스마트폰 중독을 예방하기 위해서는 아동에게 적합한 부모님의 양육태도가 요구되며, 긍정적인 또 래관계 형성을 위하여 스마트폰 중독 예방교육 및 치유프로그램 등의 개발이 요구되고 있다.

This study conducted a survey with 203 single households among men and women in their 20s to 40s who were living in metropolitan areas from October 6 to November 4, 2012 in order to investigate the dietary attitude of the single households. The ratio of single households who had three meals a day regularly was 2.85 points, which was lower than the normal level, and it turned out that those in their 20s and 30s had meals more regularly than those in their 40s did (p<0.001). As for the irregular meal time, most were breakfast (85.9%), and it turned out that they often skipped meals mostly because they did not have time to eat and (41.7%) or because that bothered them (26.0%). 62.6% of the single households did overeating and most of them (39.4%) did overeating because of their irregular meals. Of the single households, women or persons who had lived alone for less than 3 years or more than 7 years cooked at home, more often (p<0.05), and most of them (42%) cooked noodles, easy to cook, but women cooked Korean food-based homemade food such as rice (31.7%) or soup and stew (21.2%), often (p<0.05). It turned out that 36.9% of the single households often ate out about two to three times a day, and as for their favorite eating-out menus, 39.4% were Korean food, followed by Western food (23.8%), flour-based food (13.5%), fast food (9.8%), Chinese food (7.3%) and Japanese food (6.2%). Lastly, as for inconveniences when they ate out, most were the ‘price’ (22.8%), followed by ‘too much amount of food for one person’ (20.2%) and ‘limitations in menu selection’ (19.2%). As a result of this study, it appeared that the single households had an irregular dietary life, often did overeating and often ate out, so it is judged that it would be necessary to develop a variety of nutritionally-balanced HMR food and eating-out menus in a reasonable price range for their healthy dietary life.