The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.

The purpose of the study is to explore the relationship between user satisfaction of mobile social network game and user preference of co-marketing brand with the game. We propose revised UTAUT model(i.e., mobile game effect model) and explore the influence of user habit with game in the model. Total 129 Korean mobile game users were surveyed. The data were analyzed using structural equation model(SEM). The result show that perceived usefulness and hedonic value influence user satisfaction for mobile social network game. Next, user satisfaction has a positive influence on users' brand preference placed on the game. We also identified the moderating effect of the habit on the relationship between user satisfaction and brand preference. This study provide a deeper understanding of Korean consumers' mobile game behavior and trend.

천연기념물은 역사와 자연적 가치가 있는 자연유산으로 희귀성, 특수성, 역사성 등 학술 가치가 커 자연문화재로 지정 및 보호됐으나 최근에는 삶의 질 향상에 따른 국민의 문화생활에 대한 욕구를 충족시키는 것도 천연기념물 관리의 주요한 임무가 되었다. 이를 위해 내장산국립공원에 소재하고 있는 천연기념물 제91호 내장산 굴거리나무군락과 제153 호 장성 백양사 비자나무 숲을 대상으로 천연기념물의 지속 가능한 보전 및 이용 측면에서 방문객의 천연기념물에 대한 기본적 인식을 살펴보고 천연기념물 인식수준에 따른 자연에 대한 태도 차이를 분석하였다. 내장산국립공원 방문객 240명에 대한 설문조사 분석 결과, 응답자의 절반 이상이 대상지의 천연기념물을 정확히 인식하지 못하는 것으로 나타났으며, 특히 굴거리나무군락의 인지도가 상대적으로 비자나무 숲보다 더 낮았다. 또한, 천연기념물에 대한 인식수준이 높고, 문화재적 가치 수준이 높다고 인식한 집단의 자연에 대한 태도가 그렇지 않은 집단보다 긍정적임을 확인할 수 있었다. 이를 바탕으로 향후 이 지역의 천연기념물 활용방안 수립을 위한 정책시사점을 제안하였다.

In unlimited competitive period changed every time, domestic manufacturing industry feels a crisis between China and Japan, who are leaping to manufacturing strong countries with worldwide manufacturing factories. In this situation, many companies make an effort to learn and introduce Toyota production method drawing innovation of production method and reduction of many costs for high quality, but most of cases were failed. The reason for the failure should be that correct understanding and application of TPS corporate culture were insufficient and job attitude was not considered when applying Toyota production system. Therefore, the purposes of this thesis are to arrange major contents based on relative documents of precedent researchers, conduct a survey for employees of middle and small scaled manufacturers who introduced Toyota production system, analyze changes of enterprises' job attitude by introduction of TPS corporate culture and the effects on company's management results through the various analyses for grasping relationship among TPS corporate culture, job attitude and management results, introduce Toyota production system more effectively and suggest measures to maximize company's long-term management results.

This study was designed to verify the effects of Animal Assisted Therapy program on aggressive children’s school life improvements and social skills. The 2 children chosen for the study under agreements were brothers raised by violent. father and uncaring mother. The children were both having trouble adjusting to school rules and regulations with distracted and aggressive attitudes accompanied by inadequate social skills towards classmates and teachers they associated with. The AAT program was proposed as a form of educational donation and conducted as 14 sessions of 40 minutes for each child as an individual therapy session at the elementary school consultation room, Daejeon, once a week after school hours, with 2 therapy dogs, a cat or birds controlled by 1 therapist. KSD : Kinetic School Drawing, KFD : Kinetic Family Drawing, SCT : Sentence Completion Test were used as the scales to measure the effects of Animal Assisted Therapy on this study. KSD analysis showed the differences between the preliminary and the post tests, which changed from the violent expression to the positive and cooperative behaviors with their associates as well as their participations in the class. KFD also showed dramatic changes from isolation of each family member to gathering and sharing a space among family members despite absence of their mother. SCT: Sentence Completion Test showed their emotions more in detail related to the recent changes in family matters. The realistic achievement of this study was that the family was arranged to go under control of the Ward Office by Family Solution Project, which would insure continuous monitoring and further care. The education and consultation for the fosterers were also to be offered on a regular basis.

최근 우리나라 기업에서 일하는 종업원들도 평생고용 인식의 퇴조와 함께 과거 부정적으로 보아왔던 직장이동에 대해 긍정적인 시각으로 변하고 있다. 한편 국내에 소재한 외국계 기업에서 일하는 종업원들 은 이미 오래전부터 무경계 경력태도를 갖고 직장이동을 긍정적으로 받아 들였다. 이와 같은 경력태도에 주목하여 본 연구는 무경계 경력태도가 직장이동에 미치는 영향을 분석하였다. 이를 위해 한국기업의 종 업원 264명과 한국에 소재한 외국계 기업 종업원 315명을 조사대상으로 두 집단의 무경계 경력태도를 측정하여 비교 분석하고, 무경계 경력태도가 직장이동에 미치는 효과를 살펴보았다. 무경계 경력태도는 무경계 의식과 조직 이동선호 의식의 두 하위요인으로 구분되었고, T-test결과 무경계 의식에 대해 두 집단 간에 차이가 없으나, 이동선호 의식에서는 외국계 기업 종업원이 높은 것으로 확인되었다. 또한 무경계 경력태도와 직장이동의 관계에 대한 분석에서, 무경계 의식은 한국기업과 외국 계 기업의 종업원 집단에서 공히 직장이동에 통계적 유의성이 없는 것으로 파악된 반면, 이동선호 의식은 외국계 기업 및 전체 종업원집단에서 직장이동에 정(+)의 관련이 있음을 확인하였다. 또한 소속 노동시장 이 직장이동에 미치는 효과분석에서는 외국계 기업에 속하는 종업원의 경우에만 통계적으로 높은 유의성 을 보였다. 연구의 결과를 통해 외국계 기업 종업원들의 경우 외부 노동시장이 활성화되어 있고 이들의 이동선호 의식이 직장이동의 예측변수로 작용함을 확인할 수 있었다. 한편 한국기업의 종업원들도 이미 평생고용 의 직장관을 버리고 무경계 경력인식을 강하게 갖고 있음을 확인할 수 있었으나, 내부노동시장에 의존하 는 고용관행과 외부노동시장의 발달이 미흡하여 직장이동의 행위가 현실화되는 데는 제약이 있는 것으로 파악되었다.

This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.

학생중심의 다양한 탐구활동 수업을 통해 학습자의 학습 태도와 흥미 신장의 변화를 알아보기 위한 본 연구는 문제풀이에만 치중하는 학생들에게 과정을 중요시하게하고 탐구의 즐거움을 느낄 수 있도록 하며, 수학 교과학습에 대한 학생들의 흥미 신장과 자기주도적 학습 태도를 배양할 수 있는 교수·학습 방법을 고안·실천하였다. 실천과제로는 첫째, 2009개정 수학과 교육과정과 교과서의 기본학습내용 분석을 통해, 탐구활동 수업을 위한 준비를 하였으며, 둘째, 중1수학 교과의 단원별 탐구활동 계획을 세우고 자료를 수집 재구성하여 다양한 탐구활동 수업 방법을 구안하였고, 셋째, 재구성한 자료를 교수·학습 활동에 적용하여 학생들의 수학교과에 대한 학습태도와 흥미의 변화를 알아보았다. 이러한 활동 결과 학생들의 수학교과에 대한 태도 변화에서 긍정적으로 대답한 비율이 향상되었으며 이는 수업에 적극적으로 참여하고 학습의욕을 키우며 스스로 학습하는 태도에도 영향을 미치는 것으로 나타났다. 또한, 수학 교과에 대한 긍정적 태도 변화는 수학에 대한 흥미 신장으로 연결되었다고 볼 수 있다.

Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a 2×2×2 factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived ‘elegance’, ‘uniqueness’, and ‘attractiveness’ of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.

This study analyzed consumers’ awareness, preference levels, and effect expectations in relation to fashion art marketing according to the types of such marketing (collaboration between fashion and art in fashion products, called product collaboration; sponsorship for art foundation; artist sponsorship; collaboration for the design of a space/store/display; ad/promotional film collaboration). The study also investigated the influence of consumers’ attitudes toward fashion art marketing with respect to purchase intention. The study was implemented through a descriptive survey method. The sample consisted of 342 men and women between the ages of 20 and 45. The data were analyzed by factor analysis, one-way ANOVA, and multiple regression analysis. The results revealed that there are significant differences in consumers’ awareness and effect expectations in relation to fashion art marketing according to the types of fashion art marketing activities. While no differences were found in preference levels according to the type of fashion art marketing, all the types of art marketing showed overall high levels of preference. The collaboration between fashion and art in fashion products, which had the highest awareness, also showed the highest expected effect. In all the types of fashion art marketing, consumers’ attitudes had a significant influence on purchase intention. In cases of sponsorship for an art foundation, artist sponsorship, collaboration for the design of a space/store/display, and ad/promotional films, consumers’ effect expectations had the most significant influence on purchase intention, followed by preference and awareness level. These results could be used to provide appropriate proposals to fashion brands when they plan to set up an art marketing strategy.

The aim of this study was to investigate the awareness and attitudes for leftover foods and the relationship between gender/number of family members on the effect of leftover foods-free day in elementary school students. The reasons for school lunch leftover foods were ‘too much amount (38.3%)’ and ‘disliked menu (33.6%)’, and the preferred ways for reduction of leftover food was ‘to cook deliciously (34%)’. In the case of students who received nutrition education for reduction of leftover lunch, approximately 33.8% of subjects received nutrition education by administered by nutrition teachers during lunch time. The reason for reducing the amount of leftover foods was ‘not to waste the foods (35.5%)’. After a leftover food-free day, approximately 62.3% of subjects responded that they ate their whole meal, except for soup. The subjects wanted ‘twice per week for leftover food-free day’ and had positive attitudes for that program. Proportion of practicing reduction of leftover foods in families was 55.9% of subjects, and 40.5% of subjects preferred dietary education by nutrition teachers in the classroom. For effective reduction of leftover lunch in school, nutrition teachers should attract interest on the environment and foods through after-school activities.

최근 이직을 포함한 경력개념이 빠르게 변하고 있다. 과거 이직이란 기존의 조직에서 더 이상 안정적으로 일하기 어려워서 조직을 떠나거나 또는 업무수행에 대한 부정적 평가결과로 인해 조직을 떠나야만 하는 부정적인 측면이 강했다. 그러다보니 이직에 대한 대부분의 연구는 어떻게 하면 이직률을 낮출 수 있는가에 초점을 맞추고 진행되었다. 그러나 더 이상 고용이 안정적으로 보장되지 않는 경영환경에서 하나의 평생직장을 갖는 것이 어려워짐에 따라 평생직업을 추구하는 경향이 강해지고 있다. 평생직장의 심리적 계약관계가 사실상 약화된 상황에서 직장경력은 단절되거나 재형성되기를 반복한다. 고용기회를 획득하거나 경력개발을 위한 직장이동이 잦아짐에 따라 조직 경계를 넘어 경력을 개발해 나가는 무경계 경력태도가 이직의 적극적 요인으로 부각되고 있다. 지금까지 이직관련 연구에서는 이직의 예측변수로써 조직요인이나 직무요인, 작업환경요인 및 개인특성요인들이 주로 연구되었으나, 이제는 적극적으로 직장을 이동하며 경력을 개발하는 이직 양상과 경력태도를 설명할 새로운 관점이 요구되고 있다. 본 연구는 무경계 경력태도를 경력개발전략이라는 적극적 관점에서 직장이동의 변인으로 보고, 무경계 경력태도와 직장이동의 관계를 탐색적으로 고찰하였다.

This study aimed to analyze how game interaction affects user experience and smoking attitudes of smoking simulation game. To verify differences in smoking attitudes and user experience such as arousal, flow, spatial presence, social presence, and empathy in game interaction and simple watching, a playtest experiment was performed among 100 male smokers. The smoking simulation used for the experiment was the ‘Smoking Sims’ developed by the group of researchers from ‘Hallym University Health Communication Center’. As a result, in eliciting negative attitude toward smoking, which is a functional effect of the smoking game along with the flow, spatial presence, and social presence, active gaming behavior appeared to be more effective than the passive watching behavior. Such result has shown that game media has better communication effect than usual visual media as a tool for anti-smoking campaign.

본 논문은 노사관계에서 중요한 측면인 감정노동과 노조태도에 관한 연구이다. Hochschild가 1980년대 초 ‘감정노동’에 관해서 소개하고 이론화한 후 30여 년이 지난 이후 사회과학분야에서 감정노동은 매우 활발히 연구되어 왔고, 그만큼 감정노동 연구는 그 이론적 깊이와 폭과 다양성의 측면에서 괄목할 만한 업적을 이루었음에도 불구하고 감정노동이 노사관계측면에서 실증적으로 거의 연구되지 않은 가운데 감정노동이 노조관련 태도에 미치는 영향에 관한 탐색적 실증연구결과를 보고하는 논문이다. 본 연구는 개념적 연구방법과 경험적 연구방법을 병행하되, 주로 경험적인 연구를 통해 연구목적을 달성하고자 하였다. 경험적 연구는 간호, 간병, 항공사승무원, 콜센터, 판매 등 다양한 업종의 감정노동자 432명에 대한 설문조사를 통한 실증연구로서 감정노동의 경험이 노조태도에 어떠한 영향을 미치는가를 분석하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 감정노동의 표면행동과 감정노동의 강도는 노조태도에 정(+)의 영향을 미쳤다. 둘째, 조절변수의 영향을 보면, 감정노동경험이 노조태도에 미치는 영향은 업종(돌봄 정도)에 따라 차이가 있었으나, 노조유무와 고용형태에 따른 차이는 나타나지 않았다. 이러한 실증연구결과가 갖는 시사점과 연구의 한계점 그리고 향후연구에의 제언을 제시하였다.

This study investigates the effects of collocation task types on Korean high school students' collocation learning and learning attitudes. A total of 118 Korean high school students participated in the experiment, and they were divided into four groups: control group, receptive treatment group, productive treatment group and combination treatment group. In order to investigate the effects of collocation task types on students' English proficiency, each group of students was classified into a high proficiency group and a low proficiency group. The students took a pre-test before the experiment and a post-test after the experiment. After the post-test, the post-questionnaire survey was conducted to examine the students' learning attitudes. The results of the study were as follows: (1) The three types of collocation tasks were effective in learning receptive and productive collocations; (2) in the delayed retention test, it was revealed that the effect of the three types of collocation tasks on both receptive and productive collocation learning lasted; and (3) the result of post-questionnaire survey showed that learning collocation through collocation tasks had positive influence on most students in terms of raising their interest and increasing their self-confidence.