본 연구는 저작권 요인을 중심으로 한 중소기업 컨설팅 고객 만족도에 영향을 미치는 주요 요인을 알아보고 그러한 요인들이 쿠폰제 컨설팅을 통한 기업경영 성과의 향상과 고객 만족도에 어떻게 영향을 미치는지 분석하는데 의의를 갖고 있다. 본 연구에서 실증분석을 해본 결과 고객과의 관계,컨설팅 역량,저작권 정보요인,참여 유도 등 네 가지 요인들이 전부 쿠폰제 컨설팅을 통한 기엽경영 성과의 향상과 고객만족도에 대하여 유의한 영향을 미치는 것으로 나타났다. 그중 종속변수 쿠폰제 컨설팅을 통한 기업경영 성과의 향상에 독립변수인 저작권 정보요인이 가장 큰 영향을 미치는 것으로 나타났고,다른 종속변수인 고객만족도에 대해서는 독립변수 고객과의 관계가 가장 큰 영향을 미치는 것으로 나타났다.
현 정부의 직업교육정책이방향이 특성화고교 연계 확대 방향(교육부,2007)으로 됨에 따라 정부부처 협약학교로 국토해양부 해사고, 농림수산식품부 공립전문계고(3개교),프로그램지원 운영(6개교)학교가 지정되었다. 미래 어업인 양성 중심의 수산계 고교 특 성화 사업의 효율적 시행을 위하여 수산고교 자체에서 추진하기 어려운 과정은 공통 프로그램을 마련하여 전문기관에 위탁하여 실시하 고 있다. 이 공통프로그램이 보다 나은 방향으로 발전하기 위하여 일본 수산계 고교의 실습현장 제도와 비교하면서 우리나라 수산고 특성화 사업인 공통프로그램의 개선방향으로 현장실습훈련을 동해,남해,서해권의 권역별 실시와 실습업체 개발과 인센티브 제공, 종합 승선실습의 기간 연장 운영을 제시하고자 한다.
Nowadays, due to the development of computers and the information and communication technology, data processing and transmission is made very vastly and fast. The development of the technologies bring many changes and revolutions to the life of ordinary people. Although, e-Business grows continuously, it is in experimental stage in domestic area because of limits of infrastructure. Also, in spite of explosive growth of internet, the research on the internet has not been fully studied yet. The objectives of this study are that how service consumers perceive the flow of e-Business, and that what effect the makes on their satisfaction and re-purchase intention. This means that the research enables a marketing manager to take the meaning of comparative weight among the components of e-Business flow, and to provide very useful information to establish marketing strategies which are close to the consumers.
Global financial crisis at 2008 bring about the great change to the company itself and its environment. In these days, the company needs change to the ambidextrous organization, which have more efficiency processes also have more attractive products and services. Ambidextrous organization purse exploiting and exploration innovation program. For the existing process's incremental and rapid improvement, the exploiting innovation programs are used such as 6 Sigma program and so on. For the new business model's searching and developments, the exploration innovation programs are used such as blue ocean program and brainstorming and so on. In this paper is presented the new procedures, for the new business model development, combining exploration and exploiting innovation programs. To obtain the creative business ideas, various exploration methodologies are adopted based on 6 Sigma's methodology, The new procedures are applied to the venture company and examined its validity.
Causing by economic stagnation and financial management difficulty of the domestic small and medium business company, the actual condition which enlarges the plan of politic funds increased from the government. The government authority as the SBC (small a
Ten years have passed since the establishment of korea small and medium enterprises hybrid business association(KOSHBA). KOSHBA is composed of over 280 regional groups; over 5,700 enrerprises are participating in the association. To become a dynamic and v
Global financial crisis at 2008 caused a great change of the company itself and environment as hit product, new creative business model. But it is not easy program. Ambidextrous organization excel at exploiting existing products to enable incremental innovation and at exploring new opportunities fo foster more radical innovation. In this paper are presented the improved procedures of new business model development using 6 sigma methodology. To inspired about new business ideas we use exploration method. To eliminate project's waste we use exploitation method such as 6sigma methodology. The main object of this study is to introduce an empirical study on DIDOV.
This study is aimed at proposing the framework of international cooperation business in HRD KOREA. To achieve this goal I collected all of data that were used in process of international cooperation business in HRD KOREA and interviewed some people to get information from the people concerned. After that I analyzed data involved in using SWOT technique and proposed the framework of international cooperation business in HRD KOREA. The conclusions are as these. First, alliances must be vitalized between businesses besides between organizations. For example 'Developing of voluntary comeback program for foreigner' and 'Establishment of HRD KOREA Center' can be proposed as action plans for this strategy. Second, glocalization must be pushed ahead. For example 'Business career monitoring system for PMC' can be proposed as action plan. Third, building of preemptive base must be done. For example 'Standing of international HRD forum' can be proposed as action plan. Fourth, reinforcement of organizational competency must be done. For example 'The program for internationalization' can be proposed as action plan. Fifth, SBU(Strategic Business Unit) must be pushed ahead. For example 'Customer diversification portfolio' can be proposed as action plan.
This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the i
In this study, the current status of the business foodservice industry, evaluation of leftover food and customer satisfaction with foodservice at direct operation and consignment foodservice businesses in Chungbuk were examined. This study has managerial implications in terms of improving the quality and effectiveness of the business operation of the foodservice industry. The sample size of this study included 800 customers who use foodservices provided by 11 selected businesses including 6 direct operation and 5 consignment foodservice businesses. From these 800 customers, a total of 692 were used (direct operation foodservice (n=361) and consignment foodservice (n=331) businesses). The results were as follows; First, as for the main reasons for using the employee restaurants in types of direct operation and consignment foodservice business, ‘the close location’ had the high percentage. Approximately 41% of respondents were not satisfied with the foodservice in the employee restaurants. Second, leftover food from consignment foodservices was higher than that for direct operation foodservices. Third, there were significant differences in customer satisfaction with five areas of foodservice between the two types of food service businesses: food, sanitation, feeding environment, mealing process and information and service. Customer satisfaction in the direct operation foodservice was higher than that of the consignment foodservice. In terms of the satisfaction level of foodservices, mealing process was the highest, followed by sanitation, food, and information and service in the direct operation and consignment foodservice businesses. Overall, satisfaction with the business foodservice was affected by the customers’ satisfaction in five areas of foodservices (e.g., food, sanitation, feeding environment, mealing process, information and service). Especially, ‘food’ and ‘information and service’ were important areas for determining overall customer satisfaction with foodservice. In addition, the overall satisfaction was negatively correlated with the quantity of leftover food in the direct operation and consignment foodservice business.
본 연구에서는 사회적기업의 성과를 측정할 수 있는 기준으로 민간부문에서 성과측정을 위해 개발되어 유용하게 활용하고 있는 균형성과표(BSC) 모형을 적용하여 사회적기업의 성과기준에 대한 적용방법을 사회적기업을 대상으로 실증적으로 규명하고자 하였다. 기존의 연구를 바탕으로 본 연구에서 제시한 사회적기업의 BSC 모형에서 사회적기업의 BSC 관점별 측정지표로 먼저, 사회적 목표로는 취약계층의 일자리창출과 사회서비스의 제공을, 재무적 관점으로 재정의 안정성,
기업의 소유와 경영에 관한 논의는 기업의 사회적 역할과 윤리의식이 결부되면서, 기업과 사회 환경이 소유와 경영에 어떠한 영향을 미치는지에 대한 관계를 모색하고자 하는 논의가 활발하게 진행되고 있다. 이러한 논의가 진행되는 이유는 기업의 사회적 책임이 강조되면서 기업의 경영체제가 장기적으로는 기업의 경영성과를 결정하는 중요한 이슈 중의 하나로 인식되고 있기 때문이다. 기업경영에는 여러 가지의 유형이 있지만, 그 중 하나가 가족경영(family busine
기업 인력의 e-Business 적용 능력은 e-Business 환경에서 개인에게 주어진 업무를 효율적으로 수행하고 업무성과를 향상하기 위해 필요하다. 본 연구는 e-Business 인력의 측정도구, 측정체계 및 방법을 제시한다. 개발된 측정도구는 요인분석과 신뢰성 분석을 통하여 그 구조의 타당성을 검증하였고, e-Business 인력을 효과적으로 측정할 수 있는 16 개의 측정항목을 갖는 측정 도구를 제시하였다. 개발된 측정도구의 적용성과 활용성은 실
Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.
As technology develops, more advanced technologies involving GPS, GIS, RFID and sensor networks have been adopted in agriculture sector for u-Farm. However, technology adoptions have been evaluated as ineffective. Farmers and agri-business have low level of understanding on technology so it is not efficiently utilized. This study introduces a case of RFID/sensor networks of mushroom farm as a u-Farm case study, focusing on developing a framework for analysis of u-Farm investment returns. RFID and sensor networks improve real-time production control, processing management, and traceability. Integration of RFID and sensor networks leads to innovation into the mushroom farm, reducing labor cost, increasing productivity, and improving quality of the mushroom. The ROI which is used as an indicator of performance indicator is 413%.
In business aspects, the corporate usually confronted with various risks. such as the management problems of the quality, the environment, the safety & health, the ethics, and the social responsibility. Overall monitoring of these aspects is required to the top manager ceaselessly. In the past ways, for these problems, the government has been controlled the corporate to keep them. But nowadays, the needs of self management of these topics is rising up for the business continuity especially to the multi-national corporate. To prove their soundness they issued the management status report periodically. Internal audit will works not only the self confirming tool but also the best supporting tool for the policy managements in such circumstances. So, an effective internal audit will lead the business continuity management to the future.
온라인 게임의 비즈니스 특성은 다른 산업과는 차별화된 특성 요인들로 구성되어 있음을 기존 연구를 통해 살펴볼 수 있었다. 이러한 요인들을 고려하여 기업 활동에 적용시킨다면 성공 가능성 및 지속성장 가능성을 제고할 수 있는 기회가 될 것이다. 따라서 이 연구에서는 지금까지 진행된 연구 결과를 토대로 실제 기업 사례를 분석하여 온라인 게임 비즈니스 특성의 타당성을 확보하고자 한다.
1970년대의 아타리(Atari)는 퐁(Pong)을 성공적으로 출시함으로써 게임을 놀이에서 산업으로 발전시킴과 동시에 전자게임기 시대의 개막을 알렸으며, 홈퐁(Home Pong)의 성공을 통하여 게임산업 범위를 가정으로 확대하고 VCS 2600이 시장에 정착되는 과정에서 면도기와 면도날로 대변되는 게임 비즈니스 전략의 원형을 제시하였다. 아타리 쇼크(Atari shock)로 대변되는 미국 게임산업 침체기에 일본의 닌텐도(Nintendo)는 패미콤 HW의 판매확대와 내부역량의 극대화를 통한 우수한 게임SW 출시, 외부개발사에 대한 위탁제조시스템을 통한 로얄티 징수 등을 접목한 게임 비즈니스 전략을 구현하였다. 이어 등장한 소니(SCE)는 소니뮤직의 CD(Compact Disk) 비즈니스 노하우를 게임산업에 도입하고, 3D 기술로 무장한 Playstation의 게임SW 개발을 용이하게 하는 소프트 플랫폼(Library)의 공급, 중소개발사의 물량을 재구매하여 직접 유통에 공급하는 유통시스템의 혁명을 통하여 게임시장의 강자로 부상하였다. 이에 본 논문은 1970년대부터 1990년대까지 게임산업을 이끌어 갔던 아타리, 닌텐도, 소니가 전개하였던 게임 비즈니스 전략의 진화과정을 분석하였다.