The study builds and tests a framework investigating the determinants of customer engagement with luxury brands on social media platforms.

The study builds and tests a framework investigating the determinants of customer engagement with luxury brands on social media platforms.

In this study, we theorize that the way consumers communicate on social media (“liking”2 vs. posting) leads to consequential preferences for luxury products. Specifically, for light users, who spend less than one hour on social media, “liking” (vs. posting) strengthens (vs. weakens) preference for social value-framed luxury products (i.e., creates a good impression to others) compared to functional value-framed products (i.e., superior quality). This contrasts with heavy users, who spend more than two hours on social media, where posting (vs. “liking”) strengthens (vs. weakens) preference for social value-framed luxury products compared to functional value-framed products. Thus, the relationship between social media interaction (“liking” vs. posting) and preference for luxury products is conditionally mediated by communication expectation with others. Both the direct effect and indirect effect are moderated by the time spent on social media and luxury value type.

Employing national consumer panels in the US and Korea (N = 767), this research examined how consumer evaluations of graphic sexual ads on social media differ from those of non-sexual ads, and to what extent such evaluations are influenced by different cultural backgrounds (Individualism vs. Confucianism) and sexual self-schema (SSS) levels.

본 실험은 농가 관행인 굴삭기 뒤집기와 자주식교반기를 이용한 뒤집기 비교 시험을 통해 발효단계별 배지의 특성을 조사하였다. 야외발효배지의 온도는 자주식교반기 처리에서 뒤집기 후 온도 상승이 빨라지는 경향을 보였다. 후발효배지의 온도는 농가관행인 굴삭기 처리구에서 온도가 높게 유지되면서 후발효과 진행되었다. 야외발효 단계에서 배지에는 고온성 세균 (Bacillus spp.), 방선균, 형광성 Pseudomonas 속, 사상균 등 다양한 미생물들이 분포 하였고, 특히 배지발효 과정에서 배지의 분해와 발열에 관여하는 호기성 세균의 밀도는 자주식교반기 처리구에서 상대적으로 높았고, 고온성 발효과정 중 푸른곰팡이균과 중온성 방선균은 생육이 억제되거나 사멸되는 양상을 보였다. 유기물을 분해하는데 중요한 역할을 하고 있는 고온성 방선균은 자주식교반기 처리에서 농가관행보다 높은 밀도를 보였다. 처리별 볏짚의 길이는 자주식교반기를 사용하였을 경우 조금 짧았고, 수분함량은 처리간에 뚜렷한 차이를 보이지 않았다. pH와 EC는 처리간에 뚜렷한 차이를 보이지 않았고, a, b값은 자주식교반기에 의한 뒤집기가 진행될수록 높아지는 경향을 보였다. 발효 단계별 배지의 CN율을 조사한 결과 농가관행인 굴삭기의 경우 23.1에서 시작하여 5차 뒤집기에서는 16.2까지 낮아 졌고, 자주식교반기의 경우 23.3에서 16.9로 낮아 졌다. 따라서 처리간에는 뚜렷한 차이를 보이지 않았다. 처리별 수확량을 조사한 결과 1주기에서는 자주식교반기 처리에서 20% 의 증수효과가 있었고, 2주기에서는 28%, 3주기에서는 26%의 증수효과가 있었으며, 전체적으로 23%의 수량 증대효과가 있었다.

아자리아 챔버레인 실종 사건은 미디어 재판의 대표적인 사례이다. 미디어 담론의 중점을 사건 연루자들에 둔 기사들은 부정적 암시를 내포하는 은유와 문장구조를 통해 편견을 조장하였다. 미디어가 선동한 여론에 의해 챔버레인 가족은 용의자로 몰렸고 그들의 종교 또한 광신적 집단이라는 부당한 비난을 받았다. 결국 아자리아의 부모는 유죄를 선고 받았으나, 증거가 불충분했고 재판 과정과 선고방식이 정당하지 않았다는 근거로 대항 공론 운동이 전개되었다. 챔 버레인 부부의 무죄 판결 이후에도 미디어 재판에 맞서는 시도는 계속되고 있다. 이 사건의 전모는 대중이 넘쳐나는 선정적 뉴스로부터 진실을 구별할 수 있게 하는 교육의 중요성을 시사한다. 종교적, 사회적 편견의 피해자들을 지지하 기 위하여 시민의식을 고양시키고 대항 공론의 장을 정착시키는 일 또한 필요 할 것이다.

We have investigated the North Korean astronomical articles published in five media such as the Rodong Sinmun (노동신문), Minju Choson (민주조선), Tongil Sinbo (통일신보), Munhak Sinmun (문학신 문), and Choson Sinbo (조선신보) for 15 years from 2005 to 2019. The astronomical articles were classified by subject to study the astronomical activity in North Korea. We have examined the perceptions of astronomy in North Korean society through the temporal variation of astronomical articles according to four subjects. As a result, we have found that there are many articles in the subject of Historical Astronomy and Astronomical News in the media. In the era of Kim Jong-un, the articles on the Historical Astronomy decreased while the Astronomy news tended to increase. We have also summarized the specific issues and topics including the change of the standard meridian, launch of satellites, astronomical news, and so forth. The North Korean astronomical article is a valuable resource to examine the current status of North Korea's astronomy and astronomical education. We expect the results of this study to be a useful resource in preparing for inter-Korean astronomical cooperation.

This article investigates from a critical discourse studies perspective the news media representations of inbound international students in Korean higher education. In light of the ideological workings of discourse and the media's social impact on the public consciousness, the current study examines the structures and detailed meanings of the media portrayals of international students as regards the three dimensions of the textual feature, discursive practice, and social practice. The findings suggest that the media representations of international students are racialized according to stratified power relations in the context of Korean higher education, and that the racialization and stratification is undergirded by neoliberal capitalist ideology of internationalization, ambivalent diversity discourse of Others, and benevolent care discourse of the minoritized. A range of discursive othering strategies are deployed in the news texts to render more newsworthy the reported issues and incidents concerning international students. The article concludes and argues that more fluid approaches to diversity should be developed to account for the complexity and multiplicity of transnational subjectivities.

This paper reports a survey done that examined the relationship between the use of Facebook, WhatsApp, Twitter and Youtube on students’ academic performance in Osun State secondary schools. The study adopted the descriptive research design. The population of the study comprised all 7,767 teachers in Osun State secondary schools. The sample of 385 teachers was randomly selected. Two self-designed questionnaires were used. The data were analysed using Pearson Product Movement Correlation Statistics (PPMCS) at 0.05 level of significant. The findings showed that the use of Facebook (r = 0.692, df = 2071 & p<0.05), WhatsApp (r = 0.615, df = 2071 & p<0.05), Twitter (r = 0.542, df = 2071 & p<0.05), and Youtube (r = 0.461, df = 2071 & p<0.05) were significantly related to students’ academic performance of Osun State secondary schools. The study concluded that that the use of Facebook, WhatsApp, Twitter and Youtube among teachers and students had positive contributions to students’ academic performance of Osun State secondary schools. The findings implicate that the teachers and students in Osun State secondary schools and Nigeria at large should admire the use of social medial such as Facebook WhatsApp, Twitter and Youtube as an interactive forum for teaching-learning activities.