본 연구에서는 최근 항공사의 기술기반 셀프서비스 확장에 따른 고객 경험의 중요성을 인식하여 기술기반 셀프서비스 이용에 따른 서비스 편 익이 브랜드 가치, 브랜드 신뢰, 브랜드 태도에 미치는 영향관계를 확인 하고자 하였다. 분석을 위해 항공사의 기술기반 서비스를 경험한 이용객 을 대상으로 설문을 실시하였으며, 총 267부를 최종분석에 사용하였다. 분석결과, 첫째, 항공사 기술기반 서비스 이용에 대한 서비스 편익의 하 위요인인 사회적 편익을 제외한 기능적 편익, 심리적 편익은 브랜드 가 치에 긍정적인 영향관계를 나타냈다. 둘째, 기능적 편익을 제외한 심리적 편익, 사회적 편익은 브랜드 신뢰에 긍정적인 영향을 나타냈다. 셋째, 브 랜드 가치는 브랜드 태도에 긍정적인 영향을 나타내는 것으로 분석되었 다. 마지막으로 브랜드 신뢰는 브랜드 태도에 긍정적인 영향이 있음을 확인하였다. 이러한 연구결과를 통해 차별화된 고객 서비스와 항공사 브랜드 경쟁력을 확보하기 위한 근거자료가 되길 기대한다.

Vehicle body damage caused by accidents often presents unique conditions, making it difficult to acquire practical maintenance skills through textbook theory alone. To address this issue, this study explores body repair techniques, including the complete replacement, partial replacement, and modification of side quarter panels, with a focus on preventing depreciation, reducing environmental pollution, and maximizing vehicle owner satisfaction. In particular, the study highlights the need for a standardized body repair manual for vehicles with severe damage to the rear side members caused by rear-end collisions. This manual aims to minimize repair discrepancies due to differences in operator skill levels and proposes a solution to prevent the depreciation of vehicle market value after repairs. The study’s objective is to standardize the repair and replacement of rear side members in vehicle repair shops, ensuring consistent repair quality for consumers and contributing to the preservation of vehicle value.

본 연구는 중국 C2C 중고거래 플랫폼의 사용자 연구대상으 로 정보기술 수용과 사용 태도에 대해 설명력이 높다고 인정받 고 있는 기술수용모델(TAM)을 토대로 핵심 변수 외 다양화된 정보시스템 환경을 반영하는 변수로 주목받고 있는 지각된 유 희성을 추가 변수로 지정하였다. 본 연구는 가설을 검증하기 위해 중국 C2C 중고거래 플랫폼에 대한 경험 있는 사용자들을 대상으로 조사를 실시하였다. 총 400부의 설문지를 배포하였으 며 회수된 설문지를 선별하여 총 362부 유효 설문지가 선출되 었다. 또한, C2C 중고거래 플랫폼 특성 변인인 정보 대칭성을 규명하고, 이를 바탕으로 정보의 이용 가치를 높이고 활성하기 위한 전략 방향에 시사점을 제시하는 데 그 목적을 둔다. 그리 고 마케팅 연구의 학문적 발전에 기여하고 기업에는 중고 플랫 폼을 활용한 마케팅 전략 수립 시 실무적인 도움을 제공할 수 있을 것으로 기대한다.

As a nation experiencing rapid economic growth, South Korea and its government have made a continuous effort toward efficient research investments to achieve transformation of the Korean industry for the fourth industrial revolution. To achieve the maximum effectiveness of the research investments, it is necessary to evaluate its funding’s worth and default risk. Thus, incorporating the concepts of the Black-Scholes-Merton model and the Greeks, this study develops a default-risk evaluation model in the foundation of a system dynamics methodology. By utilizing the proposed model, this study estimates the monetary worth and the default risks of research funding in the public and private sectors of Information and Communication technologies, along with the sensitivity of the R&D economic worth of research funding to changes in a given parameter. This study finds that the public sector has more potential than the private sector in terms of monetary worth and that the default risks of three types of research funding are relatively high. Through a sensitivity analysis, the results indicate that uncertainty in volatility, operation period, and a risk-free interest rate has trivial impacts on the monetary worth of research funding, while volatility has large impacts on the default risk among the uncertain factors.

모든 상품과 소비자의 스마트폰이 연동되어 실시간 데이터가 수집되고, 완전 자동 상거래가 구현되는 스마트 스토어와 같은 4차 산업혁명 기반의 스마트 컨슈밍에 대한 관심이 급속하게 증대되고 있다. 이러한 스마트 컨슈밍은 정보통신(ICT), 하이브리드 유연인쇄전자 기술과 상품 패키징 기술의 융합으로 실시간 모니터링, 소비자와의 상호작용, 제품 안전성·품질 보장이 가능한 스마트 패키징 기술개발에 의해 구현 가능하게 될 것이다. 스마트패키징이란, 사이니지, 센서 등을 비롯한 첨단 기술을 패키징(포장)에 적용해 최종 고객에게 다양한 정보를 제공함과 동시에 보다 차별화된 서비스를 제공하는 패키징으로 4차 산업혁명 기반 기술인 ICT, Big data, CPS, AI 등과의 연계를 통해 그 적용 범위가 급속하게 확대되고 있다. 본 발표에서는 고부가가치 식품에 적용가능한 스마트 패키징 및 스마트 패키징을 구성하고 있는 요소 기술에 대해 소개하고자 한다. 또한 고부가가치 식품을 위한 ICT가 접목된 스마트 패키징의 “Red Bricks” 및 이를 해결하기 위한 방안을 소개하고자 한다.

This study examines whether or not the national technical qualification provides value to the examinee despite the environmental change through the KANO's dual questionnaire method for applicants who apply for the national technical qualification. So, We analyze the three functions of qualification and the incentive function, which is the characteristic of customer value, and evaluate what is the shortest part of the value of the qualification that the current customer feels and present the improvement plan. In general, the survey method has structural analysis and probabilistic analysis on the process and the result, but it does not exclude the convenience of the questionnaire itself. This study aims to demonstrate the difference between the results of the survey and the results of general surveys based on the potential weight of the subjects. Eventually, Many examinee speak to the national technical qualification non-value but Why they takes the national technical qualification? How change the Methods or theory of the national Qualification?. We would find to way for an accurate method and direction for the development of national qualification

Patent trends on foundation technique and application technologies of rapeseed by-products were analyzed for major producing countries including Korea, USA, Japan, China and Europe, to determine the usability and economical efficiency. To date, patents related to these by-products have been increasing steadily, since the first patent application in 1973. Patent applications in China are overwhelmingly active but those of Korea are steadily increasing. Japan and Europe unions have been slow in applying patents since the mid-2000s. The most number of application is the MB company in Canada, which is actively, doing research to develop technologies related to extraction and purification of useful substances from rapeseed. Most applicants were focusing on one or two of the major field technologies, depending on the company’s main products. Agricultural material section category accounted for more than half of the patent applications followed by technology for separation and purification of useful substances for cosmetics. In the early years of technology development, patent applications were mainly related to technologies on functional protein foods, agricultural materials and separation and purification of useful substances. In recent years, research had shifted on various fields such as cosmetics and medicines technology development is being attempted. In terms of section category, the USA has applied for the most number of patents in all fields except agricultural materials, where China is currently leading, Agricultural development efforts is well supported and encouraged by the Chinese government’s policies. In conclusion, it is suggested that technology development pertaining to separation and purification of useful substances from rapeseed by-products for cosmetics, functional protein foods, medicines and biotic pesticides to enhance value-added utilization of rapeseed by-products.

In the international businesses human resource elements acquired in different countries might have different values in varied industries due to the different quality of education and experiences in the original countries. Using selection models to evaluate expected values in earnings equation of human resource elements such as education and experiences etc. acquired in sending countries, system equations are expanded to examine also the values of science and engineering degrees in technology jobs with selectivity bias correction. This paper used the US census survey data of 2015 on earnings, academic degrees, occupations etc. The US has long maintained the policy of accepting more STEM workers than any other countries and helped maintaining own technological leadership. Assuming per capita GDP gap between the sending country and the US downgrades immigrant human resource quality, it rarely affects occupational selection but depresses earnings on average by two or more years’ worth of education. Immigrant quality index in the sense of GDP gap appears to be a valid tool to assess the expected earnings of the worker with. Engineering degrees increase significantly the probability of selecting not only engineering jobs but also general management jobs, as well as increasing the expected earning additionally over nine years’worth of education. Getting a technology job is additionally worth about four years of education. Economics and business degrees are worth additionally almost six years of education but humanities degrees depress expected earnings. Since years after immigration does not very fast enhance earnings capacity, education level and English language ability might be more useful criteria to expect better future earnings by.

In international businesses human resource elements acquired in different countries might have different values in varied industries due to different quality of education and experiences in original countries. Using existing models to evaluate expected values of human resource elements such as education and experience setc. acquired in sending countries they are expanded to examine also the values of science and engineering degrees in technology jobs with selectivity bias correction. This paper used the US census survey data of 2015 on earnings, academic degrees etc. to contrast qualitative effects with quantitative effects of human resource elements compared to those in the native and/or white group.

It is difficult to make an accurate estimate of the economic value and effects on societal economy of Nano-technologies. This research measures an economic value of Nano-technologies quantitatively and analyzes its influences on societal economy. This paper chooses some major industries as analysis targets and adapts the DEFRA comparative methodology model which has been developed in the UK and recommended by OECD. For this reason, some industries which are in range of economic value assessment were investigated and related data were collected. Also, the economic value and societal influences of Nano-technologies were calculated, through the procedure of the model. In addition, this study conducts a questionnaire to experts for the validity of measurement results and procedures. This paper suggests a guideline for economic value and effects on societal economy of Nano-technologies assessments through quantitative Defra comparative methodologies.