현재 우리나라의 20·30 청년층의 지역이탈이 사회문제로 대두되고 있 다. 본 연구의 목적은 청년층의 지역환경의식이 이주의사에 미치는 영향 과 이 과정에서 지역만족도의 매개효과를 분석하여 청년층의 지역이탈 방지를 위한 정책적 시사점을 제안하는 것이다. 조사대상은 ‘2022년 부 산사회조사’에 응답한 20·30대 부산지역 청년층 4,768명이며, 연구결과 는 다음과 같다. 첫째, 수질환경, 토양환경, 소음·진동환경 인식은 청년층 의 이주의사 결정에 직접 영향을 미치는 것으로 나타났다. 둘째, 토양환 경과 녹지환경인식은 지역만족도를 매개로 이주의사 결정에 간접적 영향 을 미치는 것으로 나타났다. 특히 녹지환경인식은 긍정적일수록 지역만 족도에 긍정적인 영향을 미치며, 지역만족도를 통해 정주를 유도할 수 있다. 셋째, 대기환경 인식은 지역만족도와 이주의사 결정에 유의미한 영 향이 미치지 않는 것으로 나타났다. 이러한 연구결과를 통해 청년층의 거주지 선택에 경제적 요인외 지역환경여건도 중요한 요인이란 점을 확 인하였다. 그리고 정책적 관점에서 지역의 수질개선, 소음·진동 규제강 화, 위생적 폐기물처리, 친생태적 녹지공간 조성 등의 사업을 제안하였 다.

본 연구는 지역 문화예술공연장 규모에 따른 서비스품질과 관람만족의 차이 분 석, 그리고 서비스품질과 관람만족의 관계를 규명하고자 진행되었다. 이를 위해 공연장 서비스품질(유형성, 신뢰성, 응답성, 확신성, 공감성)에 대한 공연장 규모 별 차이, 그리고 관람만족에 영향을 미치는 공연장 서비스품질 요인을 파악하고자 설문조사를 통하여 연구가설을 설정한 후 진행하였다. 연구지역은 광주광역시와 전라남도 소재에 있는 문화예술공연장(소극장, 중극장, 대극장)을 찾아온 관람객 을 대상으로 불성실한 답변을 제외한 총 313부를 유효 표본으로 활용하였다. 분석 결과, 첫째, 공연장 규모에 따른 서비스품질 차이분석 결과 응답성, 확신성, 공감 성에서 소극장이 차이를 보이고 있었다. 둘째, 공연장 규모에 따른 관람만족 차이 분석 결과 소극장에서 관람만족이 가장 높은 것으로 나타났다. 셋째, 공연장 서비 스품질의 공감성, 유형성, 응답성, 확신성은 관람만족에 긍정적 영향을 미치는 것 으로 나타났다. 본 연구 결과는 지역의 문화예술공연장 규모에 따른 서비스품질 중요요인을 추출했다는 점에서 학술적, 현장적 의미가 있다고 할 수 있다.

본 연구목적은 지역아동센터 종사자의 직무착근도가 이직의사에 미치는 영향 을 살펴보고, 이런 관계에서 직무만족도의 매개효과를 검증하는 것을 목적으로 한다. 연구대상은 서울과 경기 일부지역의 지역아동센터에서 종사하는 법정종 사자 중 급여를 받는 시설장과 생활복지사 550명이다. 분석방법은 기술통계 및 상관분석, 신뢰도 분석, 타당도 분석, 요인분석, 다중회귀분석, T-test, ANOVA 분석, 구조방정식 등을 분석하였다. 연구결과는 다음과 같다. 첫째, 지역아동센터 종사자인 급여시설장과 생활복지사의 직무착근도는 적합과 희생이 클수록 이직의사는 높아짐을 알 수 있다. 둘째, 지역아동센터 종사자인 급여시설장과 생활복지사의 자기조절감과 자신감이 클수록 이직의사는 높아짐 을 알 수 있다. 셋째, 경력정체의 이직의사를 살펴보면, 구조적 경력정체가 이 직의사에 더 많은 영향을 미친다. 넷째, 직무만족도의 매개효과로 직무착근도 는 희생, 적합, 연계 순으로 영향을 미치고, 자기효능감은 과업도전감, 내용적, 구조적 경력정체에 유의한 영향을 미친다. 다섯째, 매개변수를 미적용 시 급 여시설장은 직무착근도와 자기효능감에서, 생활복지사는 경력정체에서 이직의 사를 느끼는 것으로 나타났고, 매개변수인 직무만족도를 적용한 급여시설장은 자기효능감에서, 생활복지사는 자기효능감과 경력정체에서 이직의사를 느끼는 것으로 나타났다. 끝으로 본 연구결과를 토대로 하여 잠재되어 있는 지역아동센터 종사자들의 이직의사를 수렴해서 다양한 복지적 혜택과 승진, 보상 등의 개발과 처우개선 에 향상을 위한 실천적 제언과 이론적 제언을 제시하였다.

The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.

This paper is an exploratory study to investigate the influence of characteristics of local government web-sites on user satisfaction and trust. The objective of this research is to identify the characteristics of local government web-sites influencing on user satisfaction and trust, and determine how they affect user satisfaction and trust. From the literature review, we identify four characteristics which are expected to influence on user satisfaction: technical, information, customer-oriented, and work-performing characteristics. In addition, we develop research model that the four characteristics are expected to affect user satisfaction and trust via users’ perceived values. The results of the research are as follows. The technical, customer-oriented, and work-performing characteristics significantly affects perceived values, which significantly affected user satisfaction and trust. Perceived value is partially mediated by user satisfaction in affecting user trust. The characteristics of local government web-sites affecting perceived values differed partially by the purpose of visitor. As for the personal goal, the technical, customer-oriented, and work-performing characteristics significantly affect perceived values, with the technical and customer-oriented characteristics having more significant effects. As for the business goal, the technical, information, work-performing characteristics significantly affected perceived values, with information characteristics having more significant effects.

본 연구를 통해 지역 이벤트 참가 관광객의 감정과 태도를 통해 만족 요인을 파악하여 지역 이벤트가 지속적으로 발전하기를 위한 방안을 제시하고자 한다. 또한, 본 연구에서 지역 이벤트의 관광객을 대상으로 그들이 지각하는 경험적 가치, 감정반응, 태도의 개념 및 특성을 파악하고 각 변수 간 영향 관계를 알아보았다. 조사대상의 특성을 파악하기 위하여 빈도분 석을 실시하였으며, 경험적 가치에 대한 분석 결과 아이겐 값(Eigen value) 1.0 이상을 기준으로 5개의 요인이 추출되었으며, 누적분산 값도 60%를 넘어 요인분석 결과가 상당히 타당하다는 것을 보여 주고 있다. 감정반응에 대한 긍정적인 감정반응이 Cronbach's α 0.913, 태동에 대한 탐색적 요인분석 결과 Cronbach's α 0.884로 높은 것으 로 나타났다. 본 연구에서는 지역 이벤트 관광객이 지각하는 경험적 가치는 감정반응과 태도에 각각 유의미한 영향을 미치는 것으로 나타났으며, 본 연구의 결과로 도출된 시사 점이 지역 이벤트를 기획하고 운영하는 데 있어 방향성을 제시할 수 있는 기초자료가 될 것이다.

목적 : 연구의 목적은 지역사회 거주 뇌졸중 환자의 인지ᆞ신체기능에 따른 활동수준과 생활만족도를 알아보고, 상관성 및 영향을 미치는 요인에 관해 알아보는 것이다. 연구방법 : 뇌졸중 환자 159명을 대상으로 한국판 몬트리올 인지평가(Korean-Montreal Cognitive Assessment; K-MoCA), 신체기능평가(Outpatient Physical Therapy Imporvement in Movement Log; OPTIMAL), 한국형 활동분류카드(Korean-Activity Card Sort; K-ACS), 생활만족도를 평가하였고, 피어슨 상관분석 및 다중 회귀분석을 실시하였다. 결과 : 전체 활동수준에 영향을 주는 요인은 인지기능 중 시공간/집행기능, 지남력, 주의력, 추상력, 신체기능 중 하지 기능으로 나타났다. 활동수준 하위영역의 수단적 일상생활에 영향을 주는 요인은 인지기능 중 시공간/집행기능, 주의력, 지남력, 신체기능 중 하지 기능으로 나타났다. 여가생활에 영향을 주는 요인은 인지기능 중 지남력과 추상력, 신체기능 중 체간과 하지 기능으로 나타났다. 결론 : 인지ᆞ신체기능이 지역사회 거주 뇌졸중 환자의 활동수준 및 생활만족도와 상관성이 있으며, 영향을 미친다는 것을 확인할 수 있었다. 다양한 영역의 참여가 요구되는 지역사회 거주 뇌졸중 클라이언트의 활동수준 향상을 위해 관련된 인지ᆞ신체기능 요소를 고려한 프로그램의 개발과 적용의 효과를 기대 할 수 있다.

Numerous studies have explored the influence of Airbnb on the tourism and hospitality industry. However, relatively few studies have focused on customer engagement. Considering its crucial role of boosting customer satisfaction and behavioral intentions (Harrigan, Evers, Miles, & Daly, 2017; So, King, Sparks, & Wang, 2016), there is a great need for research into Airbnb in terms of customer engagement. Therefore, this study aims to investigate customer engagement, satisfaction, and behavioral intentions among Airbnb users. This study recruited a total of 374 US Airbnb users through Amazon Mechanical Turk (MTurk), which has been increasingly adopted to collect samples in tourism and hospitality studies. Data analysis for structural equation modeling (SEM) was conducted to determine the effects of customer engagement on satisfaction and behavioral intentions of Airbnb users. The results show that customer engagement plays a crucial role in Airbnb user experiences. This study contributes to tourism and hospitality research by applying a customer engagement scale previously developed by So et al. (2016) to examine the relationship between customer engagement and behavioral intention to use Airbnb. In addition to this relationship, satisfaction was included as a mediator to better grasp the importance of customer engagement and the role of satisfaction among U.S. Airbnb users. This research also extends the current literature of Airbnb by examining, through an empirical approach, how customer engagement with Airbnb impacts its users’ behavioral intentions.

This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having “a good reputation” and a high possibility for “globalization” were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in “because it is ‘colorful’, ‘prepared sincerely’, ‘plated neatly’, ‘fresh’ and ‘comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

Local food is widely known as a ‘safe food’ and its consumption has been made from many local consumers. A study about factors that gives influence on consumer satisfaction in local food enterprise is insufficient. So researcher tries to figure out related factors using empirical method. In study, use perceived quality of the local food, reputation of local place, brand value, customer satisfaction and recommendation to set up causal models and examine the structural relationships for managerial implication. The result show us perceived quality and brand value has a positive effect on consumer satisfaction, reputation of local place doesn’t have a significant effect on consumer satisfaction. In last consumer satisfaction has positive effect on recommendation intension. Base on this result, researcher provide managerial implication and limitation if this study.

The purpose of this study was to investigate the relationships among recognition, preference, and purchasing characteristics for Changnyeong onions and garlic as well as festival satisfaction among participants at agricultural product festivals in the Changnyeong region. Results showed that festival satisfaction of ‘place of festival’ was highest while ‘convenience facility & event contents’ earned the lowest scores. Most subjects (90.5%) had purchased Changnyeong agricultural and processed products. A major purchasing type was fresh agricultural products (66.7%). The pathways to recognize Changnyeong agricultural products were mostly ‘promotion by related institutions’ (22.0%), ‘family · relatives’ (20.8%), ‘mass media’ (16.6%), and ‘festivals and events’ (16.1%). The most considered factors for purchasing regional products were ‘geographical origin’ and ‘ingredients’. Changnyeong onion showed higher scores for recognition and preference and rate of purchase experience and intention than for garlic. The correlation coefficients of recognition and preference for onion and galic were 0.603 (p<0.001) and 0.598 (p<0.001), respectively. The explanation power (R2) of related variables for purchase of Changnyeong onions was 0.258. The regression coefficients (β) for ‘recognition’, ‘preference’ and ‘convenient facility & event contents’ were positive, whereas the regression coefficient for ‘price’ was negative. Recognition, preference, and convenient facility & event contents with garlic purchase showed a positive relationship (R2=0.253). The most effective promotion method to increase sales of Changnyeong agricultural products was ‘local festivals and events’ (27.8%).

This study was conducted to develop the unique native local foods of Namwon and to provide basic data needed to reinvigoratethe tourist industry and local economy. Perception and satisfaction with native local foods of Namwon were surveyed in 483 tourists (246 men and 237 women 53% visiting Namwon for the first time). Of the participants, 41.2% did not stay or eat in Namwon. Most tourists visited with other family members and spent approximately 20,000 won per capita on food. Of the foods sampled for the first time, preferred foods were (in order of preference and intention to order again) Chueo-tang, Hanjeongsik, wild edible greens-jeongsik, and black pork. The degree of food satisfaction was relatively favorable (3.54±0.08 points on a 5-point satisfaction scale), with taste being the most important factor affecting the degree of satisfaction for 92.9% of the subjects. However, willingness to revisit Namwon on the basis of the local foods was not as high as the degree of satisfaction with the foods. Insufficient information and publicity concerning Namwon local foods were cited as impediments, and suggested improvements included taste, sanitation and food-based tourism. The degree of satisfaction was higher in men than in women. Age, residence, and occupation were not related to the degree of satisfaction. But, the willingness to revisit Namwon to sample local foods was related with gender (men more willing) and occupation (public service personnel, business owners, salaried employees, professionals, and housewives more willing, in order). Women in general and housewives in particular were most critical in food assessment.

In recent years, advancement of science technology and ubiquitous use of networking have led to a great increase of the need for high speed wireless internet. This has encouraged the existing Wireless Local Area Network(WLAN) system to build a new territory in the information and communication market. It provides with reasonable price and convenience, however, its connectivity, transmission speed and mobility do not meed consumers' expectations. In this paper, the standards for grading quality according to the purposes of the WLAN service, applying the concept of composition cause of the service quality that has already been agreed upon, will be reconstructed. Also, this study will try to measure the achievements of the actual WLAN service quality by utilizing the realized measurement standards.

The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors’ satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors’ satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors’ satisfaction.

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.